Note: Descriptions are shown in the official language in which they were submitted.
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Patent Application of
John Archie Gillis
For
TITLE:
Method and system for placing advertising, endorsement and marketing orders
via a
communications network
BACKGROUND OF THE INVENTION¨FIELD OF INVENTION
The present invention relates to a computerized business method for promoting
a product
service or event.
BACKGROUND OF THE INVENTION ____ PRIOR ART
It is common in the art of business methods for a company or brand to pay
celebrities to
endorse their products or services. Gwyneth Paltrow for example was said to
have been
paid $15,000 to wear a designer's dress to the Oscar awards. The Oscars are an
Internationally televised and recorded event and it is easy for the designer
(or dress
promotion company) to feel secure that the actress has actually worn the
product for an
agreed upon time at an agreed upon location, in exchange for an agreed upon
sum.
It is also common in the art of marketing for companies to hire celebrities to
wear their
products to attend their events wherein the company pays them to say positive
things in
public regarding the product, service or event in question.
On more rare occasions non-celebrities are engaged to endorse a selected item,
service or
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event. A problem arises however if the event is not televised or recorded, or
if the event
is of a lower profile. If the individual (or group) is not supervised it can
prove difficult to
determine if they have actually endorsed the product or service or even if
they have
attended the event. Some companies hire managers for such tasks, but this can
be time
consuming, hard to organize and costly. Some use the tenn guerilla marketing
to
describe similar methods.
The term guerilla marketing is an advertisement strategy concept designed for
small
businesses to promote their products or services in an unconventional way with
little
budget to spend. It involves high energy and imagination focusing on grasping
the
attention of the public on a more personal and memorable level. Some large
companies
use unconventional advertisement techniques, proclaiming to be guerrilla
marketers but
often those companies will have large budgets and their brands are already
visible.
The main point of guerrilla marketing is that the activities are done
exclusively on the
streets or other public places, such as shopping centers, parks or beaches
with maximum
people access so as to attract a large audience. These types of activities
usually
necessitate leaders being employed by companies or marketing/PR firms to lead
and
organize the events or tasks taking place.
Unlike typical public marketing campaigns that utilize billboards, guerrilla
marketing
involves the application of multiple techniques and practices in order to
establish direct
contact with the customers. One of the goals of this interaction is to cause
an emotional
reaction in the clients and the final goal of marketing is to get people to
remember brands
in a different way than they are used to.
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The technique involves everything from flyer distribution in public spaces to
creating an
operation at a major event or festival mostly without directly connecting to
the event but
using the opportunity. The challenge with any guerrilla marketing campaign is
to find the
correct place and time to do the operation without getting involved in legal
issues. The
different types of guerrilla marketing are: Ambient, Ambush, Stealth, viral
and the new
concept called Street Marketing,
There is also a growing trend in web-based guerrilla marketing tactics. Some
company's
buy and sell twitter followers (but they are often what are called bots and
not attached to
real people or profiles). Other companies sell Facebook page or profile
"likes" (and
claim that they are real), and some are attached to real people or accounts,
but are of little
marketing value to the purchaser because the "like" that the purchaser paid
for has no
control over choosing where the like owners are located, how old the people
attached to
the pages are, how many friends they have, etc.
There is currently no mechanism in the art to assist a company with launching
a
marketing campaign wherein they can easily select profiles from an organized
database
with specific information criteria and search capabilities wherein the company
can
engage individuals or groups in collective on-line activities similar to off-
line guerilla
marketing techniques. There is a need in the art for a method wherein a
company can
enter specific information, such as 'õge, sex, interests, etc. into a server
database system
and have returned to them a list of individuals or groups that would be
willing to make
social media posts, like pages, post pictures, share ads and videos, or wear
(or use) a
consumer good of the companies choice.
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The present inventor feels that there is also a need in the art for providing
a business or
company with proof that a person or group acting as the seller, employee or
endorser in
such a system for endorsing/marketing/promoting a product, service or event,
is using or
wearing it and if they are at a highly visible event or location. If there
were a mechanism
in the art for making a company aware of when a seller/endorser is endorsing
and where
they are located it could prove to create much more marketing value for a
company than
is presently available.
Currently companies are hesitant to pay non-celebrity endorsers in money or in
goods, as
there is no mechanism in place to provide proof to the company that the
endorser/marketer continues to wear their product, where they are wearing it
and when.
Similar concerns exist when celebrities are not in view of TV cameras or at
highly visible
events etc. Companies would likely engage endorsers much more actively if
these
mechanisms were put into place.
Another problem in the art is that there is no mechanism available in the art
for easily
placing an order for a guerilla marketing campaign or for service orders on-
line, such as
requesting that people or groups that own profiles on social media sites do
things such as
place selected ads on Facebook, Linkedln, Twitter, etc.
Amazon Inc. came up with a system they call "one click", to circumvent
problems with
what was known as the standard shopping cart methods used for ordering items.
There is
yet to be found in the art however a simple system for placing "one click",
service
orders. There is also a lack in the art for verifying or providing
confirmation that a seller
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has completed a task or service.
A mechanism is needed in the art that can verify to a purchaser that a task or
service has
been completed by a seller that provides confidence to both the seller and the
purchaser.
that the task or service has been completed and that funds will be transferred
electronically to the seller from the purchaser with confidence that the
service agreements
have been met.
DESCRIPTION OF DRAWINGS
Figure I ¨ Figure 1 depicts an example of what one page of a number of pages
may look
like on the seller's profile. This content will have been uploaded from the
client seller's
system to a server that can also be made accessible to a purchaser. Here we
see 10 a
picture of the seller and 12 a list of some of the products that they are
interested in
endorsing or promoting. 14 provides a sales pitch from the seller to the
potential
purchaser's to let them know that they are a good choice for the selected job
or activity.
16 allows the purchaser to see statistics about social media sites that the
seller uses. 16
may be updated periodically by the seller, but in the preferred embodiment
statistics will
be fed directly from the selected social media sites in real time, so that
they are truly
kept up to date. 18 shows some special sales that the person is interested in
selling that a
company can "check box" and choose. This could be beneficial for companies as
they
will be able to engage celebrities; even in they're down time. As an example a
company
could hire Cindy Crawford to wear a Pepsi shirt on a Wednesday, when she is
vacationing in Florida. Normally this scenario would have little or no value
to a
company, but because the systems of the present invention allow for a seller
to easily
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show a company/purchaser that they are engaged with their product, this form
of
marketing all of a sudden becomes very viable. Celebrities (or mini-
celebrities/popular
people), will now be able to earn money even when they are not attending
highly visible
events and companies will now have much more creative methods for marketing.
Figure 2 ¨ Figure 2 depicts 20 what a purchaser's system might look like. The
purchaser would use their own client system to place their request, but the
information
and data would be stored in a database on a server or in the cloud. The two
larger boxes
show different requests. 22 provides real time information from the server
system as to
how many jobs or activities are left. In some instances this may be a clock
that will
count down to a certain time. 24 are boxes, which can also be drop down select
boxes,
which would also connect to a database system on the server. The boxes will
allow for
the purchaser to input the data that they would like to sort by allowing them
to find good
matches for the service or action they want completed. As an example a
dropdown
menu might allow a purchaser to select from a certain website, such as
Facebook,
LinkedIn, Twitter, etc., and then also will allow for the purchaser to filter
data by sex,
age, location, a time the seller is available, the number of uploads desired,
specific social
media statistics, etc.
Figure 3 ¨ This figure depicts 18 a seller, selling real world access to their
lives so that
companies can engage or hire them to lead product placement strategies during
ordinary
days of their lives. In this scenario, value will be maximized if the person
has a lot of
influence in society or is a celebrity. Prior to the present invention, no
efforts would
have been made to engage sellers in such activities, but with the systems
provided, by
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the present invention, monetization of these selected, yet previously
valueless activities,
can now me monetized by sellers and used as marketing devices by companies or
sellers. To provide an example; A company could deem it valuable to hire
Cameron
Diaz to wear their branded T-shirt on an ordinary day. Maybe it's only worth
$50.00,
but it is still of value to both the purchaser and seller, especially if she
walks down a
popular street and is seen by people and has her picture taken by the
paparazzi etc.
30 displays a diagram of an individual selling that she is willing and wanting
to wear a
companies shirt during a speech that she is giving in front of (i.e. 3,000)
students. A
new local T-shirt company may wPnt to bid on this engagement against other
companies
and pay her to wear their product on stage, where it will be highly visible.
34 shows a selection style system for placing orders by a purchaser that is
interested in
paying people to make social media posts for them. Companies have engaged
individuals, especially celebrities, to make social media posts, or "shout
outs" about
certain products, services, or events, but what is novel about the present
invention, is
that a database system and method is provided for searching specific criteria
of various
people and groups, located at various locations, and available at certain
times, and
willing to engage in certain tasks. Currently it would be extremely difficult
to get 25
people living in Halifax, NS, to post a specific ad on their Facebook feed
containing a
specific picture of a product at a very specific time, such as 3:00pm, Monday,
Oct.
2016. The present invention will provide this platform, that is presently, not
available.
In one embodiment sellers will be able to "program in", when they want certain
content
to post. Companies, such as "Simply Cast" or "Hoot Suite", describe methods
that exist
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for this type of website integration. The present invention differs from these
services,
as it will send, provide proof or allow access to information provided from
the sellers
client system to the server and then to the purchasers client system when the
task has
been completed, thus giving the purchaser confidence that the task has been
completed.
At this point in time a manual or automatic system will allow for the agreed
upon funds
to be exchanged.
DRAWINGS ¨ REFERENCE NUMERALS
10¨ Profile Picture
12¨ Provided here is an example of a list of items that a seller may offer to
endorse for a
purchaser. The purchaser may select items or activities that they are
interested in from a
purchaser client system that is organized via a check box, drop down menu or
the like,
that will then connect with a server system that will inform the seller by way
of a seller
client system that the purchaser is interested in engaging them in a specified
activity.
14 ¨ Blurb describing a sellers experience, background, interests, community
involvement etc.
16 ¨ 16 displays a system for showing a service provider's statistical
information
regarding social media and Internet websites that they are engaged with. In
the preferred
embodiment the statistical data, such as how many Facebook likes an individual
or
group has, will be updated in real time via connection to the website that
hosts the
statistical information, such as Facebook, Linkedln, etc. As likes increase on
Facebook
for example, they will be updated on the server system of the present
invention and be
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visible to both seller and purchaser in real time.
18 ¨ 18 provides a special section for unique activities that a seller may
wish to promote
as for sale to a purchaser. A seller will upload activities such as these to
their profile,
which will be hosted by a server and that will be searchable by a search
engine that
sort's information by specific criteria such as age, sex, location, etc. A
variety of
activities will be available for advertisers (purchasers) to choose from,
allowing them to
select certain actions they wish to engage a seller to complete, such as seen
in 18, giving
companies and purchasers the ability to hire a charismatic person with social
influence
to promote their product at a selected location at a specific time in a unique
way.
20 ¨ This is an example of a box, which divides each specific order or search
query.
22 ¨ This is a box that provides real time feed from a server to a seller
client system as to
how many opportunities are left for a seller to engage in. It may consist of a
select
number of opportunities, and/or a time limit.
24 ¨ Here we have text boxes that allow for specific selections to be made
searchable in
a database from the server. These boxes may be set up for dates, numbers, as
check
boxes or dropdown menu's etc., to allow for a purchaser to search the database
for
specific criteria.
30 ¨ This describes an embodiment that will allow for purchasers to bid on
special
activities that they wish to engage the seller to complete. A bidding system,
such as
those used by websites like EBay, could be employed to create a bidding
system, for
highly desirable actions or endorsements.
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32 ¨ 32 displays what a system for purchasing social media posts directly from
an
individual or group rather than from the specific web-site platform could look
like. In
this scenario a purchaser provides a seller with a picture, phrase, video,
audio clip or the
like and requests that they post it on one or more various social media
streams at specific
times. In the present example we see that each post on a variety of websites
sells for
$5.00. Purchases of posts are then integrated into an on-line shopping cart
style system
or into a system such as Amazon's "one-click", purchasing method. The system
of the
present invention would be novel as it would provide means for ordering
specified
services via a "one-click", system, rather that products. Sellers may also
post a picture
of themselves at an event wearing a certain product or they may be requested
to text a
certain phrase. As an example a seller may post, "I'm sitting on my patio,
having a Bud
and eating a hamburger and nothing could be more perfect!" This statement
seems like
an everyday post, but will have in fact been paid for by Budweiser Beer
Company.
SUMMARY
= The process begins by having a person or group that is interested in
providing
marketing services for various companies or organizations create a profile(s)
on a
host web-site. The profiles will then be made accessible to certain companies
or
individuals that are looking to engage them for their services. The profiles
will
be accessible via the Internet; similar to how Facebook and LinkedIn profiles
are
found on-line.
= The profiles may contains textual, visual, video and audio information
about the
people or groups and what products, services or events that they are willing
or
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wanting to endorse and for what price.
= A company looking to purchase these services will then search a database
(or
catalogue) of profiles for a selection of specific criteria. (i.e. sex, age,
education,
city and what they are willing to endorse) that they are looking for.
= The company will then place a request for the endorser to endorse their
products,
services or events at a certain time and place and for a predetermined
duration.
The endorsement or ad may also be placed on social media in the form of a
picture, ad, video, audio file, stream, live feed, etc.
= The company in some instances if required will then send the endorser a
product
or event tickets prior to the selected time period of endorsement.
= The endorser/seller will then send the company a selection of information
from a
computing device that could include pictures or video of them using, wearing
or
talking about the product at the agreed upon endorsement/action start time and
location as well as GPS and time stamp information.
= The endorser/seller will continue to send information to the company in
predetermined intervals thus providing proof that they are still at the event,
still
wearing or using the product and that it is a certain time of day.
= Upon completion of the agreed upon terms the company/purchaser will
release
funds to the endorser/seller. Alternatively the funds will be held by a server
website or a system such as PayPal and released upon the final elements of the
service agreement being completed.
DETAILED DESCRIPTION OF A PREFERRED EMBODIMENT
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Reference will now be made in detail to various embodiments of the invention,
one or
more examples of which are set forth below. Each embodiment is provided by way
of
explanation of the invention, not limitation of the invention. In fact, it
will be apparent to
those skilled in the art that various modifications and variations may be made
in the
present invention without departing from the scope or spirit of the invention.
For
instance, features illustrated or described as part of one embodiment, may be
used in
another embodiment to yield a still further embodiment. Thus, it is intended
that the
present invention cover numerous modifications and variations.
In regards to the present invention a seller is a person or group willing to
sell their
actions, the items they wear, use, engage with etc., to a purchaser. A
purchaser is a
person, company or group that is looking to pay or reward a seller for
engaging in an
action or activity that the purchaser submits or requests of the seller and
that will help the
purchaser with marketing, endorsing or advertising a product, service or
event.
In the preferred embodiment of the present invention a seller uses a client
system to
upload or send information to a server. This information may include images,
video,
audio, textual descriptions of themselves, profile information, their
interests, a list of their
skills, products, services and events that they are interested in promoting or
endorsing or
any other number of items that a purchaser/promoter may be interested in.
The seller's client system may also receive information from the server if
they fit the
selection criterion that is chosen by a purchaser. The seller(s) receiving the
information
may then select from a number of predetermined actions or activities that they
are willing
to do for a fee, for free or for receipt of a product or service or for
entrance into an event.
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These potential opportunities may be delivered in a feed (similar to a
Facebook feed) in
some embodiments.
The seller's client system may also provides information to the server
database system as
to when and where the seller is willing to provide the selected actions or
services. The
seller's client system may provide information about a select number of
products,
services or event that they are willing to wear, use, eat, talk about, hold,
engage in, go to,
etc. and this information will be entered and organized into a searchable
database system
on the server. Examples of items might include "I will wear apparel", or "I
will use
mobile technologies", or "I will go to events", or "I will post your picture
ad on my
Facebook page", or "I will post how much I love your product on Reddit", etc.
In
addition to this the seller may upload key words that will be searchable by
the purchaser.
As an example these key works might include such terms as "books", "hockey",
"guitar",
etc. or numerous other items or topics, that the seller is highly interested
in. YouTube
uses a similar key word approach to assist people with locating relevant
videos.
The seller may also be required to fill out an extensive survey, which will
assist in a
server database determining key words. As an example the survey might ask the
seller,
"What are your top three favorite music artists?" or "Do you identify most as
being a
hipster, a hippy, a metal head or a jock?" These surveys may be dropdown
selections,
check boxes, fill-ins, etc. This collected information will assist companies
with finding
prime target groups for selected products & services. As an example, by
targeting people
that identify as hippies a purchaser may be able to reach all of a sellers
hippy friends and
thus stand a better chance at gaining sales of green or earthy products.
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The seller's client system may then receive a notification from the server
that a request
from a purchaser has occurred from the purchasers client system. To receive
the request,
the seller will likely have matched the desired actions, times and locations
that the
purchaser is interested in. These actions are actions that the seller will
have provided to
the server as being of interest. The seller will then review the request or
offer and will
either accept or reject it. (A specific time limit may also apply).
If the seller rejects the offer, the process ends, however if the seller
accepts the offer,
money is transferred to a 3rd party account until proof of task completion can
be
confirmed. If the chosen action requires that a good be shipped out to the
seller, this will
need to be received by the seller, prior to the selected date the action(s) is
to occur.
The seller begins the "action item(s)" by providing information to the server
(likely from
a mobile device). Selected information may be made accessible to the purchaser
from the
seller via connection to the server. This information will let the purchaser
be aware, and
feel secure that the action has begun. This information may include; GPS
coordinates/feeds, pictures, video feed, audio or textual information, access
to visual or
audio feed from a wearable mobile or computing device, bio-information from a
sensor
and/or in-time access to social media posts. Access to social media sites may
also be pre-
granted to the purchaser prior to the agreed upon action. Feeds from these
sites may also
be made available via the server site. (This is frequently achieved on sites
such as
Wordpress etc.).
As the seller continues to complete the action points agreed upon, the
seller's client
system may continue to update the purchaser's client system by sending
information to
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the server (likely from a mobile or wearable device), thus allowing the
purchaser to feel
confident that the seller is currently engaged in completing the action
item(s) agreed upon
on the server system. These action items may be as simple as posting a
selected video on
Facebook (chosen by the purchaser), or as complex as dancing in Time square
with a
Golden retriever, while wearing a Pepsi shirt.
The seller will complete the agreed upon task and update the purchaser by
sending
information to the server that the task has been completed.
Once the agreed upon terms have been completed, the seller will receive their
payment
for their actions.
The Purchaser's client system may be structured to filter and search for
specific
requirements that they are looking for in a seller by connecting to a database
stored on a
server system. The Purchasers client system will request that an activity be
completed by
the seller, such as the posting of a picture or video, etc., on a social media
stream or that
they attend an event and wear a spe,,ific garment etc. A novel feature of the
present
invention is that payment is held until digital proof is provided to the
purchaser, (from the
sellers client system via the server system), that the task has been
completed, by having
the seller provide visual data, video, live feed, access to social media
sites, audio
recording/streaming, or the like to the purchaser, so that they can be
comfortable that the
task has been completed as desired and that payment is thus warranted.
Example 1: To provide an example, Sydney Crosby is a famous Canadian hockey
player.
If he wanted to generate more revenue for himself or for charity he could sign
up to a
website incorporating the present inventions technology and make a profile.
The website
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would incorporate and be developed to incorporate the processes and methods of
the
present invention. A company (such as Pepsi) seeking new ways to market their
product
could search the database of profiles located on the server system and if
their query fit
with the information provided in Sydney's profile, Pepsi would come across his
profile
and potentially hire him to endorse their product.
The company might then send him a t-shirt (or another request). Sydney would
agree (or
disagree) to wear the shirt at selected events, on selected days and at
selected locations
and at selected times. At these agreed upon times, places and/or events Sydney
would
provide the web-site with one or more indicators that he is doing what was
agreed upon.
These indicators would be sent from a device such as a mobile phone, tablet,
computerized watch, wearable device or other similar technologies. Examples of
information that could be sent could include; GPS coordinates, pictures,
video, audio and
time data (stamp) information etc.
Groups can also use the methods of the present invention for fundraising
activities.
Charities and non-profits may find the methods employed herein to be a more
economical
way to create awareness of their events or activities. Flash mobs are
difficult to organize,
but the present invention makes this sort of organizational system, much
simpler.
In another embodiment of the present invention a database or catalogue of
information is
compiled, but instead of a product database (such as Amazon), the database
system
consists of individuals or groups that are selling services. Their skills,
interests and what
services they provide are structured into a profile and catalogue similar to
profile
databases like Facebook or LinkedIn. The database will contain information on
a person
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or group. It may include information on age, sex, height, place of residence,
school,
interests, pictures, video footage, etc. The profile may also state when a
selected service
will start (a beginning time) and whn it will end, (an end time) and where the
service
will be implemented.
Structuring a database of services in this manner will make it much easier to
shop on-line
for services. Services will be able to be put into a shopping cart style
digital system and
one or more can be purchased on-line in systems, such as "one-click" used by
Amazon,
Apple and Ebay for the purchasing of goods. The system of the present
invention is novel
because it will provide a means to create shopping cart style ordering
procedures for
services, wherein presently they are only available for products.
In the present invention an advertiser or marketer may also create an account
and then log
into the web-site with a username and password or some other security
mechanism to do
a search for a specific criteria that they are looking for in one or more
promoters or
service providers.
Results will be returned from a search query. (Google is an example of an
advanced
search engine). The search engine or algorithm may be complex or simple and
many
examples other than Google, Yahoo or Bing can be found in the art. The search
query
will return results to the company that provides certain types of information
about the
people selected. As an example, if a company searched "female", "New York",
"glasses"
and "age 21", a selection, of 21 year old females from New York who wear
glasses
would be displayed on the screen. The information in the preferred embodiment
would
include a picture and some textual information. There is also then the
potential to click
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on these results to see a complete or more in depth profile.
The company will send out a request to engage the selected profiles to
participate in an
activity, such as marketing a product. One example could include a company
that wants
a group to wear a Pepsi shirt on Friday night of May 13th, 2015 from 10:00pm-
12:00pm
in Timesquare in New York City. The request could be sent out to query
resulting
website members and they could accept or reject the offer. In one instance it
may be the
first 10 or 20 that respond that get the opportunity wherein other instances
it may be time
sensitive.
The people that accept the offer and get accepted by the company, will than
enter into an
agreement (perhaps a confidentiality agreement), that they will do the task
requested. In
this example that task is to wear a Pepsi shirt in Time Square, New York City
from
10:00pm-12:00pm on Friday, May 13th, 2015.
Prior to the present invention a company would be fearful that the individual
or group
that they engaged would not attend the event, or that they may not wear the
shirt or that
they don't show up on time, or that they are intoxicated, etc.
The present invention provides the opportunity to lower these risks of non-
compliance by
providing information to the company from the employed seller/marketer(s). The
seller/marketer will agree to allow or will send access back to the server web-
site or a
company representative of the purchaser that is doing the promotion, so that
proof can be
provided of certain factors.
Some examples of information that could be sent back to the company from the
seller/marketer would include:
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= Sending GPS coordinates to the company or giving them access to the GPS
coordinates with a password or from a mobile device etc. An agreed upon method
could be predetermined. As an example, code could be written that would allow
an
individual or group to give a server website or selected company web-site
access to
one's GPS coordinates at a given time.
= The marketer may allow video data from a mobile phone or tablet to be
shared.
= The marketer may allow pictures to be shared.
= The marketer may allow audio information to be shared.
= The marketer may allow biological statistical information gathered from
sensors to
be shared.
= The marketer may allow information received by a wearable technology to
be
shared.
= The marketer may allow social media posting information or feeds to be
shared.
In one embodiment of the present invention the marketers/sellers/service
providers may
be engaged to send out, or post item specific information on one or more
social media, or
media platform such as Facebook, Linkedln, Twitter, Reddit, etc. As an
example; Pepsi
might do a search in a database that is housed on a server system of the
present invention
and find 200 people that they want to engage in a media blitz campaign. They
would
then direct (in a pre agreed upon arrangement), to have the 200 people post a
pre-selected
picture, video, audio clip, ad, phrase, etc., on a variety of web sites.
As a further example, the 200 selected people may be required to post an
advertisement
on their Facebook feed at 12:00am, Dec. 31, 2017. The 200 people might post it
from the
selected website or directly from a mobile application that works
collaboratively with the
CA 02895321 2015-06-26
server system of the present invention that has been provided access to the
sellers social
media site. In an alternative embodiment the seller may simply send the
purchaser a
screen shot or picture of the social media post that they agreed to post.
This system is very useful, as it will allow companies that wish to market a
product,
service or event to mobilize large numbers of people in certain cities or from
certain
demographics, to promote an event in an innovative and impactful way.
The present invention also allows for companies to circumvent paying
advertising fees to
a platform such as Facebook, Twitter or LinkedIn, etc. A door will be opened
allowing
companies to use people's social media feeds to actually market selected
products
directly to them and their contacts. Another benefit of the present system is
that people
looking at the feed posts will not know if it is an ad they are reading, or if
the person
really just likes the product, service or event. This creates a major benefit
for companies
because often the more natural the advertising seems, the better that it
works.
