Note: Descriptions are shown in the official language in which they were submitted.
113~5~3
MERCHANDISING DISPLAY
TECHNICAL FIELD
This invention relates to temporary merchanidising
displays which are economical to produce and is well adapted
for use in connection with heavy products such as soft
drinks packaged in multiple cell carriers.
BACKGROUND ART
Merchandising displays which are normally used in
connection with temporary retail promotions especially in
grocery stores are well known in the art as exemplified in
the displays disclosed and claimed in U.S. Patent No.
4,182,244 and U.S. Patent No. 4,231,299 both of which are
owned by the assignee of this invention.
SUMMARY OF INVENTION
According to this invention a merchandising display
arranged for mounting on a support surface comprises a base
panel, a rear panel foldably secured directly to an edge of
said base panel and extending generally upwardly therefrom,
and characterized in that a pair of horizontal supports are
secured respectively to the sides of said base panel and
are disposed underneath said base panel and a pair of
upright supports are secured respectively to the sides of
said rear panel and are disposed behind said rear panel,
said horizontal supports and said upright supports being
movable independently of each other and each of said
horizontal and upright supports comprising a pair of
spaced substantially parallel supporting panels and the
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lower edges of said upright supports being disposed in the
same plane as the lower surfaces of said horizontal supports
for preventing swinging movement of said rear panel about
said edge of said base panel in a direction away from said
base panel due to engagement with said support surface, and
means interlocking said horizontal and said vertical supports.
BRIEF DESCRIPTION OF DRAWINGS
-
In the drawings FIG. 1 is a plan view of a blank
from which a merchandising display is formed according
to this invention; FIG. 2 is a perspective view showing
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Docket D-1960 -2-
formation of the display; FIG. 3 is a perspective ~iew
of a set-up display; and FIG. 4 is a fragmentary ~iew of
the partially formed upper portion of the display;
FIG, 5 is a plan view of a set up display taken from the
rear; and FIG. 6 is a plan view of a set up~display
taken from the bottom.
BEST MODE FOR CARRYING OUT THE INVENTION
In the drawings the numeral 1 designates the
base panel of the display to the rear edge of which rear
panel 2 is foldably joined along fold line 3. Horizontal
supports indicated generally by the numerals 4 and 5
are foldably joined respectively to the side edges of
base panel 1 along fold lines 6 and 7. Similarly upright
supports indicated generally by the numerals 8 and 9 are
foldably joined respectively to the side edges of rear
panel 2 along fold lines 10 and 11. In addition a front
support indicated generally by the numeral 12 is foldably
joined to the front edge of base panel 1 along fold
line 13 and top panel 14 is foldably joined to the upper
edge of rear panel 2 along fold line 15.
More specifically horizontal support 4 is
provided with supporting panels 16, 17, and 18 which
are interconnected by fold lines 19 and 20. In addition
formed in supporting panels 16 and 17 are slots 21 and 22.
Horizontal support 5 is similar to that just described
and includes supporting panels 23, 24, and 25 which are
interconnected by means of fold lines 26 and 27. Slots
28 and 29 are formed in supporting panels 23 and 24.
Upright support 8 is provided with supporting
panels 30, 31, and 32 which are interconnected by ~eans
of fold lines 33 and 34 and, additionally, slot 35 is
formed in supporting panels 30 and 31 and slot 36 is
formed between the upper portions of supporting panels
30 and 31. In like manner, upright support 9 is provided
with supporting panels 37, 38 and 39 which are interconnected
by means of fold lines 40 and 41. Also slot 42 is formed
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Docket D-1960 -3-
in supporting panel's 37 and 38 and 810t 43'i8 formed
intermediate 'the'upper portion& of hupport~ng panels 37
and 38.
In order to provide additional strength for the
front of the display, front support 12 is provided and
includes supporting panels 44, 4S, and 46 which are
interconnected by means of fold lineR 47 and 48. Slots
49 and 50 are formed along the'upper edge of supporting
panel 46. Additionally tabs 5~ and 52 are foldably
Joined respectively to the'end edges of su~porting panel
44 along fold lines 53 and 54.
For the purpose of providing strength to the
upper portion of the display, top panel 14 is provided
and includes fold line 55 as well as slots 56 and 57.
Also tabs 58 snd 59 are foldably ~oined respecti-rely to
the end edges of top panei'l4 along fold lines 60 and 61.
In actual practice the display blank is
sometimes too large to be'conveniently manufactured. In
these instances, the blank is simply produced in two
pieces with the severence point being along fold line 3.
In order to complete the blanlc, the'two pieces are'
simply ~oined along the severence line by means of
adhes~ve tape or the'like.
In order to form the display from the blank
shown in FIG. 1, initially it i8 necessary to fold
horizontal supports 4 and 5 as well as upright supports
9 and lO into position. More specifically support~ng
panels 16,' 17, and 18 of horizontal support 4 and
supporting panels 23, ~4 and 25 of horizontal support
5 are folded upwardly with respect to base panel l along
their respective fold lines into tubular configurations
whereby panels 16, 18, 23 and 25 are disposed parallel
to each other and panels l, 17, and 24 are likewise
disposed parallel to each other.
Upright supports 8 and 9 are then formed in a
s~milar fa hion whereby support~ng panels 30, 31 and 32
as well as supporting panels 37, 38 and 39 are folded
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Docket D-1960 -4-
generally upwardly with respect to rear panel 2 along
their resp,ictive fold lines. By this operation panels
30, 32, 37 and 39 are folded into positions parallel
to each other and panels 2, 31 and 38 are likewise folded
into positions of parallel orientation 80 as to form tubular
configurations
In order to provide additional strengthening
means and with particular re~erence to FIG. 2, reinforcing
rib 62 is then inserted into position whereby s~ots 63
and 64 are moved respectiveIy into slots 22 and 29. ln
this manner the'upper surface of rein~orcing rib 62
assumes an ab~tting reIationship with'the underside of
baee panel 1. Simil~rly reinforcing rib 65 i8 provided '
as a means to inte~loc~ upright supports 8 snd 9.
Specifically slots 66 and 67 of reinforcing rib 65 are
inserted into slots 35 and 42 respecti~el'y whereby the
inner edge of reinforcing rib 65 assumes an abutting
relationship with'the rear surface o~ rear panel 2.
A1BO each end edge of reinforcing ribs 62 and 65 forms
an abutting relatiorship with the adjacent supporting
pan~l and therebY Provides additional disPlay stability.
To secure the front portion of the display to
horizontal ~upports 4 and 5, front support 12 is rotated
generally upwardly of base panel 1 into a tubular configura-
tion and 810t6 49 and 50 are inserted respectively into610t8 21 and 28. Simultaneously with this operation, tabs
51 and 52 are tucked into positions of flat face contacting
relation with the inside surfaces of supporting panels 18
and 25 respectively. After completion of the folding
operations, panels 44 and 46 are disposed parallel to each
other as are panel~ 1 and 45. In addition the upper surface
of supporting panel 46 is disposed in abut~ing relationship
with the underside of base panel 1.
For the purpose of further strengthening the
display, top panel 14 is folded generally upwardly
along fold line 15 and tabs'58 and 59 are folded generally
inwardly along fold lines 60 and 61 respectively. Then
610t8 56 ~d 57 are inserted into locking engagement
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Docket D-1960 -5-
respectively with slots 36 and 43. After completion
of these operations, tabs 60 and 61 are disposed
respectively in face contacting relation with the
inner surfaces of supporting panels 32 and 39 and the
outer corner portions of top panel 14 are disposed
respectively in face contacting relation with the inner
surfaces of supporting panels 31 and 38. In order to
complete the formation of the display, the partially formed
blank is inverted and the rear panel 2 together with the
structure associated therewith is elevated along fold
line 3`into an upright position. The display then appears
as shown in FIG. 3.
After the display is fully set up, it can be
easily adapted to various merchandising requirements
especially in connection with retail grocery store operations.
For example the display can be placed in any temporary
location in the store and then loaded with a product
to be displayed such as cartons containing multiple
soft drinks. Since the display is in effect interlocked
at the critical points of stress, twisting and tearing
of the display is prevented. In addition reinforcing
ribs 62 and 65 act to prevent sagging of base panel 1
and rear panel 2 respectively and the weight of the product
- on base panel 1 causes a tension force across fold line 3
which in turn aids in preventing rear panel 2 from folding
backwards. Also since the lower edges of upright
supports 8 and 9 are disposed in the same plane as the
lower surfaces of horizontal supports 4 and 5, the
display i~ further maintained in a set up condition
since rear panel 2 is in effect prevented from rotating
away from ~ase panel 1 and out of its proper position.
INDUSTRIAL APPLICABILITY
By this invention a merchandising display is
provided which is economical to produce and well adapted
for use in connection with temporary merchandising
promotions and a~ the same time is extremely strong and
reliable.
