Note: Descriptions are shown in the official language in which they were submitted.
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WALL AND VEHICLE GRAPHIC ASSEMBLES
FELD OF THE INVENTION
This invention relates to a system of temporarily covering the wall of a building, a
signage surface, billboard, glass store front and the like, particularly, a side of a vehicle,
10 with text, artwork, logos and the like, particularly advertisement matter.
BACKGROUND TO THE INVENTION
Fleet graphics is the term given to the presence of text, drawings, logos, and the
like, particularly advertising matter, appearing on the sides of vehicles, such as trailers
15 and vans.
Initially, all fleet side graphics were painted upon the vehicle. This method
heavily restricted what types of graphics could be achieved, for example, almost all of
these graphics were simple line art work, such as logos and type. Photographic type
images, while not impossible to be provided were so labour intensive that they were only
20 produced in very rare circl-mct~nces. Painted graphics were very time concuming to
apply and remove and resulted in a great amount of downtime of the vehicles. Further,
painted graphics had a short lifespan when col,lpaled to todays more modern vinyl based
materials.
During the 1980's, new self-adhesive vinyl products were introduced to the fleet25 vehicle market. These materials, along with specific production methods such as screen
printing and cad cam computerised cutting allowed for the mass production of vibrantly
coloured and pattern specific line art graphics. These methods, when combined with the
extended lifespan of these new products, allowed many sign making b~ cinesses to get
involved in the business of fleet graphics as a secondary product line. It also provided
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customers with graphics which were colour and design consistent. Today, approximately
85 to 90 percent of all vehicle graphics are produced on vinyl materials.
Recently, improved methods within the screen printing field, combined with othernew technologies, such as inkjetting and digital im~ging provides the ability to produce
5 large format photographic type images. These images can be produced in relatively large
sizes to cover the entire side of a trailer such as one having side surface dimensions of
approximately 1 6m x 3m. This technology has particularly interested sufficient
companies who own their own fleets of vehicles and who advertise on their trailer sides
and have recognized the significance of viewer impressions generated by such vehicles.
For example M.I.S.C., a major supplier of circulation statistics to the outdoor
advertising industry, has stated that the average truck in an urban centre such as Toronto
or Montreal generates about 12,000,000 viewer impressions per year. This use of such
fleet graphics is comparable to the relatively more expensive billboards found in these
same markets. When compared, as a media venue, to traditional outdoor billboard
advertising, these vehicles become additionally valuable in terms of their potential to
replace billboards. Many private fleet owners have realised the untapped value of these
fleet graphic rolling billboards and have taken advantage of these new technologies. The
fleet owners have decorated their vehicle fleets, for example, with four colour
photographic images to help sell their products and/or services.
Nortwithstanding that fleet graphics on commercial vehicles provide value as an
advertising medium, there are several factors which make truck and trailer side
advertising unacceptable to many advertisers. Notwithstanding that the media space is
available to the fleet owners *ee of charge, since they own the trucks, many companies
with private fleets have chosen not to place, for example, such large four colour
photographic type advertisements on the vehicles. In most cases this is because of
unfavourable factors relating to the production and the installation of the graphics
themselves. The lack of economics of scale and the permanence of the installation
techniques, at present, constitute a significant hindrance.
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In order to be cost-effective, self-adhesive large format four colour graphics must
be produced in relatively large quantities and, for example, need to remain on the vehicles
for a significant minimum period of time. For graphics produced using standard
production techniques, the general rule of thumb is that an advertiser to be cost-effective
must decorate at least twenty trailers. It is also an accepted axiom that due to significant
labour and downtime costs associated with installation and removal of these graphics, the
images must remain on the vehicles for a minimum of five to seven years. These factors
thus dictate that an advertiser has to be willing to produce a large number of identical
advertisements and be satisfied to retain them on trailers for such an extended period of
time. Therefore, only institutional types of advertisers, who own their own fleets are able
to readily take advantage of this opportunity .
Those advertisers who do not own their own fleet vehicles are, understandably,
justified in being leery of tying themselves to a specific fleet carrier for a relatively
protracted period of time. However, such advertisers recognize the value of modern fleet
graphics as applied to vehicles.
Fleet graphics currently produced involve graphics present on sheets of self-
adhesive vinyl materials adhered directly to the truck or trailer body. Thus, the graphics
are, in effect, permanently affixed to the vehicle and cannot be readily removed intact,
stored and, optionally, re-used, if desired.
In an attempt to overcome the aforesaid disadvantages of small scale economics
and unacceptably long periods of time that the same graphic work must remain on the
vehicle, consideration has been given to use frame systems. Such frame systems would
provide for the fleet graphics vinyl coated member to be fixed to the side of the vehicle
and allow for subsequent vinyl material removal.
However, there are several problems associated with use of such frame systems
which have to be overcome to be acceptable to the industry. The most notable of these
problems relate to the physical aspects of a frame, its' relation to the vehicle and the
governmental rules and regulations associated with the transport industry relating to
equipment. A workable frame system has to be of a light weight, low profile and be
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effectively secured to the vehicle. It also has to effectively capture the graphic within the
frame dimensions in order to provide the required degree of safety. A further major
problem relates to the large sizes of framing systems required to completely cover a large,
e.g., 7 m long truck body or a trailer which can be as long as 16 m. Smaller frame
5 systems, lm x 2m, have been used for many years on vehicles, such as delivery vans,
buses and streetcars, but these only allow for the mounting of small card type slip-in
posters.
Such frame systems that have been developed, to-date, have used several layers of
steel as their perimeter frame. Such frames are thus heavy and bulky and have only been
10 used in sizes of about lm x 2m on smaller vehicles.
Thus, to-date, those companies that have tried to develop a framing system largeenough to service larger vehicles have been hampered by the following factors, viz:
(i) high cost;
(ii) large size (profile) and weight;
15 (iii) the need for the installation of a large and heavy perimeter frame system; and
(iv) the requirement of installing the graphic within a perimeter system, which is time
consuming and physically cumbersome.
There, thus, remains a need for a vehicle graphics system which satisfactorily and
economically overcomes the following disadvantages of the prior art, viz:
20 (a) the economic requirement that large numbers of vehicles must be involved;(b) the generally unacceptable period of time for which the advertisement must
remain on the vehicle;
(c) the inability to easily move the advertisement to other markets;
(d) the long downtimes required to install and remove adhesive type graphics;
25 (e) the tremendous expense associated with in~t~ tion and removal;
(f) the installation of the graphics must be done indoors at temperatures above 60
degrees F; and
(g) the inability of advertisers to effect seasonal or promotional advertising.
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SUMMARY OF THE rNVENTION
It is an object of the present invention to provide a fleet graphics system which
overcomes the aforesaid disadvantages and which allows for the easy installation,
5 removal transfer and re-usability of the graphic to other vehicles or sites at the option of
the advertiser and, thus, addresses the present concerns of both fleet owners and
marketing agencies and personnel.
Accordingly, in its broadest aspect the invention provides a graphic assembly
comprising in combination, a substrate having a substantially planar surface; covering
10 means to cover said substrate surface in whole or in part; retaining means for retaining
said covering means adjacent said substrate surface; and tension adjusting means for
adjusting the tension of said covering means.
The term "substantially planar surface" as used in this specification and claimsincludes those surfaces of a substrate that are not totally flat. For example, the sides of
15 some trailers and trucks may be corrugated, rippled or channelled, while still generally
considered to be flat. Provided that the covering member bearing the graphic design is
essentially planar and essentially abutting, directly or through an intervening member, a
substantial portion of the adjacent substrate, the essence of the present invention applies.
The tensioning means of use in the practice of the invention not only tensions the
20 rope ~ se but also causes the edges of the cover member to be so pulled away one from
the other as to cause stretching to effect tautness of the cover member.
The system according to the invention provides both advertisers and fleet ownerswith workable solutions to their respective problems.
Advertisers have the assembly of the invention available to them that:-
25 (i) will allow the graphics to be either screen printed or inkjetted;(ii) will allow use of substrates that are non-adhesive and, therefore, removable;
(iii) will allow the graphic images to be stored and reused;
(iv) will allow the actual graphics to be shipped to other markets for reuse;
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(v) will provide graphics which can be used in a given market for either short or long
term programs;
(vi) will allow the graphics to be installed and removed in minutes and can thus
greatly reduce costs.
On the other hand, the invention provides the fleet owners with a system that:
(i) will allow in~t~ tions to be done at any time in any location;
(ii) wherein the graphics will not damage truck or trailer surfaces;
(iii) wherein the advertisers graphics can be placed optionally over any existing
adhesive style graphics;
10 (iv) wherein there will be virtually no down-time associated with installing graphics
using this system of the invention, and
(v) which provides an extremely light weight system which has a very low profile,
and may, optionally, protrude no further off the vehicle body side than the vehicle
indicator signals.
Thus, both advertisers and fleet owners will benefit from the relatively low cost of
the system. The former from reduced costs of outdoor advertising and the latter from the
new revenues generated by turning the sides of their vehicles into media space.
It will be readily understood that the system of the present invention is applicable
to all fields of industry and trade that uses graphics, such as text, drawings, designs,
marks, logos and the like, as advertisement matter, informative matter, instructional
matter and the like on a substrate, such as the top, rear and sides of a vehicle, such as a
trailer, van, bus, train, boat; the wall or roof of a building; signage on or above shop or
store fronts or windows, doors and billboards.
The present invention provides for the use of screen printing and inkjetting of the
graphic design on the covering member. This, thus, permits for relatively short runs, i.e.
less than ten trailer or truck programs as well as for longer production run programs.
The system of the invention preferably uses a non-adhesive covering member
upon which the graphic design is printed. Examples of such covering materials are
canvas, tarpaulin materials and plastic materials. Preferably, materials of use in the
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"flexface" signage field are used. Such materials are provided to be either screened or
inkjetted, while having the desired tensile strength required to withstand the
environmental conditions of wind, rain, snow, ice, extremes of hot and cold temperatures,
while having colour fast durability. Examples of preferred materials are PANAPLEXTM
plastics material and FORBO-like sheeting materials.
A plef~lled assembly according to the invention uses an endless loop of wire rope
such as a lightweight aircraft cable which is threaded around the perimeter of the graphic
bearing covering member through hemmed or otherwise formed longitudinal pockets at
the periphery of the covering member. The graphic itself is printed on the lightweight
flexface sign material forming the covering member similar to the materials used in rear
lit billboards. This material has tremendous strength, ripstop scrimming and yet allows
for the right amount of stretching required to tighten the graphic. The loop of cable is
passed around pivotally mounted cams suitably located adjacent the corners of the
covering member. The covering member is suitably shaped at its corners as to notinterfere with the movement of the cams.
Each of the cams are pivotally mounted to the substrate and may be rigidly held in
their "extended" positions by bolts. In this locked extended position the cams have
tighted the wire rope and caused the covering member to become taut adjacent thesubstrate surface and provides the desired appearance to the graphics.
When desired, the cam bolts are removed and loosened to allow of pivotal
movement of each cam to its "relaxed" position which causes the wire rope and covering
member to relax and enables the rope to be readily and easily removed off the cams and
from the assembly.
It will be understood that the covering member can be of any desired dimension
and shape as deemed suitable for covering the substrate in whole or in part. Thesubstrate, particularly a trailer side may have more than one graphic bearing cover
member. For example, the side of the trailer may, optionally, carry two, three or more
such graphic assemblies. Suitable retaining and stretching means can be readily selected
and suitably located.
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To reduce the risk of wind getting between the substrate and the cover member, aperipheral moulding is preferably installed over the periphery of the assembly.
The assembly of the present invention embraces those assemblies that include oneor more intervening members placed between the substrate and the covering member, e.g.
5 to provide additional support or to smooth out irregularities in the surface of the substrate
or covering member.
BRIEF DESCRIPTION OF THE DRAWINGS
In order that the invention may be better understood, preferred embo~1iment~ will
10 now be described by way of example only, with reference to the accompanying drawings
wherein:
Fig. 1 represents a fli~ mm~tic side view of a truck and several frames assemblies
having cover members in both loose and taut configuration according to the invention;
Fig. 2 represents a diagr~mm~tic front view of an advertisement billboard and frame
15 system according to the invention;
Fig. 3 represents a diagrammatic front view of a wall of a building and a frame system
according to the invention;
Fig. 4 represents a diagrammatic side view of an assembly showing taut and loose cover
members according to the invention;
20 Fig. 5 represents a diagrammatic cross-section of a diassembled cam and side wall fitting
of use in the present invention;
Figs. 6 and 7 represent diagr~mm~tic side and top views, respectively, of a two-pronged
cam turning tool of use in the invention; and
Fig. 8 represents a diagrammatic view, in part, of a turnbuckle and canvas arrangement of
25 use in an ~ltern~tive embodiment of the invention.
DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS
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Fig. 1 shows generally as 10, a truck having a side 12 formed of al~.minl.m and
having a subst~nti~lly planar outer surface 14.
Tntim~tely adjacent surface 14 are two rectangularly-shaped planar cover members16 and 18, formed of PANAPLEXTM plastics material. Each of cover members 16 and 18
is affixed to side 12 by a plurality of cams, four in the embodiment shown, 22 and 24
respectively, as follows.
With reference also to Fig. 5 each of cams 22, 24 has a body portion 26 defining a
pair of diametrically opposed countersunk bolt recesses 28 for receiving threaded bolts
30, 31. Side 12 has a pair of receiving apertures 32 so located as to receive both of bolts
30, 31 when the cam is in its extended position as hereinafter explained. Side 12 on its
inner surface 34 is affixed to a supporting bracket 36 having suitably located inner
threaded studs 38 received by apertures 32 and bolts 30, 31, whereby each cam may be
rigidly held to side 12 and bracket 36 by bolts 30 and 31. Each of cams 22, 24 intim~tely
abut outer side surface 40 of side 12, to define a rope receiving channel 42.
With reference also now to Figs. 4, 6 and 7, each of cams 22 and 24 has body
portions defining a pair of diametrically opposed recesses 44 for operably receiving a pair
of upst~ntling prongs 46 of a cam rotating tool 48. Thus, in their fully extended position,
each of cams 22 and 24 may be rigidly affixed to side 12 and bracket
36.
Removal of remote bolt 30 and loosening of bolt 31 enables each cam to be
pivoted around axis A-A' of bolt 31, recesses 28, 32 and stud 38 to enable each cam to
adopt a non-extended position as shown as solid line B in Fig. 4.
Fig. 4 shows cover member 16 in its loose arrangement, as hereinafter explained,having prefabricated channel peripheral portions 46. Portions 46 define longitudinal
wire receiving passages which receive wire rope 48. Wire cable 48 in its relaxed form, is
looped over and retained by each of cams 22 when cams 22 are in their non-extended
position B and retained within channel 42 when cams 22 are in their extended position C
(Fig. 4).
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To extend cover member 16 to its stretched position, cam 22 is rotated and
pivoted around bolts 31 by tool 48 to its extended position and locked therein by insertion
of bolt 30 and tightening of bolts 30 and 31. This action causes wire 46 to be extended,
become taut and adopt the position shown as dotted line D in Fig. 4.
The cams are preferably located adjacent the corners of the cover member, which
corners are suitably shaped as to not interfere with the movement of the cams.
The assembly system in its taut form after stretching is provided along the fullperiphery of the cover member with a moulding of suitable material, such as aluminum,
to prevent entry of air between truck side 12 and cover member 16 and blowing out of
cover member 16.
It can thus be understood that removal or substitution of graphic-bearing cover
member 16 by the simple action of aforesaid bolts removal and cam rotations enables fast
and easy assembly and disassembly of the assembly.
Fig. 2 shows an advertisement billboard 50 having a graphic bearing member 52,
l S cam 54 and wire rope 56 assembly while Fig. 3 shows a wall 60 of a building 62 having
graphic bearing cover members 64, cams 66 and wire ropes 68 assembly as hereinbefore
described with reference to the trailer assembly shown in Figs. 1, 4 and 5.
In an alternative embodiment shown in Fig. 8, a suitably located turnbuckle wirecable ti~htçnin~ and loosening arrangement is utilized having one or more turnbuckles
adjacent each corner or int~Tni1tent along the top, bottom and side peripheries of the
cover member 16.
Fig. 8 shows turnbuckle 68 ret:~ining loop 70 of wire rope 72 emerging from
longitudal peripheral passages of covering member 74. Tightening of turnbuckle 68
causes tensioning of rope 72 and covering member 74 through displacement of loop 70 in
the diagonal direction shown by arrow from the relaxed rope and cover member position
F (solid lines) to taut position G (dotted lines). Turnbuckle 68 is fastened by a fitting 76
at a side ~f a trailer 78.
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The cover member may be fastened and tensioned by alternative suitable fasteningmeans such as a plurality of clasp members suitably located around and to the periphery
of the covering member.
While the invention has been described in detail and with reference to specific
5 embodiments thereof, it will be al)palellL to one skilled in the art that various changes and
modifications can be made therein without departing from the spirit and scope ofinvention as described and claimed.
