Note: Descriptions are shown in the official language in which they were submitted.
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A PACKAGING ASSEMBLY
BACKGROUND
[0011 A consumer decision on whether to purchase a product can be partially
influenced
by the consumer's impression of the product at the point-of-sale. A consumer
decision on
whether to repurchase a product can be partially influenced by recollections
of the
impression of the product along with recollections of impressions during the
use of the
product after purchase.
SUMMARY
[002] This Summary is provided to introduce a selection of concepts in a
simplified
form that are further described below in the Detailed Description. This
Summary is not
intended to identify key and/or essential features of the claimed subject
matter. Also, this
Summary is not intended to limit the scope of the claimed subject matter in
any manner,
[003] Aspects of the disclosure pertain to a packaging assembly that includes
a nexus
between one or more elements of the packaging assembly, The nexus formed from
the one
or more components of the packaging assembly is configured to collectively
signal and/or
reinforce a predetermined message and at least partially facilitate a consumer
impression.
BRIEF ESCI IPTION OF THE DIZA VINGS
[004] FIGURE 1 is an example perspective of the packaging assembly that
illustrates
the packaging assembly in a sealed state.
[005] FIGURE 2 is an example perspective of the packaging assembly of FIGURE I
that illustrates the packaging assembly prior to being sealed.
[006] FIGURE 3A is an example perspective of the container of the packaging
assembly.
[007] FIGURE 3B is an example perspective of a second. embodiment of a
container of
the packaging assembly.
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[0081 FIGURE 4 is an example top side of the container of the packaging
assembly.
[OO9] FIGURE 5 is an example bottom side of the container of the packaging
assembly.
[0010] FIGURE 6 is an example dimensional diagram indicating the ring outer
edge of
the container.
[0011] FIGURE 7 is an example dimensional diagram indicating the ring inner
edge of
the container.
[0012] FIGURE 8 is an example first side of the container of the packaging
assembly.
[00131 FIGURE 9 is an example second side of the container of the packaging
assembly.
[0014] FIGURE 10 is an example third side of the container of the packaging
assembly.
[0015] FIGURE I I is an example fourth side of the container of the packaging
assembly.
[0016] FIGURE 12 is an example cross-sectional view of the container taken
along lines
A-A in FIGURE, 4.
100171 FIGURE 13 is magnified view of area B in FIGURE 12.
[00181 FIGURE 14 is an example structural configuration of the sleeve of the
packaging
assembly
[00191 FIGURE 15 is an example indicator field diagram associated with the
sleeve of
the packaging assembly.
[0020] FIGURE 16 is an example sleeve front with example indicators populated
in the
indicator fields of FIGURE 15.
[0021_] FIGURE 17 is an example sleeve back with example indicators populated
in the
indicator fields of FIGURE 15.
[0022] FIGURE 18 is an example sleeve first side with example indicators
populated in
the indicator fields of FIGURE 15.
n
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[00231 FIGURE 19 is an example sleeve second side with example indicators
populated
in the indicator fields of FIGURE 15.
[00241 FIGURE 20 is an example sleeve third side with example indicators
populated in
the indicator fields of FIGURE 15.
[00251 FIGURE 21 is an example sleeve fourth side with example indicators
populated in
the indicator fields of FIGURE 15.
DETAILED DESCRIPTION
[00261 Aspects of the disclosure are described more full hereinafter with
reference to
the accompanying drawings, which form a part hereof, and which show, by way of
illustration, example features. The features can, however, be embodied in many
different
forms and should not be construed as limited to the combinations set forth
herein; rather,
these combinations are provided so that this disclosure will be thorough and
complete, and
will fully convey the scope. Among other things, the features of the
disclosure can be
facilitated by methods, devices, and/or embodied in articles of commerce. The
following
detailed description is, therefore, not to be taken in a limiting sense.
[0027] Dimensions are used throughout the description for exemplary purposes
only.
The description is not limited to any particular dimension set forth herein.
For example,
dimensions associated with the packaging assembly 1011 can vary depending on
desired size
and shape of the packaging assembly 100. Moreover, the dimensions of any one
of the
components of packaging assembly 100 can be factored by a common multiplier to
maintain
the general shape of packaging assembly 100 while increasing or decreasing the
respective
size of packaging assembly 100.
100281 Indicia is described and indicated throughout the specification and the
figures.
This description is not limited to any particular indicia, type. Indicia can
include structural
indicia, textual indicia, image indicia and combinations thereof. Structural
indicia can
include a packaging configuration and/or shape. Other types of structural
indicia can include
one or more structural portions of container 200. Still other types of
structural indicia can
include one or more structural portions of sleeve 300. Yet other types of
structural indicia
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can include a combination of structure from container 200 and sleeve 300.
'extual indicia
can include letters, words, sentences, symbols, numbers, dialog and
combinations thereof.
Image indicia can include photographs, pictures, drawings, paintings,
holograms, icons and
combinations thereof
[00291 Consumer impressions can facilitate a purchase of any type of product.
Yet,
consumer impressions of a product can play a heightened role in relation to
the purchase of
transformative consumer products. A transformative consumer product is a
product that
includes multiple states from production to ultimate use. For example, a
packaged food
product can be considered a transformative consumer product. As other
examples,
refrigerated food products, prepared meals, box meals and the like can be
transformative
consumer products.
100301 As an example associated with a food product at production, ingredients
can be
obtained in a prepackaged state. The ingredients can then be transformed to
create a food
product. The food product can then be transformed by packaging and shipping to
a point-off
sale. After purchase, the food product is again transformed into a cooked food
product ready
for consumption. For example, the food product can be cooked in a microwave,
steamed in a
microwave. pressure cooked in a microwave, and combinations thereof. As other
examples,
the food product can be cooked via a stove, a grill or a conventional oven. In
such a
situation, consumer impressions play a heightened role in relation to the
transformative
consumer product because the preprocessed ingredients used to form the product
can be
perceived quite different in a prepackaged state as opposed to a packaged
state. Also, the
packaged state of the food product can be perceived quite different than the
cooked state of
the product. Accordingly, given that a user experience with the trod product
may not be
readily ascertainable when the product is in the packaged state, an
opportunity arises to frame
or mold a perception of such an experience via a nexus of the packaging
arrangement that
drives a predetermined message.
[00311 As more fully set forth below, the disclosure herein pertains to a
packaging nexus
between one or more components of a packaging assembly. The nexus formed from
the one
or more components of the packaging assembly is configured to collectively
signal and/or
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drive a predetermined message from the point-of-sale to the ultimate
consumption of the
consumer product.
[0032] PA(.,.K.A(-Y1NG ASSEMBLY
100331 FIB 31_ RE 1 is an example perspective of packaging assembly 100 that
illustrates
packaging assembly 100 in a sealed state. As more fully set forth below,
packaging
assembly 100 includes container 200 and sleeve 300. Container 200 can include
a container
suitable for cooking. For example, container 200 can include a microwave
container, oven
container, stove top container, and the like. Container 200 can be formed from
a
microwavable material such as a plastic. In other aspects, container 200 can
be made of a
paper composition, metal composition or other material suitable for cooking a
food product.
Sleeve 300 can include a substrate for facilitating an indicia and structural
nexus for
conveying a predetermined message. Sleeve 300 can include a substrate formed
from a
paper component, a laminated. paper component, a plastic component and the
like. Sleeve
300 can be arranged to at least partially enclose container 200. Sleeve 300
can include first
corner opening 302 and second corner opening 304. First comer opening 302 and
second
corner opening 304 provide an opening so that a consumer can view container
200 through
sleeve 300. Such comer openings 302 and 304 can further distinguish packaging
arrangement 100 from other fully enclosed packages that may be located on a
shelf at the
point-of-sale. First corner opening 302 and second copier opening 304 are
further arranged
as set forth below to create a nexus between container 200 and sleeve 300 to
drive a
predetermined message.
[0034] Sleeve 300 can also include first closed corner 306 and second closed
corner 308.
First closed corner 306 and second closed corner 308 can provide a flat base
for packaging
assembly 100 when packaging assembly 100 is positioned in an upright position
on a display
shelf at the point-of-sale. Also, as more fully set forth below, sleeve 300
includes sleeve
front 312, sleeve back 314 (see FIGURES 14 and 15), sleeve first side 316,
sleeve second
side 318 (see FIGURES 14 and 15). sleeve third side 32 and sleeve fourth side
322 (see
FIGURES 14 and 15).
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[0035] Opening feature 310 can be located along sleeve first side 316. Opening
feature
310 can include any type of structure for opening sleeve 300. For example
opening- feature
310 can include a perforated opening feature. a reseala:ble opening feature, a
tear-away
opening feature, a tongue-and-groove opening feature. and combinations
thereof. In one
aspect. opening feature 310 can include a perforated. opening strip. When a
consumer desires
removing container 200 from sleeve 300, opening feature 310 is navigated. to
allow access to
container 200.
100361 FIGURE 1 depicts packaging assembly 100 in an upright position. Even
though
packaging assembly 100 can be stacked and/or positioned at the point-of-sale
in any manner,
it is contemplated that the upright position maximizes the viewable surface of
sleeve 300
when a potential consumer views packaging assembly 100 at the point-of-sale.
As more
fully set forth below, the maximization of the viewable surface facilitates
the communication
of the predetermined message at the point-of-sale.
[0037] FIGURE 2 is an example perspective of packaging assembly 100 of FIGURE
1
that illustrates packaging assembly 100 prior to the sealing of sleeve 300. As
indicated in
FIGURE 2, container 200 can optionally include removable film 201. Removable
film 201
can seal a consumable product in container 200. Removable film 201 can include
a venting
and/or steaming; perforation associated with removable film 201 to regulate
steaming during
11 a cooking operation. Container 200 is configured to maintain a variety of
food products
including room temperature food products, refrigerated food products, food
products and the
like, In one aspect, the food product in container 200 is a prepared meal that
includes one or
more vegetables, fruits, proteins, starches, spices, peppers, sauces and
combinations thereof,
[0038] During packaging, container first side 202 (see FIGURE 4) is first slid
into sleeve
300 so that container first side 202 is substantially adjacent sleeve first
side 316. Sleeve
second side 318 is then scaled in a conventional manner,
[0039] As more hilly set forth herein, the Detailed Description is divided
into a section
related to container 200 and a section related to sleeve 300, FIGURES 3-13 are
indicated
herein to describe several features associated with container 200 and FIGURES
14-21 are
indicted herein to describe several features associated with sleeve 300. Even
though several
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examples are set forth throughout the Detailed Description, the Detailed
Description further
includes a section describing several examples associated with the nexus
formed by various
combinations of features of container 200 and sleeve 300 in order to
facilitate a
predetermined message and drive a consumer impression.
[00401 CONTAINER
100411 FIGURE 3A is an example perspective of container 200 of packaging
assembly
100. FIGURE 3A is depicted herein to further exemplify the structural features
discussed in
FIGURES 4-13. FIGURE 3A can be referenced in combination with the discussion
set forth
below in association with FIGURES 4-13 to more fully appreciate many of the
structural
features set forth in relation to container 200. FIGURE 3B is another
embodiment of
container 200. Even though FIGUl E 3A is referenced below with respect to the
features of
packaging assembly 100, it will be evident from the disclosure herein that
similar features
between FIGURE 3A and 3B can result in a similar news for driving a
predetermined
message.
[00421 FIGURE 4 is an example top side of container 200 of pack aging assembly
100.
Container 200 includes container first side 202 which is more fully set forth
in FIGURE 8,
container second side 204 which is more fully set forth in FIGURE 9, container
third side
206 which is more fully set forth in FIGURE 101, and container fourth side 208
which is more
fully set forth in FIGURE 11.
100431 Container 200 includes container rim surface 220 having rim outer edge
210 and
rim inner edge 212.. Container rim surface 220 can include a surface area
sufficient for
adhering removable film 201 to container rim surface 220. Also, the container
rim surface
220 can provide an area for a consumer to grasp container 200 and position in
and/or remove
container 200 from a cooking device. FIGURE 13 includes a magnified view of
the cross
section indicated in FIGURE 12. along lines AFA of FIGURE 4. Rim outer edge
210 can be
the end of container rim surface 220. Also, as indicated in FIGURE 13, rim
outer edge 210
can include a reverse "T,-shaped" lip extending downwardly from container rim
surface 220.
Rim inner edge 212 can include a curve or bend to transition rim inner edge
212 to a wall of
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container 200. In other aspects, rim inner edge 212 can include an angular
edge as the
transition from container rim 220 to a wall of container 200.
[0044] Referring back to FIGURE 4, container 200 also includes container
bottom 2.16.
Container bottom 216 can be generally flat and can end at bottom edge 214.
Bottom edge
214 can include a portion of the container where the container bottom ends and
channel
transition 218 begins. As further indicated in FIGURE 13, channel transition
218 can include
a curve and/or bend that structurally transitions the generally flat container
bottom 216 to a
wall of container 200. Channel transition 218 can transition downwardly from
container
bottom 216 so that container bottom 216 is orientated above a channel low
point of channel
transition 218. As such, when container 200 is positioned on a surface,
channel transition
218 engages the surface and container bottom 216 can be offset from the
surface. Yet. it is
contemplated the channel transition 218 is not incorporated with container
200.
[0045] FIGURE 5 is an example bottom side of container 200 of packaging
assembly
100. In comparison to FIGURE 3, FIGURE 5 depicts container 200 with the top
side facing
downwardly.
[0046] FIGURE 6 is an example dimensional diagram of rim outer edge 210 of the
container 200. For ease of description, rim outer edge 210 is described in
FIGURE 6 apart
from any depiction of other attributes of container 200. Rim outer edge 210
includes a length
L; and a width W1. Length L1 and width W1 can include any length and/or width.
Yet, in
one aspect, L1 is about 6.5 inches to about 7.5 inches. Width W1 can be about
5.0 inches to
about 6.0 inches. Length L1 and width \V1 can he further described as having
an aspect ratio.
For example, the aspect ratio of Length L1 to width W1 can he about 1.25. As
another
example, the aspect ratio of Length L1 to width W1 can be about 1 to about 2.
Given the
aspect ratio, the length I_:1 and the width W; can be any size while
maintaining the aspect
ratio, Yet, other dimensions beyond any aspect ratio discussed herein are
contemplated as
initially stated above.
[0047] Rim outer edge 210 of container 200 includes first side outer rim edge
230,
second side outer rim edge 232, third side outer rim edge 234, and fourth side
outer rim edge
236. First side outer rim edge 230 is generally parallel to second side outer
rim edge 232 and
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generally perpendicular to third side outer rim edge 234 and fourth side outer
rim edge 236.
Second side outer rim edge 232 is generally parallel to first side outer rim
edge 230 and
generally perpendicular to third side outer rim edge 2.34 and fourth side
outer rim edge 236.
'Third side outer rim edge 234 is generally parallel to fourth side outer rim
edge 236 and
generally perpendicular to first side outer rim edge 230 and. second side
outer rim edge 232..
Fourth side outer rim edge 236 is generally parallel to third side outer rim
edge 234 and
generally perpendicular to first side outer rim edge 230 and. second side
outer rim edge '23'2.
11
10048 'T'hird side outer rim edge 234 structurally transitions to first side
outer rim edge
230 via first corner curve 222. First conger curve 222 can be formed from a
portion of an
ellipse having a radius R1. In one aspect, the ellipse is a circle. In another
aspect, third side
outer rim edge 234 and first side outer rim edge 230 are tangent to a
circumference of the
ellipse formed by R1.
[00491 First side outer rim edge 230 structurally transitions to fourth side
outer rim edge
236 via second corner curve 224. Second corner cure 224 is formed from a
portion of an
ellipse having a radius R2. In one aspect, the ellipse is a circle. In another
aspect, first side
outer rim edge 230 and. fourth side outer rim edge 236 are tangent to a
circumference of the
ellipse formed by R2.
10050 Fourth side outer rim edge 236 structurally transitions to second side
outer rim
edge 232 via third corner curve 226. 'Third. conger curve 226 is formed from a
portion of an
ellipse having a radius T3. In one aspect, the ellipse is a circle. In another
aspect, fourth side
outer rim edge 236 and second side outer rim edge 232 are tangent to a
circumference of the
ellipse formed by R3.
[00511 Second side outer rim edge 2.32. structurally transitions to third side
outer rim
edge 234 via fourth corner curve 228. Fourth corner curve 228 is formed from a
portion of
an ellipse having a radius R4. In one aspect, the ellipse is a circle. In
another aspect, second
side outer rim edge 232 and third side outer rim edge 234 are tangent to a
circumference of
the ellipse formed by R,j.
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[00521 As indicated in FIGURE 6, R-1, R2, R3y and R4 can have the same length.
Accordingly, the curves associated with the respective radius can be generally
the same. R3,
R?o R3, and 14 can have the same length within a threshold.. For example, the
threshold can
be plus or minus about 0.1 inches. As another example, R3, R2, R3, and R4 can
be about 0.5
inches to about 1.5 inches. het, the dimensions related to R1, R2, R,., and
are not limited
to the dimensions indicated herein. As indicated above W1 and LI of rim outer
edge 210 can
vary. Rim outer edge 210 can also be associated with an aspect ratio.
Accordingly, a
manufacturer that desires to fabricate a container that is larger or small
than the dimensions
indicated herein could maintain aspect ratios between R1. R2, R:3, and lam:
and one or more of
L3 and/or J3 to change the overall size of container 200 without optionally
affecting the
shape. As more fully set forth below, first corner curve 222 and third corner
curve 226 create
a nexus with first corner opening 302 of sleeve 300 and second corner opening
304 of sleeve
300, respectively.
[00531 FIGURE 7 is an example dimensional diagram of rim inner edge 212 of the
container 200. For ease of description, rim inner edge 212 is described in
FIGURE 7 apart
from any depiction of other attributes of container 2(1(1. Rim inner edge 212
includes a length
L2 and a width W2. Length L2 and width W2 can include any length or width.
Yet, in one
aspect, L7 is about 6,0 inches to about 7.0 inches, Width W2 can be about 4.5
inches to about
5,5 inches. Length L2 and width W2 can be further described as having an
aspect ratio. For
example, the aspect ratio of Length L2 to width W2 can be about 1.25. As
another example,
the aspect ratio of Length L2 to width W2 can be about I to about 2. Given the
aspect ratio,
the length L2 and the width W2 can be anv size while maintaining the aspect
ratio. Yet, other
dimensions beyond any aspect ratio discussed herein are contemplated as
initially stated
above.
100541 Rini inner edge 212 of container 200 includes first side inner rim edge
2.5(3 and
second side inner rirn edge 252. First side inner rirn edge 25(3 is generally
parallel to second
side inner rim edge 252.
[00551 As used herein, the term "convex" refers to a curve opening inwardly
toward a
centerline along the length L2 of Container 200. As used herein, the terra
"concave" refers to
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a curve opening outwardly away from a centerline along the length L, , of
container 200. Rim
inner edge 212 includes fourth side convex curve 246. Fourth side convex curve
246 is
formed from a portion of an ellipse having a radius R6. In one aspect, the
ellipse can be a
circle. In another aspect, a line formed from first side inner rim edge 250 is
secant to a
circumference of an ellipse formed from l,.
100561 Fourth side convex curve 246 structurally transitions to fourth side
concave curve
248. Fourth side concave curve _248 is formed from a portion of an ellipse
having a radius
R7. In one aspect, the ellipse is a circle. In another aspect, a line formed
from second side
inner rim edge 252 is secant to a circumference of an ellipse formed from R7.
In yet another
aspect, a circumference of the ellipse formed from R-; is tangent to a
circumference of the
ellipse formed from R,;.
100571 Fourth side concave curve 248 structurally transitions to second corner
curve 240.
Second corner curve 240 is formed from a portion of an ellipse having a radius
R8. In one
aspect the ellipse is a circle. In another aspect, a circumference of an
ellipse formed from R7
and a line formed from second side inner rim edge 252 are tangent to a
circumference of an
ellipse formed from Rm.
[00581 Second. corner curve 240 structurally transitions to second side inner
rim edge
252. Fourth side convex curve 24-6, fourth side concave curve 2 and second
corner curve
240 form the fourth side of the rim inner edge 212.
100591 Inner rim edge 252 transitions to third side convex curve 244. 'Third
side convex
curare 244 is formed from a portion of an ellipse having a radius R9. In one
aspect, the ellipse
is a circle. In another aspect, a line formed from second side inner rim edge
2.52. is secant to a
circumference of an ellipse formed from Rs,.
100601 Third side convex curve 2 t4 structurally transitions to third side
concave curve
242. 'Third. side concave curve 242 is formed. from a portion of an ellipse
having a radius RIO.
In one aspect, the ellipse is a circle. In another aspect, a line formed from
first side inner rim
edge 250 is secant to a circumference of an ellipse formed from R_0. In yet
another aspect, a
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circumference of the ellipse formed from Rico is tangent to a circumference of
the ellipse
formed from lea.
[00611 Third side concave curve 242 geometrically transitions to first corner
curve 238.
First corner curve 238 is formed from a portion of an ellipse having a radius
1 5. In one
aspect, the ellipse is a circle. In another aspect, a circumference of an
ellipse formed from RIO
and a line formed by first side inner rim edge 2,50 are tangent to a
circumference of an ellipse
formed from R5.
100621 Third side convex curve 244, third side concave curve 242 and first
corner curve
238 form the third side of the rim inner edge 212. As indicated in FIGURE 7,
first corner
curve 238 and second corner curve 240 are generally diagonally oriented with
respect to one
another. Also, fourth side convex curve 246 and third side convex curve 244
are generally
diagonally oriented with respect to one another. Likewise, fourth side concave
curve 248 and
third side concave curve 242 are generally diagonally oriented with respect to
one another,
100631 As further indicated in FIGURE 7, R5 and R5 can generally have the same
length.
.5 and I8 can also have the same length within a threshold. For example, the
threshold can
R
be plus or minus about 0,1 inches. As an example. R and R can be about 005
inches to
about 0.8 inches. In the situation where Rs and R8 are generally the same,
first comer curve
238 and second corner curve 240 can generally be the same curve.
[00641 R6 and R9 can generally have the same length. h6 and RR can also have
the same
length within a threshold. For example, the threshold can be plus or minus
about 0,1 inches,
For example, R-6 and R9 can be about 5.0 inches to about 6.0 inches. In the
situation where
R6 and R9 are generally the same, fourth side convex curve 246 and third side
convex curve
244 are t enerally the same curve.
100651 Likewise, R-; and. Ri;j can generally have the same length. R, and lain
can also
have the same length within a threshold.. For example, the threshold can be
plus or minus
about 0.1 inches. As another example, R7 and Ri;j can be about 2.5 inches to
about 3,5
inches. In the situation where, R7 and. R1(, are generally the same, fourth
side concave curve
248 and third side concave curve 242. are generally the same curve.
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[0066] As another example combination: R-. and R3 can be generally the same
length, R6
and R9 can be generally the same length, 17 and Rro can be generally the same
length, the
length of R6 and R9 can be greater than the length of R, and Rro, and the
length of R6, R7, R9
and Iii;, can be greater than the length of R and R8.
[0067] As indicated in FIGURE 13, rim inner edge 212 transitions downwardly to
form
the walls of container 200. The container walls can be offset from vertical so
that the walls
slope inwardly from top to bottom. Accordingly, the container walls can
include the same
general shape as rim inner edge-2 1". as depicted. in FIGURE 3A and FIGURE 3B.
As ftirther
indicated in FIGURE 3A and FIGURE 313, the structure of rim inner edge 212 and
the
respective walls form a geometric cooking indicator. For example, as indicated
in FIGURE
3A and 3B. the container shape is formed to indicate a steam vapor, which can
convey a
predetermined message related to a steam cooking operation used to cook the
food product
located in container 200 for consumption. The purpose of the geometric cooking
indicator is
more fully set forth below. Even though the examples herein relate to a
geometric cooking
indicator that represents a steam vapor, other geometric cooking indicators
are contemplated.
For example, a geometric cooking indicator can be structured to indicate a
water droplet in
order to represent a boil cooking operation, As another example, a geometric
cooking
indicator can be structured to indicate a flame to represent a grill cooking
operation, As yet
another example, a geometric cooking indicator can be structure to indicate a
heat wave to
represent a conventional oven cooking operation. As more fully set forth
below, the steam
indicator can create a nexus between container 200 and sleeve 30(3 to
facilitate a
predetermined message and drive a consumer impression.
[68] FIGURE is an example container first 202 of container 200 of packaging
assembly 100. Container first side 202 includes a view of rim outer edge 210
having first
corner curve 222, second corner curve 224, and first side outer rim edge 230.
Container first
side 202 also includes fourth side convex curve wall 262 which extends
downwardly from
and is generally shaped to conform to fourth side convex curve 246. Container
first side 202
further includes first side inner run edge wall 266 which extends downwardly
from and
generally shaped to conform to first side inner rim edge 250. Container first
side 202 also
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includes first corner curve wall 254 which extends downwardly from and
generally shaped to
conform to first corner curve 238.
[00691 FIGURE 9 is an example container second side 204 of container 200 of
packaging
assembly 100. Container second side 204 includes a view of rim outer edge 210
having third
corner curve 226, fourth corner curve 228, and second side outer rim edge 232.
Container
second side 204 also includes third side convex curve wall 260 which extends
downwardly
from and. generally shaped to conform to third side convex curve 244.
Container second side
204 further includes second side inner rim edge wall 268, which extends
downwardly from
and generally shaped. to conform to second side inner rim edge 252. Container
second side
204 also includes second. corner curve wall 256 which extends downwardly from
and
generally shaped to conform to second corner curve 240.
[0070] FIGURE 10 is an example container third side 206 of container 200 of
packaging
11 assembly 100. Container third side 206 includes a view of rim outer edge
210 having fourth
corner curve 228, first corner curve 22'2, and third side outer rim edge 234.
Container third
side 206 also includes first comer curve wall 254 which extends downwardly
from and
generally shaped to conform to first corner curve 238. Container third side
206 further
includes third side concave curve wall 258 which extends downwardly from and
generally
shaped to conform to third. side concave curve 242. Container third side 206
also includes
third side convex curve wall 260 which extends downwardly from and generally
shaped to
conform to third side convex curve 244.
11 is an example container fourth side 208 of container 200 of the
[00711 T IC31_iRl ne
packaging assembly 100. Container fourth side 208 includes a -view of rim
outer edge 210
having second corner curve 224, third corner curve 226, and fourth side outer
rim edge 236.
Container fourth side 208 also includes second corner curve wall 256 which
extends
downwardly from and generally shaped to conform to second corner curve 240.
Container
fourth side 208 further includes fourth side concave curve wall 264 which
extends
downwardly from and generally shaped to conform to fourth side concave curve
248.
Container fourth side 208 also includes fourth side convex curve wall 262
which extends
downwardly from and generally shaped to conform to fourth side convex curve
246.
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[00721 SLEEVE
[0073) FIGURE 14 is an example structural diagram of sleeve 300 of packaging
assembly 100. Sleeve 300 includes sleeve front 312, sleeve back 314, sleeve
first side 316,
sleeve second side 318, sleeve third side 320, and sleeve fourth side 322.
Sleeve 300 flrther
includes a plurality of scaling panels. For example, sleeve 300 can include
first back sealing
panel 324, second back scaling panel 326, third back sealing panel 328, fourth
side sealing
panel 330, and third side scaling panel 332. To form the sleeve as indicated
in FIGURE 1,
sleeve first side 316 overlays first hack scaling panel 324 and fourth side
sealing panel 330.
Sleeve second side 318 overlays second hack scaling panel 326 and third side
sealing panel
332. Sleeve fourth side 322. overlays third back scaling panel 328. As such, a
formed sleeve
300 is configured. as indicated. in FIGURES I and 2. As indicated. in FIGURE
1, packaging
assembly 100 is arranged so that container top side is adjacent sleeve front
312, container
bottom side is adjacent sleeve hack 314, container first side 202 is adjacent
sleeve first side
316, container second side 204 is adjacent sleeve second side 318, container
third side'206 is
adjacent sleeve third side 320, and container fourth side 208 is adjacent
sleeve fourth side
322.
[00741 FIGURE 14 includes first front curve 334, second. front curve 336,
first back
curve 338, and second back curve 340. As indicated in FIGURE 14, the curves
associated
with R11, R2, R13, and R14 can be formed from an ellipse having the same
lengrth. Also, the
curves associated with p-11, X12, -13, and R14 can be formed from an ellipse
having the same
radius within a threshold. For example, the threshold can be plus or minus
about 0.1 inches.
As another example, R11 R12, R13, and R144 can be about 0,5 inches to about
1.5 inches. In
comparison between FIGURE 14 and FIGURE 6, R-11 and R12 can be the same length
as R1
or the same length within a threshold. In another example, R13 and R14 can be
the same
length as R. In still another example. R1, R2, R3, R4i R11, [~a12, R13, and
R14 can be the same
length. As such, when sleeve 3003 is formed as depicted in FIGURE 1, first
front curve 334
and first back curve 338 form first corner opening 302. Second front curve 336
and second
back curve 340 forma second corder opening 304. As indicated in FIGURE 1, the
formed
sleeve 300 also includes first closed corer 306 and second closed corner 308.
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[00751 When container 200 is positioned in sleeve 300, first corner curve 222
of rim
outer edge 210 geometrically aligns (cg., within the same curved plane) with
first front curve
334 and first back curve 338 of sleeve 300 to cause a nexus between sleeve 300
and
container 200 at first corner opening 302. Likewise, when container 200 is
positioned. in
sleeve 300, third corner curve 226 of rim outer edge 210 geometrically aligns
(c.g., within
the same curved plane) with second front curve 336 and second back curve 340
of sleeve 300
to cause a nexus between sleeve 300 and container 200 at second corner opening
304. As
such, packaging assembly 100 is stabilized in an upright position via first
closed corner 306
and/or second closed corner 308 and a potential consumer can readily view
container 200 and
the food product within container 200 via first corner opening 302 and/or
second corner
opening 304. Moreover, the aforementioned nexus at first corner opening 302
and second
corner opening 304 facilitates a geometric tie between container 200 and
sleeve 300. As
such, a consumer who can only recall the configuration of container 200 has an
indicator to
associate with sleeve 300 upon making a subsequent purchase of the product
associated with
packaging assembly 100.
[0076] FIGURE 15 is an example indicator field diagram associated with sleeve
300 of
packaging assembly 100. In addition to the structural indicia associated with
packaging
assembly 100 discussed above, sleeve 300 further includes a plurality of
indicator fields for
further driving a nexus between the components of packaging assembly 100 and
ultimately
indicating a predetermined message for a consumer impression. As more fully
set forth
below, the arrangement of the indicator fields in combination with the
structural indicia of
packaging assembly 100 collectively signal and/or reinforce a predetermined
message for
causing a consumer impression.
[0077] Sleeve front 312 includes prepared product indictor field (A). Prepared
product
indicator field (A), is arranged in coordination with the plurality of fields
to provide a primary
field for prepared product indicia. 342 on sleeve front 312. Prepared product
indicia 342
signals a cooked state of the product located in container 200 just prior to
use and/or
consumption. As an example associated with FIG RE 16, prepared product indicia
342
includes an image of a microwave cooked product including a plurality of
steamed
ingredients and signals a prepared state of the food product located in
container 200. As
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such, the arrangement of prepared product indicator field (A) and prepared
product indicia
342: signal a primary view of the state of the cooked food product when
packaging assembly
100 is positioned in an upright position at a retail outlet; signal a product
tie between the food
product located in container 200 and a state of the food product after the
food product has
been cooked; and/or signal a type of food product located in container 200.
[0078] Ingredient indicator field (13) is arranged in coordination with the
plurality of
fields to tie to prepared product indicator field (A) and a food product in
container 200.
Ingredient indicator field (I3) can include ingredient indicator sub-fields
(Bl)-(B3) as an
array of ingredients of the food product in container 200. As indicated in
FIGURE 15,
ingredient indicator field (B) is arranged. adjacent prepared product
indicator field (A) to
provide a nexus between two different product states (e.g., the origin state
of the ingredient
and the cooked state of the product). In one aspect, sub-fields (B1)-(B3) are
arranged below
the prepared. product indicator field (A). For example, as indicated in FIGURE
16,
ingredient origin indicia 344 as populated in ingredient indicator field (B)
can include first
ingredient origin indicia 341, second ingredient origin indicia 348, and third
ingredient origin
indicia 350. Again, first ingredient origin indicia 346, second ingredient
origin indicia 348,
and third ingredient origin indicia 350 can include an array associated with
ingredients
indicated in prepared product indicia 342 and the food product located in
container 200.
[0079] First ingredient origin indicia 346 can include an image of at least
one ingredient
at its origin. For example, the image can include an image of the at least one
ingredient in a
prepackaging state. As another example, the image can include an image of the
at least one
ingredient in a natural state to create an impression of freshness, Stated
another way, first
ingredient origin indicia 346 includes an image that creates a freshness
impression of at least
one ingredient of prepared product indicia 342 that indicates the ingredient
in a cooked state.
Likewise, second ingredient origin indicia 348 and third ingredient origin
indicia can include
respective images associated with prepared product indicia 342. Ingredient
origin indicia
344 facilitates a nexus for indicating an impression of "freshness" or.
"market fresh"
ingredients in association with prepared product indicia 342 and the food
product located in
container 200.
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[00801 As an example associated with FIGURE 16, container 200 can include a
food
product that includes green beans as an ingredient of a food product in a pack
aged state.
Prepared product indicia 342 indicates the green beans in a cooked state and
first ingredient
origin indicia 344 indicates the green beans in a prepackaged state. As
another example
associated with FIGURE 16, container 200 can include a food product that
includes tomatoes
as an ingredient of a food product in a packaged state. Prepared product
indicia 342 indicates
the tomatoes in a cooked state and second. ingredient origin indicia 348
indicates the
tomatoes in a prepackaged state. As yet another example associated with FIGURE
16,
container 200 can include a food product that includes a starch as an
ingredient of a food
product in a packaged state. Prepared product indicia 342 indicates the starch
in a cooked
state and third ingredient origin indicia 350 indicates the starch in a
prepackaged state. As
such, ingredient indicator field (B) and ingredient origin indicia 344: signal
a nexus between
the cooked state indicated by prepared product indicator 342 and an origin
state of the
ingredients; signal a nexus between the state of the food product in container
200 and the
origin state of the ingredients; and/or drive a predetermined message that
indicates a
perception of freshness of the ingredients.
[0081] Brand tying indicator field (C) can include subfields (C1) and (C2).
Brand tying
indicator field (C) is structured and arranged in coordination with the
plurality of fields to tie
to brand indicator field (D). As an example associated with FIGURE 16, brand
indicator
field (D) can be populated with brand indicia 352. In this example, brand
indicia 352
includes the textual indicia Healthy Choice along with textual indicia 353
indicated by the
exclamation point. As indicated in FIGURE 16, brand tying indicator field (C)
is shaped to
resemble at least one portion of brand indicia 352. In one aspect, brand tying
indicator field
(C) is shaped to resemble textual indicia 353. As such, indicia associated
with subfields (Ci )
and ((;2) are tied to brand indicia 352 via the structural coordination
between brand tying
indicator field (C:) and brand indicia 352.
[0082] Subfield (C1) can include cooking method indicia. As an example
associated
with FIGURE 16, the cooking method indicia can include steam image indicia 354
and/or
steam- textual indicia 356. As indicated, steam image indicia 354 includes a
steam vapor and
steam textual indicia 356 includes the text "Stearn". The cooking method
indicia creates a
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nexus between prepared product indicia 342 and the cooking method indicia. For
example,
the cooking method indicia in subfield (:;1) indicates steam cooking. The
steam cooking
indication ties to prepared product indicia 342 by indicating that the food
product indicated in
prepared product indicia 342 is steamed. The steam cooking indicia further
ties to the food
product located in food container 200 by indicating a cooking operation for
the food product.
1OO83 Moreover, the cooking method indicia ties container 200 to sleeve 300.
As
indicated above in association with FIGURES 1-13, container 200 includes inner
rim edge
210 and respective side walls that are structured and arranged to provide a
geometric cooking
indicator. As indicated in FIGURES 1-13, the geometric cooking indicator of
container 200
is shaped. to resemble steam vapor. As such, the steam indicator of container
200 and steam
cooking indicia of sleeve 300 function in combination to drive a predetermined
message
related to the cooking operation and facilitate a consumer impression
throughout the use of
the packaging assembly. For example, the steam indicator formed by the
geometric cooking
indicator of container 200 signals a steam cooking operation. This steam
cooking operation
can be the cooking operation utilized to cook the food product in container
200. The steam
cooking operation can be facilitated by several structural components of
packaging assembly
100, Yet, the steaming may not be readily apparent from the components of
packaging
arrangement 100 that facilitate the steaming operation. The steam indicator
formed by the
geometric cooking indicator of container 200 provides a readily ascertainable
indication that
the food cooking operation includes steaming. The geometric cooking indicator
of the
container ties to the steam image indicia 354 and steam textual indicia 356 to
reinforce the
steam cooking operation throughout the use of packaging assembly 100. For
example, sleeve
300 functions to drive the predetermined message of steam cooking at the point-
of-sale via
steam image indicia 354 and steam textual indicia 356. After container 20(3 is
removed from
sleeve 300 for use, the geometric cooking indicator of container 20(3
functions to drive the
predetermined message.
100841 As another example, the geometric cooking indicator of container 200
can be
shaped to resemble a water droplet to indicate a boiling operation. Cooking
method indicia
of subfield (('l) can include boil cooking indicia such as boiling image
indicia and/or boiling
textual indicia. As such, the geometric cooking indicator that resembles the
water droplet of
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container 200 and the boil cooking indicia of sleeve 300 function in
combination to drive a
predetermined message related to the cooking operation and facilitate a
consumer impression
throughout the use of the packaging assembly 100, As yet another example, the
geometric
cooking indicator of container 200 can be shaped to resemble a flame to
indicate a grilling
operation. Cooking method indicia of subfield (CI) can include grill cooking
indicia such as
grill image indicia and/or grill textual indicia. As such, the geometric
cooking indicator that
resembles the flame of container 200 and the grill cooking indicia of sleeve
300 function in
combination to drive a predetermined message related. to the cooking operation
and facilitate
a consumer impression throughout the use of packaging assembly 100. As still
another
example, the geometric cooking indicator of container 200 can be shaped to
resemble a heat
wave to indicate a conventional oven cooking operation. Cooking method indicia
of subfield
(CI) can include conventional oven cooking indicia such as a conventional oven
image
indicia and/or a conventional oven textual indicia. As such, the geometric
cooking indicator
that resembles the heat wave of container 200 and the conventional oven
cooking indicia of
sleeve 300 function in combination to drive a predetermined message related to
the cooking
operation and facilitate a consumer impression throughout the use of the
packaging assembly
[0085] Subfield (C2) can include product type indicia. For example, as
indicated in
FIGURE 104, the product type indicia can include textual indicia. for
identifying a type of food
product indicated in prepared product indicia 342 and the food product located
in container
200. Again, subfield (C2) is a component of brand tying indicator field (C).
Accordingly,
the product type indicia is ultimately tied back to brand indicia 352. The
combination of
subfields (C;I) (C2) of branding type indicator field (C) ties the cooking
method indicia and
the product type indicia to brand indicia 352 which can ultimately facilitate
a nexus for brand
awareness for an entire product line. For example, the nexus can drive the
link between
Healthy Choice and steam cooking across a line of products.
[0086] Ingredient reinforcement indicator field (F) is arranged in
coordination with the
plurality of fields to reinforce a predetermined message in association with
the combination
of prepared product indicator field (A) and ingredient origin indicator field
(I3). In one
aspect, ingredient reinforcement indicator field (F) overlaps ingredient
origin indictor (B) so
that the fields are structurally tied together. As an example associated with
FIGURE 16,
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ingredient reinforcement indicator field (F) can be populated with textual
reinforcement
indicia 358. As indicated', textual reinforcement indicia 358 can include the
textual indicia
"Fresh Taste", which further reinforces a freshness perception related to the
images
associated with ingredient origin indicia 344. The combination signals a nexus
between
prepared. product indicator 342 and the state of the ingredients indicated in
prepared product
indicator 342, signals a nexus between the state of the food product in
container 200 and the
state of the ingredients in the food product. and/or drives a predetermined
message that ties a
perception of freshness of the ingredients to prepared product indicator 342
and the food
product in container 200.
[0087] Secondary ingredient reinforcement indicator field (E) is arranged in
coordination
with the plurality of fields to further reinforce a predetermined message in
association with
the combination of prepared product indicator field (A) and ingredient origin
indicator field
(B). As an example, secondary ingredient reinforcement indicator field. (E)
can be populated
with a "cool" color to create a perception of freshness. Examples of "cool"
colors can
include colors, clockwise, from yellow to violet in the RYB Color Model, Yet,
any color in
the RYB Color Model can be utilized depending on the predetermined message.
For
example a "warm" color can be utilized to create a perception of spiciness. As
previously
indicated, secondary ingredient reinforcement indicator field (E) reinforces a
predetermined
message of ingredient origin indicia 344. The combination signals a nexus
between prepared
product indicator 342 and the state of the ingredients indicated in prepared
product indicator
342, signals a nexus between the state of the food product in container 200
and the state of
the ingredients in the food product, and drives a predetermined message that
ties a perception
of freshness of the ingredients to prepared product indicator 342 and the food
product in
container 200.
100881 FIt 3I_T RE 17 is an example sleeve back 314 with example indicators
populated in
the indicator fields of FIGURE 15. As indicated in FIGURE 15, sleeve back 314
include
first ingredient variant field (B1') and second ingredient variant field
(B'2`). Variant fields
(B1') and (B2') can be populated with image indicia as indicated in FI(,I_T RE
17. In one
11
aspect, the image indicia associated with (B1') and (1132') is an image
variant associated with
one or more of ingredient origin indicia, 344. Even though not depicted in
FIGI_)RE 17,
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sleeve back 314 can also include a third ingredient variant field (B3'). The
nexus associated
with variant fields (11311) and (B2`) is more fully set forth above in
association with ingredient
origin indicia 344. FIGURE 15 also includes variant field (E'). The nexus
associated with
variant field. (E`) is more fully set forth above with respect to secondary
ingredient
reinforcement indicator field (E).
100891 Sleeve back 314 includes detailed cooking method indicator field (G).
Detailed
cooking method indicator field (G) is arranged in coordination with the
plurality of fields to
provide a primary field for cooking method indicia on sleeve back 314. As an
example,
associated with FIGURE 17, the cooking method indicia can include detailed.
steam dialog
indicia. As indicated, detailed steam dialog indicia can include the text
"Steam" along with a
narrative associated with steam cooking. The cooking method indicia of sleeve
back 314
creates a nexus between prepared product indicia 342 and the cooking method
indicia. For
example, the cooking method indicia in subfield (G) indicates steam cooking.
The steam
cooking indication ties to prepared product indicia 342 by indicating that the
food product
indicated in the prepared product indicia 342 is steamed. The steam cooking
indicia further
ties to the food product located in food container 288 by indicating a method
of preparation
of the food product. Moreover, the cooking method indicia ties container 200
to sleeve 300.
As indicated above in association with FIGURES 1-13, container 200 includes
inner rim
edge 210 and respective side walls that are structured and arranged to provide
a steam
indicator. As indicated in FIG
1_ R ES 1-13, the steam indicator of container 200 is shaped to
11
resemble a steam vapor. As such, the steam indicator of container 20(3 and
steam cooking
indicia of sleeve 30(3 function in combination to drive a predetermined
message and facilitate
a consumer impression throughout the use of the packaging assernbly. For
example, sleeve
300 functions to drive the predetermined message at the point-of sale. After
container 200 is
removed from sleeve 300 for use, the steam indicator of container 200
functions to drive the
predetermined message.
100901 Sleeve back 314 can further include first nutritional indicator field
(1:1), product
preparation method indicator field (l), secondary nutritional indicator field
(J), and dietary
program indicator field (K). As indicated in FIGURE 17, first nutritional
indicator field (i1)
can be populated with textual indicia that indicates food safety information.
Product
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preparation method indicator field (I), can be populated with textual and
image indicia that
sets forth a method for preparing the food product located in container 200.
Secondary
nutritional indicator field. (a) can be populated with textual nutritional
fact indicia. Dietary
program indicator filed (K), can be populated with information associated with
a dietary
program that is related to the food product located in container 200.
[0091] FIGURE 18 is an example sleeve first side 316 with example indicators
populated
in the indicator fields of FIGURE 15. Brand. variant indicator field (D') can
include indicia
that is the same as or a variant of brand indicator field (D). Example indicia
are indicated in
FIGURE 18. The example indicia indicated in FIGURE 18 can cause a similar
nexus as
described above in association with brand indicator field (D). Even though not
depicted in
FIGURE 18, sleeve first side 316 can also include a variant field of second
aryr ingredient
reinforcement indicator field (E).
[0092] FIGURE 19 is an example sleeve second side 318 with example indicators
populated in the indicator fields of FIGURE 15. Sleeve second. side 318 also
includes a
brand variant indicator field (D'). FIGURE 19 further includes prepared
product variant
indicator field (A') and product type variant indicator field (C2'). Example
indicia populated
to the fields are indicated in FIGURE 19. The example indicia indicated in
FIGURE 19 can
cause a similar nexus as described above in association with brand indicator
field (D),
product variant indicator field (A) and product type variant indictor field
(C2), respectively.
Even though not depicted in FIGURE 19, sleeve second side 318 can also include
a variant
field of secondary ingredient reinforcement indicator field (E), Sleeve second
side 318, can
also include a variant to ingredient reinforcement indicator field (F).
[00931 FIGURE 20 is an example sleeve third side 320 with example indicators
populated in the indicator fields of FIGURE 15. FIGURE 1 5 includes product
type variant
field (C2') as indicated above. FIGURE 15 also includes ingredient origin
variant indicator
field (1) having a variant first ingredient indicator (B1'), a variant second
ingredient indicator
field (B2'), and a variant third ingredient indicator field (B3'). The example
indicia indicated
in FIGURE 20 can cause a similar nexus as described above in association with
product type
field (C2) and ingredient origin indicator field (B), respectively. Even
though FIGURE 20
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indicates a particular order of the arrangement, the indicators can be
arranged in other orders
and depart from the disclosure herein. Even though not depicted in FIGURE 20,
sleeve third
side 320 can also include a variant field of secondary ingredient
reinforcement indicator field
(E).
[0094] FIGURE 21 is an example sleeve fourth side 322 with example indicators
populated in the indicator fields of FIGURE 15. Sleeve fourth side 322 also
includes a brand
variant indicator field (I'), product type variant field. (C2`), and variant
field. (E'). Sleeve
fourth side 322 further includes ingredient origin variant indicator field
having a variant first
ingredient indicator (B1'), a variant second ingredient indicator field (B2'),
and a variant third
ingredient indicator field (B3'). The example indicia indicated in FIGURE 21
can cause a
similar nexus as described above in association with brand. indicator field
(D), product type
field (C2), secondary ingredient reinforcement indicator field (E) and
ingredient origin
indicator field (B), respectively. Even though not depicted in FIGURE 21,
sleeve fourth side
322 can also include a variant field of secondary ingredient reinforcement
indicator field (E).
[0095] PACKAGING NEXUS
[0096] As set forth above,, packaging assembly 100 includes container 200 and
sleeve
300 having a combination of components to drive a predetermined message to
facilitate a
consumer impression. An example is set forth herein to illustrate an example
nexus formed
between some of the components of the packaging assembly 100. The example is
not meant
to limit the disclosure in any manner or limit the combination of components
of packaging
assembly 100 to any particular combination for providing such a nexus for the
predetermined
message. Furthermore, even though predetermined message examples related to a
perception
of "freshness" and "steam" are indicated herein, the predetermined message can
be associated
with any type of message which the manufacturer desires to convey about a
product in
container 200 to facilitate a consumer impression.
[0097] As an example, a manufacturer may desire conveying a predetermined
message to
cause a perception that a food product is made with fresh ingredients and to
indicate that the
food product is steam cooked to provide a desirable healthy meal. The
manufacturer may
desire conveying such a message from the point-of--sale to the ultimate
consumption of the
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food product. A packaging assembly 100 is configured as indicated above with
respect to
FIGURES 1-21. Packaging assembly 100 with the associated food product is
shipped to a
point-of-sale. Packaging assembly 100 is positioned on a shelf at the point-of-
sale in an
upright position as indicated in FIGURE 1. The upright position is partially
maintained. by
second closed corner 308 which provides a stable base for packaging assembly
100.
1009$ In the upright position as indicated in FIGURE 1, sleeve front 312
provides a
primary viewable surface to any potential customer. As indicated in FIGURE 16,
a
predetermined message to create a perception of "freshness" is driven by the
nexus indicated
on sleeve front 312. Ingredient origin indicia 344 are arranged adjacent
prepared product
indicia 342. Ingredient origin indicia 344 includes first ingredient origin
indicia 346, second
ingredient origin indicia 348, and third ingredient origin indicia 350. Again,
first ingredient
origin indicia 346, second ingredient origin indicia 348, and third ingredient
origin indicia.
350 can include an array associated with ingredients indicated in prepared
product indicia
342 and the food product located in container 200.
[00991 For example, container 200 can include a food product that includes
green beans
as an ingredient of a food product in a packaged state. Prepared product
indicia 332 indicates
the green beans in a cooked state and first ingredient origin indicia 344
indicates the green 11 beans in a prepackaged state. Container 200 also
includes. for example, a food product that
includes tomatoes as an ingredient of a food product in a packaged state,
Prepared product
indicia 342 indicates the tomatoes in a cooked state and second ingredient
origin indicia 348
indicates the tomatoes in a or prepackaged state. Container 200 further
includes, for example,
a food product that includes a starch as an ingredient of a food product in a
packaged state.
Prepared product indicia 342 indicates the starch in a cooked state and third
ingredient origin
indicia 3511 indicates the starch in a prepackaged state.
[001001 The predetermined "freshness" perception message is further
accentuated by
textual reinforcement indicia. 358 that includes the textual indicia "Fresh
Taste" partially
overlapping ingredient origin indicia. 344, which further reinforces the
images associated
with ingredient origin indicia, 344. Also, secondary ingredient reinforcement
indicator field
(F) is populated with a "cool" color. In this example, the secondary
ingredient reinfoorcement
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indicator includes a blue hued color. The combination of prepared product
indicia 342,
ingredient origin indicia 344, textual reinforcement indicia 358 and the
secondary ingredient
reinforcement indicator (E) signals a nexus between prepared product indicator
342 and the
state of the ingredients indicated by prepared product indicator 342, signals
a nexus between
the state of the food product in container 200 and the state of the
ingredients in the food
product, and drives the predetermined message that ties a perception of
freshness of the
ingredients to prepared product indicator 342 and the food product in
container 200.
100101 Again, in the upright position as indicated in FIGURE 1, sleeve front
312.
provides a primary viewable surface to any potential customer. As indicated in
FIGURE 16,
a predetermined message of "steaming" is also driven by the nexus indicated on
sleeve front
312. As indicated, the predetermined "steaming" message is driven by steam
image indicia
354 and steam textual indicia 356. Steam image indicia 354 includes a steam
vapor and
steam textual indicia 356 includes the text "Steam". The cooking method
indicia creates a
link to prepared product indicia. 342. For example, the cooking method indicia
indicates
steam cooking. The steam cooking indication ties to product indicia 342 by
indicating that
the food product indicated in the product indicia 342 is steamed. The steam
cooking indicia
further ties to the food product located in food container 200 by indicating a
method of
preparation of the food product.
[00102] A consumer at the point-of--sale navigates packaging assembly 100. As
indicated
in FIGURE 1, first corner opening 302 and second corner opening 304 provide a
window
through sleeve 300 for viewing container 200 and the food product located in
container 200.
Also, as indicated above, container 200 geometrically aligns with sleeve 300
at first corner
opening 302 and second corner opening 304 to provide a structural nexus
between container
200 and sleeve 300.
[00103] The consumer ultimately purchases the food product with packaging
assembly
100. Irrespective of the positioning, the nexus indicated above is signaled to
the consumer
via any one of sleeve front 312, sleeve back '14, sleeve first side 316,
sleeve second side
31 8, sleeve third side 320, or sleeve fourth side 3"
_
26
CA 02799365 2012-11-13
WO 2011/146376 PCT/US2011/036615
[001041 The consumer ultimately decides to consume the food product in
packaging
assembly 100. Sleeve 300 is reviewed for a cooking method, which is reinforced
by the
steaming indictors on sleeve front 312 and sleeve back 314. Sleeve 300 is then
removed and
discarded. Again, container 200 can be structured as indicated in FIGURES 1-
13. As
indicated above in association with FIGURES 1-13, container 200 includes inner
rim edge
210 and respective side walls that are structured and arranged to provide a
geometric cooking
indicator. As indicated in FIGURES 1-13, the geometric cooking indicator of
container 200
is shaped to resemble a steam vapor. As such, the geometric cooking indicator
of container
200 further drives the predetermined. "steaming" message and. further supports
a consumer
impression after sleeve 300 has been removed. For example, sleeve 300 f
nctions to drive
the predetermined "steaming" message at the point-of-sale. After container 200
is removed
from sleeve 300 for use, the steam indicator of container 200 functions to
drive the
predetermined "steaming" message.
[001051 The consumer returns to the point-of-sale for a second time and
attempts to recall
the food product. The consumer searches the aisles and encounters the food
product. Not
only does sleeve 300 facilitate a recollection of the food product, but the
nexus at first comer
opening 302 and second corner opening 304 created by the geometric alignment
between
sleeve 300 and container 200 at the first and second corner openings signals a
recollection of
container 200 of the product which is ultimately tied, via the nexus, to
sleeve 300.
[001061 Although the subject matter has been described in language specific to
structural
features and/or methodological acts, it is to be understood that the subject
matter defined in
the appended claims is not necessarily limited to the specific features or
acts described
above. Rather, the specific features and acts described above are disclosed as
example forms
ofirriplementing the claims.
