Note: Descriptions are shown in the official language in which they were submitted.
WO 2016/204853 PCT/U S2016/027675
TITLE OF THE INVENTION
CREATING ADVERTISING BASED ON COLLECTED RECYCLABLE
MATERIALS
BACKGROUND OF THE INVENTION
100021 The described invention relates in general to a system and method
for generating
revenue based on targeted advertising, and more specifically to a fully or
partially automated
system and associated method for generating revenue from targeted advertising
based on user-
determined processing of reusable materials.
(00031 In modern industrialized societies, most households and business
typically
generate, on a regular basis, significant amounts of re-usable or recyclable
materials, ranging from
common metals, glass, paper, and plastics to clothing, furniture, computer and
electronic
equipment, and numerous other items. Gathering and processing these materials
and/or items may
be random events or may occur on a more regular basis, as with many recycling
programs
sponsored by local governments. However, other than city-sponsored recycling
and/or re-use
programs, there are few, if any, systems that provide households and business
with incentives for
recycling and re-use beyond simply reducing the amount of physical waste that
must be removed
and reducing (in some cases) the cost associated with the removal of such
waste. Furthermore,
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the absence of programs that provide households and business with containers
specifically
intended for gathering re-usable and/or recyclable materials represents a lost
opportunity with
regard to placing targeted advertising directly in a household or in a
business. Accordingly, there
is an ongoing need for a system and method for incentivizing recycling and re-
use and for
providing advertising opportunities as an aspect of incentivized recycling.
SUMMARY OF THE INVENTION
[00041 The following provides a summary of certain exemplary embodiments of
the
present invention. This summary is not an extensive overview and is not
intended to identify key
or critical aspects or elements of the present invention or to delineate its
scope.
[0005] In accordance with an exemplary embodiment of the present invention,
a method
for creating and enhancing targeted advertising opportunity based on a dynamic
user-specific
profile is provided. This method includes: (a) determining an initial price
for advertising at least
one product or service; (b) using a data processor operated by a system
administrator, creating a
user account that includes and initial user profile, wherein the initial user
profile further includes
personal information about the user, and wherein the personal information
about the user further
includes: (i) objective criteria, wherein the objective criteria further
includes demographic
information; and (ii) subjective criteria based on individual preferences; and
(c) providing the
user with a container for collecting and storing a predetermined type of re-
usable material,
wherein the container includes identifying indicia regarding the contents of
the container, and
wherein the container further includes advertising for at least one product or
service; (d)
collecting the container of re-usable material after the container has been
filled with re-usable
material by the user; (e) processing the container of re-usable material,
wherein processing the
container of re-usable material includes: (i) determining an objective value
of the re-usable
materials based on: a) current market value for the re-usable materials; and
b) a user quality
appraisal factor, wherein the user quality appraisal factor is derived from an
assessment of the
user's history with regard to quality and type of re-usable material placed in
the containers; and
(ii) reconciling the value of the re-usable materials to reflect the actual
value of the re-usable
materials, wherein the actual value is derived from what a third party agrees
it will pay for the re-
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usable materials; (iii) trading the re-usable materials to a third party for a
price based on the
actual value of the re-usable materials; (iv) applying a portion of the actual
value of the traded
re-usable materials to the user account; (v) applying a portion of the actual
value of the traded re-
usable materials to executing one or more subjective criteria listed in the
initial user profile; (vi)
notifying the user that the subjective criteria has been executed; and (vii)
acquiring input from
the user regarding the user's perception of the execution of the subjective
criteria, wherein the
input represents a subjective value associated with the user's experience of
processing the
container of re-usable materials; and (f) using a data processor, transforming
the initial user
profile into a transformed user profile based on the objective value
associated with the container
of re-usable materials and the subjective value associated with the user's
experience of
processing the container of re-usable materials; and (g) providing the user
with another container
for collecting and storing a predetermined type of re-usable material, wherein
the container
includes advertising for at least one product or service, wherein the nature
of the advertising has
been adjusted based on the transformed user profile, and wherein revenue is
realized by the
system administrator by providing advertisers with enhanced opportunity based
on the
transformed user profile.
BRIEF DESCRIPTION OF THE DRAWINGS
100061 The accompanying drawings, which are incorporated into and form a
part of the
specification, schematically illustrate one or more exemplary embodiments of
the invention and,
together with the general description given above and detailed description
given below, serve to
explain the principles of the invention, and wherein:
100071 FIG. 1 is a flowchart of an automated method for creating and
enhancing
advertising opportunity based on the collection of processing of reusable
and/or recyclable
material, in accordance with an exemplary embodiment of the present invention,
100081 FIG. 2 is a flowchart of the process of transforming the user
profile, in accordance
with an exemplary embodiment of the present invention;
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100091 FIG. 3 is a flowchart of the user decision model, in accordance with
an exemplary
embodiment of the present invention;
[0010] FIG. 4 is a flowchart of the data link architecture (efficient route
networks), in
accordance with an exemplary embodiment of the present invention;
[0011] FIG. 5 is a flowchart of the for-profit CUAR trade path model, in
accordance with
an exemplary embodiment of the present invention; and
[0012] FIG. 6 is a flowchart of the non-profit CUAR trade path model, in
accordance
with an exemplary embodiment of the present invention.
[0013] Additional features and aspects of the present invention will become
apparent to
those of ordinary skill in the art upon reading and understanding the
following detailed
description of the exemplary embodiments. As will be appreciated by the
skilled artisan, further
embodiments of the invention are possible without departing from the scope and
spirit of the
invention. Accordingly, the drawings and associated descriptions are to be
regarded as
illustrative and not restrictive in nature.
DETAILED DESCRIPTION OF THE INVENTION
[0014] Exemplary embodiments of the present invention are now described
with
reference to the Figures. Although the following detailed description contains
many specifics for
purposes of illustration, a person of ordinary skill in the art will
appreciate that many variations
and alterations to the following details are within the scope of the
invention. Accordingly, the
following embodiments of the invention are set forth without any loss of
generality to, and
without imposing limitations upon, the claimed invention.
[0015] A system and method are described for calculating User (Profile)
Value in
determining advertising pricing based on a User (Profile) transformed by the
Complete Reuse
System (CRS) trade experience. A purpose-specific unique container bearing
brand-with-image
partner messaging is the advertising delivery mechanism. Durable and non-
durable consumer
goods transitioning after use from consumer units are packaged in these
purpose-specific unique
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containers. Therefore, in addition, the system addresses the problem of waste.
The purpose-
specific unique container is called a CUAR, a "Complete Unit of Advertising
and Reuse". The
CUAR is designed to display brand-with-image partner messaging while reusable
materials
move efficiently and productively through the restorative materials trade
market. The system
centralizes 2the trading of these purpose-specific containers or CUARS and
directs the contents
of these containers for restorative use. Some examples of restorative uses
are, but not limited to,
donations of goods to non-profit organizations, donation of goods for social
and disaster relief,
durable material recycling, durable material collection for reuse, and waste
used to generate
energy. The system distributes wealth credits to the User from the proceeds of
the CUAR trade.
Some of these wealth credits might be, but not limited to, monetary,
environmental, and self-
actualization valuations quantified programmatically by way of the system
administrator. The
User's realization of these values results in measurable effects of the User's
system experience;
effects that are valued by advertisers. Also, the value of the User's system
experience is
quantified programmatically by way of the system administrator to explain, for
example,
cognitive, physical, and emotional effects relative to the experience (an
experience accompanied
by a brand-with-image partner message). The User Profile is updated with these
realized values.
Thus, presenting a higher-value system User experience equates a higher value
advertising
opportunity.
100161 A system and method are described for calculating User (Profile)
Value in
determining advertising pricing. A CUAR (i.e., purpose-specific, unique
containers bearing
brand-with-image partner messaging) is the advertising delivery mechanism.
Durable and non-
durable consumer goods transitioning after use from consumer units are
packaged in these
purpose-specific unique containers. CPM (Cosi /1000): Cost per 1000 often
abbreviated to CPM,
means that advertisers pay for every thousand displays of their message to
potential customers.
Ad displays are usually called "impressions". "Native Advertising" is a form
of paid media
where the ad experience follows the natural form and function of the user
experience in which it
is placed. Native ads match the visual design of the experience they live
within, and look and
feel like natural content. Native ads should behave consistently with the
native user experience,
and function as natural content functions.
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[0017] A User Account is established and maintained on the system server. A
unique ID
(TBD) is attached to the User account The uniqueness of the ED provides
certain public
information. The required User information is typically the physical address
of the User's
consumer unit (aka home), an email address, and password for User access to
their system
account. The User might be prompted to inform the system of, but not limited
to: The name, age,
gender, level of education, of the occupants in the User consumer unit.
Database: Additional
relevant User demographics may be obtained from public and private databases.
Other
information includes options for distributing currency value credits
accumulated as a function of
the User Account such as payment to User by way of deposit to a bank account,
issuance of
(bank, gift) card, forwarding currency value to the User's choice of a non-
profit as the
beneficiary of trade proceeds. Subjective criteria based on individual
preferences include
personal values, personal interests, likes and dislikes, important social
causes, important
environmental causes, philanthropic memberships, approbation (sanctioning) of
call-to-action
campaigns
100181 Within the context of this invention, the Complete Unit of
Advertising and Reuse
(CUAR) is explained as follows. Durable and non-durable consumer goods
transitioning after
use from consumer units are packaged in purpose-specific unique containers.
The purpose-
specific unique container is called a CUAR, a Complete Unit of Advertising and
Reuse. The
CUAR is designed to display brand-with-image partner messaging while reusable
materials
move efficiently and productively through the restorative materials trade
market. The physical
structure of the CUAR is a basic container, box or bag, durable enough to hold
several pounds
and survive shipping. The exterior of the CUAR is printed with insignia
representing sponsoring
partnered advertisers. In addition, insignia on the exterior identifies the
(intended) contents of the
CUAR. Content representational insignia might identify, but not limited to;
Textiles, Metal,
Plastics, Paper, Electronics, Batteries, Non-perishable Food, Compostable
Waste. The content
representational insignia might also include an average estimated weight of a
filled CUAR.
Thus, a scan of the CUAR content insignia would read, for example; Contents:
Paper; Weight:
25 lbs. The system centralizes the trading of these purpose-specific
containers or CUARS and
directs the contents of these containers for restorative use. Some examples of
restorative uses
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are, but not limited to, donations of goods to non-profit organizations,
donation of goods for
social and disaster relief, durable material recycling, durable material
collection for reuse, and
waste used to generate energy.
[0019] With regard to CUAR distribution, CUARs are typically delivered at
no charge to
a requesting consumer unit after establishing a system User Account. In some
cases the request
to establish a User account and for delivery of (empty) CUARs can be made as a
result of a
campaign to introduce the system, the recommendation of an acquaintance, in
response to a call-
to-action or a response to a specific event. In addition, an intentional scan
of the system logo
displayed on a CUAR or on other official system assets (i.e., marketing
materials) rants access
to the system's website and the ability to create a User Account and receive
(empty) CUARs.
Also, automatic replenishment of CUARS is an option for registered system
User.
[0020] With regard to native advertising and the placement of CUARS in the
consumer
unit, CUARS are placed in the consumer unit (aka home) based on function and
form. While in
the state of placement the advertising message on the CUAR is repeatedly being
viewed and
touched by the occupants of the User unit. For example, the specific purpose
of a CUAR placed
in the kitchen is to advertise brands whose products function in the kitchen
and to demonstrate a
coalition with a non-profit image partner. Additionally, the CUAR functions to
collect the
remnants of kitchen products after use for trade or for donation. Another
example: The specific
purpose of a CUAR placed in the realm of the bedroom (incl. closet) is to
advertise brands whose
products are used and stored in the realm of the bedroom (incl. closet),
(i.e., textiles, clothes,
shoes, jewelry) and to demonstrate a coalition with a non-profit image
partner. Additionally, the
CUAR functions to collect these goods after use for trade or for donation.
Yet, another example
would be the specific purpose of a CUAR placed in an office or den is to
advertise product
brands (i.e., supplies, printers, and electronics) that function in a work or
study environment and
to demonstrate a coalition with a non-profit image partner. Additionally, the
CUAR functions to
collect these products post-use for trade or donation.
[0021] With regard to CUARS packed with durable and non-durable goods, the
following is relevant. While in the state of placement the advertising message
on the CUAR is
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repeatedly being viewed and touched by the occupants of the User unit. The
CUAR is filled or
"packed" with durable or non-durable goods no longer serving their best, most
useful
consumption purpose in the consumer unit (i.e., home). An example might be a
CUAR placed in
the realm of the bedroom is packed with clothing no longer needed or desired,
but needed and
desired by a non-profit. Also, a CUAR placed in the kitchen might be used to
collect non-
perishable food items for a local food pantry. The system has informed the
User that there is
monetary, environmental, and self-actualization values potential in the action
of packing the
CUAR for trade. Information regarding the monetary and environmental values of
the CUAR is
dynamic and public as functions of market exchanges. The data input from these
market
exchange supports the system administrator to predict pre-trade monetary,
environmental, and
self-actualization values. In some cases the system has informed the User of
these values as a
result of a campaign to introduce the system, the acclamation of an
acquaintance, or in the
system presenting a call-to-action or presenting a specific event. The
advertiser is visually and
cognitively connected to these values, monetary, environmental, and self-
actualization values,
while the User is packing a CUAR.
[0022] Regarding the definition of consumer unit (CU): for the purpose of
estimating
consumer expenditure, a CU may comprise of (1) all members of a household
related by blood,
or by a legal arrangement such as marriage or adoption, (2) financially
independent individual
living alone, sharing a house, as a roomer in a private home, or in living
quarters of a hotel or
motel, or (3) two or more individuals living together, pooling their income,
and jointly making
expenditure decisions. Seven major components of spending include: food,
housing, apparel and
services, transportation, healthcare, entertainment, and personal insurance
and pensions.
[0023] Regarding the definition of durable goods, in economics, a durable
good or a hard
good is a good that does not quickly wear out or more specifically, one that
yields utility over
time rather than being completely consumed in one use. Items like bricks could
be considered
perfectly durable goods, because they should theoretically never wear out
Highly durable goods
such as refrigerators, cars, or mobile phones usually continue to be useful
for three or more years
of use so durable goods are typically characterized by long periods between
successive
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purchases. Examples of consumer durable goods include cars, household goods
(home
appliances, consumer electronics, furniture, etc.), sports equipment, and
toys.
100241 Regarding the definition of non-durable goods, nondurable goods or
soft goods
(consumables) are the opposite of durable goods. They may be defined either as
goods that are
immediately consumed in one use or ones that have a lifespan of less than 3
years. Examples of
nondurable goods include fast moving consumer goods such as cosmetics and
cleaning products,
food, fuel, beer, cigarettes, medication, office supplies, packaging and
containers, paper and
paper products, personal products, rubber, plastics, textiles, clothing and
footwear. While durable
goods can usually be rented as well as bought, nondurable goods generally are
not rented. While
buying durable goods comes under the category of Investment demand of Goods,
buying Non-
Durables comes under the category of Consumption demand of Goods (Bureau of
Labor &
Statistics).
100251 The CRS system is a new model: one service with many users making
decisions.
The system answers new demands for a sustainable environment, the reusables
industry
revolution, and other social impact goals. The system is economically viable
for every home
otherwise known as a consumer unit (CU), because the system is typically free,
and ties
incentives and grants user rewards by way of existing financial markets. Users
experience a
magnitude of effects both objective and subjective. Rewards are financial,
emotional, and social;
rewards that greatly impact quality of life. The system takes advantage of
technological
discontinuities (new technology, i.e. mobile) realizing a meaningful
connection of off-line life to
the digital, on-line life for the user. The system extends and rewards
society's established
recycling behavior by incentivizing users financially and emotionally to
segregate high-value
recyclables, reusables and waste after consumption, into units for trade known
as CUARS, or
Complete Units of Advertising Reuse; trades that reap benefits from the CUAR'S
highest value
use. The system processes also evoke the "impulses from the best self'. Once
the system
administrator notifies the User of the estimated objective and subjective
values of trading the
filled and collected CUAR the User takes action, or in other words, makes a
decision based on
the established criteria in the User Profile. The User becomes engaged as the
communication
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flows detailing the impact of participating regarding revenue opportunities,
good citizenship
rewards, self-actualization benefits, and purpose beyond profit aspects.
[0026] Regarding user demand and demand theory, demand-pull innovations are
driven
by the goals of either satisfying current customer needs in an entirely new
way or satisfying new
needs. Demand¨pull innovations result in a shift of the demand curve, implying
an increase in
consumers' willingness to pay and thus a greater value creation. The system of
this invention is
an innovative response to latent consumer demands for making more sense out of
waste, and
environmental and social well-being. The system defines what consumers are
looking for and
shapes system participation criteria while revolutionizing post-consumption
material handling.
Access to the system, an innovative, new wealth market, makes the existing
post-consumption
material handling model obsolete. Using existing infrastructure, the system
centralizes trading of
CUARs transitioning from the home to post-consumption materials management
companies and
grants wealth credits for the trades.
[0027] The system and method also ties incentives to participating and
gives the user
notice of these earned wealth credits granted by established financial markets
including, but not
limited to, Non-Profits donation receipts, Materials Recycling Facilities high-
value recyclable
receipts, Waste-to-Energy Plants credits that lower waste utility bills,
Retail discounts. time-
savings and free shipping valuations, IRS tax deduction receipts, and
Commodity Exchanges
trade receipts. The system also informs the User that there is monetary,
environmental, and self-
actualization values' potential in the action of packing and processing the
CUAR for trade. In
some cases the system has informed the User of these values as a result of a
campaign to
introduce the system, the acclamation of an acquaintance, or in the system
presenting a call-to-
action or presenting a specific event. Information regarding the monetary and
environmental
values of the CUAR is dynamic and public as functions of market exchanges. The
data input
from these market exchanges supports the system administrator to predict pre-
trade monetary,
environmental, and self-actualization values and appraised, post-trade values
credited to the
User's system account.
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100281 Objective benefits of the present invention include financial
rewards. The system
ties incentives and pays user rewards by means of established financial
markets such as: IRS tax
credits; non-profits donation receipts; materials recycling facilities high-
value recyclable
receipts; waste-to-energy plants credits that lower waste utility bills; stock
exchange revenue
opportunities (reduced externalities as redistribution requires less energy,
less water, and other
resources than manufacturing new); commodity exchanges trade fees;
convenience/time savings;
and retail rebates and discounts. Subjective benefits of the present invention
include: self-
actualization; and social/environmental/emotional factors such as purpose
beyond profit;
recognition of the poor by reaching the base-of-the-pyramid market; social and
disaster relief;
and user participation evokes JOY, the most desired emotion, to further direct
the experience of
the User into action and reinforce engagement.
[0029] Once filled or packed and ready for shipping, the User scans the
content
identification insignia of the CUAR, with a mobile phone and presents a
request for pick-up to
the system. A request by the system User for a CUAR no-charge pick-up creates
the opportunity
to trade the CUAR at its highest value use and triggers a suite of activities
to be executed by the
system administrator. These activities might include, but are not limited to:
Granting User access
to their system account. Simultaneously, the User's scanning mechanism, likely
a mobile phone,
measures User's metabolic attributes such as heart rate, body temperature, (to
be determined)
and continues to measure metabolic attributes as the system prompts the User
to respond to
questions about the CUAR trade opportunity experience. The system
administrator
programmatically evaluates the User's metabolic attributes and voluntary
answers to system
questions in relation to, for example, cognitive, physical, and emotional
effects relative to the
experience. The system updates the User profile with these measured effects.
100301 The CUAR is stored until being placed at the curb for pick-up. While
in the state
of storage the advertising message on the CUAR is repeatedly viewed and
touched by the
occupants of the User unit. Thus, the User is repeatedly reminded of the
monetary,
environmental, and self-actualization values' potential of the CUAR. The
advertiser is visually
and cognitively connected to these values while the User is viewing the stored
CUAR. As the
CUAR is waiting for pickup, after leaving the consumer unit, the advertising
message is exposed
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to neighbors, visitors, and passers-by, making the ad message ubiquitous. The
system User's
consumer unit inadvertently becomes a Center Of Influence enhancing the value
of its User
profile to advertisers. In addition, the system allows for new User referral
credit in the User
profile, repeatedly requalifying the User's capacity as a Center Of Influence.
[0031] Information regarding the monetary and environmental values of the
CUAR is
dynamic and public as functions of market exchanges. The data input from these
market
exchanges supports the system administrator to predict pre-trade estimated
value and credit post-
trade objective and subjective values.
[0032] Prior to pick-up and shipping, but concurrently with presenting the
CUAR to the
market, the estimated objective value of the contents of the CUAR is enhanced
or diminished by
the User's CUAR Quality Appraisal Score (factor), a function of the system
administrator. The
system executes the CUAR trade at this enhanced or diminished objective value
and assigns a
delivery location to the traded CUAR. The System's User Profile maintains a
record of quality
factors of each CUAR Trade. (The first pre-trade score is assumed to be
perfect (True), or to say,
the pre-trade value equals post-trade value). Some of these quality factors
are, but not limited to:
Contents and weight of contents. Verification of quality factors occurs post-
trade, after
acceptance of the CUAR by the receiving trade partner; followed by the
receiving trade partner's
appraisal of the contents.The receiving trade partner reports the CUAR
appraisal (True,
Absolute) to the system. The System administrator programmatically evaluates
the monetary,
environmental, and self-actualization "reconciled" valuations of the appraised
(True) CUAR and
updates the User Profile Trade History with a "Quality" score. This score
enhances or diminishes
the pre-trade, expected market value of future CUAR trades.
[0033] By way of example, a pre-trade CUAR has been identified as packed
with
electronics (lap-top). The post-trade appraisal confirms the content of the
received CUAR is a
lap-top. The User's CUAR Quality Appraisal Score is perfect (numbering system
to be
determined). The system administrator programmatically evaluates the monetary,
environmental,
and self-actualization "reconciled" valuations of the appraised (True) CUAR
and updates the
User Profile Trade History with a perfect "Quality" score. Considering the
same CUAR scenario,
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but the post-trade appraisal reveals the content of the received CUAR is
textiles, not electronics.
The User's CUAR Quality Appraisal Score is imperfect. Thus, the value of the
textiles are
appraised and reported to the system and appropriate evaluation ensues. The
system
administrator programmatically evaluates the monetary, environmental, and self-
actualization
"reconciled" valuations of the appraised (True) CUAR and updates the User
Profile Trade
History with an imperfect "Quality" score. The subsequent tradable CUAR from
this unique
User is enhanced or diminished pre-trade by the User Profile Historical
Quality Score. The score
is dynamic as the User trade history develops.
[0034] Another activity executed by the system administrator, based on the
content
reported to the system by the User's scan of the identification insignia on
the CUAR, is to offer
the CUAR for trade to the appropriate trade markets. Based on the identifying
insignia the
CUAR will make its way to the (trade recipient) designated materials handling
destination by
means of established logistics systems. Examples of destinations could be, but
not limited to, a
non-profit organization, a recycling center or materials recovery operation, a
closed-loop
manufacturer, a waste-to-energy plant or other designated restorative
materials handlers.
100351 A request by the system User for a CUAR no-charge pick-up created
the
opportunity to trade the User "quality-rated" CUAR at its highest value use
and triggered a suite
of activities to be executed by the system. One of these activities might
include, but are not
limited to: contacting the appropriate logistics partner for pick-up. At pick-
up by a logistics
provider, the content insignia on the exterior of the CUAR is scanned, read,
and reported
programmatically, to the system server, along with the consumer unit unique
identification
(address). The system instructs the logistics provider of the delivery
location (as CUAR has been
traded).
[0036] Additionally, a confirmation of pick-up and a notice of estimated
monetary,
environmental, and a self-actualization value of the content-specific CUAR,
calculated by the
system administrator, is forwarded to the User. The User is made aware of
these estimated
monetary, environmental, and self-actualization values, for example, by
opening an email or text
message from the system prompting the User to access his system account.
Simultaneously, the
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User's scanning mechanism, likely a mobile phone, measures User's metabolic
attributes such as
heart rate, body temperature, (to be determined) and continues to measure
metabolic attributes as
the system prompts the User to respond to questions about the CUAR active
trade experience.
The system administrator programmatically evaluates the User's metabolic
attributes and
voluntary answers to system questions in relation to, for example, cognitive,
physical, and
emotional effects relative to the experience. The system updates the User
profile with these
measured effects.
[0037] The User's metabolic effects are measured as relative to this
"awareness" of
pending wealth credits and the system administrator updates the User profile
with these
measured effects. The system notice may include references to the sponsoring
advertisers of this
specific CUAR. The advertiser would be visually and cognitively connected to
these values
while the User is viewing the notice, yet, another opportunity for the
advertiser to relate to the
User.
[0038] Regarding appraisal of the CUAR, the system has instructed the
logistics partner
where to deliver the traded CUAR. The CUAR trade recipient processes and
appraises the
CUAR based on the actual contents and their value in real-time. The receiving
trade partner
reports the CUAR appraisal (True, Absolute) to the system. The system
administrator
programmatically evaluates the objective and subjective "reconciled"
valuations of the appraised
(True) CUAR. Any adjustment in the objective values defaults to adjust pre-
trade estimated
subjective values of the appraised post-trade CUAR unit and objective and
subjective values are
credited the User's system account. The objective values might include, but
are not limited to:
Currency value from the trade revenue (payment for goods at the highest value
use), a dollar
representation of the free container, and free shipping, a dollar
representation of time saved and
disposal charge reductions, an account of coupons and/or discounts offered by
the sponsoring
advertiser as a results of the CUAR trade process, and if appropriate, tax
deduction receipt
accounting valuation issued.
[0039] After the traded CUAR has been processed and appraised, and reported
to the
system by the trade recipient, the (absolute) objective values of the true
contents of the CUAR
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are programmatically calculated by the system administrator. These (absolute)
objective values
might be, but not limited to, monetary and environmental wellness
(sustainability). Post-trade the
Monetary values of the true contents of the CUAR are credited to the User's
system account.
The Monetary values might include, but are not limited to: Currency value from
the trade
revenue (payment for goods at the highest value use), a dollar representation
of the free
container, and free shipping, a dollar representation of time saved and
disposal charge
reductions, an account of coupons and/or discounts offered by the sponsoring
advertiser as a
results of the CUAR trade process, and if appropriate, tax deduction receipt
accounting valuation
issued. The User account will include historical data regarding quantity and
quality of processed
CUARs, and earned objective wealth balances. In addition, the post-trade
objective Earth
Wellness values of the true contents of the CUAR are credited to the User's
system account. The
Earth Wellness values might include, but are not limited to: Natural resources
protected or saved
because of the restorative methods of the system and the User's contribution
by participating;
preservation of ecosystems and reduction of pollutants and waste. The economic
valuation
(reduced externalities) attributable to Earth Wellness values include
contributions to global
supply stability, reduced dependency on resource markets and reduced public
cost of processing
waste.
[0040] The system notifies the User of these absolute objective values
posted in their
User Profile. The User is made aware of these absolute values, for example, by
opening an email
or text message from the system prompting them to access their system account.
Simultaneously, the User's scanning mechanism, likely a mobile phone,
continues to measures
User's metabolic attributes such as heart rate, body temperature, (to be
determined) as the system
prompts the User to respond to questions about the completed CUAR trade
experience. The
system administrator programmatically evaluates the User's metabolic
attributes and voluntary
answers to system questions in relation to, for example, cognitive, physical,
and emotional
effects relative to the total experience. The User's metabolic effects are
measured as relative to
the awareness of the "granted" (earned) wealth credits and subjective values
are re-calculated.
[0041] The system has informed the User that there is objective and
subjective values'
potential in the action of packing the CUAR for trade. After User request pick-
up of the filled
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CUAR, a confirmation of pick-up and a notice of estimated objective and
subjective values of
the content-specific CUAR, calculated by the system administrator, is
forwarded to the User.
After the traded CUAR has been processed and appraised, and reported to the
system by the
trade recipient, the (absolute) values of the true contents of the CUAR are
programmatically re-
calculated by the system administrator. The User is made aware of these
objective and subjective
values, for example, by opening an email or text message from the system
prompting the User to
access his system account.
[0042] The Self-Actualization values of participating in the system
accumulate over the
span of the User's CUAR trade experience. Thus, the system administrator,
after accumulating
the system User's metabolic responses and articulated responses obtained by
way of surveys
throughout the completed trade experience, calculates the total self-
actualization values realized
by the User. The total subjective values of the User's system experience are
quantified
programmatically by way of the system administrator to explain, for example,
cognitive,
physical, and emotional effects relative to the complete experience (an
experience accompanied
by a brand-with-image partner message). These subjective values might include,
but are not
limited to: Feelings of joy, gratitude, safety, influence, good citizenry,
charity, and sense of
accomplishment of making real social impact. More specifically, system
participation evokes
JOY, the most desired emotion, to direct the experience of the User into
action. The User
account will include historical data regarding earned subjective value
balances.
100431 The value of the User's total system experience is quantified
programmatically by
way of the system administrator to explain, for example, cognitive, physical,
and emotional
effects relative to the total experience (an experience accompanied by a brand-
with-image
partner message). The User Profile is updated with these realized monetary,
environmental, and
self-actualization values. Throughout the User experience the system notice of
"granted" wealth
credits may include references to the sponsoring advertisers of this specific
CUAR. The
advertiser is visually and cognitively connected to these values while the
User is experiencing
the system and method. Thus, presenting a higher-value system User experience
equates a higher
value advertising opportunity.
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100441 Objective values are important to the advertiser. The objective
values of the
User's system experience relevant to the advertiser are calculated based on
User behavior by way
of the system administrator and are represented to the advertiser as tallied
reach and frequency;
referrals; life-time value of new customer activity; validated target market
membership; specific
zip + 4 code margins/results; or a combination thereof. Additionally, the
advertiser and the image
partner are notified by the system administrator of the progress of the CUAR
trade. This gives
the advertiser and or image partner a signal to contact the User. The system
monitors these
contacts for evidence of message acceptance and "Premium User Behavior". Some
of these
behaviors, commencing by way of the system administrator, might be redemption
of a discount
or rebate offered by the advertiser; responding to an advertiser's offer to
open a credit account;
downloading the advertiser's or image partner's APP; accessing the
advertiser's website; click-
through to purchase; and/or purchasing a customized offer based on the User
profile. These
communications between the User and the advertiser equates to a higher value
User Profile.
100451 Subjective values are also important to the advertiser. The
subjective value of the
User's system experience is quantified programmatically by way of the system
administrator, by
measuring, for example, cognitive, physical, and emotional effects of the
trade experience
relative to a brand-with-image partner message. The User's cognitive, physical
and emotional
experience constructs of joy, gratitude, safety, influence, good citizenly,
charity, sense of
accomplishment, peace of mind, or combination thereof translate by way of
empirical evidence
scales to rate for example, but not limited to, TRUST, INFLUENCE, LOYALTY, and
KNOWLEDGE CREATION from the User's perceptions of the advertiser and image
partner.
The User Profile is updated with these "realized" subjective values. Thus,
presenting a higher-
value system User experience equates a higher value advertising opportunity.
100461 Regarding the pricing after user profile transformation, to assess
the impact of
marketing expenditures on customers, it is important to understand the
following five key
dimensions: (1) Customer Awareness, which includes the extent and ease with
which the
customer recalls and recognizes the firm and can identify the products and
services associated
with the firm; (2) Customer Association, which includes the strength,
favorability and
uniqueness of perceived attributes and benefits of the firm and the brand; (3)
Customer Attitudes,
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which include the customer's overall evaluation of the firm and the brand in
terms of its quality
and the satisfaction it generates; (4) Customer Attachment, which includes how
loyal the
customer is toward the firm and the brand; (5) Customer Experience, which
includes the extent
to which customers use the brand, talk to others about the brand and seek out
brand information,
promotions, etc. Regarding the Economic Value of CUAR Ad Exposures,
advertisers will pay
for CUAR User impressions @ $ X+ Cost-per-1000 Views because Reach and
Frequency
distribution, as demonstrated by the system and method of the present
invention, are two of the
most significant factors/criteria for ad practitioners when selecting media.
While in the states of
placement, packing, storage, and processing the advertising message on the
CUAR is repeatedly
viewed and touched (what the ad industry refers to as impressions) by the
occupants of the User
unit. These CIJAR advertising impressions rise above the clutter of competing
advertising
messaging to an exemplary level of constant impression without competition. It
is estimated that
on average the User is "uniquely impressed" by the CUAR advertising message 96
times a day.
Thus, with each impression, the advertiser is visually and cognitively
connected to objective, i.e.,
monetary values rewarded by the system and subjective values rewarded by the
system, such as
joy, gratitude, safety, influence, good citizenry, charity, sense of
accomplishment, peace of mind,
or combination thereof, while the User is placing, packing, storing and
processing the trade of a
CUAR.
100471 FIG. 1 provides a flowchart of an exemplary embodiment of
method/process 100
of the present invention, wherein predefined ad pricing is determined at step
110; a user profile is
created at step 112; a CUAR is filled at step 114; the filled CUAR is
collected at step 116; a
trade interface estimate is generated at step 118 based on input from
objective values database
120 and subjective values database 122 by way of summing junction 124 and is
shared with the
user; a decision is then generated at step 126, wherein if the decision is no,
a self-profit outcome
is determined at step 130 and the system stops at step 132, and wherein if the
decision is yes, a
non-profit determination is generated at step 128 and a third party interface
is accessed at step
134. The trade process then terminates at step 136. At step 138 the third
party trade recipient
reports an appraised objective value of the contents of the CUAR to the
system. Any adjustment
in the (appraised) objective value reported to the system defaults at step 140
to adjust estimated
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subjective values. The reconciled objective and subjective values are
generated by way of
summing junction 142 and reported to the system trade interface at step 144.
At step 146 the
reconciled objective values are posted to the user account. At step 148 the
system posts the
reconciled subjective values to the user account and notifies the user of
these values.
Accumulated information regarding the user system experience conspires at step
150 to update
and transform the user profile. At step 152 an alternate advertising
opportunity price is generated
for the user profile.
[0048] FIG. 2 provides a flowchart of an exemplary embodiment of
method/process 200
of the present invention, wherein the existing user profile at step 210 is
updated with unique
objective criteria at step 212 and unique subjective criteria at step 214. The
user's system trade
experiences over time accumulate at step 216. The system calculates the total
objective values of
the user experience and updates the user account with these objective values
at step 218. The
system calculates the total subjective values of the user experience and
updates the user account
with these subjective values at step 220. At step 222 the user profile is
transformed by these user
experience values.
[0049] FIG. 3 provides a flowchart of an exemplary embodiment of
method/process 300
of the present invention, wherein, at step 310, the filled CUAR is collected.
At step 312, the
system collects information regarding an estimated value of the contents of
the CUAR. This
system estimate is based on information collected at step 320 from real-time,
objective value
market databases. The monetary (currency) values accumulate at step 316 as a
result of
information from existing public trade markets. At step 318, earth wellness
objective values (i.e.,
as natural resources protected or saved, and reduction in pollutants and
waste), accumulate and
are estimated as a result of information from existing earth resources
databases. The total
objective value is enhanced or diminished at step 314 by the system action of
applying the user's
unique "quality of appraisals" factor. In addition, the system estimate of
subjective value is based
on information collected at step 328 from real-time subjective value
databases. At step 324, the
self-actualization value or meaningfulness of the user experience is estimated
from the
accumulated information. At step 326, the subjective earth wellness values
(such as good
citizenry and environmental stewardship) accumulate and are estimated as a
result of information
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from existing subjective databases. The total of all subjective and objective
values collected by
the system at step 312 accumulate by way of summing junction 322 and is shared
with the user; a
decision is then generated at step 330, wherein if the decision is no, a self-
profit outcome is
determined at step 332 and the system stops at step 334, and wherein if the
decision is yes, a
non-profit determination is generated at step 336 and a third party interface
is accessed at step
338. The trade process terminates at step 340.
100501 FIG. 4 provides a flowchart of an exemplary embodiment of
method/process 400
of the present invention, wherein, at step 412, the system accesses base
advertising pricing by
linking to centralized media buying platforms, step 410. At step 416 a user
account is established
on the system server; information about the consumer unit obtained at step
414; by way of
linking to public databases and by way of collecting other available
information from consumer
informatics databases contributes to the user account/profile. At step 418,
the user has filled the
CUAR and informed the system of a tradable CUAR unit. At step 420, the system
contacts the
appropriate logistics partner for pick-up and shipping of the filled CUAR,
step 422. Prior to pick-
up and shipping of the filled CUAR; but concurrently with informing the system
of an available
tradable unit, the system trade interface, step 424, generates estimated
objective and subjective
values of the contents of the CUAR. This system objective value estimate is
based on
information collected at step 450, an objective values database stored on the
system server; by
way of linking to real-time, objective value market databases. Strategic for-
profit partners, step
428, have accesses to the same objective information supplied by step 426;
financial trades
markets, and present to the system their unique perception of the objective
value of the filled
CUAR. Strategic non-profit partners, step 432, have access to the same
objective information
supplied by step 430; valuation guides of philanthropic markets, and present
to the system their
unique perception of the objective value of the filled CUAR. By linking to the
Internal Revenue
Service, step 436, the giving calculator function at step 434, informs the
system of the tax credits
to be granted should the CUAR contents or the trade proceeds thereof, be
donated to a non-
profit. At step 440, earth wellness objective values (i.e., natural resources
protected or saved,
and reduction in pollutants and waste), accumulate at and are estimated as a
result of information
from step 438, existing earth resources databases. The total objective value
is enhanced or
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diminished within step 424, the trade interface, by the system action of
applying the user's
unique "quality of appraisals" factor. In addition, the system estimate of
subjective value is based
on information collected on the system server at step 462; by way of linking
to real-time,
subjective value databases. At step 456, the subjective earth wellness values
(i.e., good citizenry
and environmental stewardship) accumulate and are estimated as a result of
information
collected from linking to existing research databases, step 454. Campaign
importance, step 458,
is estimated as a result of information collected from existing research and
development
databases, step 454, regarding the enduring and/or instrumental value that
might enhance the
importance of, for example a call-to-action marketing campaign. At step 460,
the self-
actualization value or meaningfidness of the user system experience is
estimated by way of
linking to step 454, empirical research formats and collecting information
from other research
and development databases. The total of all subjective and objective values
collected by the
system accumulate by way of summing junction 452 and is shared with the user;
a decision is
then generated at step 464, wherein if the decision is no, a self-profit
outcome is determined at
step 468 and the system stops at step 470, and wherein if the decision is yes,
a non-profit
determination is generated at step 466 and a third party interface is accessed
at step 472 by way
of linking to a database of strategic partners, step 482, and identifying the
CUAR buyer, step
480. The trade process terminates at step 478. The CUAR buyer, step 480,
reports the appraised
value to the third party interface, step 472. The system objective value
database, step 484,
updates the system server with the appraised objective value of the traded
CUAR. Also, the total
objective value is enhanced or diminished within step 498, the trade
interface, by the system
action of applying the user's reconciled, unique "quality of appraisals"
factor. Any adjustment in
the (appraised) objective value reported to the system defaults at step 486 to
adjust estimated
subjective earth wellness values (i.e., good citizenry and environmental
stewardship), step 488.
Concurrently, the system subjective database, step 486, is updated with
information regarding
dynamic, real-time subjective earth wellness values at step 488 collected from
step 490 databases
and other research databases, step 496 Also, concurrently, at step 487, self-
actualization,
subjective values of the total user experience is collected by way of linking
to user reported data,
step 492 and biometric and psychometric data, step 494, collected during the
total user system
experience. The reconciled total objective and subjective values are generated
by way of
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summing junction at step 489 and reported to the system trade interface at
step 498. At step
498a, the reconciled total objective values are posted to the user account,
step 498c. At step
498b, the system posts the reconciled total subjective values to the user
account, step 498c, and
notifies the user of all values. Accumulated information regarding the user
system experience
conspires at step 498d to update and transform the user profile. Also, at step
498e, user system
experience effects valued by the advertiser such as TRUST, INFLUENCE, LOYALTY,
and
KNOWLEDGE CREATION, which have been tracked by the system throughout the user
experience, are calculated in the transformed user profile, step 498g. At step
498f, an alternate
advertising opportunity price is generated for access to the transformed user
profile. This step
498f is influenced by system analysis of user behavior, step 498g, throughout
the total system
experience and is offered transformed to the advertising buyer at step 498h.
[0051] FIG. 5 provides a flowchart of an exemplary embodiment of
method/process 500
of the present invention, wherein the system user, step 502, makes a filled
CUAR available for
collection at step 504. At step 510, monetary values are estimated from
information supplied to
the system by strategic for-profit partners, step 508, that predict the value
of the CUAR if traded
in financial markets. Also at step 510, monetary values are estimated from
information supplied
to the system by strategic non-profit partners, step 512, that predict the
value of the CUAR if
traded (i.e., donated) in philanthropic markets. These alternate monetary
values, step 510, are
stored in the objective values database, step 514. Step 516, the subjective
values database, stores
information estimated and collected; from step 518, the subjective earth
wellness values (i.e.,
good citizenry and environmental stewardship); from step 520, campaign
importance, (i.e., the
enduring and/or instrumental value that might enhance the importance of, for
example a call-to-
action marketing campaign), and from step 522, the self-actualization value or
meaningfidness of
the trade to the user. At step 506, the system trade interface generates total
estimated objective
and subjective values for the CUAR trade with a for-profit partner and a total
estimate of the
alternative objective and subjective values for the CUAR trade with a non-
profit partner, by way
of summing junction step 524; and shares the alternate estimates with the
user. A decision is
then generated at step 526, wherein if the decision is yes, a self-profit
outcome is generated at
step 528 and a third party interface is accessed at step 538; and wherein if
the decision is no, a
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non-profit is determined at step 530 and the system stops at step 532. The
trade process
terminates at step 540 after acceptance of the CUAR by the buyer, step 534; as
processed by a
strategic for-profit partner at step 536. The appraised value of the traded
CUAR is reported to
the system at step 542 by the strategic for-profit partner, step 536 The
system posts the
reconciled total subjective values to the user account, step 544, and the
reconciled total objective
values to the user account, step 546; and notifies the user of all values.
Accumulated information
regarding the user system experience conspires at step 548 to update and
transform the user
profile.
100521 FIG. 6 provides a flowchart of an exemplary embodiment of
method/process 600
of the present invention, wherein the system user, step 602, makes a filled
CUAR available for
collection at step 604. At step 610, monetary values are estimated from
information supplied to
the system by strategic for-profit partners, step 608, that predict the value
of the CUAR if traded
in financial markets. Also at step 610, monetary values are estimated from
information supplied
to the system by strategic non-profit partners, step 612, that predict the
value of the CUAR if
traded (i.e., donated) in philanthropic markets. These alternate monetary
values, step 610, are
stored in the objective values database, step 614. Step 616; the subjective
values database stores
information estimated and collected; from step 618, the subjective earth
wellness values (i.e.,
good citizenry and environmental stewardship); from step 620, campaign
importance, (i.e., the
enduring and/or instrumental value that might enhance the importance of, for
example a call-to-
action marketing campaign), and from step 622, the self-actualization value or
mectningfulnes.v of
the trade to the user. At step 606, the system trade interface generates total
estimated objective
and subjective values of the CUAR trade with a for-profit partner and an
estimate of the
alternative total estimated objective and subjective values for the CUAR trade
with a non-profit
partner, by way of summing junction step 624; and shares the alternate
estimates with the user.
A decision is then generated at step 626, wherein if the decision is no, a
self-profit outcome is
determined at step 628 and the system stops at step 632. Wherein if the
decision is yes, a non-
profit determination is generated at step 630 and a third party interface is
accessed at step 638.
The trade process terminates at step 640 after acceptance of the CUAR by the
recipient, step 634;
as processed by a strategic non-profit partner at step 636. The appraised
value of the traded
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CUAR is reported to the system at step 642 by the strategic non-profit
partner, step 636. The
system posts the reconciled total objective values to the user account, step
644, and the
reconciled total subjective values to the user account, step 646; and notifies
the user of all values.
Accumulated information regarding the user system experience conspires at step
648 to update
and transform the user profile.
100531 While the present invention has been illustrated by the description
of exemplary
embodiments thereof, and while the embodiments have been described in certain
detail, it is not
the intention of the Applicant to restrict or in any way limit the scope of
the appended claims to
such detail. Additional advantages and modifications will readily appear to
those skilled in the
art. Therefore, the invention in its broader aspects is not limited to any of
the specific details,
representative devices and methods, and/or illustrative examples shown and
described.
Accordingly, departures may be made from such details without departing from
the spirit or
scope of the applicant's general inventive concept.
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