METHOD AND DEVICE FOR OBTAINING ELECTRONIC TRANSACTION CERTIFICATE, MULTIMEDIA PLAYER, AND STORAGE MEDIUM

PROCEDE ET DISPOSITIF D'OBTENTION DE CERTIFICAT DE TRANSACTION ELECTRONIQUE, LECTEUR MULTIMEDIA ET SUPPORT DE STOCKAGE

English Abstract

The present invention is applied to the field of computer networks. Provided are a method and device for obtaining an electronic transaction certificate, a multimedia player, and a storage medium. The method comprises the following steps: displaying prompt information of a transaction target in a current advertisement; according to a purchase request corresponding to the prompt information, obtaining an electronic transaction certificate bound to the currently playing advertisement; outputting the electronic transaction certificate to a user. In the present invention, the user sends the purchase request regarding the transaction target corresponding to the currently playing advertisement, and obtains the electronic transaction certificate bound to the currently playing advertisement, so that the user performs order and payment operations on the transaction target of the currently playing advertisement on the basis of the electronic transaction certificate. The transaction process is simple in operation, and beneficial for saving user operation time.

French Abstract

La présente invention est appliquée au réseau dordinateurs. Un procédé et un dispositif pour obtenir un certificat de transaction électronique, un lecteur multimédia et un support de stockage sont décrits. Le procédé comprend les étapes suivantes : laffichage dinformations rapides dune cible de transaction dans une publicité actuelle; selon une demande dachat correspondant aux informations rapides, lobtention dun certificat de transaction électronique lié à la publicité actuellement en cours de lecture; lenvoi, à un utilisateur, du certificat de transaction électronique. Dans la présente invention, lutilisateur envoie la demande dachat concernant la cible de transaction correspondant à la publicité actuellement en cours de lecture, et il obtient le certificat de transaction électronique lié à la publicité actuellement en cours de lecture, afin de permettre à lutilisateur de réaliser des opérations de commande et de paiement sur la cible de transaction de la publicité actuellement en cours de lecture sur la base du certificat de transaction électronique. Le procédé de transaction permet une mise en uvre simple, et il aide à économiser un temps dopération dutilisateur.

Claims

Claims:
1. A warehouse server comprising:
a memory for storing data; and
a data process apparatus configured to:
receive an electronic transaction certificate from a device of generating
electronic
transaction certificate, wherein the electronic transaction certificate
includes:
attribute information of a transaction object;
information of transaction rules for ordering the transaction object;
information of a settlement account of a transaction object provider to
receive payment for the transaction object; and
an electronic signature of the transaction object provider;
write an electronic signature of a payment institution in the electronic
transaction
certificate to authenticate the settlement account of the transaction object
provider; and
upon receiving demand information, send the electronic transaction certificate
to a
multimedia server.
2. The warehouse server of claim 1 further comprising connection to the
device of
generating electronic transaction certificate and the multimedia terminal.
3. The warehouse server of claim 1 further comprising connection to the
multimedia server
via the Internet.
4. The warehouse server of any one of claims 1 to 3, wherein the data
process apparatus is
configured as an application.

5. The warehouse server of any one of claims 1 to 3, wherein the data
process apparatus is
configured as a software system.
6. The warehouse server of any one of claims 1 to 5, wherein the data
process apparatus is
configured as a plug-in integrated into other terminals.
7. The warehouse server of any one of claims 1 to 6, wherein the data
process apparatus is
configured as a plug-in integrated into other applications (APPs).
8. The warehouse server of any one of claims 1 to 7, wherein the data
process apparatus is
configured as a plug-in integrated into other software system.
9. The warehouse server of any one of claims 1 to 8, wherein the data
process apparatus is
configured as a module integrated into other terminals.
10. The warehouse server of any one of claims 1 to 9, wherein the data
process apparatus is
configured as a module integrated into other applications (APPs).
11. The warehouse server of any one of claims 1 to 10, wherein the data
process apparatus is
configured as a module integrated into other software system.
12. The warehouse server of any one of claims 1 to 11, wherein the
attribute information
includes a size information of transaction object.
13. The warehouse server of any one of claims 1 to 12, wherein the
attribute information
includes weight information of transaction object.
14. The warehouse server of any one of claims 1 to 13, wherein the
attribute information
includes a production date of transaction object.
15. The warehouse server of any one of claims 1 to 14, wherein the
attribute information
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includes an expiry date of the transaction object.
16. The warehouse server of any one of claims 1 to 15, wherein the
information of the
settlement account includes a bank account number.
17. The warehouse server of any one of claims 1 to 16, wherein the
information of the
settlement account includes a bank account holder's name.
18. The warehouse server of any one of claims 1 to 17, wherein the
information of
transaction rules includes a payment method.
19. The warehouse server of any one of claims 1 to 18, wherein the
information of
transaction rules includes a refund policy.
20. The warehouse server of any one of claims 1 to 19, wherein the
information of
transaction rules includes a maintenance guarantee.
21. The warehouse server of any one of claims 1 to 20, wherein the
electronic transaction
certificate is generated through the transaction object information inputted
manually.
22. The warehouse server of any one of claims 1 to 21, wherein the
electronic transaction
certificate is generated through the transaction object information imported
from the data
information system such as ERP system.
23. The warehouse server of any one of claims 21 to 22, wherein the
transaction object
information includes the attribute information.
24. The warehouse server of any one of claims 21 to 23, wherein the
transaction object
information includes the information of the settlement account.
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25. The warehouse server of any one of claims 21 to 24, wherein the
transaction object
information further includes one or both of: logistics attribute information
and insurance
information.
26. The warehouse server of claim 25, wherein the logistics attribute
includes the name of a
logistics provider.
27. The warehouse server of any one of claims 25 to 26, wherein the
logistics attribute
includes contact information of logistics provider.
28. The warehouse server of any one of claims 25 to 27, wherein the
logistics attribute
includes the shipment time of logistics provider.
29. The warehouse server of any one of claims 25, wherein the insurance
information
includes a contract number of insurances.
30. The warehouse server of any one of claims 25 to 29, wherein the
insurance information
includes an underwriter of insurances.
31. The warehouse server of any one of claims 1 to 30, wherein the
transaction object
provider includes a commodity producer, a service provider, or other agency or
individual
authorized by the commodity manufacturer and service provider, such as an
agent, a seller, and
so on.
32. The warehouse server of any one of claims 1 to 31, wherein the
transaction object
provider includes a commodity/service producer.
33. The warehouse server of any one of claims 31 to 32, wherein the
transaction object
provider includes other agency or individual authorized by the commodity
manufacturer and
service provider.
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Description

METHOD AND DEVICE FOR OBTAINING ELECTRONIC
TRANSACTION CERTIFICATE, MULTIMEDIA PLAYER, AND
STORAGE MEDIUM
Technical Field
[1] The present invention relates to the field of Internet, and more
particularly to methods,
devices, multimedia players and a storage medium of an electronic transaction
certificate
acquisition.
Background Technology
[2] Advertisement is used to meet some specific needs as a platform for
spreading open and
wide information by some forms of media to the public. Product producers and
operators
can deliver goods or service information to many users through advertising and
can quickly
raise in popularity of their goods or service. Herein multimedia advertisement
is more
acceptable by the public due to information transferred by combination of
language, voice,
text, image, movement, performance.
[3] In the prior art, the user usually contacts the merchant by telephone for
purchasing the
product or service or usually purchase it in a physical store or may go to the
merchant's
website or may purchase on the third-party electronic trading platform, when a
user sees
advertisement information of a product or service on television. It would make
that
transaction process is cumbersome, time- consuming and laborious.
Solutions of Problem
Technical Solutions
[4]
[5] The example of the present invention provides a method for acquiring an
electronic
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transaction certificate. This method provides a convenient shopping channel
for users.
[6] For achieving the example of this present invention, which is a method
for acquiring an
electronic transaction certificate. This method includes steps as below:
[7] Prompt information of the transaction object in the current
advertisement is
displayed;
[8] An electronic transaction certificate bound to the advertisement on the
television is
acquired, according to the purchasing request corresponding to the relative
information of
that advertisement on the television;
[9] The electronic transaction certificate is output to the user:
[10] One electronic transaction certificate corresponds one transaction object
or that of the
same category, and comprises information related to attributes, transaction
rules and
settlement accounts of the electronic transaction at least.
[11] The example of the present invention provides a device for acquiring an
electronic
transaction certificate. This device comprises the following parts:
[12] Prompt information display unit is used to display relative information
of the transaction
object in the current advertisement;
[13] Electronic transaction certificate acquisition unit is used to acquire an
electronic
transaction certificate bound to the advertisement on the television,
according to the
purchasing request corresponding to the relative information of that
advertisement on the
television;
[14] Electronic transaction certificate output unit is used to output the
electronic transaction
certificate to users;
[15] One electronic transaction certificate corresponds one transaction object
or that of the
same category, and comprises information related to attributes, transaction
rules and
settlement accounts of the electronic transaction at least.
[16] The example of the present invention provides a kind of multimedia
player, wherein the
multimedia player includes foregoing device of acquiring electronic
transaction certificate.
[17] The example of the present invention provides a kind of computer storage
medium.
Wherein the computer storage medium comprises a program. This program is
executed,
the following steps are included:
[18] Prompt information of the transaction object in the current advertisement
is displayed;
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[19] An electronic transaction certificate bound to the advertisement on the
television is
acquired, according to the purchasing request corresponding to the relative
information of
that advertisement on the television;
[20] The electronic transaction certificate is output to the user:
[21] One electronic transaction certificate corresponds one transaction object
or that of the
same category, and comprises information related to attributes, transaction
rules and
settlement accounts of the electronic transaction at least.
[22] The example of the present invention is acquiring an electronic
transaction certificate
bound to the advertisement on the television, according to the purchasing
request
corresponding to the relative information of that advertisement on the
television, so that
the user can order the product or service and make a payment directly based on
the
transaction object corresponding to the electronic transaction certificate. It
makes the
transaction simply and convenient, as well as saving the user's operating
time.
Brief Description
[23] Figure 1 is a schematic diagram of a network environment applied by the
present invention
provided by the prior art;
[24] Figure 2 is an implementation flow chart of the method for acquiring
electronic transaction
provided by an example of the present invention;
[25] Figure 3 is an implementation flow chart of an electronic transaction
acquisition bound to
an advertisement provided by an example of the present invention;
[26] Figure 4 is an implementing flow chart of an electronic transaction
certificate bound to an
advertisement provided by another example of the present invention;
[27] Figure 5 is a structural diagram of an electronic transaction certificate
acquisition
apparatus provided by an example of the present invention;
[28] Figure 6 is a structural diagram of an electronic transaction certificate
acquisition unit
provided by an example of the present invention;
[29] Figure 7 is a structural diagram of an electronic transaction certificate
acquisition unit
provided by another example of the present invention.
Examples of the present invention
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Description of the Preferred Examples
[30] For a clearer understanding of the objectives, technical solutions, and
advantages of the
present invention, the specific examples of the present invention will be
described in detail
with reference to the accompanying drawings. These specific examples described
herein
are applied to explain the present invention only but not limit the present
invention.
[31] Figure 1 is a schematic diagram of a network environment applied by the
example of the
present invention. For ease of description, shown here are the parts related
to the examples
of the present invention only.
[32] The generating device of electronic transaction certificate 11 can be
configured as a
single terminal, a single application software (APP), and a single software
system, or, a
plug-in or a module integrated into other terminals, application software
(APP), and
software system.
[33] The transaction object provider generates the electronic transaction
certificate
corresponding to transaction object through generating device of the
electronic transaction
certificate 11.
[34] In the examples of the present invention, the transaction object provider
may be an article
producer, a service provider, or other agency or individual authorized by the
article
manufacturer and service provider, such as an agent, a seller, and so on.
[35] The electronic transaction certificate is a kind of the electronic
identity information of the
transaction object such as product or service. It comprises information
related to attributes,
transaction rules and settlement accounts of the electronic transaction at
least. One
electronic transaction certificate corresponds one transaction object or that
of the same
category.
[36] In the example of the present invention, the electronic transaction
certificate is an electronic
file including read-write information. The electronic transaction certificate
records
information related to attributes, transaction rules and settlement accounts
corresponding
commodity or service, and the user can order commodity or service, make a
payment and
deliver directly based on this electronic transaction certificate. This
transaction method
makes users do not rely on traditional methods such as telephones, physical
stores, or online
stores, third-party trading platforms, etc., to generate electronic
transaction orders, make
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payment and delivery.
[37] In the example of the present invention, the electronic transaction
certificate can be
generated by the transaction object provider who inputs the transaction
information wherein
the generating device of electronic transaction certificate 11. An example of
the present
invention, the information of transaction object can be input manually into
the generating
device of electronic transaction certificate 11.
[38] As another example of the present invention, the electronic transaction
certificate can be
generated by data information system. For example, transaction object
information is
imported by batch processing in ERP system into the generating device 11 of
electronic
transaction certificate.
[39] In the example of the present invention, input data should comprise
information related to
attributes, transaction rules and settlement accounts of the electronic
transaction at least.
[40] The information of attributes wherein input data should include relevant
description
information of transaction object, such as the size, weight, production date,
expire date, and
so on.
[41] The information of transaction rules wherein input data is from both
buyers and sellers, such
as payment method, refund, maintenance guarantee, and so on.
[42] The information of settlement accounts is used to input data of accounts
settlement, such as
bank name and account holder's name from provider of transaction object, and
so on.
[43] As another example of the present invention, the information of
transaction object wherein
input data includes logistics attributes or insurance information or both of
that.
[44] The information of logistics attributes comprises relevant logistics
information of
transaction object wherein input data, such as name of logistics provider,
contact
information, shipment time, and so on.
[45] Insurance information is related to insurance for items, such as contract
number of insurance,
underwriter, and so on.
[46] As a preferred example of the present invention, to ensure the
reliability, stability, veracity
of the electronic transaction certificate and avoid being tempered with the
electronic
transaction certificate in the network circulation, the electronic signature
of transaction
object provider is written with the electronic transaction certificate.
[47] To ensure the credibility of electronic transaction certificate and the
safety and convenience
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of payment, as a preferred example of the present invention, the electronic
signature of
payment institution corresponding with settlement accounts is written in the
electronic
transaction certificate. The information of settlement accounts of the
transaction object
provider from generated electronic transaction certificate and other related
information are
verified by this electronic signature. In this way, not only can the payment
institution or
other payment terminal identify correctly this electronic transaction
certificate, but also the
issue of identity verification of the transaction object provider is
technically solved.
[48] As an example of the present invention, the generating device of
electronic transaction
certificate 11 generates the electronic transaction certificate according to
the information of
an article, and sends this electronic transaction certificate to the
multimedia server 13;
[49] The foregoing electronic transaction certificate bound to corresponding
advertisement is
generated a multimedia data stream with this advertisement by the multimedia
server 13;
[50] The multimedia server 13 sends the multimedia data stream to the
multimedia player 14.
[51] As another example of the present invention, the generating device of
electronic transaction
certificate 11 generates the electronic transaction certificate according to
the information of
an article, and sends this electronic transaction certificate to the warehouse
server 12 in the
bank;
[52] The warehouse server 12 receives the demand information and sends the
corresponding
electronic transaction certificate to the multimedia server 13;
[53] The multimedia server 13 generates the multimedia data stream with this
advertisement from
foregoing electronic transaction certificate bound to corresponding
advertisement;
[54] The multimedia server 13 sends this multimedia data stream to the
multimedia player 14.
[55] In this example of the present invention, the multimedia server 13 bonds
electronic
transaction certificate from the generating device 11 of electronic
transaction certificate to
the advertisement. The multimedia player 14 plays the advertisement bound to
electronic
transaction certificate in the multimedia server 13. Selecting the
corresponding
advertisement acquires the electronic transaction certificate bound to this
advertisement. The
order and payment are processed directly based on the electronic transaction
certificate. So
that operation of transaction process is simple and convenient, which is
beneficial to save
the user's operation time.
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[56] Figure 2 is shown the implementation flow of the method for acquiring an
electronic
transaction certificate, details are described as below:
[57] In the step S201, displaying prompt information of the transaction object
in the current
advertisement;
[58] In this example of the present invention, this related information is
used to remind the user
to confirm whether the user will purchase the transaction object in the
advertisement.
[59] An example of the present invention provides the implementation flow of
displaying the
prompt information of the transaction object in the current advertisement,
details are
described as below:
[60] Identifying whether the current video is an advertisement;
[61] If the current video is an advertisement, then the multimedia player
displays related
information of transaction object in current advertisement.
[62] In this example of the present invention, once the current video is
identified as an
advertisement, prompt information of the transaction object is displayed
automatically
without being triggered by user.
[63] In this example of the present invention, the steps of identifying
whether the current video
is an advertisement are detailed as below:
[64] The broadcast time of the current video is compared with presetting
period of showing
advertisement;
[65] If foregoing broadcast time of the current video is in the presetting
period of showing
advertisement, then the current video is identified as an advertisement.
[66] In this example of the present invention, if the current video is
identified as an
advertisement, then related purchasing information to transaction object in
current
advertisement is displayed directly without being triggered by user. Then the
process is
delivering purchasing request and acquiring the corresponding electronic
transaction. In
this way, the process is simplified.
[67] Another example of the present invention provides the implementation flow
of displaying
the prompt information of the transaction object in the current advertisement,
details are
described as below:
[68] User's selected command is received in the current advertisement;
[69] The prompt information of the transaction object is displayed in the
current advertisement.
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[70] The purchasing prompt information to transaction object in current
advertisement is output
only after user's selected command. The related purchasing information to
transaction
object is hidden in other time, which do not have negative impact on watching
television
programs to enhance user experience.
[71] In Step S202, according to purchasing request of corresponding
information to transaction
object, acquiring the electronic transaction certificate bound to the
advertisement on the
television;
[72] As an example of the present invention, there is corresponding electronic
transaction
certificate to transaction object in the advertisement bound to this
advertisement being
shown on the television.
[73] As another example of the present invention, the electronic transaction
certificate is a kind
of the electronic identity information of the transaction object such as
product or service. It
comprises information related to attributes, transaction rules and settlement
accounts of the
electronic transaction at least.
[74] In this example of the present invention, one electronic transaction
certificate corresponds
one transaction object or that of the same category.
[75] In Step S203, this electronic transaction certificate is sent to user.
[76] In this example of the present invention, there are various methods for
acquiring the
electronic transaction certificate bound to the advertisement.
[77] As an example of the present invention, advertisements are shown based on
presetting a
period. This is mapping relationship between pre-stored a period of
advertisement and the
electronic transaction certificate bound to this advertisement. It is
identified which
advertisement is user's selection when receiving the time of user's selected
command in
the current advertisement in the period of the advertisement.
[78] Figure 3 is shown that an example of the present invention provides an
implementation
flow chart of an electronic transaction acquisition bound to an advertisement,
details are
described as below:
[79] In Step S301, the transmitting time of purchasing request is recorded;
[80] In Step S302, the transmitting time of purchasing request in which period
of advertisement
is identified;
[81] In Step S303, the electronic transaction certificate corresponding to the
period of the
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advertisement is acquired.
[82] In this example of the present invention, identifying the transmitting
time of purchasing
request whether is corresponding to this current advertisement on the
television, then the
electronic transaction certificate corresponding to the period of the
advertisement is
acquired. The order and payment are processed directly based on the electronic
transaction
certificate. So that operation of transaction process is simple and
convenient, which is
beneficial to save the user's operation time.
[83] As another example of the present invention, the identification of
electronic transaction
certificate corresponding to transaction object is bound to the television in
advance, it is
used to identify the electronic transaction certificate corresponding to
transaction object in
the advertisement and displaying the transaction object to user when the
advertisement is
being shown.
[84] The identification of electronic transaction certificate can be an
identification code of the
transaction object in the advertisement, identification of the advertisement,
or an
identification code of electronic transaction certificate of transaction
object in the
advertisement.
[85] When the advertisement is being shown, an identification code of
electronic transaction
certificate is displayed on the advertisement to users. When the user has sent
the
purchasing request of this advertisement, then the identification code of
electronic
transaction certificate is input and the corresponding information of this
electronic
transaction certificate is acquired.
[86] Figure 4 is shown that another example of the present invention provides
an implementing
flow chart of an electronic transaction certificate bound to an advertisement,
details are
described as below:
[87] In Step S401, an identification code of electronic transaction
certificate from user's
purchasing request is acquired;
[88] In Step S402, the corresponding electronic transaction certificate is
acquired according to
this identification code of electronic transaction certificate.
[89] In this example of the present invention, the corresponding electronic
transaction
certificate is acquired according to the identification code of electronic
transaction
certificate. So that the order and payment are processed directly based on the
electronic
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transaction certificate. In this way, operation of transaction process is
simple and
convenient, which is beneficial to save the user's operation time.
[90] In this example of the present invention, the steps of acquiring the
electronic transaction
certificate bound to the advertisement are detailed as below:
[91] According to purchasing request of corresponding prompt information of
the transaction
object, the link of the electronic transaction certificate bound to the
advertisement is
acquired;
[92] Corresponding electronic transaction certificate is read according to
this link.
[93] In this example of the present invention, the purchasing request of
transaction object for
the current advertisement is sent, then the electronic transaction certificate
bound to the
current advertisement is acquired, so that the order and payment are processed
directly
based on the electronic transaction certificate. In this way, operation of
transaction process
is simple and convenient, which is beneficial to save the user's operation
time.
[94] Technician in this field is able to understand and achieve all of
foregoing examples, or
parts of them can be achieved by hardware, or related hardware is commanded by
program. The program for executing foregoing steps can be stored in a readable
storage
media, which can be a read-only memory, flash memory, disk or CD-ROM, and so
on.
[95] Figure 5 is shown that a structural diagram of an electronic transaction
certificate
acquisition apparatus according to an example of the present invention. For
ease of
description, only the relevant parts of the example of this present invention
are shown.
[96] This device can be installed or configured as an application software
(APP), a software
system on the multimedia player 14, or integrated as a software and hardware
module into
the multimedia player 14 or integrated as an application software (APP) on the
multimedia
player 14, or as plugins or modules in a software system.
[97] The prompt information display unit 51 is used to display the prompt
information of the
transaction object in the current advertisement.
[98] According to purchasing request of foregoing corresponding prompt
information.
Electronic transaction certificate acquisition unit 52 acquires the electronic
transaction
certificate bound to the current advertisement.
[99] The electronic transaction certificate output unit 53 outputs the
electronic transaction
certificate to the user.
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[100] In this example of the present invention, according to purchasing
request of transaction
object sent by user for the current advertisement, the electronic transaction
certificate
bound to the current advertisement is acquired. So that the order and payment
are
processed directly based on the electronic transaction certificate. In this
way, operation of
transaction process is simple and convenient, which is beneficial to save the
user's
operation time.
[101] In this example of the present invention, there are various methods for
displaying the
prompt information in the prompt information display unit 51.
[102] An example of the present invention, the prompt information display unit
51 comprises:
[103] Advertising identification module is used to identify whether the
current video is an
advertisement;
[104] The first prompt information display module. If the current video is an
advertisement,
then the prompt information of transaction object in current advertisement
will be
displayed.
[105] In this example of the present invention, if the current video is
identified as an
advertisement, then prompt information of transaction object in current
advertisement is
displayed directly without being triggered by user. Then the process is
delivering
purchasing request and acquiring the corresponding electronic transaction
certificate. In
this way, the process is simplified.
[106] In this example of the present invention, advertisement identification
module comprises:
[107] The advertising broadcast time comparison sub-module is used to compare
the time of
current video with period of advertisement;
[108] The advertising identification sub-module, if foregoing broadcast time
of the current
video is in the presetting period of advertisement, then the current video is
identified as an
advertisement.
[109] In this example of the present invention, if the current video is
identified as an
advertisement, then purchasing prompt information of transaction object in
current
advertisement is output directly without being triggered by user. Then the
process is
delivering purchasing request and acquiring the corresponding electronic
transaction
certificate. In this way, the process is simplified.
[110] Another example of the present invention, the prompt information display
unit 51
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comprises:
[111] Selected command receiving module, is used to receive user's selected
command in the
current advertisement.
[112] The second prompt information display module is used to display the
prompt information
of transaction object in current advertisement.
[113] In this example of the present invention, the purchasing prompt
information of
transaction object in current advertisement is output only after user's
selected command.
The purchasing prompt information of transaction object is hidden in other
time, which do
not have negative impact on watching television programs to enhance user
experience.
[114] In this example of the present invention, there are various methods for
acquiring the
electronic transaction certificate bound to the advertisement in the prompt
information
acquisition unit 52.
[115] As an example of the present invention, advertisements are shown based
on presetting a
period. This is mapping relationship between pre-stored a period of
advertisement and the
electronic transaction certificate bound to this advertisement. It is
identified which
advertisement is user's selection when the prompt information acquisition unit
52 receives
the time of user's selected command in the period of the advertisement.
[116] Figure 6 is showed a structural diagram of an electronic transaction
certificate acquisition
unit provided wherein an example of the present invention. For ease of
description, only
the relevant parts of the example of this present invention are shown.
[117] The mapping relationship database 61 is used to store the mapping
relation between
broadcast period of advertisement and electronic transaction certificate;
[118] The recording module of the transmitting time of purchasing request 62
is used to record
the transmitting time of user's purchasing request.
[119] The identification module of broadcast period of advertisement 63 is
used to identify
whether the transmitting time of purchasing request in the advertising
broadcast period.
[120] The first electronic transaction certificate acquisition module 64 is
used to acquire
electronic transaction certificate corresponding to the period of this
advertisement,
according to the mapping relation between broadcast period of advertisement
and
electronic transaction certificate stored in the mapping relationship database
61.
[121] In this example of the present invention, the corresponding electronic
transaction
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certificate is acquired according to the transmitting time of purchasing
request in the
advertising broadcast period. So that the order and payment are processed
directly based
on the electronic transaction certificate. In this way, operation of
transaction process is
simple and convenient, which is beneficial to save the user's operation time.
[122] As another example of the present invention, an identification code of
electronic
transaction certificate is bound to the advertisement in advance, this code is
identified for
transaction object in current advertisement and displayed on the advertisement
to users.
[123] The identification of electronic transaction certificate can be an
identification code of the
transaction object in the advertisement, identification of the advertisement,
or an
identification code of electronic transaction certificate of transaction
object in the
advertisement.
[124] When the advertisement is being shown, electronic transaction
certificate acquisition unit
52 shows code of electronic transaction certificate bound to this
advertisement to users.
When the user has sent the purchasing request of this advertisement, then the
identification
code of electronic transaction certificate is input and the corresponding
information of this
electronic transaction certificate is acquired by electronic transaction
certificate acquisition
unit 52.
[125] Figure 7 is showed a structural diagram of an electronic transaction
certificate acquisition
unit 52 provided wherein another example of the present invention. For ease of
description, only the relevant parts of the example of this present invention
are shown.
[126] The electronic transaction certificate acquisition module 71, is used to
acquire code of
electronic transaction certificate from user's purchasing request.
[127] The second electronic transaction certificate acquisition module 72, is
used to acquire the
electronic transaction certificate corresponding to code of electronic
transaction certificate.
[128] Foregoing code of electronic transaction certificate is bound with
corresponding
transaction object in the advertisement and displayed to users when the
advertisement is
being shown.
[129] In this example of the present invention, the corresponding electronic
transaction
certificate is acquired according to code of electronic transaction
certificate. So that the
order and payment are processed directly based on the electronic transaction
certificate. In
this way, operation of transaction process is simple and convenient, which is
beneficial to
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save the user's operation time.
[130] In the example of the present invention, electronic transaction
certificate acquisition unit
52 comprises:
[131] The module of link acquisition of electronic transaction certificate is
used to acquire the
link of electronic transaction certificate bound to current advertisement.
[132] Electronic transaction certificate read module, is used to read
corresponding electronic
transaction certificate according to foregoing link.
[133] The foregoing descriptions are merely preferred examples of the present
invention but
not to limit the present invention. Any modification, equivalent replacement
and
improvement made within the spirit and principle of the present invention
shall be
included in the protection of the present invention.
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Representative Drawing