MANAGEMENT SERVER AND MANAGEMENT PROGRAM

SERVEUR DE GESTION ET PROGRAMME DE GESTION

English Abstract

The present invention addresses the problem of appropriately giving a reward to a provider of a content contributing to sale of a commodity and of improving the quality of the content, and provides, as a means for solving the problem, a management server capable of executing a process for: registering, for respective commodities, predetermined commodity presentation rules to be followed in creation of commodity presentation video images; receiving a commodity presentation video image from a provider; determining whether or not the commodity presentation video image conforms to the corresponding commodity presentation rule; registering the commodity presentation video image conforming to the commodity presentation rule in association with the corresponding commodity; specifying, when sale of the commodity has been concluded, from among commodity presentation video images viewed by a commodity purchaser in a plurality of the commodity presentation video images registered in association with the commodity, at least one commodity presentation video image contributing to the sale of the commodity according to a predetermined specific rule having been set in advance; and determining a reward for the provider who has provided the specified commodity presentation video image in accordance with a predetermined reward determination rule having been set in advance; and storing reward information indicating the determined reward.

French Abstract

La présente invention concerne la remise appropriée d'une récompense à un fournisseur d'un contenu contribuant à la vente d'un produit, et l'amélioration de la qualité du contenu ; pour ce faire, un serveur de gestion est capable d'exécuter un processus pour : enregistrer, pour des produits respectifs, des règles prédéfinies de présentation de produit devant être suivies pour créer des images vidéo de présentation du produit ; recevoir une image vidéo de présentation du produit provenant d'un fournisseur ; déterminer si l'image vidéo de présentation du produit est conforme à la règle de présentation du produit correspondant ; enregistrer l'image vidéo de présentation du produit conforme à la règle de présentation de produit en association avec le produit correspondant ; spécifier, lorsque la vente de la marchandise a été conclue, parmi des images vidéo de présentation de produits visualisées par un acheteur de produit dans une pluralité d'images vidéo de présentation de produits enregistrées en association avec le produit, au moins une image vidéo de présentation de produit contribuant à la vente du produit selon une règle spécifique prédéfinie ayant été définie préalablement ; et déterminer une récompense destinée au fournisseur ayant fourni l'image vidéo de présentation de produit spécifiée, conformément à une règle de détermination de récompense prédéfinie ayant été définie préalablement ; et stocker des informations de récompense indiquant la récompense définie.

Claims

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CLAIMS
1. A management server comprising:
a product introduction rule registration means for
registering, for each product, a predetermined product
introduction rule that needs to be observed in creating a
product introduction video as a product introduction
content that introduces a product;
a product introduction video registration means for
receiving the product introduction video that is created
and transmitted by a provider, determining whether or not
the product introduction video complies with the product
introduction rule, and registering the product introduction
video that complies with the product introduction rule in
association with the product corresponding to the product
introduction video;
a specification means for, when a sale of the product
is completed, specifying one or two or more product
introduction videos that have contributed to the sale of
the product among the product introduction videos that are
viewed by a purchaser of the product out of a plurality of
the product introduction videos that are registered in
association with the product according to a predetermined
specification rule determined in advance;
a reward determination means for determining a reward
for the provider who provides the product introduction
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video specified by the specification means according to a
predetermined reward determination rule determined in
advance; and
a reward information storage means for storing reward
information that indicates a reward determined by the
reward determination means.
2. The management server according to claim 1, wherein
the specification means sets a condition that a product
introduction video that is viewed for a predetermined time
or longer by the purchaser is specified as the product
introduction video that has contributed to the sale of the
product.
3. The management server according to claim 1 or 2,
wherein
the specification means adopts a specification rule
that specifies the product introduction video in which a
predetermined part set in advance has been viewed as the
product introduction video that has contributed to the sale
of the product.
4. The management server according to any one of claims 1
to 3, wherein
when the purchaser has viewed a plurality of the
product introduction videos before a sale is completed, the
specification means adopts a specification rule that
specifies n product introduction videos from a product
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introduction video with a longest viewing time in
descending order among a plurality of the product
introduction videos as the product introduction videos that
have contributed to the sale of the product.
5. The management server according to any one of claims 1
to 3, wherein
when the purchaser has viewed a plurality of the
product introduction videos before a sale is completed, the
specification means adopts a specification rule that
specifies n product introduction videos from a product
introduction video with the largest number of times of
viewing in descending order among a plurality of the
product introduction videos as the product introduction
videos that have contributed to the sale of the product.
6. The management server according to any one of claims 1
to 3, wherein
when the purchaser has viewed a plurality of the
product introduction videos before a sale is completed, the
specification means adopts a specification rule that
acquires selection information in which product
introduction videos, the number of which is m or less, that
is thought to have contributed to a purchase decision by
the purchaser are selected among a plurality of the product
introduction videos and that specifies n product
introduction videos at most from m product introduction
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videos selected by the selection information as the product
introduction videos that have contributed to the sale of
the product.
7. The management server according to claim 6, wherein
the selection information can include ranking
information in which the purchaser ranks a plurality of the
product introduction videos selected by the purchaser
according to a degree of contribution, and
when the product introduction videos, the number of
which is less than the number of product introduction
videos selected by the purchaser, are specified as the
product introduction videos that have contributed to the
sale, the specification means adopts a specification rule
that specifies n product introduction videos from a product
introduction video with a highest ranking in ascending
order in the ranking information as the product
introduction videos that have contributed to the sale of
the product.
8. The management server according to claim 1, wherein
the specification means adopts a specification rule
that specifies the product introduction video that has been
viewed by the purchaser immediately before the purchaser
purchases the product as the product introduction video
that has contributed to the sale of the product.
9. The management server according to any one of claims 1
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to 8, wherein
when a reward is paid to a plurality of the providers,
the reward determination means adopts a reward
determination rule that rewards a provider who provides a
product introduction video that is estimated to have a
higher degree of contribution to a sale than other product
introduction videos among a plurality of the product
introduction videos more than other providers.
10. A management program that causes a management server to
implement:
a product introduction rule registration function that
registers, for each product, a predetermined product
introduction rule that needs to be observed in creating a
product introduction video as a product introduction
content that introduces a product;
a product introduction video registration function that
receives the product introduction video that is created and
transmitted by a provider, determines whether or not the
product introduction video complies with the product
introduction rule, and registers the product introduction
video that complies with the product introduction rule in
association with the product corresponding to the product
introduction video;
a specification function that, when a sale of the
product is completed, specifies one or two or more product
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introduction videos that have contributed to the sale of
the product among the product introduction videos that are
viewed by a purchaser of the product out of a plurality of
the product introduction videos that are registered in
association with the product according to a predetermined
specification rule determined in advance;
a reward determination function that determines a
reward for the provider who provides the product
introduction video specified by the specification function
according to a predetermined reward determination rule
determined in advance; and
a reward information storage function that stores
reward information that indicates a reward determined by
the reward determination function.
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Description

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DESCRIPTION
MANAGEMENT SERVER AND MANAGEMENT PROGRAM
Technical Field
[0001]
The present invention relates to a management server
and a management program for determining a reward for a
provider who provides a content that has contributed to the
sale of a product.
Background Art
[0002]
Product sellers have conventionally placed
advertisements for selling products on websites via
communication networks such as the Internet. For example,
Patent Literature 1 discloses a system of placing a banner
advertisement on a website that posts a content that
introduces a product and guiding a customer to a website
operated by a product seller.
Citation List
Patent Literature
[0003]
Patent Literature 1: JP 2001-117847 A
Summary of Invention
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Technical Problem
[0004]
However, Patent Literature 1 describes a system of
giving a reward to the operator of a website that posts a
banner advertisement based only on whether or not a
customer has accessed a website operated by a product
seller via the banner advertisement. For this reason,
there is a problem that it cannot be determined whether the
content posted on the website contributes to the sale of a
product.
[0005]
An object of at least one embodiment of the present
invention is to solve the above problem and to provide a
management server and a management program that
appropriately gives a reward to a provider of a content
that has contributed to a sale of a product. Since the
reward can be appropriately given, it is also an object of
the present invention to provide a management server and a
management program that can be expected to improve the
quality of a content that introduces a product.
Solution to Problem
[0006]
A management server according to the present invention
includes a specification means for specifying one or two or
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more product introduction contents that have contributed to
a sale of a product, a reward determination means for
determining a reward for a provider who provides the
product introduction content specified by the specification
means, and a reward information storage means for storing
reward information that indicates a reward determined by
the reward determination means.
[0007]
With the above configuration, it is possible to
appropriately give a reward to the provider of the product
introduction content that has contributed to the sale of
the product. In addition, since the appropriate reward can
be given, it can be expected to improve the quality of the
product introduction content.
[0008]
In addition, according to the management server of the
present invention, the specification means may specify the
product introduction content that has contributed to the
sale of the product from the product introduction contents
browsed by a purchaser who has purchased the product before
the purchaser purchases the product according to a
specification rule determined in advance.
[0009]
With the above configuration, it is possible to
accurately evaluate the product introduction content that
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has contributed to the sale of the product.
[0010]
Further, according to the management server of the
present invention, in determining rewards for a plurality
of the providers, the reward determination means may
determine the reward for each provider according to a
reward determination rule determined in advance.
[0011]
With the above configuration, the reward to be given
can be different depending on the degree of contribution of
the product introduction content, and thus it can be
expected that the provider provides product introduction
contents with higher quality.
[0012]
Further, according to the management server of the
present invention, the product introduction content may
include a product introduction video.
[0013]
With the above configuration, products are introduced
more elaborately, and thus it can be expected that the
provider provides product introduction contents with higher
quality.
[0014]
A management program according to the present invention
implements a specification function that specifies one or
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two or more product introduction contents that have
contributed to a sale of a product, a reward determination
function that determines a reward for a provider who
provides the product introduction content specified by the
specification function, and a reward information storage
function that stores reward information that indicates a
reward determined by the reward determination function.
[0015]
With the above configuration, it is possible to
appropriately give a reward to the provider of the product
introduction content that has contributed to the sale of
the product. In addition, since the appropriate reward can
be given, it can be expected to improve the quality of the
product introduction content.
Advantageous Effects of Invention
[0016]
According to the present invention, it is possible to
appropriately give a reward to the provider of the product
introduction content that has contributed to the sale of
the product. In addition, since the appropriate reward can
be given, it can be expected to improve the quality of the
product introduction content.
Brief Description of Drawings
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[0017]
Fig. 1 is an explanatory diagram for explaining the
outline of a product sales service according to the present
invention.
Fig. 2 is a block diagram illustrating the overall
configuration of a system 1 for achieving the product sales
service.
Fig. 3 is a block diagram illustrating an example of a
functional configuration of a management server 10.
Fig. 4 is an explanatory view for explaining an example
of a database of product seller information registered in
the product sales service by a setting/management unit 120.
Fig. 5 is an explanatory view for explaining an example
of a database of product information registered in the
product sales service by the setting/management unit 120.
Fig. 6 is an explanatory view for explaining an example
of a database of instructor information registered in the
product sales service by the setting/management unit 120.
Fig. 7 is an explanatory view for explaining an example
of a database of a product introduction content registered
in the product sales service and linked to a product by the
setting/management unit 120.
Fig. 8 is an explanatory view for explaining an example
of a database of customer information registered in the
product sales service by the setting/management unit 120.
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Fig. 9 is an explanatory view for explaining an example
of a database related to a browsing history of the product
introduction content in the product sales service by a
product sales processing unit 140. Fig. 10 is an
explanatory view for explaining an example of a database
related to a result of determination of an incentive by the
product sales processing unit 140.
Fig. 11 is an explanatory view for explaining an
example of a screen display of a product sales service site
by the product sales processing unit 140.
Fig. 12 is an explanatory diagram for explaining an
operation example of the determination of an incentive by
an incentive determination processing unit 150 according to
a first embodiment.
Description of Embodiments
[0018]
[First Embodiment]
A product sales service according to a first embodiment
of the present invention is characterized by being capable
of specifying a content that has contributed to the sale of
a product and determining a reward for a provider who
provides the content. Hereinafter, a configuration for
achieving the product sales service will be described.
Although the term "product" is used, it should be noted
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that the term "product" includes not only items such as
electrical products, bicycles, and sporting goods, but also
services such as insurance and travel applications, digital
contents, and game tickets.
[0019]
Hereinafter, the outline of the product sales service
according to the present invention will be described with
reference to the drawings. Fig. 1 is an explanatory
diagram for explaining the outline of the product sales
service according to the present invention. The product
sales service includes at least a product seller who sells
a product, an instructor who introduces the product sold by
the product seller, and a customer who purchases the
product sold by the product seller. Here, the instructor
is an example of a provider who provides a product
introduction content.
[0020]
In this example, a management server 10 provides the
product sales service. However, the function of selling a
product may be provided by other devices other than the
management server 10. The management server 10 is
configured to be accessible via a communication network 20,
and is also configured to be accessible to a terminal 30 of
a product seller, a terminal 40 of an instructor, and a
terminal 50 of a customer. Here, among the contents that
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introduce the product sold by the product seller
(hereinafter, referred to as "product introduction
contents"), the management server 10 specifies a product
introduction content that has contributed to the sale of
the product, determines an incentive for a provider who
provides the product introduction content specified, and
stores information indicating the incentive determined.
[0021]
Here, the incentive means the money paid to the
instructor who provides a product introduction video that
has contributed to the sale of the product, and is an
example of a reward. The product introduction content may
include the product introduction video.
[0022]
The example illustrated in Fig. 1 will be described. A
terminal 30a of a product seller, a terminal 40a of an
instructor, and a terminal 50a of a customer each transmit
and receive information to and from the management server
10. Here, a product seller A registers soccer shoes A as a
product in the management server 10 using the terminal 30a.
Here, the product seller A registers a condition that when
the soccer shoes A are sold, the incentive for the
instructor who provides the product introduction video that
has contributed to the sale of the soccer shoes A is set to
10% of the sales price in the management server 10 using
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the terminal 30a. In addition, the product seller A may
register a rule that must be observed when the product of
the product seller A is introduced as a product
introduction rule using the terminal 30a.
[0023]
On the other hand, an instructor M creates a video that
introduces the soccer shoes A registered as a product by
the product seller A as a product introduction video A that
is an example of the product introduction content using the
terminal 40a, and provides the video to the management
server 10. The product introduction video A is created
according to the product introduction rule registered by
the product seller A.
[0024]
Here, a customer X browses the product introduction
video A created by the instructor M using the terminal 50a,
and purchases the soccer shoes A. The management server 10
pays an incentive to the instructor M who provides the
product introduction video A that has contributed to the
sale of the soccer shoes A based on the completion of a
process of selling the soccer shoes A to the customer X and
the customer X's viewing history of the product
introduction video A. Here, the incentive is 10% of the
sales price as described above. The management server 10
does not need to pay the incentive to the instructor M when
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the soccer shoes A are sold, and may store the information
indicating the incentive and pay the incentive at another
timing.
[0025]
Next, an example of the overall configuration of the
system 1 for achieving the product sales service according
to the first embodiment will be described. Fig. 2 is a
block diagram illustrating the overall configuration of the
system 1 for achieving the product sales service. The
system 1 for achieving the product sales service includes
the management server 10, the terminal 30 of a product
seller, the terminal 40 of an instructor, and the terminal
50 of a customer. The configuration of the system 1 is not
limited to this, and it may be configured to use a single
terminal by a plurality of people, or the system 1 may be
configured to include a plurality of servers. In addition,
the present server 10, the terminal 30 of a product seller,
the terminal 40 of an instructor, and the terminal 50 of a
customer are each connected to the communication network 20
such as the Internet.
[0026]
Further, Figs. 1 and 2 illustrate the single terminal
30 of a product seller, but it is needless to mention that
a plurality of the terminals 30 of a product seller may be
provided. That is, a plurality of product sellers may use
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the product sales service by using the respective terminals
30 that are connected to the communication network 20 and
accessible to the management server 10. Similarly, a
plurality of instructors and a plurality of customers may
use the product sales service by using their respective
terminals 40 and 50.
[0027]
Moreover, it is described in Figs. 1 and 2 that the
management server 10 managed by the operating entity of the
product sales service, the terminal 30 of a product seller,
and the terminal 40 of an instructor are servers or
terminals by different entities. However, as it is assumed
that the operating entity of the product sales service is
also the product seller, and that the operating entity of
the product sales service is also the instructor, these
entities may play a plurality of roles. Consequently, the
present invention is not limited to the cases illustrated
in Figs. 1 and 2.
[0028]
The terminal 30 of a product seller, the terminal 40 of
an instructor, and the terminal 50 of a customer in Figs. 1
and 2 are a PC (Personal Computer), a smartphone, a
television receiver, a tablet terminal, and the like.
[0029]
Next, an example of the functional configuration of the
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management server 10 according to the first embodiment will
be described. Fig. 3 is a block diagram illustrating an
example of the functional configuration of the management
server 10. The management server 10 includes a
communication unit 110, the setting/management unit 120, a
storage unit 130, the product sales processing unit 140,
and the incentive determination processing unit 150.
[0030]
The communication unit 110 transmits and receives
various pieces of information to and from one or two or
more terminals 30 of a product seller, one or two or more
terminals 40 of an instructor, and one or two or more
terminals 50 of a customer via the communication network
20.
[0031]
The setting/management unit 120 performs various
settings and management for the product seller, the
provider, and the customer to use the product sales
service. It should be noted that the term
"setting/management" includes registration, change,
deletion, application, approval, and the like of various
pieces of information. Hereinafter, cases where the
setting/management unit 120 sets various pieces of
information when the product sales service is performed
will be described. Various pieces of information is stored
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in the storage unit 130, which will be described later.
[0032]
[Setting and Management Related to Product Seller]
First, an example of a setting and management process
related to a product seller, the process being performed by
the setting/management unit 120 based on the product seller
inputting various pieces of information to the terminal 30,
will be described.
[0033]
The setting/management unit 120 registers product
seller information that is necessary for selling products
in the product sales service. The product seller
information is information related to the product seller,
such as a product seller name, a location, and a telephone
number.
[0034]
Here, an example of a database of the product seller
information registered in the product sales service by the
setting/management unit 120 will be described with
reference to Fig. 4. In the example illustrated in Fig. 4,
each product seller is assigned and registered with a
product seller No., which is identification information,
and the corresponding product seller name, the location of
the product seller, and a product No. assigned to a product
registered in the management server 10 by the product
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seller are registered. The number (No.) that identifies
the respective information such as the product seller No.
may be an alphanumeric character, a symbol, or the like as
long as it can be identified.
[0035]
In addition, the setting/management unit 120 registers
product information related to products sold by the product
seller. The product information is information indicating,
for example, a product name or a product number, a size, a
weight, a description, a product image/moving image, and
the like. In addition, the product information may also
include a product sales start date and time, a product
sales end date and time, and a display start date and time
and a display end date and time on a product sales service
site.
[0036]
Further, the setting/management unit 120 sets a product
introduction rule that must be observed in creating a
product introduction content that introduces a product sold
by the product seller. The product introduction rule is
composed of one or two or more rules. Examples of the
product introduction rule to be set include a rule that a
predetermined matter regarding a product must be
introduced, a rule that the product must be introduced
using a predetermined expression, and a rule that the
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product must be introduced in a predetermined order. In
addition, the product introduction rule includes a method
of determining a reward to be given when the product is
sold. By determining the product introduction rules as
described above, it is possible to maintain the quality of
a product introduction content provided by a provider. In
addition, even when a plurality of providers provide
product introduction contents in order to introduce the
same product, the providers can compete with each other
while a certain quality is maintained. It should be noted
that the provider agrees to the product introduction rule
and creates the product introduction content. For example,
the provider transmits information indicating that the
provider agrees to the product explanation rule to the
management server 10 using the terminal 40 of a provider.
[0037]
It should be noted that the setting/management unit 120
may set the product introduction rule for each
predetermined category such as an effect, a function, a
design, or the like of one product. In that case, the
provider agrees to the product introduction rule for each
predetermined category, and creates a plurality of product
introduction contents according to the respective product
introduction rules. For example, the provider may use the
terminal 40 to input that the provider agrees to all the
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product explanation rules corresponding to the categories
at once to the terminal 40, or to input that the provider
agrees to only the product explanation rule common to the
categories at once, or to input that the provider
individually agrees to the product explanation rule
completely for each category to the terminal 40.
[0038]
Further, the setting/management unit 120 may set a
condition for a provider who creates a product introduction
content that introduces a product to be sold, as the
product introduction rule. Examples of the condition for
the provider include familiarity with the field to which
the product belongs and the like. For example, if the
product is exercise equipment, the condition for the
provider is that the provider has at least three years of
experience as a trainer in a gym. Moreover, for example,
if the product is wine, the condition for the provider is
that the provider is qualified as a sommelier. As
described above, by setting the condition for the provider
according to the product to be sold, it is possible to
receive only an offer of high-quality product introduction
contents based on experience and knowledge.
[0039]
In addition, the age of the provider may be set as the
condition for the provider. For example, when the product
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seller registers a product targeting a specific age group
in the management server 10, the product seller sets the
age of the provider within the age group. As a result, the
product seller can cause the provider to create a product
introduction content with which the customer can feel a
closeness and empathy.
[0040]
The setting/management unit 120 may set a recruitment
period for providers. Further, the setting/management unit
120 may end the recruitment at the stage of securing the
providers who satisfy the predetermined conditions, and on
the other hand, if the providers who satisfy the
satisfactory conditions cannot be secured, the
setting/management unit 120 may change the setting of the
period so that the recruitment continues even after the
recruitment period has elapsed.
[0041]
In addition, the setting/management unit 120 sets a
reward when the product introduction content that
introduces a product has contributed to the sale of the
product. The incentive, which is an example of the reward,
may be, for example, a fixed amount of money for each
product that has contributed to sales, or may be an amount
of money equal to a predetermined ratio to the price of the
product that has contributed to sales. Further, for
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example, when the product is participation in a free event
or the like for which no sales price for participation is
needed, the incentive may be a fixed amount of money per
participant or a fixed amount of money for each
participation of a predetermined number of people. In
addition to cash, the reward may be electronic money,
points in the retail or service industry, or in-kind.
[0042]
Here, an example of a database of product information
registered in the product sales service by the
setting/management unit 120 will be described with
reference to Fig. 5. In the example illustrated in Fig. 5,
each product is assigned and registered with a product No.
that is identification information. In addition, a product
name, a price, an incentive, a product introduction rule, a
sale start date, and a sale end date are registered
corresponding to each product No. Here, in the case of a
product with product No. 1 and a product name of soccer
shoes A, the incentive is 10% of the sales price, and the
product introduction rule is that the video time of a
product introduction video is 5 minutes or more and less
than 10 minutes. Further, in the case of a product with a
product No. 2 and a product name of vacuum cleaner B, the
incentive is 20% of the sales price, and the product
introduction rule is that the product introduction video is
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created for each product function and the video time of
each product introduction video is 5 minutes or more. It
should be noted that the sales end date of the product with
product No. 2 is undecided.
[0043]
In the case of a product with product No. 3 and a
product name of event C (participation in event C), the
price is 0 yen (free participation), and the incentive is
300 yen for each participant. In addition, the product
introduction rule is that an explanation is given in a
predetermined order and the age of an instructor who
creates the product introduction video is 30 years old or
older. In the case of a product with product No. 4 and a
product name of soccer shoes D, the product introduction
rule is to give an explanation in a predetermined order.
[0044]
[Setting and Management Related to Provider]
Next, an example of a setting and management process
related to a provider, the process being performed by the
setting/management unit 120 based on the provider inputting
various pieces of information to the terminal 40, will be
described.
[0045]
The setting/management unit 120 registers provider
information that is necessary for providing a product
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introduction content. The provider information is
information related to an instructor such as a provider
name, a location, a telephone number, and a specialized
field. Here, the provider may submit data certifying the
qualification and age of the provider to the management
server 10.
[0046]
Here, an example of a database of instructor
information registered in the product sales service by the
setting/management unit 120 will be described with
reference to Fig. 6. In the example illustrated in Fig. 6,
the instructor No., which is the identification
information, is assigned and registered, and the
corresponding instructor name, the location of the
instructor, the specialized field of the instructor, and
the number of a product introduction video provided by the
instructor to the management server 10 are registered. It
should be noted that the instructor with instructor No. 4
is registered as 35 years old as another information.
[0047]
The setting/management unit 120 may register not only a
single provider but also a plurality of providers as a set
of providers. An example of a set of providers is a set of
providers in which any one provider is determined as a
representative provider and other providers are determined
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as subordinate providers. In that case, for example, if
only the representative provider is agree to the product
introduction rule, the subordinate providers may be
regarded as being agree to the product introduction rule as
well. Further, when the reward is given to a set of
providers, the representative provider may receive the
reward first and distribute the received reward to the
subordinate providers. In addition, another example of a
set of providers is a set of providers in which the work of
creating a product description content is shared by group
providers who do not have a predetermined role. The
setting/management unit 120 may determine in advance the
distribution of the reward when any of the group providers
receives the reward. By registering the providers as a set
as described above, it is possible to further diversify the
activity method of the providers and, as a result, improve
the quality of the product introduction content.
[0048]
In addition, when a set of providers creates a
plurality of product introduction contents by dividing the
contents into predetermined categories, a plurality of
different providers may be assigned to the respective
product introduction contents. For example, in the case of
creating the product introduction content for each product
function, it is possible to assign a provider who is
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familiar with each function to take charge, and thus it is
possible to improve the quality of the product introduction
contents as a whole. The reward received as a contribution
to the sale of the product may be distributed to the
providers who create the product introduction contents for
the respective product functions.
[0049]
[Settings and Management Related to Product Introduction
Content]
Next, an example of a setting and management process
related to a product introduction content performed by the
setting/management unit 120 will be described.
[0050]
The setting/management unit 120 registers product
introduction contents transmitted from providers. When the
product introduction content is provided to the management
server 10 and then registered, it is checked whether the
production introduction content complies with the product
introduction rule, and the product introduction content is
linked to the introduced product. For example, the
setting/management unit 120 automatically checks, for
example, whether or not the video time in the product
introduction rule is within a specified range. Meanwhile,
for example, whether the product is explained in a
predetermined order is checked by a product seller, a
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product sales service operator, or a third party entrusted
with a service operation. When it is confirmed that the
product introduction content provided complies with the
product introduction rule, the setting/management unit 120
registers the product introduction content on the
management server 10. When the product introduction
content is a product introduction video or a product
introduction voice, the provider who introduces the product
does not necessarily need to appear. The
setting/management unit 120 does not need to check whether
the product introduction content complies with the product
introduction rule, and instead, for example, the product
seller may approve the product introduction content and
link the content to the product.
[0051]
Further, the setting/management unit 120 may link one
product introduction content to a plurality of products.
Specifically, the setting/management unit 120 may link the
product introduction content that introduces a plurality of
products to the products. Examples of a case of
introducing a plurality of products include a case where a
plurality of products are used as a set, a case where a
plurality of products are delivered to customers at
different times, and a case where products are purchased on
a regular basis, and the like. Since the product can be
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introduced according to a sales pattern as described above,
it is possible to introduce the product more attractively.
[0052]
Here, an example of a database of a product
introduction content registered in the product sales
service and linked to a product by the setting/management
unit 120 will be described with reference to Fig. 7. In
the example illustrated in Fig. 7, the product introduction
video that is an example of the product introduction
content is assigned with a video No. that is the
identification information. In addition, an instructor
No., a linked product No., a video time, and others (only
when necessary) are registered corresponding to each video
No. Here, since the product introduction video with video
No. 2 is created by two instructors, 1 and 2 are registered
as the instructor No. In addition, the product
introduction videos with video Nos. 4 and 5 are product
introduction videos that introduce the respective functions
of the product with product No. 2, and which function is
introduced is indicated in the column "others".
[0053]
[Setting and Management Related to Customer]
Next, an example of a setting and management process
related to a customer, the process being performed by the
setting/management unit 120 based on the customer inputting
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various pieces of information to the terminal 50, will be
described.
[0054]
The setting/management unit 120 registers customer
information that is necessary for the customer to purchase
a product. The customer information includes, for example,
a customer name, a delivery destination of a product, a
telephone number, a usage pattern of a product sales
service, and the like. Here, examples of the usage pattern
of the product sales service include a member who agrees to
the site policy of the product sales service and registers
customer information in the management server 10, a guest
who does not register information in the management server
and provides various pieces of information every time
using the product sales service, and the like.
[0055]
Here, an example of a database of the customer
information registered in the product sales service by the
setting/management unit 120 will be described with
reference to Fig. 8. In the example illustrated in Fig. 8,
each customer is assigned and registered with a customer
No., which is the identification information, and the
corresponding customer name, a delivery destination of a
product, and a method of paying a purchase price of a
product are registered.
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[0056]
[Setting and Management Related to Specification of Product
Introduction Content That Has Contributed to Sale of
Product]
Next, an example of setting and managing a method of
specifying a product introduction content that has
contributed to the sale of a product by the
setting/management unit 120 will be described.
[0057]
The setting/management unit 120 sets a specification
rule for specifying one or two or more product introduction
contents that has contributed to the sale of the product.
That is, the specification rule is a rule that specifies
the product introduction content for which the reward is
received when the customer purchases the product in the
product sales service. The specification rule is
determined in advance based on the customer's browsing
history of the product introduction content or the like.
The specification rule may be determined for each product,
or may be determined for each product seller. Hereinafter,
an example of a specification rule in a case where a
customer browses a product introduction content that
introduces a product and then purchases the product will be
described.
[0058]
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For example, the specification rule is that when the
customer purchases the product within a predetermined time
after browsing the product introduction content, the
product introduction content is specified as a product
introduction content that has contributed to the sale of
the product (hereinafter, also referred to as "sales
contribution content"). By evaluating the product
introduction content that causes the customer to directly
purchase the product, it is possible to expect the offer of
the product introduction content that not only informs the
customer of the product information but also motivates the
customer to actually purchase the product.
[0059]
In addition, the specification rule may be to specify
the product introduction content that introduces a product
that is browsed by the customer before the product is
purchased as the sales contribution content. Here, when
the customer has browsed a plurality of product
introduction contents, the specification rule may be to
specify any of the product introduction contents as the
product introduction content that has contributed to the
sale of the product. For example, when any of the product
introduction contents is specified, the sales contribution
content may be specified based on a browsing order, for
example, the sales contribution content may be specified as
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a content browsed last, a content browsed first, or a
content browsed second to last. Further, when the customer
has browsed a plurality of product introduction contents,
two or more product introduction contents may be specified
as the sales contribution contents. For example, the
product introduction contents up to a predetermined number
from the last in the browsing order or all the product
introduction contents browsed may be specified as the sales
contribution contents.
[0060]
Moreover, when the customer has browsed a plurality of
product introduction contents, the specification rule may
be to specify the product introduction content with the
longest browsing time among the product introduction
contents as the sales contribution content.
As a result, it is possible to evaluate the product
introduction content that the customer obtains the most
information and is most influenced by, and for example, it
is possible to expect the offer of product introduction
contents that the customer can continue to browse without
getting tired. It should be noted that when the product
introduction content includes a product introduction video,
the product introduction content is specified based on the
viewing time of the video. Further, when the customer has
browsed a plurality of product introduction contents, the
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specification rule may be to specify the product
introduction content with the highest browsing count among
the product introduction contents as the sales contribution
content.
[0061]
In addition, the specification rule may be to specify
the product introduction content whose predetermined part
is browsed as the sales contribution content. Here, the
predetermined part is, for example, the content that
introduces the main function of the product or the content
that introduces the unique feature of the product among the
contents that can be browsed in the product introduction
content. By evaluating the product introduction content in
which the predetermined part is browsed to inform the
customer of important information about the product, it is
possible to more accurately specify the sales contribution
content.
[0062]
Meanwhile, the relationship between the product
introduction content and the purchase of the product may be
determined and specified based on the access date and time
of each piece of information by the terminal 50 of a
customer, as described above. However, for example, when
the terminal 50 of a customer has a screen display
function, the relationship may be specified based on the
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transition information of pages accessed by the terminal 50
of a customer. That is, the specification rule may be to
specify the product introduction content as the sales
contribution content based on the transition information
from the page that posts the product introduction content.
For example, when a direct transition from a page that
posts the product introduction content to a product
purchase page is performed, the product introduction
content may be specified as the sales contribution content.
When the transition from the page that posts the product
introduction content to an unrelated page, and then to the
product purchase page is performed, the product
introduction content does not need to be specified as the
sales contribution content. The case where the transition
to another page on the way and then to the product purchase
page is performed may include a case where the transition
relationship between the page that posts the product
introduction content and the product purchase page cannot
be grasped because it is impossible to link back from the
product sales site.
[0063]
The specific examples of the specification rules
described above may be used in combination with each other.
The method of determining specification rules may differ
depending on the type and sales method of products, and the
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like. By determining the specification rules in advance,
competition occurs between a plurality of providers, and
the improvement in the quality of product introduction
contents can be expected. Even when the customer purchases
the product after browsing the product introduction
content, if there is no product introduction content
specified based on the specification rule, it may be
determined that there is no product introduction content
that has contributed to the sale of the product.
[0064]
[Setting and Management Related to Reward Determination]
Next, an example of setting and managing a method of
determining a reward for a provider who provides a sales
contribution content by the setting/management unit 120
will be described.
[0065]
First, when all the providers who create one or two or
more sales contribution contents are the same person, the
provider receives all the predetermined reward.
[0066]
On the other hand, when there are a plurality of sales
contribution contents specified, the setting/management
unit 120 determines a reward determination rule that is a
method of determining an incentive for the providers who
provide sales contribution contents in determining the
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rewards for the providers. The reward determination rule
is a method of distributing a reward to a plurality of
providers who provide sales contribution contents.
Hereinafter, an example of the reward determination rule
will be described.
[0067]
For example, the reward determination rule may be to
distribute the reward evenly to the respective sales
contribution contents. That is, the reward is evenly
divided by the number of sales contribution contents.
Consequently, when two or more sales contribution contents
are provided by the same provider, the provider receives a
reward for each sales contribution content provided. As
the reward is divided for each sales contribution content,
it is possible to cause the provider to create more product
introduction contents for one product. On the other hand,
the reward determination rule may be to distribute the
reward evenly to the respective providers who provide the
sales contribution contents. That is, the reward is
divided by the number of providers regardless of the number
of sales contribution contents provided. As the reward is
divided for each provider, it can be expected to prevent
product introduction contents from being excessively
created.
[0068]
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In addition, the reward determination rule may be that
rewards the provider who provides the sales contribution
content that is estimated to have a higher degree of
contribution to sales than other sales contribution
contents among a plurality of sales contribution contents
more than other providers. For example, the reward
determination rule may be that the reward for the provider
who provides the sales contribution content that is browsed
last by a customer before the sale of the product is
completed, among the plurality of sales contribution
contents, is more than that for other providers. As
described above, by giving a larger amount of reward to the
provider who provides the sales contribution content that
is likely to be the decisive factor in purchasing the
product, it can be expected that the provider provides
high-quality product introduction contents. It should be
noted that the reward determination rule may be to
determine the reward according to the degree of
contribution of each sales contribution content. That is,
the reward determination rule may be that the reward
received increases as the number of sales contribution
contents with a high degree of contribution increases.
Examples of a method of determining the degree of
contribution to sales include a determination based on
whether or not the sales contribution content is last
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browsed by the customer before the sale of the product is
completed and a determination based on whether or not the
browsing rate of the sales contribution content is high.
[0069]
The examples of various setting and management
processes by the setting/management unit 120 have been
described above.
[0070]
Referring to Fig. 3 again, the storage unit 130 stores
various pieces of information related to the product sales
service on the management server 10. For example, the
storage unit 130 stores information related to the product
seller, the provider, and the customer, the information
being set by the setting/management unit 120 as described
above. The storage unit 130 is an example of a reward
information storage unit that stores information related to
product sales by the product sales processing unit 140 to
be described later, and reward information indicating the
reward determined by the incentive determination processing
unit 150. The storage unit 130 may store the reward
information so as to be aggregated for each provider.
[0071]
The product sales processing unit 140 performs various
processes related to the sale of products to customers
registered in the product sales service. For example, the
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product sales processing unit 140 performs a process of
displaying various pieces of information related to the
sale of a product on the terminal 30 of a customer that has
accessed a product sales service site at the time of the
sale of the product. It should be noted that the customer
may access the product introduction service site using a
predetermined application stored in the terminal 30.
[0072]
Here, an example of a screen display of a product sales
service site by the product sales processing unit 140 will
be described with reference to Fig. 11. The upper part of
Fig. 11 illustrates a display screen DS for introducing and
selling a product. On the display screen DS, a region DR1
that shows product information, a region DR2 that shows a
thumbnail of a product introduction video, a purchase
button DB1 that allows a customer to purchase a product,
and a video play button DB2 that allows the customer to
play a product introduction video are shown.
[0073]
Here, when the customer operates the video play button
DB2 on the terminal 30, as illustrated in the lower part of
Fig. 11, the product introduction video that introduces the
product whose product information is displayed in the upper
part of Fig. 11 is played on the entire display screen DS.
In the product introduction video, the instructor
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introduces the product. As illustrated in the lower part
of Fig. 11, a purchase button DB3 that allows the customer
to perform a purchase procedure of the product is shown
while the product introduction video is playing on the
entire display screen DS. Since it is possible to perform
the purchase procedure while the product introduction video
is playing, it can be expected that the customer does not
miss the timing when the customer wants to purchase the
product, which leads to the purchase of the product.
[0074]
The sales process based on the operation of the
purchase buttons DB1 and DB3 may be completed on the same
page, or may be moved to another page and completed on the
page. When the sales process is performed on another page,
the storage unit 130 stores the transition from the page
where the product introduction content is displayed as
illustrated in the upper part of Fig. 11 to the page where
the sales process is performed by URL links, tag setting,
or the like.
[0075]
The example of the screen display illustrated in Fig.
11 is merely an example, and is not limited to such an
example. The product information, the product introduction
content, and the purchase page may be displayed on separate
pages, or a part or all of them may be displayed on the
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same page. The product introduction video may be played in
the region DR2 showing the thumbnail of the product
introduction video in the upper part of Fig. 11. When the
terminal 50 of a customer is a terminal capable of voice
recognition processing, the video play process and the
product purchase process may be performed based on the
customer's voice recognized by the terminal 50 of a
customer. In the example illustrated in Fig. 11, the
product introduction content is a product introduction
video, but for example, when the terminal 50 of a customer
is a smart speaker, the product may be introduced only by
voice.
[0076]
Here, an example of a database related to a browsing
history of a product introduction content in the product
sales service by the product sales processing unit 140 will
be described with reference to Fig. 9. In the example
illustrated in Fig. 9, a viewing history No. is assigned,
and the corresponding customer No., a product introduction
video No., a viewing date and time, and a viewing rate are
recorded. The incentive determination processing unit 150,
which will be described later, refers to the database
illustrated in Fig. 9 and performs a process of specifying
a sales contribution content and a process of determining
an incentive.
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[0077]
The description will be continued returning to Fig. 3.
The incentive determination processing unit 150 is an
example of a specification unit that specifies one or two
or more product introduction contents (sales contribution
contents) that have contributed to the sale of a product.
The incentive determination processing unit 150 may specify
the sales contribution content according to the
specification rule described above.
[0078]
The incentive determination processing unit 150 is also
an example of a reward determination unit that determines a
reward for a provider who provides a product introduction
content specified. When determining a reward for a
plurality of providers, the incentive determination
processing unit 150 may determine the reward for the
providers according to the reward determination rule
described above.
[0079]
Further, the incentive determination processing unit
150 stores the reward information indicating the determined
reward in the storage unit 130, which is an example of the
reward information storage unit. The reward information
is, for example, information indicating a product sold,
information indicating a product introduction content and a
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sales contribution content browsed by a customer,
information indicating a provider who provides the sales
contribution content, and information indicating the result
of distribution of a reward.
[0080]
When the provider receiving the reward is any of a set
of providers described above, the reward is received and
then further distributed within the set of providers.
[0081]
Here, an example of a database related to a result of
determination of an incentive by the product sales
processing unit 140 will be described with reference to
Fig. 10. In the example illustrated in Fig. 10, an
incentive determination No. is assigned, and a product No.,
a customer No. who has purchased the corresponding product,
a sale completion date and time, a viewing video No. of a
product introduction video viewed by a customer before a
product is purchased, a sales contribution video No.
specified by the incentive determination processing unit
150, an instructor No. who provides a sales contribution
video, and a result of determination of an incentive
determined by the incentive determination processing unit
150, which is an example of the reward information, are
recorded.
[0082]
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It is recorded in incentive determination No. 1 that
the incentive determination processing unit 150 specifies
the product introduction video with viewing video No. 1
that is viewed by the customer with customer No. 4 before
the customer purchases the soccer shoes A with product No.
1 as a contribution video, and 1000 yen, which is 10% of
the price of the soccer shoes A, is determined as an
incentive. In addition, it is recorded in incentive
determination No. 2, the incentive determination processing
unit 150 specifies two contribution videos, 10% of the
price of the soccer shoes A is evenly distributed, and an
incentive of 500 yen is determined for each of two
instructors.
[0083]
For example, if the specification rule stipulates that
the viewing rate of the product introduction video is 50%
or more, it is recorded in incentive determination No. 3
that the customer has viewed the product introduction video
with video No. 2 before purchasing the product, but since
the viewing rate of the product introduction video is 10%
as indicated in viewing history No. 4 in Fig. 9, the
incentive determination processing unit 150 does not
specify that the product introduction video with video No.
2 has contributed to the sale of the product, and
determines that there is no sales contribution video. As a
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result, in incentive determination No. 3, there is no
instructor to pay the incentive.
[0084]
It is recorded in incentive determination No. 4 that
the incentive determination processing unit 150 specifies
the product introduction video with viewing video No. 4 and
the product introduction video with the viewing video No. 5
that respectively introduce the different functions of the
vacuum cleaner B as illustrated in Fig. 7 as sales
contribution videos, and the incentive is paid to the
instructor with No. 3, who provide these videos. It is
recorded in incentive determination No. 5 that the customer
with No. 4 participates in the free event C with product
No. 3, the incentive determination processing unit 150
specifies the product introduction video with viewing video
No. 3 as a contribution video, and 300 yen, which is an
incentive of a predetermined participant, is paid.
[0085]
Next, an operation example of the determination of an
incentive by the incentive determination processing unit
150 according to the first embodiment will be described
with reference to a flowchart of Fig. 12. First, when the
product sales processing unit 140 does not complete the
sale of a product to a customer (S01: N), the process
returns to step S01. On the other hand, when the product
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sales processing unit 140 completes the sale of the product
to the customer (S01: Y), the incentive determination
processing unit 150 performs a process of specifying a
sales contribution video, and when there is no sales
contribution video (S02: N), the operation ends.
[0086]
On the other hand, when the incentive determination
processing unit 150 performs the process of specifying the
sales contribution video and specifies one or two or more
sales contribution videos (S02: Y), the incentive
determination processing unit 150 determines an incentive
for a provider who provides the sales contribution video
specified (S03). When determining the incentive, the
incentive determination processing unit 150 stores reward
information indicating the result of determination of the
incentive (SO4), and the operation ends.
[0087]
As described above, the management server 10 according
to the present invention can specify one or two or more
product introduction contents that have contributed to the
sale of a product, determine a reward for a provider who
provides the product introduction content specified, and
store reward information indicating the reward determined.
Consequently, it is possible to achieve a management server
that appropriately gives the reward to the provider of a
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sales contribution content. Further, since the management
server 10 according to the present invention can give an
appropriate reward, it is possible to achieve a management
server that can be expected to improve the quality of a
product introduction content. In addition, when the
management server 10 according to the present invention is
configured to specify the product introduction content that
has contributed to the sale of the product from the product
introduction contents browsed by a purchaser who has
purchased the product before the purchaser purchases the
product according to a predetermined specification rule, it
is possible to accurately evaluate the product introduction
content that has contributed to the sale of the product.
Moreover, in determining rewards for a plurality of
providers, when the management server 10 according to the
present invention is configured to determine the reward for
each of the providers according to a predetermined reward
determination rule, the reward to be given can be different
depending on the degree of contribution of the product
introduction content, and thus it can be expected that the
provider provides product introduction contents with higher
quality. Furthermore, according to the management server
of the present invention, when it is configured that the
product introduction content includes a product
introduction video, products are introduced more
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elaborately, and it can be expected that the provider
provides product introduction contents with higher quality.
[0088]
[Second Embodiment]
In the first embodiment, the customer browses a product
introduction content and purchases a product in the same
product sales service, but the purchase of the product may
be performed by another website or a physical store linked
to the product sales service. The incentive determination
processing unit 150 specifies the sales contribution
content by associating the information indicating the sale
of the product at another website or the physical store
with the customer's browsing history of the product
introduction content. Hereinafter, a specific description
will be given. The description of the same configuration
as that of the first embodiment will be omitted.
[0089]
The setting/management unit 120 registers a browsing
code corresponding to the browsing history of each product
introduction content registered. The browsing code may be
any information capable of identifying the browsing history
of the product introduction content, such as alphanumeric
characters, character strings, and barcodes. The browsing
code is registered in a product introduction content
database so as to correspond to each product introduction
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content. In addition, the product sales processing unit
140 also displays the corresponding browsing code when
displaying the product introduction content on the terminal
30 of a customer. For example, when a customer purchases a
product introduced by a product introduction content in
another website or a physical store linked to the product
sales service, the customer presents the browsing code to
the other website or the physical store. Examples of a
method of presenting the browsing code include direct input
of the browsing code, reading of a barcode by a POS cash
register terminal, and the like. Here, the purchase of the
product at the physical store includes, for example, a case
where the customer completes the purchase procedure of the
product on the website and then receives the product at the
physical store.
[0090]
The operators of the other website and the physical
store provide the browsing code presented by the customer,
the name of the product sold, and the date and time of sale
of the product to the management server 10 of the present
system. The incentive determination processing unit 150 of
the management server 10 specifies the product introduction
content as a sales contribution video based on a customer
name recorded in the browsing history corresponding to the
browsing code provided, the product name introduced by the
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product introduction content, the provided name of the
product sold, and the provided date and time of sale of the
product. At this time, the customer information does not
need to be shared between the present product sales service
and the operator of the other website or the physical
store. Further, in specifying the sales contribution
video, the product ID managed by the other website or the
physical store may be used instead of the product name or
in addition to the product name. As described above, since
the sales performance on the other website and the physical
store is also linked to incentives, providers have more
opportunities to receive incentives, so that it can be
expected to improve the quality of the product introduction
content.
[0091]
Various configurations may be adopted in addition to
the contents described in the first and second embodiments.
For example, any product introduction rule may be set.
Specifically, the product introduction rule may include the
content that regulates the morals that the purchaser should
be aware of, such as not including the content that denies
products of other companies, the regulation to reflect the
request of a product seller (product creator) such as
whether the product is explained in a predetermined order,
and the content that regulates the technical conditions
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related to the content such as the volume of the product
introduction video must have a play time of 10 minutes or
more. In addition, any method may be used to determine
whether or not the product introduction content created by
the provider complies with the product introduction rule.
For example, the technical condition that the volume of the
product introduction video must have a play time of 10
minutes or more can be determined by analyzing the data of
the product introduction content on the management server
10. Further, it may be configured so that when the
provider registers the product introduction content, the
data indicating that the provider has pledged to comply
with the product introduction rule is transmitted to the
management server 10. For example, a check box for a
sentence for confirming compliance with the product
introduction rule such as "There is no doubt that the
product introduction video I provide is created to comply
with the product introduction rules." may be presented on
the browser for registering the product introduction video
on the management server 10, and only when the provider
checks the check box and transmits the answer, the product
introduction video may be registered as the product
introduction video that complies with the product
introduction rules.
[0092]
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In addition, the specification rule may be adopted that
the purchaser can select product introduction videos that
are thought to have contributed to the purchase decision by
the purchaser, and among the product introduction videos
selected, the product introduction videos, the
predetermined number of which is, for example, up to n (n
is natural number), are specified as product introduction
videos that have contributed to the sale of the product.
As a method of selecting the product introduction video by
the purchaser, for example, a list of product introduction
videos viewed by the purchaser may be presented to the
purchaser, and a product introduction video that is thought
to have contributed to the purchase decision by the
purchaser may be selected by checking a check box, for
example, and transmitted to the management server 10 as
selection information, or the information containing the
URL of the product introduction video that is thought to
have contributed to the purchase decision by the purchaser
may be transmitted to the management server 10 as the
selection information. That is, any method may be used as
long as the management server 10 can acquire the selection
information regarding the product introduction video that
is thought to have contributed to the purchase decision by
the purchaser.
[0093]
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Moreover, the number of product introduction videos
that can be selected as the product introduction video that
is thought to have contributed to the purchase decision by
the purchaser may be limited to a predetermined number (for
example, m or less (m is natural number)). Furthermore,
the selection information may include ranking information
in which the purchaser ranks the plurality of product
introduction videos according to the degree of
contribution. For example, if it is necessary to specify
product introduction videos, the number of which is less
than the number of product introduction videos selected by
the purchaser, as product introduction videos that have
contributed to sales (when m number of product
introduction videos selected by purchaser > n), n product
introduction videos from a product introduction video with
a highest ranking in ascending order in the ranking
information may be specified as the product introduction
videos that have contributed to the sale of the product.
In addition, the incentives provided to the providers may
be different based on the ranking information.
[0094]
Further, as a precondition for applying various
specification rules, the minimum viewing time of a product
introduction content may be set. For example, it is
conceivable to set the minimum viewing time of the product
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introduction video to 30 seconds. If this precondition is
set, for example, a product introduction video viewed for
only 10 seconds may be excluded from the candidates for the
product introduction video that has contributed to the sale
of the product, and the specification rule does not need to
be applied to the product introduction video.
[0095]
Further, the product sales service may be provided by
not only the management server 10 but also an external
sales site linked to the management server 10. By linking
to external sales sites and EC malls, customers can view
product introduction videos and then purchase products even
when product sellers sell products at a plurality of sales
sites and EC malls, the providers of the product
introduction videos can be the target of incentives.
[0096]
In addition, the management server 10 may be configured
to be linked to the websites or product introduction sites
of stores where the product can be purchased such as a
department store, a convenience store, a pharmacy, and a
home center, these stores providing the product sales
service. After browsing these sites and the product
introduction video, the customer displays or downloads a
unique specification method (video viewing code) such as a
reception number or a QR code (registered trademark) on the
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terminal of a purchaser, the customer presents the
reception number or QR code (registered trademark) acquired
at the time of purchasing the product at the store, and the
link between the purchase and the video viewing code is
checked at a store's sales device (POS or the like), so
that the incentive can be paid to the provider of the
product introduction video.
[0097]
That is, it can be said that the form of the product
sales service is not limited to the one directly managed by
the management server 10, as long as the fact of the
purchase of the product by the purchaser and the product
introduction video that has contributed to the purchase of
the product can be specified.
[0098]
In addition, the product introduction content is not
limited to being stored in the management server 10 and
provided, and may have any form of provision as long as the
viewer who considers purchasing the product can access the
product introduction content, such as the case where the
product introduction content is stored in an external
server managed by a third party. Further, the product
introduction content includes a product introduction video
and a product introduction voice, but the product
introduction content may include, in addition to
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registering and providing a product introduction video and
a product introduction voice that are created in advance, a
product introduction content that is shot and released at
the same time (live stream, live streaming). In the case
of such a form, since it is not possible to determine in
advance whether or not the product introduction content
complies with the product introduction rule, it is
conceivable to determine later whether or not the product
introduction content complies with the product introduction
rule. If it is confirmed later that the product
introduction content complies with the product introduction
rule and there is a means to specify that the purchaser of
the product has viewed the product introduction content,
even when the purchaser watches a live streaming video and
then purchases the product, an incentive can be given to
the provider of the live streaming video.
[0099]
In addition, the entire product introduction content
does not need to be the introduction of the product. For
example, when there is a 15-minute segment that introduces
a product midway in a video that is provided by a provider
and has a play time of 30 minutes, if it can be specified
that a customer has viewed the product introduction part,
such a video partially containing the introduction of the
product can also be a product introduction video. As a
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means for specifying the product introduction part, it is
possible to conceive various specification means such as a
method of separating a product introduction video by time
in such a manner that the product introduction part is from
12 minutes to 27 minutes, a method of separating the
production introduction part with chapters, and a method of
setting the URL of a video that specifies only the product
introduction part. As described above, even when a part of
the content corresponds to product introduction content, if
it can be specified that the purchaser of the product has
viewed the part, an incentive can be given to the provider
even in the case where a part of the content corresponds to
the product introduction content.
[0100]
That is, the management server according to the present
invention includes
a product introduction rule registration means for
registering, for each product, a predetermined product
introduction rule that needs to be observed in creating a
product introduction video as a product introduction
content that introduces a product,
a product introduction video registration means for
receiving the product introduction video that is created
and transmitted by a provider, determining whether or not
the product introduction video complies with the product
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introduction rule, and registering the product introduction
video that complies with the product introduction rule in
association with the product corresponding to the product
introduction video,
a specification means for, when a sale of the product
is completed, specifying one or two or more product
introduction videos that have contributed to the sale of
the product among the product introduction videos that are
viewed by a purchaser of the product out of a plurality of
the product introduction videos that are registered in
association with the product according to a predetermined
specification rule determined in advance,
a reward determination means for determining a reward
for the provider who provides the product introduction
video specified by the specification means according to a
predetermined reward determination rule determined in
advance, and
a reward information storage means for storing reward
information that indicates a reward determined by the
reward determination means.
[0101]
In the above description, the product introduction rule
registration means and the product introduction video
registration means are achieved by the setting/management
unit 120 in the above embodiments, and the specification
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means, the reward determination means, and the reward
information storage means are achieved by the incentive
determination processing unit 150 in the above embodiments.
[0102]
It is needless to mention that the various
configurations described in the above embodiments can be
applied individually or in combination as appropriate
unless a contradiction arises.
Reference Signs List
[0103]
1 System
Management server
Communication network
Terminal (product seller)
Terminal (instructor)
Terminal (customer)
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Representative Drawing