Note: Descriptions are shown in the official language in which they were submitted.
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VEHICLE MOUNTABLE HOLOGRAPHIC PROMOTING SYSTEM
CROSS-REFERENCE TO RELATED APPLICATIONS
[00001] This application claims priority to U.S. Application Serial No.
16/935,796, filed on July 22, 2020.
BACKGROUND OF THE INVENTION
[00002] The following includes information that may be useful in understanding
the present disclosure. It is not an admission that any of the information
provided
herein is prior art nor material to the presently described or claimed
inventions, nor
that any explicitly or implicitly referenced publication or document is prior
art.
FIELD OF THE INVENTION
[00003] The present invention generally relates to the field of displays and,
more specifically, relates to vehicular advertising displays.
DESCRIPTION OF RELATED ART
[00004] Advertising media such as newspapers, public radio, television, and
billboards has suffered a dramatic decrease in popularity and advertising
effectiveness with the advent of the internet and mobile phone technology.
Sponsors, therefore, are highly motivated to identify new methods of
distributing
advertisements to create brand awareness. As newer technologies such as mobile
phones evolve into highly sophisticated two-way communication systems,
advertisers can leverage such technologies to provide trackable advertising
impressions and brand awareness by directly displaying advertisements and
testimonials to potential customers.
[00005] advertising on motor vehicles started long ago, and consumers have
become accustomed to various related advertising methods. For instance, a car
owner may provide an advertiser with advertising or logo space on the vehicle.
The
car owners paint or affix these advertisements or logos on the vehicle's body.
Advertisers have used these advertising methods extensively. Due to the fixed
amount of surface area available on a motor vehicle's body, advertising space
is
often minimal, while placing-costs on successful vehicles are very high. In
exchange,
however, the sponsors who purchase advertising space on vehicles get broad
spectator and media coverage throughout the race. Thus, although expensive,
such
advertising on the motorsport vehicle body by the sponsors provide direct and
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indirect benefits to the sponsors in increased sales of their
products/services and
improve goodwill toward the advertiser.
[00006] Of course, the owner or operator of the motorsport vehicle would like
to charge the highest amount possible for such advertising space on the motor
vehicle body to maximize the revenue generated by such advertisements. While a
vehicle's surface area may technically limit generated revenue, too much
advertising
on vehicles causes observers to ignore the advertisements, reducing the
advertisement's effectiveness. A suitable solution is desired.
[00007] US Pub. No. 2017/0308930 to Michael W. Shore relates to the vehicle
advertising system and method. The described vehicle advertising system and
method comprises an electronic display located on a vehicle with the
electronic
display operably connected to a microcontroller. The vehicle brake pedal is
operably
connected to the microcontroller and the electronic display, wherein when an
operator of the vehicle applies the brake pedal, one or more messages are
displayed
on the electronic display, and when the operator releases the brake pedal, the
message (or messages) is no longer displayed using the electronic display. In
some
example versions, the electronic display may be implemented in the context of
particular display devices, such as, for example, an electronic holographic
display
that uses light diffraction to create a virtual three-dimensional image of an
object.
Such a holographic display or another form of 3D imaging can be utilized to
electronically display images in an electronic display without requiring the
aid of any
special glasses or external equipment for a viewer (e.g., other drivers and/or
passengers in other vehicles) to see the messages including images displayed
using
the electronic display.
BRIEF SUMMARY OF THE INVENTION
[00008]The present disclosure provides a novel vehicle mountable holographic
promoting system. The general purpose of the present disclosure, which will be
described subsequently in greater detail, is to provide an efficient and
effective
promotion means.
[00009] A vehicle mountable holographic promoting system is disclosed. The
vehicle mountable holographic promoting system includes a body with light, a
fan
projector, mount, and controller. The body is mountable to a vehicle using a
mount,
such as a removable clip. The mount can be removably attachable or otherwise
secured to a vehicle without damaging the vehicle. The controller controls the
body
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such that the body can visually promote using an image display promotable item
using light. The promotable item appears to float on a plane above the vehicle
as a
holographic image. System 100 further comprises solar panel 160, batteries, or
other
suitable powering means to power system 100. In some versions, operation of a
throttle or gas pedal of the vehicle activates the fan projector to begin to
rotate and
display the promotable item. Alternatively, the controller can rotate the
image while
the vehicle is stationary. The controller includes a cellular phone comprising
a
software application able to specifically control scheduling and advertisement
content from a pre-filled business list and specifically control on and off
conditions.
The system may further include a display region located on a dashboard of the
vehicle and communicably coupled with the controller.
[00010] A method of using the system is also disclosed. The method of using
vehicle mountable holographic promoting system may comprise the steps of
providing a system including a projector with light, mount, and controller;
the system
is mountable to a vehicle using a removably attachable mount, the controller
controls the projector to cause it to visually promote using an image display
a
promotable item using the light, the promotable item appearing to float on a
plane
above vehicle; mounting system to a top of the vehicle using the mount;
causing
rotation of the fan projector, and using the controller to display an item
using light
from the fan projector.
[00011] For purposes of summarizing the invention, certain aspects,
advantages, and novel features of the invention have been described.
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BRIEF DESCRIPTION OF THE DRAWINGS
[00012] The figures which accompany the portion of this specification
illustrate
vehicle mountable holographic promoting systems, constructed, and operative as
disclosed below.
FIG. 1 is a perspective view of the holographic promoting system during an 'in-
use' condition.
FIG. 2 is a perspective view of the vehicle mountable holographic promoting
system of FIG. 1.
FIG. 3 is a perspective view of a holographic projector.
FIG. 4 is a perspective view of the fan of the holographic projector of FIG.
3.
FIG. 5 is a flow diagram illustrating a method of use for the system.
FIG. 6 is a depiction of a user interface for the holographic promoting
system.
FIG. 7 is a side perspective view of a holographic promoting system mounted on
an automobile.
FIG. 8 is a side perspective view of a holographic promoting system mounted on
an automobile.
FIG. 9 is a side perspective view of a holographic promoting system mounted on
an automobile.
FIG. 10 is a side perspective view of a holographic promoting system mounted
on
an automobile.
FIG. 11 is a side perspective view of a holographic promoting system mounted
on
an automobile.
FIG. 12 is a side perspective view of a holographic promoting system mounted
on
a tram car.
FIG. 13 is a side perspective view of a holographic promoting system mounted
on
a riverboat.
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FIG. 14 is a side perspective view of a holographic promoting system mounted
on
a riverboat.
FIG. 15 is a side perspective view of a holographic promoting system mounted
on
an air taxi.
FIG. 16 is a front-left perspective view of a holographic promoting system
mounted on an air taxi.
FIG. 17 is a front-left perspective view of a holographic promoting system
mounted on an air taxi.
FIG. 18 is a front perspective view of a holographic promoting system mounted
on an air taxi.
FIG. 19 is a front perspective view of a holographic promoting system mounted
on an air taxi.
FIG. 20 is a perspective view of the vehicle mountable holographic promoting
system during an 'in-use' condition.
FIG. 21 is another perspective view of the vehicle mountable holographic
promoting system of FIG. 1.
FIG. 22 is a perspective view of the vehicle mountable holographic promoting
system of FIG. 20.
FIG. 23 is a perspective view of components of the vehicle mountable
holographic promoting system of FIG. 19.
[00013] The various versions of the present invention will hereinafter be
described in conjunction with the appended drawings, wherein like designations
denote like elements.
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DETAILED DESCRIPTION
[00014] As discussed above, versions of the present disclosure relate to
displays
and more particularly to vehicle mountable holographic promoting systems as
used
to improve the display of advertisements using a movable 3D hologram promoting
system roof mountable to a car, train, bus, helicopter, drone, blimp, air
taxi, or other
moving vehicle or object.
[00015] Generally, the present invention provides an advertising method that
will increase advertising opportunities for advertisers as well as maximizing
the advertising revenues for motor vehicle owners or operators. The system is
mountable to a roof, sides, door panels, fenders, front, back, hood, trunk
lid, or other
surfaces of a vehicle and generates or displays a holographic image for
promoting
products, events, promotional items, or other images. These projector devices
rely
on the viewer's persistence of vision. But for conciseness, this image is
referred to as
a hologram. In this document, "hologram" is used in the lay sense of
displaying an
image that appears to be three-dimensional and appears to be disconnected from
any support. "Hologram" is not used in the specialized way that a laser or
optics
practitioner would use the word. A body of the system may be mounted to a
vehicle
using various suitable clips or fasteners for temporarily securing the device
to the
vehicle without damaging it. In certain versions, pyramid hologram display
technology may be used to display the promotional item. Also, the plane of the
fan
can point in any compass direction around a vehicle, such as front, back,
sides, etc.,
and can angle upward. In some versions, the device automatically moves the fan
through those various directions to provide a view to customers positioned
around
the vehicle. For instance, the projector could automatically rotate around an
axis
extending vertically through a vehicle.
[00016] As an example, a taxicab company may collect payments for ads and
videos by email from another company who wishes to advertise on their cabs.
Files
are received in a format compatible with the 3D projector and a software
application. The file then can be emailed to a vehicle operator (cab driver)
assigned
to the job, and the cab driver can download the material, save it in the
software
application, and insert each company ad in not only the assigned time-slot,
but also
on the day, and even month when the ad is scheduled to run. Once all ads are
saved
in an assigned time-slot, the cab driver will sync the ads with projector or
other
similar technology using WIFI (or other local area technology) or a chip or
card
inserted in projector. While on the road, the cab driver will simply activate
the
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projector and ads will automatically display based on the scheduled time for
each ad.
Alternatively, the driver can download the ads using appropriate controls. In
some
versions, the driver or ad operator can see the ads listed in the order they
are
scheduled to run. And this can be controlled using appropriate controls, as
well. In
some cases, appropriate controls can be a touch screen, mobile phone, or other
control mechanisms. Optionally, the driver can be paid for operating the
holographic
display. The payment can be calculated based on the number of miles the driver
accumulated with the projector operating.
[00017] Display resolution may be 720P, 1080P, High Definition, 4k, 5k, 6k,
7k,
8k, or other suitable resolution. Ads may feature logos, text, hologram
movies, or
images, which may be rotating and 3D dimensional. Slow, medium, or fast
rotational
speeds can be selected for the ads.
[00018] FIGS. 1-4 shows various views of vehicle mountable holographic
promoting system 100. FIG. 1 depicts system 100 with mount 130, controller
140,
projector 144, fan 2040, and fan blades 2041. The device is mountable to
vehicle
1500 using mount 130, which may include a removable clip or other suitable
mounting fastener. In some versions, mount 130 connects to vehicle 1500 using
a
nondestructive means, a means that does not compromise the skin of vehicle
1500.
A G-clamp is suitable for mounting the system to vehic1e1500. In some
versions,
mount 130 connects to vehicle 1500 using bolts, screws, or other connectors
that
penetrate vehicle 1500's skin.
[00019] Controller 140 controls projector 144 such that projector 144 displays
hologram 20 on fan 2040. (see for example FIG. 8) In some versions, projector
144
displays an image by selectively lighting LED placed on fan blades 2041.
Sometimes
hologram image 20 appears to float above vehicle 1500, like floating in
midair. In
some versions, vehicle 1500 is automobile 1500, boat 1501, tram car 1510, air
taxi
3000, or any other object that moves. Projector 144 can mount on any object
that
moves. Also, controller 140 can operate the rotation speed and direction of
projector
144. In some versions, controller 140 is a cellular phone or other touchscreen
electronic device with WIFI capability. In these or other versions, software
application 162 operates on an appropriate device to specifically control
scheduling
and advertisement content from a list and to specifically control on and off
conditions. The control scheduling comprises fillable time-slots which may be
scheduled with advertisement content. Hologram 20 is displayable and viewable
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during lighted and non-lighted conditions. Some versions of system 100 include
one
or more GOPRO or GOPRO-type cameras 190, for example mounted on the
windshield of vehicle 1500, as shown in FIG. 1 or mounted on the hood of
vehicle
1500, as shown in FIG. 2.
[00020] In some versions, holographic projector 144 has 2-8 fan blades 2041
that are arranged into a fan structure; the fan structure has a diameter that
ranges
from 18-48 inches. For instance, useful fan blade diameters include 22" (56
cm), 30"
(75 cm), 24" (60 cm), 35" (89 cm), 27" (67 cm), 26" 65 cm), 16" (40 cm) and
39"
(99 cm), among other useful diameters. In some versions, the size of hologram
10 is
equal to or 1/2 to 6 inches smaller than the blade diameter. The diameter of
the
blades listed above come from measuring the total distance across the region
that
the blades sweep during operation. For instance, for some 4-blade fans, each
blade is
12 inches long ultimately connected a shaft from the motor or a shaft powered
by
the shaft of the motor these shafts at the head of the device. In some
versions, a 24
inch diameter comes about because that is what the two individual blades add
up to.
But for fans 2040 with hubs 2043 (see FIG. 3) that extend out from a motor
shaft
some distance, the overall diameter would be 12 inches plus hub 2043 diameter.
Some versions of the fan have four 11 inch long blades or four 15 inch long
blades
yielding overall diameters of 22 inches and 30 inches, respectively. These
versions
would have fan blades 2043. that extended to the center of the hub 2043. Some
versions connect these blades as described above and some versions use
different
methods to connect these blades. Sometimes, blades 2041 are referred to as
rays.
Typically, the more blades the better. For instance, having more blades allows
for
slower rotation, which decreases the sound level from the projector mechanics
and
diminishes overheating. Some versions use a motor 2044 (see FIG. 3) have
modern
stators that allow further decreases in sound level. Some projector versions
have
sound levels as low as 45 dB. Increasing the number of blades while retaining
the
number of frames per second results in a more luminous and color-saturated
(bolder) image.
[00021] LEDs and micro-LEDs 2042 line the edges of fan blades 2041. Some
versions use a technology that supplies compact, micrometer scale LEDs for
creating
the holographic image. In some versions, an individual fan blade edge includes
2200
micro-LEDs. When placed on a 24 inch, four-bladed fan, the LEDs provide an
image
that is 1280px by 1280px (sometimes a lower pixel count such as 880px by
880px)
with a total brightness of approximately 2200 nits (2200 cd/m2). Note that the
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brightness is measured in candela per square meter is the derived SI unit of
Luminance. The unit is based on the candela, the SI unit of luminous
intensity, and
the square meter the SI unit of area. These brightness levels allow for
efficient color
display even when projector is in bright conditions. Some versions have a high
enough, final resolution to be considered high definition. From this number
and
arrangement of LEDs, the image may contain millions of colors. In some
versions, the
device can display more than 16 million colors. Some of the projector devices
have
the micro-LEDs lights have life spans of about 80,000 hours. Some versions of
the 3D
LED Fan have a brightness of 800 NITS.
[00022] The high resolution of this display enables a wide variety of images
to
be generated including logos, etc. Images can be uploaded in many different
now-
existing or later-invented formats. In some versions, the data is in the JPEG
or MP4
format. In these or other versions, the data is in JPEG MP4, JPG, GIF, AVI,
RVMB,
MPEG, RAVB, APEG, PNG, WMV, MKV, MOV, FLV, OBJ, and GLTF formats, among
others. In some versions, the data is compatible with 3D Studio, which can be
offered
as a standalone product or as part of a cloud portal subscription. With the
software a
user can import and export the video or still data into 3D Studio where it can
be
manipulated using the software's editing tools. For instance, the data can be
animated and then output in mp4, PNG, JPG, obj, obj with attached mtl data) or
gltf
formats. Once manipulated, the files can be stored in the cloud for ready
access or
transmission to the device. In some versions the owner of the device manages
the
contents stored on or served to the device and in other instances, that
content
management is supplied as a service. Larger numbers of fan blades 2041 allow
for
slower rotation of the fan and less fan noise. In some versions of the device,
the
microcontroller or microprocessor do not accept external connections except
from
the manufacturer. In these or other versions, data is added to the device
using solid
media such as micro-SD cards. Some versions of the projector can transfer data
in or
out using and HDMI cable, such as an HDMI cable connected to a smartphone or
computer. As those of ordinary skill in the art will recognize, the frame rate
of
moving pictures is a factor in image quality. In some versions, the
holographic
projector can project images at greater than 15 frames per second, 20 frames
per
second, 30 frames per second, and 50 frames per second. Useful resolutions
include
440px by 440px, 500px by 500px, 512px by 512px, 720px by 720px, 880px by
880px,
1024px by 1024px, 1080px by 1080px, and 1280px by 1280px. Examples of useful
brightness levels include 204 lumens, 700 lumens, 800 lumens, and 2500 lumens,
as
well as many others. At these brightness levels, projector 144 will create an
image
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that is visible both day and night. In some versions, the viewing angle is up
to 140 .
This angle is measured by setting the direct viewing angle (perpendicular to
the plain
of the fan) to zero. The viewing angle from that zero point extends 70 off to
one side
and 70 off to the other side yielding a total viewing angle of 140 . In some
versions,
the viewing angle upward and downward from perpendicular are also up to 140'.
[00023] In some versions, special software development kits including APIs or
SDKs and development documentation enable the user to develop their own
interactive applications using projector 144 as part of the visual display.
For instance,
the APIs and SDKs support facial recognition, which can allow people
interacting with
the display to receive interactive messages and personalized images in 3D.
[00024] In some versions, fan blades 2041 are plastic, metal, or glass. In
some
versions, fan blades 2041 are black. Some projection devices use lightweight
fans
that are easily transportable as well as lightweight fan blades such as fan
blades 2041
that are less than 5 kg or less than 2.5 kg. Various versions of the
projectors use fans
with blades that mass or weigh 20.26 ounces (575 grams), 2.8 kg/6.1 lbs.,
2.9 kg/6.3 lbs., or 2.2 kg/5 lbs.
[00025] The projector 144 is controlled by a microprocessor or
microcontroller.
The microcontroller contains hardware and software to communicate over WIFI
methodologies or any other suitable now-known or later-invented methodologies.
Thus, system 100 has firmware that helps a microprocessor or a microcontroller
communicate with other devices storing ad content. In some versions, an
important
capability of the communication is the device's capability to receive
instructions
related to the images that are to be displayed. In some versions, the device
contains
memory coupled to the processor or microcontroller that can store at least a
number
of hours (in some versions, at least eight hours) of data or image data.
Additionally, a
remote control unit communicates with the device in some versions. This unit,
for
instance, a key fob, can remotely power the fan display on and off, among
supplying
other potential commands. In some versions, remote control unit has a
graphical
user interface, which is sometimes supplied by a touch screen device.
Additionally,
some versions respond to speech commands and gesture controls, which could
enable control by bystanders, etc., when that type of functionality was
desired.
[00026] In some versions, two or more holographic display units are ganged
together to create larger images 20 than would be possible with a single
holographic
projector. Larger arrays of these projectors connect in tandem for control by
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primary microprocessor or microcontroller to provide much larger images. For
instance, a number of projectors 144 could be mounted on the side of a typical
panel
van and provide holograms 20 on the order of the size of a panel van side.
[00027] Hologram 20's size depends on the fan diameter; and in some versions,
hologram 20 is about two inches shorter than the fan blade diameter. A glass
or
plastic cover 2100 or dome can enclose projector 144 to protect projector 144
from
the elements, and in some versions, can serve as a projection screen for
hologram
20. Additionally, cover 2100 can protect users and the public from contacting
moving
parts during the projector's operation. In some versions, dome or cover 2100
is 30
inches tall. In some versions cover 2100 reduces fan sounds, or a sound cover
is
added to reduce, fan sounds generated by projector 144.
[00028] In versions having multiple fans, angling fan 2040 can aim hologram 20
upward, in some cases, onto elements in the sky.
[00029] Uninterruptible power supplies having 110 or 220 volts connected to
vehicle electrical systems, or through other batteries or rechargeable
batteries,
power projector device. In some versions, the device includes solar cells to
make it
and its batteries solar powered. UPS battery pack are useful for supplying
power to
projector 144.
[00030] As above, system 100 may include projector 144 (with light 120), mount
130, controller 140, and a 3D projector 144. Sometimes, "3D fan projector 144"
is
referred to as "fan projector 144", "holographic projector 144", or "projector
144".
Projector 144 comprises fan 2040, blade or fan blade 2041. System 100
comprises a
glass dome 2100, which is provided to protect projector 144 from weather,
water, or
other ambient environmental elements. In certain versions, system 100 further
comprises solar panel 160 configured to collect solar power during lighted
conditions
and to provide power to system 100. Various additional sources of power may be
used including batteries or a power cord and adaptor for a vehicle cigarette
lighter
socket or the like (or the device may be wired to existing vehicle wiring
system). Solar
panel 160 may be square or round shaped and positioned in a center portion
flush
with a top of the glass dome 2100. Glass dome 2100 may be approximately 12
inches
high and 36 inches wide to exceed the width of solar panel 160 and projector
144.1n
some versions, these projectors 144 are extremely energy efficient with low
energy
consumption such as consumption rates lower than 60 or 65 W per hour. Some
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versions of the device have a power consumption up to 40, 55, or 60 watts (per
device).
[00031] For purposes of this disclosure, "vehicle" includes among other
vehicles
a train, a bus, a helicopter, a car, a taxi, a ferry, a boat, blimp, air taxi,
or a drone.
Various versions employ various vehicles including self-powered vehicles as
long as
vehicle is large enough to support the projection device or as long as vehicle
can pull
a trailer that can support the projection device. In some versions, projector
144 turns
off or blanks hologram 20 when vehicle 1500 stops moving. In these or other
versions, projector 144 reads movement data from itself or from vehicle
allowing
vehicle movement to trigger projector operation without throttle or gas pedal
actuation. Alternative versions of system 100 continue to project the image
when
vehicle 1500 is stationary. In versions where the vehicle is a bus, passengers
sitting in
the back seat of the bus as well as pedestrians will be able to play
holographic
roulette. Likewise, passengers and pedestrians can play holographic roulette
when
the vehicle is a taxi.
[00032] FIG. 2 depicts system 100 further including a GOPRO or GOP RO-type
camera 190 mounted on the fender or hood of car. Controller 140 interacts with
projector 144 through an electronic connection. Controller 140 can be a
cellphone or
other WIFI-enabled device running software application 162, shown in FIG. 1.
In
some versions, controller 140 creates a private local area network with
projector
144. This connection allows data to be transferred into projector 144 without
fear of
an unauthorized person gaining access to the data or to projector 144. In some
versions, the connection is over a private WIFI network or connection. And
sometimes the privacy of the connection is insured using encrypted
communications.
Alternatively, controller 140 can be a special purpose device and can be
powered, as
described above. The main type of data to be transmitted to projector 144 is
time-
slot and ad data to instruct projector 144 which ads to display in which
available
fillable time-slots. Other data may be transmitted to projector 144, as well.
Using
near range networking or communicating technology, such as WIFI, allows
controller
140 to sync the ad and time-slot data with projector 144. In some versions,
the
private network is created using Bluetooth technology and is encrypted, as
well. In
circumstances where using a local network is not desired or when a local
network is
offline, projector 144 can be equipped with a waterproof slot for receiving a
memory
card or the like containing ad or time-slot data or both. Some versions of
projector
144 could contain functionality to correct directly to the web and could
employ
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virtual private network functionality to create a private or encrypted
connection to a
version of controller 140 located elsewhere.
[00033] FIG. 3 shows a perspective view of system 100. As above, system 100
includes mount 130, projector 144, fan 2040, and motor 2044. Fan 2040
comprises
fan hub 2043 connected to fan blades 2041, which are lined with LED strips
2042, in
some versions. Fan hub 2043 connects fan blades 2041 to motor 2044 to form fan
2040. This version includes cover 2100.
[00034] FIG. 4 shows a perspective view of projector 144. As above, projector
144 may include a motor 2044, hub 2043 connecting fan blades 2041 of fan 2040
to
motor 2044. Fan blades 2041 have LED strips 2042 along their edges. Projector
144
advertises with a hologram image. Fans 2040 revolve at an appropriate number
of
revolutions per minute including at least in the range of 670-2000 RPM.
[00035] FIG. 5 is a flow diagram 550 illustrating a method of using vehicle
mountable promoting system. As illustrated, the method of using vehicle
mountable
promoting system may include step one 501, providing system 100 including body
110 with light 120, mount 130, and controller 140; body 110 is mountable to
vehicle
1500 using mount 130. Mount 130 removably attaches to vehicle 1500; controller
140 operates body 110 such that body 110 visually promotes an item using light
120
reflecting off of fan 2040 creating hologram 20. In some versions, the
hologram 20
appears to float on a plane above vehicle 1500; step two 502, mounting or
installing
system 100 to a top of vehicle 1500 using mount 130; step three 503, vehicle
1500 to
initiate rotation of projector 144; and step four 504, using controller 140 to
generate
an image of item on body 110 using light 120 and projector 144.
[00036] Content on projector 144 can be controlled by first downloading and
then installing an app from an App Store such as an Android or iOS app onto an
appropriate device. Using this app or another app to produce content. And then
connecting the phone wires wirelessly (WIFI) or wired (USB, Thunderbolt, HDMI,
etc.)
to the app running on the microcontroller or microprocessor. Alternatively, a
third
party could control access to projector 144 and the user could supply content
by
uploading that content to a secured area on the third party's website. In some
versions the device generates a WIFI hotspot that will allow a user to connect
their
smart phone or similar device, but that prevents any other outside
communication
between the user's device and the Internet when the user's device is connected
to
hologram projector 144. The built in WIFI on the devices helps connect with
the
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controller devices, such as cell phones or smart phones. In some versions the
ads are
downloaded as a playlist over WIFI, or they are otherwise transferred to
projector
144. Computer security can be provided using any known method of access
control
to projector 144. For instance, requiring a serial number of the projector and
a
password will prevent unauthorized access. In other versions, computer
security is
created not providing a way for the device to accept an external connection.
These
types of computer security discourage malware and other attempts to take over
the
projector or make it display images other than those the owner intends. In
some
versions, the controller has a wireless antenna sometimes located under a
rotor
under the fan blades. And the controller uses this this wireless antenna to
connect to
WIFI networks and to connect to local devices, such as a smart phone, when the
controller creates the WIFI hotspot or creates a private local WIFI network.
The list of
communication methodologies includes WIFI; Remote control; Android, i0S, or
other
operating system; Windows and Macintosh desktop systems; and cloud support. In
some versions the software saves content such as mp4 content, directly to your
cloud portal account. Once this is done, data transfer to the device can be
through
cloud connections or the software app. Once a user has uploaded a video to the
cloud porta, the video is available to be uploaded either using the cloud
(this requires
the device being connected to a WIFI network) or using a phone app that
downloads
a video from the cloud and then uploads to the device using device hotspots.
In
certain versions, content can be controlled remotely from anywhere in the
world.
Content produce in.avi,.mov, and .mky can be uploaded to the device. In some
versions, uploading the content to the device is using a cloud account or
portal. In
some versions the user will have to initially build out the content in 3D
Models/texture, animate it, and then render it out as an mp4 file.
[00037] In some versions, riders in the vehicle can interact with the ad using
an
appropriate app. For instance, a rider could add special effects or change the
rotation
to customize the ad's look. For instance, an app could add fireworks or water
splashing above the ad. One special effect could cause projection of an image
up to
100 feet or greater in the air. Some versions could allow the riders to save
the ad
along with the special effects into their own social media account (INSTAGRAM
or
TICTOK) and share their creation with their friends. The advertisers could
customize
their ad to allow for specific types of special effects and perhaps could run
contests
to see who created the best ad. The advertisers could give riders a future or
current
discount for their customization of the ads.
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[00038] The rider or passenger could have extensive control over the hologram
image 20 ad with a user interface, as shown in FIG. 6. Some versions of the
customization software allow a user to upload their unique rendition of the
hologram ad to social media so that they can share their creation with their
friends
or followers. Many different social media formats can facilitate the user
sharing their
creation. These formats or platforms include INSTAGRAM, SnapChat, Facebook,
TIK-
TOK, or similar social media platforms that exist now or are created later.
[00039] FIG. 6 shows a depiction of an interface 1000 used to customize
holographic 3D ads. It includes title 1010; special effects palette 1020;
preview
region 1030, to allow previewing the creation; photo palette 1040; and share
palette
1050. Finally, there is save or share button 1060. As can be seen in the
figure, share
palette 1050 shows INSTAGRAM button 1051, SnapChat button 1052, Facebook
button 1053, and TIK-TOK button 1054. Of course, any other platforms could
also
contain corresponding buttons in share palette 1050. In some versions, preview
region 1030 also connects to a camera outside of the car so that the passenger
can
see a real or real time view of their creation.
[00040] All of these customizations can be recorded from a portable camera
that is weather resistant, such as GOPRO or GOPRO-type camera 190. For
instance, in
some versions, the camera will record the special effects and other
customizations
created by the passenger.
[00041] Interface 1000 can also be used to entertain the passenger. For
instance, the screen could be used to watch videos or play video games. The
unit
could also be used to charge for the ride, for playing the video or video
games, or for
any other provided service. The unit can use typical payment methods including
payment methods employing facial recognition or other biometric information.
[00042] In some circumstances, the 3D hologram ad may distract the driver.
This distraction can be alleviated or rectified in a variety of ways. In some
versions,
the driver wears special glasses that filter out or block the hologram.
Alternatively,
an optical coating or electronic device that filters the hologram or dims it
could be
placed on the windshield.
[00043] These methodologies can be implemented for the drivers of other
vehicles, as well. That is, whether the hologram projector is on the driver's
vehicle or
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another vehicle, various versions exist that allow drivers to filter out any
potential
distraction from the hologram.
[00044] The user can modify the ad by adding special effects like splashing
water or fireworks. Or the user can take a selfie with the ad or insert some
other
photo into the ad. As desired, the owner of the ad or product can limit the
types of
customizations available for the user in order to prevent the user from
inadvertently
changing the message to something not desired by the owner or to prevent other
shenanigans.
[00045] When vehicle is a riverboat 1501 or river ferry 1501 (see FIG. 13 or
see
FIG. 14), the various versions could include one or more of projector 144. One
option
would have multiple 22" or 30" fans (model M or L from Hpyervsn) on the top,
projecting advertisements. In some versions, the number of display units is
limited by
the length of the riverboat 1501, with some versions filling the length with
holographic projector devices and with other and in other versions partially
filling the
space with hologram projector devices. Alternatively, or in conjunction with
that,
multiple projectors 144 could be installed along the side of the riverboat
1501. In
some versions to satisfy aesthetic values, the length and height will look
proportional
to the length and height of the riverboat 1501. Some versions have a 30" fan
with
four blades and some versions have a 35.5 "fan with six blades. Fans of this
size are
suitable for use on a taxi.
[00046] Another option would be to have the wall 2050 concept in the center
on the top of a riverboat 1501 and boxed out with a glass. For example, twenty-
eight
fans on the wall 2050 on each side of the boat would be enough to form a large
hologram 20. Such an arrangement would allow projecting a 4k image on each
side
so that the image is viewable on both sides of the river. Another option would
be to
have one large LED fan in the center of the top of the riverboat connected to
a pole.
In some versions, the holographic image will be much larger and look
proportional to
the length of the riverboat, and the image will be under a glass cover
possibly a
pyramidal one. In some versions, a display wall has four projectors 144
yielding a
three-foot image size. In other versions, the display wall has twenty-eight
projectors
144.
[00047] For private shuttles, such as a tram car 1510 or other parking
shuttles
(think Disneyland or Disney World) hologram projector system 100 mounts to the
top of the shuttle or onto the side of the shuttle.
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[00048] In some versions, holographic projector systems 100 are also paired
with conventional display technology such as display-screen 2010. For
instance, an
advertising installation could have both flat video screens and holographic
projectors
operating simultaneously, with the content and ads joins to create a unified
effect
between the two different displays or the displays generate or display ad
content
independently of the other display.
[00049] In some versions, a transparent plastic or glass component covers the
fan, this helps the holographic image to sustain its resolution. The cover can
have any
desired shape, such as circular or pyramidal. Without a protective cover, dust
particle, wind, and water will sometimes obscure or negatively affect image
quality.
Additionally, the environment can damage the projector. Likewise, the
projected
image, the hologram, can be circular or some other shape. In some versions, a
black
background is less visible at night. Many known transparent plastics are
useful for
fan covers including those that are acrylic or that are made from PLEXIGLAS
TM.
[00050] Since a bumpy road can affect the 3D hologram fan resolution, some
versions of projector are used with vehicles having a sensor system that can
even out
the road. In some cases, the system can even out the deride over rough
pavement
enough to prevent the rough pavement from substantially distorting the
holographic
image above vehicle. In some cases, the system can detect potholes, react to
them to
prevent distortion of the holographic image, and report the location of the
pothole
to local road authorities and other vehicles.
[00051] FIG. 7 shows holographic advertising system 100 as mounted on a
vehicle, such as automobile 1500. Generally, system 100 mounts on any movable
object or vehicle 1500. Versions exist that have both display-screen 2010 and
projector 144 mounted separately or mounted together on pole 2030 with a
mounting bracket (not shown). Fan 2040 mounts at the end of pole 2030, in this
version. FIG. 7 shows projector 144 mounted to the top of the vehicle with a
removable mounting device that connects to the vehicle similar to the way an
automobile roof luggage carrier connects to the roof of an automobile. Bracket
1801
and bracket 1802 connect system 100 to a vehicle, such as automobile 1500.
Pole
2030 extends upward from platform 1803 and mounts projector 144 including fan
2040 to platform 1803 elevated from platform 1803. Brackets 1801, 1802 extend
from one side of the vehicle to the other across the roof, in some versions.
Sometimes the holographic ad projector 144 has no cover. This arrangement is
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suitable for environments without inclement weather or for waterproof or
dustproof
projector versions. Other versions have covers to environmentally protect
projector
144. Strong wind could affect a hologram image resolution of an object in
motion.
FIG. 7 depicts projector 144 pointing to the side of the vehicle. But other
versions
exist in which projector 144 points in any useful angle. For instance, FIG. 9
shows
projector 144 pointing to the side of automobile 1500. And FIG. 10 shows
projector
144 pointing to the back of automobile 1500. And FIG. 11 shows projector 144
pointing to the front of automobile 1500.
[00052] FIG. 8 shows holographic advertising system 100 as mounted on vehicle
1500. Generally, system 100 can be mounted on any movable object or vehicle
1500.
This version has both the display-screen 2010 and projector 144. In this case,
projector 144 uses cover 2100, which is transparent, made from glass or
plastic such
as acrylic or Plexiglas. The figure shows hologram 20, which depicts a
beverage
bottle.
[00053] FIG. 9 shows a holographic advertising system 100 as mounted, on
vehicle 1500. Generally, system 100 can be mounted on a movable object or on
vehicle 1500. In this version, cover 2100 sits completely over system 100. Fan
2040 is
shown stationary underneath cover 2100. In some versions, hologram image 20
reflects off of fan 2040 on one side (thus extending from one side of vehicle
1500); in
some versions, hologram images 20 reflect off of both sides of fan 2040 (thus
extending from two sides of vehicle 1500). Depending upon the arrangement of
LEDs
or micro-LEDs, hologram image 20 displayed on one side of fan 2040 can be the
same
as or different from the hologram displayed on the other side of fan 2040. In
some
versions, strips of LEDs along fan blades 2041 of fan 2040 generate the
hologram
image 20 on one side (thus extending from one side of vehicle 1500); in some
versions, strips of LEDs along fan blades 2041 of fan 2040 generate the
hologram
image 20 on both sides of fan 2040 (thus extending from two sides of vehicle
1500).
[00054] FIG. 12 shows system 100 mounted on tram car 1510. In this
configuration, an advertiser can advertise on display-screen 2010 with a
message
connected with the advertisement on hologram 20. For instance, DISNEY could
have
the message JOIN US TONIGHT on the display-screen 2010 and, above that, a
hologram 20 advertising fireworks. Similarly, the advertisement on display-
screen
2010 can be unconnected with the advertisement on hologram 20.
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[00055] FIG. 13 shows a boat, such as a river ferry or riverboat 1501. System
100 lends itself to at least three different options on riverboat 1501. One
option has
multiple 22" or 30" fans 2040 (model M or L from Hpyervsn, for example) on top
of
the riverboat 1501, projecting ads. A standard-sized riverboat could use any
number
of projectors 144 depending on the desired size of the display-screen 2010,
projectors 144. Another option would place an arrangement of multiple fans
2040
that yields a wall 2050 of projector space in or on the top or center of
riverboat 1501.
This projection wall could be boxed out with a transparent cover 2100. A
specific wall
of projector space could use 28 fans on each side of the wall. In some
versions, such
a wall of projection space would suit projecting a 4K image on each wall side
viewable from both sides of the river. A third option would have one large fan
2040
all in the center of the top of the riverboat connected to a pole. In this
version, fan
2040 would be large enough to provide a display surface proportional to the
length
and height of the riverboat 1501. In some versions, projector 144 displays the
image
on cover 2100. In some versions, cover 2100 have a pyramidal shape. The
version
shown in FIG. 13 shows projectors 144 without a displayed hologram. The
version
shown in FIG. 14 shows projectors 144 with a displayed hologram 20. Some
versions
have a clear pyramid cover over a projector or fan wall (designed to increase
the size
of the display). This cover protects the wall from harsh elements, such as
rain, dust,
and wind. In these or other versions, the fan wall connects to a rotating
wheel on the
boat. As a user raises the projector displaying the ad image, that wheel
rotates
toward the bow. Once in that position, wall 2050, fans 2040, or projectors 144
can
pivot up slightly to project the ad image upward, depending on which version
the
vehicle uses.
[00056] FIG. 15 shows an air taxi 3000 displaying hologram image 20 from
projector 144. For these types of taxis, one or more retractable poles 2030
extend
out and retract in during takeoff and landing like the action of landing gear.
One or
more projectors 144, having fans 2040, mount to the retractable poles 2030. In
some
versions, projector 144 has a dome-shaped cover (not shown) to minimize the
forces
of wind or air on projector 144 during flight. FIG. 16 shows an air taxi 3000
similar to
that of FIG. 15. This depiction is not showing a hologram image. Compartment
3010
is at the base of retractable pole 2030. FIG. 17 shows the air taxi 3000 with
the
hologram image 20 displayed.
[00057] FIG. 18 shows a different version of air taxi 3000 in which projector
144
and fan 2040 retract into compartment 303Ø FIG. 19 shows the configuration
of air
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taxi 3000 depicted in FIG. 18 with projector 144 having fan 2040 extending out
from
compartment 3010. In some versions, projector 144 automatically extends out
from
compartment 3010 at the same time as the landing gear extend, either under the
pilot's control or not. Similarly, on takeoff, projector 144 can automatically
retract
into compartment 3010 as the landing gear retracts. Some versions will limit
hologram projection to initial takeoff times, final landing times, or those
times when
the air taxi is grounded or stationary. That means that projector 144 and fan
2040
will retract into compartment 3010 on or just before takeoff. In some
versions,
projector 144 and fan 2040 will extend out from compartment 3010 just before
touchdown.
[00058] FIGS. 20-23 show various views of a vehicle mountable holographic
promoting system 100. FIG. 20 shows a vehicle mountable holographic promoting
system 100 during an 'in-use' condition 150. As illustrated, system 100 may
include
projector 144 with light 120,brackets 1801, 1802, and controller 140. Brackets
1801,
1802 connect body 110 to vehicle 10. In some versions, brackets 1801, 1802
removably attach or otherwise secured body 110 to vehicle 10. Controller 140
controls projector 144 to visually promote an item using light 120. Light 120
creates
an image, hologram 20, of the item. In some versions, hologram 20 appears to
float
above vehicle 10.
[00059] FIG. 21 shows a perspective view of vehicle mountable holographic
promoting system 100 of FIG. 20. As above, vehicle mountable holographic
promoting system 100 may include fan projector 144 with at least one light
120,
brackets 1801, 1802, and a fan projector 144. Controller 140 (FIG. 20) can
control the
rotation speed and direction of fan projector 144. In some versions,
controller 140 is
a cellular phone or other touchscreen electronic device with WIFI capabilities
and
comprises a software application 162 able to specifically control scheduling
and
advertisement content from a pre-filled business list and to specifically
control on
and off conditions. control scheduling comprises fillable time-slots which may
be
scheduled with advertisement content. Hologram 20 is displayable and viewable
during lighted and non-lighted conditions. In some versions, light 120 is a
strip of
LEDs.
[00060] As shown in FIG. 21, vehicle mountable holographic promoting system
100 further includes a display-screen 168 located on a dashboard of vehicle 10
and
communicably coupled with controller 140 (not shown). display-screen 168
displays
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information regarding the fillable time-slots of each ad and will sync with
software
application 162 and fan projector 144 simultaneously. A transmitter using
Bluetooth
(or other near range) technology will sync the ads inserted in different
fillable time-
slots on software application 162 with fan projector 144 on top of vehicle 10
simultaneously. This way a driver may view the ads displayed on display-screen
168.
If WIFI technology is not connecting or otherwise functioning, a waterproof
slot is
provided on fan projector 144 for receiving a memory card or the like
containing
data of the ads.
[00061] FIG. 22 shows a perspective view of the vehicle mountable holographic
promoting system 100 of FIG. 21. As above, the vehicle mountable holographic
promoting system 100 may include fan projector 144 with at least one light
120,
brackets 1801, 1802, and fan blades 2041. The controller controls the rotation
speed
and direction of fan projector 144. In some embodiments, the controller is a
cellular
phone or other touchscreen electronic device with WIFI capabilities
[00062] FIG. 23 shows a perspective view of projector 144. As above, projector
144 may include a motor 2044, hub 2043 connecting fan blades 2041 of fan 2040
to
motor 2044. Fan blades 2041 have LED strips 2042 along their edges. Projector
144
advertises with a hologram image. Fans 2040 revolve at an appropriate number
of
revolutions per minute including at least in the range of 670-2000 RPM. FIG.
23
shows solar panel 160.
[00063] Holographic projector 144 has two operating modes which are selected
on the switch at the LED array base. Setup mode is used for setting up the
device.
Operating-mode is used for daily operation. Setup mode is used for initial use
and
when the operator desires to change operating parameters. When setup mode is
turned on, the device displays WIFI Hotspot message and creates a private
wireless
network close to the device. The networks name is detailed in the operating
instructions for the holographic projector and indicated on the base of the
rotor. In
some versions, the name is a seven digit number. The user must locate this
private
network in order to connect to the device during setup mode. After the user
has
connected to this private network, the user may download image content or
video
content to the device. In some versions, the user downloads image content or
video
content from the user's smart phone.
[00064] Operating-mode is the mode used to cause projector 144 to project an
image. In this mode, the device can be connected to the internet, be
controlled
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remotely, and display user content. When there is no uploaded user content,
the
device displays an animated intro.
[00065]The steps described in the method of use can be carried out in many
different orders according to user preference. The use of "step of" should not
be
interpreted as "step for", in the claims herein and is not intended to invoke
the
provisions of 35 USC 112(f). It should also be noted that, under appropriate
circumstances, considering such issues as design preference, user preferences,
marketing preferences, cost, structural requirements, available materials,
technological advances, etc., other methods for using system 100 (e.g.,
different step
orders within above-mentioned list, elimination or addition of certain steps,
including or excluding certain maintenance steps, etc.), are taught herein.
[00066] The versions of the invention described herein are
exemplary and
numerous modifications, variations and rearrangements can be readily
envisioned to
achieve substantially equivalent results, all of which are intended to be
embraced
within the spirit and scope of the invention. Further, the purpose of the
foregoing
abstract is to enable the US Patent and Trademark Office and the public
generally,
and especially the scientist, engineers and practitioners in the art who are
not
familiar with patent or legal terms or phraseology, to determine quickly from
a
cursory inspection the nature and essence of the technical disclosure of the
application.
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