Note: Descriptions are shown in the official language in which they were submitted.
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ADVERTISING ~NS FOR RAILWAYS AND OTHER VEHICLES
Backqround
This invention relates to an advertising means for
railroads and other railed vehicles including those using
rubber wheels, tires or those supported by magnetic means or
air cushions, and has the objective to provide a sequential
displaying me~ms of significantly attractive advertising or
information messages without resorting to the assembly of
large or soph;sticated structures.
A large number of the people who travel every day
do so by train, either by railroad or subway, or both. This
is why it is convenient to launch advertising campaigns
directed to that large number of people who take the same
subway or t,ra:Ln every day. In order to attract those people,
traditional advertising means are normally used, such as
posters on the walls or billboards - either conventionally
lit or not or.
Oftentimes, said billboards are used simply because
there is not enough space available in the streets or
avenues, as - according to the urban regulations in force,
and in order to observe the rights of the owners of premises
and buildings - only some billboards can be put up near the
curbs, or on fences or walls around vacant lots.
Alternatively, as the places around railroads tracks are both
wider and larger, many other means can be available.
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Bil;!boards and posters have been erected having a
supporting st~ucture fixed to the ground or floor, on which
there is a board where the posters are placed or where the
messages are directly painted.
Other useful applications can be the following: bus stops,
telephone boxes, lightning pO5 ts, and even the streets
indicators .
As these means became so popular, larger billboards
appeared in order to attract the accidental watcher ' 5
attention more and more.
The problem is that these billboards have metallic structures
that are very large, with fitting platforms and strong light
sources, which can light the whole surface of the board or
poster.
Of course, bofh the manufacturing and the assembly of these
billboards is extremely expensive.
For this reason, this advertisiny means has been invented,
and is especially designed so as to be seen from the windows
of a passing t:rain, and has a sequential effect, so that each
billboard includes one message, and all the message of the
many billboards taken together form one message.
In fact this invention is a combined set of
billboards, w71ose size and shape are proportional to the size
and shape of the windows of a train, and are aligned in a
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parallel fashion at a certain distance from the tracks,
providing each of said billboards, as explained above, a
luminous space showing a message that complements the
messages of the rest of the billboards.
As the luminous parts of the billboards and the
windows are aligned, the messages and the information can be
read from the train even when it is moving.
If the billboards are not placed at the correct distance the
messages can oftentimes be ignored. If the billboards are too
near the train, the watcher will not be able to see the whole
set. On the contrary, if the billboards are small, or
incorrectly designed or are placed too far, they can not be
read either. Besides, because the train moves at a certain
speed, the billboard must be placed at a long distance so
that the passenger can easily read the advertising message.
This distance is not always taken into account, especially in
the case of subway stations.
The new advertising means described is a solution
to all these problems. It is based on a careful study which
not only fixes the right distances between said means and the
train but also defines the shape and structure of a very
particular set of billboards.
The right proportion between the advertising means and the
window - where the watcher is - is complemented by a
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remarkably at:tractive luminous space; in this case the
advertisement is divided among the different billboards of
the same set, so that the watcher has read all the
advertisement once the train has passed in front of all the
different bil:Zboards of the same set. That is, the messages
appearing in t:he different billboards are complementary, and
can be read b~- the passengers in a sequential fashion as the
train passes in front of them. In this way the messages or
advertisements can reach the people effectively; these
billboards are even more effective than huge billboards, are
not so expensive as other mega structures. Also, they can be
placed in the small cross-sectional places of passageways in
railroad stations.
II Illustration
For a better understanding of the invention,
reference is m~de to the accompanying drawings that represent
one of the preferred embodiments of the invention as an
illustration only.
Figure 1 is a perspective view illustrating the layout of the
advertising means in relation to the railroad vehicle in
~uestion.
Figure 2 is a front view of the advertising means of this
invention where the luminous space of the screen is shown.
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Also, in the top part of the figure, one of the dual windows
of the train ;s shown.
Figure 3 is a schematic plane view of two billboard lines
according to the invention, near both subway tracks; and
finally,
Figure 4 is a~other schematic plane view of the invention, as
an alternativ,e of the one shown in figure 3. It shows the
billboards in lines proximal to both subway windows.
In the different figures, same numerals refer to
same or corresponding parts, and the sets of many elements
are pointed out by letters.
List of main :references:
(a) billboard
(b) luminous s~pace hight (2) [equal to the hight of (v)]
(d2) lenght of luminous space (2) [is equal to twice the
lenght of (v)1
(f) railroad passenger car or vehicle
(v) windows of (f)
(1) billboard screen (a)
(2) luminous space of the screen (1)
(3) informative message or advertisement included in (2)
(4) photocove:ring wing of the luminous ,space (2)
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(5) billboarcl support or supporting base or platform
(ground, floo.r, frame, wall,etc.)
(20) railroad track
III . MAIN OB :l:ECTI VE
The advertising means for railroads and other
railed vehicles, which is especially designed so that it can
be easily seen from windows (v) of moving railroad passenger
cars (~) - either trains or subways - railed on tracks (20)
comprising billboards (a) with in~ormation, messages or
advertisement.s, which are at the side of railroad tracks
(20); is characterized because it comprises:
a) at least, a combined set of billboards (a) aligned w
in a parallel fashion with railroad track (20) from which
they are at a m;n;m77m distance of 0,30 m and a m~;mum
distance of 1.3 m;
(b) each billboard (a) comprises, at least one screen
(1) comprisin~ a luminous space (2) aligned with windows (v)
of passenger cars (f) and whose shape and size (d1)-(d2) are
proportional to those of said windows (v);
(c) the a.dvertisement is in the luminous space (2), and
is divided among the many billboards (a) that form the same
combined set,. so that said luminous space (2) of each
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billboard (a) has only one message (3), which is complemented
by the luminous messages / advertisements of the other
billboards (a,) of said set, which can be easily read as the
train moves along the tracks near said set.
IV SPECIFICA'~ION
As above mentioned, this invention comprises an
advertising means for railroads and other similar vehicles,
located by t~le sides of railroad tracks (20), and it is
especially designed so that it can be seen from windows (v)
of train (f) c,1S it moves, either trains or subways.
In general te~ms, the invention relates to a set of combined
billboards (a) whose shape and size are proportional to
windows (v) ctf the passenger cars (f), are aligned in a
parallel fashion at a certain distance from said tracks (20),
comprising each of said billboards (a) a luminous sector (2)
displaying an advertisement (3) that is complemented by the
advertisements, (3) of the other billboards (a) that form the
set.
Billboards (a) are placed at a distance from one
another, so that passengers can read the advertisement
in each of the billboards in a sequential fashion.
The preferred distance among billboards (a) for the
embodiment of this invention is roughly 70 meters. Anyway,
said distance can be either larger or smaller.
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More particu:Zarly, the advertising means comprises a
combined set of billboards (a) that are aligned in a parallel
fashion with lracks (20), and that are designed so that they
can be seen th~rough window (v) of train carriages (f) even as
they move.
These billboards (a) which can be grouped in sets of 10 or
more, are placed at a m;n;mum distance of 0,30 m and a
maximum distance of 13 m from railroad tracks (20).
Each of these billboards (a) comprises a support or base (5)
by means of which they are assembled on a surface such as
the floor, a l~all, particularly in the case of subways (f).
On said support (5) there is a screen (1) having a luminous
space (2) w~lose edges have a photocovering wing (4)
protecting sa.id luminous space (2) from the environmental
light.
Said luminous space (2) is aligned with windows (v) of
trains (f), and its shape and size are proportional to said
windows (v). 17he proportion is possible because each luminous
space (2) is oblong; its hight (dl) is equal to that of
windows (v), ~hereas its lenght (d2) does not exceed that of
two of those l~indows (v).
Lum.i.nous spaces (2) of screens (1) comprise
illumination means that are connected to an electric supply,
either a battery or the electricity network itself.
If the billboards are in the subways, they will be adapted to
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the environment, that is they will not comprise the
photocovering wing (4), and the illumination level will be
appropriate for the place.
In another embodiment, said luminous spaces (2)
comprise reflecting surfaces that reflect the light coming
from windows (v) of train (f).
These luminous spaces (2) include the advertisement divided
among the many billboards (a) that form only one set, so that
the advertisement (3) in one billboard (a) is complemented by
the advertise.ments (3) of the other billboards (a); said
advertisements (3) are arranged in a sequential fashion in
the direction the train (f) moves along railroad tracks (20)
located near billboards (a).
In t:he case of billboards located near trains, they
are arranged as indicated in figures 1 and 2, at a longer
distance; whereas when said billboards are in subways, they
form lines near one (figure 3) or both windows (figure 4).
The set works as follows:
The combined set of billboards (a) is aligned in a
parallel fashion with tracks (2) of railroad tracks according
to the distances mentioned above, said billboards (a) face
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windows (v) of~any passenger car passing by along rails (20).
As windows (~-) and luminous spaces (2) of billboards are
correctly aligned, the messages or advertisements can be
correctly seen or read even when the train (f) is moving.
Moreover, as the advertisements or messages are divided in
the many billboards (a) of the same set, all the information
can be read once all the billboards (a) have been seen.
The:refore, the advertisements (3) in each of
billboards (a,~ of the same set are complementary; billboards
(a) are arranqed in such a way that said advertisements (3)
are read secluentially in the direction the train (f) moves.
Furthermore, said billboards can be separated from one
another by different distances, according to the
advertisement message to be conveyed.
Though the invention has been shown and described with
respect to a c-ertain preferred embodiment it is obvious that
alterations and modifications can be introduced without
departing fro:m the main principles included in the claims
that follow.
