Note: Descriptions are shown in the official language in which they were submitted.
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ADVERTISEMENT APPARATUS USING MEDIUM OF
DRINK INSTRUMENT AND THE OPERATION METHOD
Field of the Invention
The present invention relates to an advertisement apparatus using a medium of
a drink instrument and the operation method, and more particularly, to an
advertisement apparatus using a medium of a drink instrument and the operation
method which is capable of producing and selling the drink instrument having
the
medium on which an advertising draft is displayed, and managing and
integrating over
Internet the database built by the information provided between objects (e.g.,
an
advertising agency, a customer, and a drink company) through the medium,
thereby
optimizing the acknowledgment effect of off line and on-line advertisements
and
providing various benefits to the customer (consumer).
Background of the Invention
As well known, the advertisement intended to sell predetermined goods to
customers is divided into a printing advertisement using a printing medium, an
advertising method (which is referred to as off line advertising method) using
a public
wave, and a recently introduced advertising method (which is referred to as on-
line
advertising method) developed on the Web site over Internet.
The off line advertising method is processed in such a manner that an
advertising agency sends and distributes an advertisement irrespective of the
intention
of a customer, and the on-line advertising method is processed in such a
manner that
the customer requests the information on a desired advertisement to the
advertising
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agency. In more detail, even if the advertising agency carries out the
marketing
investigation for a predetermined product, the oil line advertisement is
continued even
in the state where the advertising agency does not accurately recognize
customer's
desired information and goods. On the other hand, the on-line advertisement
fails to
search the position of the goods and information which is demanded by the
customer
on the Web site accurately and at a rapid speed. Therefore, the off line and
on-line
advertising methods do not meet the demand of the advertising agency for the
increment of advertising effect at a low outlay for the advertisement as well
as the
demand of the customer for the selection of only the advertisement necessary
to him in
the numerous information.
For instance, in the drink industrial fields most of the customers generally
purchase the drinks depending upon the brand of the drink and in order to
improve the
sale rate, the drink companies invest a tremendous expense every year for the
development of a new product to provide a new taste to the customer and the
selection
of the brand of the new product, while bearing an enormous expense for the
advertisement and marketing. However, since it is difficult to recognize and
properly
meet the purchase pattern of the customer which is varied momentarily, if the
sale
strategy fails, the image of the company and product is degraded and the loss
of the
advertisement outlay occurs, thereby resulting in an immense damage result.
Therefore, the advertising agency recently adopts the off line advertising
method through a predetermined medium as well as introduces the on-line
advertisement over Internet on which the number of users increases according
to the
Internet technology and the supply of infrastructure. By way of example, if a
Web user
who enters a Web site where various advertisements are carried clicks a
predetermined
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advertisement, a predetermined message and advertising contents are displayed
or
connection to a predetermined home page linked is made to provide the desired
advertisement.
In the off line advertisement method, however, since the desired advertisement
by the advertising agency is exposed one-sidedly to unspecified persons, there
occurs a
problem that the advertisement effect equal to or greater than the invested
advertisement expense can not be achieved. On the other hand, in the on-line
advertisement method for implementing a predetermined advertisement on the Web
site where various advertisements are carned, since an one-sided advertisement
is
provided to a Web user connected to the Web site even in the state where the
desire or
intention of the Web user is not accurately recognized, the following problems
are
arisen: 'The advertisement effect is reduced; since the connection to the Web
site
increases when compared with the processing capacity of the corresponding
system,
the transmission speed of the Web site decreases; and since unsatisfied
conditions are
provided to the Web user, an image for the Web site itself may be damaged.
In addition, in the case where the advertisement is inserted in a site with
specified contents, since heavy endeavor and cost should be required until the
site is
popular and the popularity winning process is also carried out irrespective of
the
intention of the advertisement agency, there is a possibility that the
advertising method
using the site with the specified contents is ineffective. On the other hand,
in the case
where the advertisement is inserted in the popular site, there occurs a
problem that an
immense advertisement expense is required.
Moreover, if a Web user who enters a Web site over Internet clicks the
advertisement carried on the Web site, a method for saving the points or for
giving a
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compensation for the advertisement viewing is adopted. However, since a class
who is
not desired to purchase predetermined goods introduced by the advertisement
pays
much attention to a given premium which is obtained upon the click, this
method
arises the problems that the advertisement effect is weak and it is difficult
to check an
imaginary number for the real advertisement rating, which will result in the
limitations
of the advertisement effect.
SUMMARY OF THE INVENTION
Accordingly, an object of the invention is to provide an advertisement
apparatus using a medium of a drink instrument and the operation method which
is
capable of providing a primary advertisement to a customer with the medium
(which is
also referred to as ADDCAN) on which a predetermined advertising draft is
displayed
attached to the drink instrument, as an off line medium easily approaching the
customer, and inducing the visiting to a Web site written on the back side of
the
medium and providing various information on the advertisement on the Web site
and
event benefit to the customer, thereby obtaining secondary and tertiary
advertisement
acknowledging effect.
Another object of the invention is to provide an advertisement apparatus using
a medium of a drink instrument and the operation method in which a customer
collects
the advertisement goods for the off line medium, checks the present state of
the
advertisement goods in the state collected at his predetermined site, and
exchanges a
real thing and the predetermined medium on which an advertising draft is
displayed
with another Web user and/or customer on the Web site, which suggests a new
collection culture and provides more commercial benefits to the customer.
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Yet another object of the invention is to provide an advertisement apparatus
using a medium of a drink instrument and the operation method which is capable
of
distributing the profits generated among the customer, the advertisement
agency, and
the drink company from the reaction of the customer for the drink and
advertisement
during the process for sending the advertisement to the customer and returning
a
predetermined share of the profits to the customer.
According to a first aspect of the present invention, there is provided an
advertisement apparatus using a medium of a drink instrument, which includes:
a Web
system for managing/integrating the information among objects such as a
customer, an
advertising agency and a drink company through an ADDCAN medium attached on a
predetermined drink instrument on an on-line and operating a Web site for
providing
the information on the advertisement written in the ADDCAN medium and a
premium
event to each object; first to Nth drink companies for executing an
authentication
procedure as an advertising side provider by the connection to the Web system
and by
input of a basic information and receiving a predetermined processed data from
the
Web system in accordance with a predetermined searching request procedure;
first to
Nth advertising agencies for executing an advertising agency authentication
procedure
by the connection to the Web system and by input of a basic information,
requesting
an ADDCAN design by the Web system or an advertisement design ordering program
and applying for the advertisement in accordance with predetermined
advertising
conditions; first to Nth members for recognizing the printed advertisement of
the
ADDCAN attached on the drink instrument, connecting the Web system based upon
a
Web site printed on the ADDCAN to execute a membership authentication
procedure
in accordance with the personal information input and receiving the service
and event
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information given to an Registered ADDCAN member; a database for storing a
predetermined data of the Web system, the drink companies, the advertising
agencies
and the members and reading and providing the processed information from a
corresponding DB upon the request of data from the Web system; the ADDCAN
medium on which information codes having predetermined information required
upon
the registration of the ADDCAN product purchased by the customer are written;
and
an ADDCAN supplier for manufacturing the drink instrument on which the ADDCAN
is attached and for shipping the drink instrument to market.
According to a second aspect of the present invention, there is provided an
operation method for an advertisement apparatus using a medium of a drink
instrument,
which includes the steps of executing an advertising side provider
registration
procedure where the authorization as an advertising side providing company is
given
to a drink company which attaches an ADDCAN of a predetermined shape having a
predetermined advertising draft and information codes to a predetermined
portion of a
drink instrument; executing an advertising agency registration procedure where
the
authorization as an advertising agency member and information service is given
on an
on-line to an advertising agency which inserts the advertisement on the
ADDCAN;
executing a customer member registration procedure where a customer who
purchases
the ADDCAN product connects a Web site written in the ADDCAN and inputs a
personal information (name, age, male/female, desired ID, password, address,
birth
year/date, occupation, occupation type, telephone number/E-mail, purchased
drink,
collected ADDCAN advertisement registration and the like) to receive the
service as
the ADDCAN member and join in the event opened by various conditions;
executing
an ADDCAN product registration procedure after the registered member searches
a
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predetermined DB for the ADDCAN product desired to be registered in accordance
with the information codes; providing an advertising side after the drink
company and
the advertising agency search a corresponding DB and ordering the
advertisement in
accordance with the input of a predetermined advertisement condition; and
executing a
registered member event joining and premium providing procedure where the
registered member joins in a predetermined event opened in accordance with the
event
conditions of the Web system and a predetermined premium is provided to a
predetermined member contained withixl premium receiving object range based on
the
points saved to the member in a predetermined lottery manner.
Under the construction as the above, according to the present invention, an
advertisement apparatus using a medium of a drink instrument and the operation
method can provide an off line advertisement for the drink instrument on which
the
medium having a predetermined advertising draft is attached in parallel with
an on-line
advertisement on the Web site over Internet, thereby improving an
advertisement
recognition effect.
It is to be understood that both the foregoing general description and the
following detailed description are exemplary and explanatory and are intended
to
provide further explanation of the invention as claimed.
BRIEF DESCRIPTION OF THE ATTACHED DRAWINGS
The accompanying drawings, which are included to provide a further
understanding of the invention and are incorporated in and constitute a part
of this
specification, illustrate embodiments of the invention and together with the
description
serve to explain the principles of the drawings.
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In the drawings:
Fig. 1 a is a block diagram illustrating a schematic construction of an
advertisement apparatus using a medium of drink instrument according to the
present
invention;
Fig. lb is a block diagram illustrating the DB contained in the database in
Fig.
1;
Fig. 2 is an exemplary view illustrating the relationship between the Web
system and the drink company in Fig. 1;
Fig. 3a is a flowchart illustrating a process in which the drink company as an
advertising side provider is connected to the Web system and receives member
registration authentication in Fig. 2;
Fig. 3b is a flowchart illustrating a process in which the drink company is
connected to the Web system and receives a predetermined processed data in
accordance with information searching selection;
Fig. 4 is an exemplary view illustrating the relationship between the Web
system and the advertising agency in Fig. 1;
Fig. Sa is a flowchart illustrating a process in which the advertisement
agency
is connected to the Web system and receives the advertising agency
registration
authentication in Fig. 4;
Fig. Sb is a flowchart illustrating a process in which the authenticated
advertising agency is connected to the Web system and receives required
information
such as advertisement request, advertisement sale items, advertisement ADDCAN
items and so on;
Fig. Sc is a flowchart illustrating an ADDCAN design procedure processed by
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the advertising agency;
Fig. Sd is an exemplary view illustrating an advertisement design ordering
program required for ADDCAN advertisement production on the Web by the
advertising agency in Fig. Sc;
Fig. 6 is an exemplary view illustrating the relationship between the Web
system and the customer in Fig. 1;
Fig. 7a is a flowchart illustrating a process in which the customer who
purchases a drink instrument having ADDCAN is connected to the Web system and
receives the authentication for member registration in Fig. 6;
Fig. 7b is a flowchart illustrating a process in which the authenticated
member
registers the ADDCAN product;
Fig. 7c is a flowchart illustrating a searching procedure using a global
information system upon registration of another area ADDCAN product in Fig.
7b;
Fig. 8a is a flowchart illustrating a premium delivery procedure to a prize
winning customer in a premium event executed by the Web system;
Fig. 8b is a flowchart illustrating an event joining procedure according to a
premium event joining request of the advertising agency in the premium
delivery
procedure in Fig. 8a;
Fig. 9 is an exemplary view illustrating a customer's event joining state when
the customer joins in the premium event in Fig. 8b;
Fig. 10 is a flowchart illustrating an ADDCAN exchange procedure between
customers to satisfy a customer's premium receiving intention when the
customer joins
in the premium event in Fig. 8b;
Fig. 11 is an exemplary view illustrating the construction for providing
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attached services to the customers connecting to the Web site;
Figs. 12a to 12g are exemplary views illustrating the ADDCAN and ADDCAN
advertisement images displayed on the Web system which are classified by
sizes;
Fig. 13 is a flowchart illustrating an output process for the ADDCAN
advertisement images of Figs. 12a to 12g in accordance with the searching
conditions;
Figs. 14a to 14e are exemplary views each illustrating the state where the
ADDCAN in Fig. 12 is attached on the various drinking instruments;
Figs. 15a to 15d are exemplary views each illustrating various embodiments
where the ADDCAN collection tools for collecting the ADDCAN in Fig. 12 are
proposed;
Fig. 16a is a flowchart illustrating a profits generation process from the
drink
company in the profits generated by the advertisement apparatus according to
the
present invention;
Fig. 16b is a flowchart illustrating a profits generation process from the
advertising agency in the profits generated by the advertisement apparatus
according
to the present invention; and
Figs. 17a to 17c are exemplary views illustrating profits distribution
processes
generated among the Web system, the advertising agency and the member on
on-line/off line by the advertisement apparatus according to the present
invention,
wherein Fig. 17a shows the profits distribution percentage on the off line,
Fig. 17b
shows the profits distribution percentage on the on-line, and Fig. 17c shows
the profits
distribution percentage generated upon an electronic business transaction
among the
member, the drink company and the advertising agency in the profits models
generated
on the on-line.
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DETAILED DESCRIPTION OF PREFERRED EMBODIMENT
Reference will now be made in detail to the preferred embodiments of the
present invention, examples of which are illustrated in the accompanying
drawings.
Fig. 1 a is a block diagram illustrating a schematic construction of an
advertisement apparatus using a medium of drink instrument according to the
present
invention.
As shown, an advertisement apparatus using a medium of a drink instrument
includes: a Web system 100 for managing/integrating and operating the
information
among objects such as a customer, an advertising agency and a drink company
through
an ADDCAN medium attached on a predetermined drink instrument over Internet;
the
drink company 200 connecting to the Web system 100 via a network and for
providing
an advertising side in accordance with a predetermined information; the
advertising
agency 300 for providing it's own advertisement or a third advertisement on
the
advertising side provided by the drink company 200; a member 400 connecting to
the
Web system 100 via a network to complete a member registration procedure and
for
receiving the advertisement provided from the drink company 200 and the
advertising
agency 200 and the service provided on an on-line; a database 500 for sorting
and
storing a predetermined data of the drink company 200, the advertising agency
300
and the member 400 and an analyzing data for an ADDCAN 640; and a drink
supplier
600 for manufacturing and supplying the drink instrument on which the ADDCAN
640 is mounted by the analyzing material of the Web system 100.
The drink supplier 600 is comprised of a printing plant 610 which prints and
produces the ADDCAN 640 based upon the design requested by the advertising
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agency 300, if an advertisement ordering is generated from the advertising
agency
300; a can manufacturing plant 620 for manufacturing a body of a predetermined
drink
instrument to be delivered to the drink company 200 and manufacturing an
ADDEND
by inserting the ADDCAN 640 into the end of the drink instrument; and a drink
plant
630 for filling and sealing a drink into the body and ADDEND provided from the
can
manufacturing plant 620 to supply the drink product to a market 700.
On the other hand, the ADDCAN 640 is formed, as represented by the cover of
a drink instrument disclosed in Korean Patent Application No. 99-35332, in
such a
manner that a predetermined shape having a predetermined width on the cover of
the
drink instrument is cut, toward the center portion of the body, on an outer
peripheral
surface of one side of the body of a substantially disc shape, a drink
discharging hole
is formed on the end portion of the inside of the cover, with having a
rotation guider
formed curvedly in a predetermined curvature for guiding the rotation
operation, and
an advertising side having a predetermined area is formed on the one side of
the drink
discharging hole, on which an advertising design or character is printed or an
attached
material is placed. On the other hand, as illustrated in a foreign material
absorption
preventing structure (which is disclosed in Korean Utility Model Application
No.
2000-2006), the can cover comprises a different shape paper which can be
separated
from the cover, for preventing the foreign materials from being absorbed to
the top
surface of the can cover.
So as to manufacture the can cover as constructed in the above to be unitary
with the can body during the can end manufacturing process, there is a
conventionally
developed can manufacturing method (which is disclosed in Korean Patent
Application No. 99-51022 entitled to can provided with can cover and method
for
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manufacturing the can), whereby the can cover is rotatably assembled as a
unitary
body between the top surface and tap of the can end. In addition, there is a
conventionally proposed can cover mounting method and apparatus capable of
rotatably mounting the can cover on the top surface of the can end in simple
and rapid
manners (which is disclosed in Korean Patent Application No. 99-58534).
As shown in Fig. lb, on the other hand, the database 500 contains the
information specified into a member information DB SOOa, an ADDCAN information
DB SOOb, a premium event information DB SOOc, an advertising agency
information
DB SOOd and a drink company information DB SOOe. The member information DB
SOOa contains a member basic information DB, a member ADDCAN retaining
information DB and a point DB. The ADDCAN information DB SOOb contains an
ADDCAN basic information DB and an ADDCAN advertising image DB, and the
advertising agency information DB SOOd contains an advertising agency basic
information DB and an advertisement order received information DB. The drink
company information DB SOOe contains a drink company basic information DB and
a
drink order received information DB, and the premium event information DB SOOc
contains an event joining member DB and a premium winning member list DB.
Fig. 2 is an exemplary view illustrating the relationship between the Web
system and the drink company in Fig. 1. As shown, the drink company 200
provides
and requests basic information, as an advertising side provider, and receives
the drink
instrument on which the ADDCAN 640 is mounted from the can manufacturing plant
620. The Web system 100 provides to the drink company 200 the sale state of
the
drink supplied and sold from the drink company 200 to the market 700, the
analysis of
the advertisement erect and various analyzing data for the customer's
reaction.
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The above construction further comprises the database 500 which stores and
provides the above-mentioned data to the Web system 100 and a system (server)
200a
which is provided to the drink company 200.
Fig. 4 is an exemplary view illustrating the relationship between the Web
system and the advertisement company in Fig. 1. As shown, the advertising
agency
300 performs a basic information input of the advertising agency, an
advertisement
request, an advertisement schedule searching, an advertisement effect
searching,
premium event registration, a premium event schedule searching, an ADDCAN
manufacturing request, etc. The Web system 100 provides to the advertising
agency
300 various information such as the authentication of the advertising agency,
a
premium event advertising list, an ADDCAN manufacturing result, an
advertisement
sale state, an advertisement schedule, ADDCAN items of the advertising agency,
a
premium winning member list, etc. A predetermined interface is provided
between the
Web system 100 and the database S00 connected to the Web system 100. Thus, the
Web system 100 stores advertising agency registration data, advertising
request data.,
ADDCAN data, premium event data, customer ADDCAN registration data, premium
event winning member list data via the interface to the database 500. On the
other
hand, the database 500 processes the information on the advertising agency
authentication, advertisement schedule state, advertising premium event
schedule,
advertising agency ADDCAN items, advertisement sale state, premium event
winning
member and the like from the stored data, upon the request of a predetermined
authenticated object, to thereby provide the processed data to the Web system
100.
A reference numeral 300a which is not explained in the drawing represents the
system provided to the advertising agency 300.
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Fig. 6 is an exemplary view illustrating the relationship between the Web
system and the customer in Fig. 1. As shown, the customer 400 purchases the
drink on
which the ADDCAN 640 is mounted in the market 700 to thereby recognize the
printed advertisement on the ADDCAN 640 and then connects to the Web system
100
based upon the Web site written on the ADDCAN 640 to thereby enjoy the various
information on the advertisement and the premium event benefits. The database
500
stores all data inputted by the customer 400 and provides the processed data
of the
ADDCAN member information to the Web system 100, upon supply of the service
and event to the ADDCAN member.
On the other hand, Figs. 12a to 12g show the ADDCAN provided according to
the preferred embodiment of the present invention and the ADDCAN advertisement
images displayed on the Web system which are classified by sizes, colors and
capacities. Of course, they may be displayed by sizes in the different ways in
accordance with the searching conditions of the customer and/or the
advertising
agency.
Figs. 14a to 14e are exemplary views each illustrating the state where the
ADDCAN in Fig. 12 is attached on the various drinking instruments. As shown,
the
ADDCAN of any of various shapes which has a predetermined advertising draft on
the
surface thereof is attached on a predetermined position of the drink
instrument such as
a can type drink instrument (Figs. 14a to 14c), a bottle type drink instrument
(Fig. 14d)
and wrapping paper (Fig. 14).
An explanation of the operation method for an advertisement apparatus using a
medium of a drink instrument will be in detail discussed with reference to
Figs. 1 a to
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Referring first to Figs. 2 to 3b, a process where the drink company connects
the
Web system to follow the necessary procedure for a drink company
authentication and
to carry out information searching will be hereinafter discussed.
The drink company 200 receives the drink instrument on which the ADDCAN
640 is mounted from the can manufacturing plant 620 and supplies the drink
instrument to the market 700. To this end, the drink company 200 should have
the
right as an advertising side provider of the ADDCAN 640. Thus, the drink
company
200 requests a predetermined necessary procedure for the advertising side
provider, at
the connection state to the Web system 100 (step 202).
According to the request, the drink company 200 fully acknowledges the items
of official announcement, agreement and use information as the advertising
side
provider and inputs basic information such as a corporation name, a
representative
name, a business type name, a business condition name, telephone number,
address,
Web site address, E-mail address, a can manufacturing plant name connected in
business dealings and the like (steps 204 and 206).
At this time, the drink company 200 and the operator of the Web system 100
provide only the information required in the registration form, as inscribed
in the
agreement. Of course, the registered information of the drink company 200
should not
be utilized for the information misuse, defamation, information leakage, and
intentional offense against the law.
If the application for entrance is completed after the input of the basic
information of the drink company 200 ('yes' in step 208), the Web system 100
issues
ID and password according to a predetermined code system to the drink company
200,
and the drink company 200 can connect to the Web system 100 as a second grade
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member by using the issued ID and password (steps 210 to 214).
However, since the drink company 200 is in the state before a real contract to
the Web system 100 is made, the drink company 200 should utilize only the
information and service which can be read as the advertising side provider.
Thereby, if the drink company 200 completes the real contract as the
advertising side provider with the operator of the Web system 100 ('yes' in
step 216),
the Web system 100 gives the drink company 200 a first grade to thereby
upgrade the
member grade and enlarge the information and service range which can be read
by the
drink company 200, informs the drink company 200 of the result, and stores the
contents in the drink company information DB SOOe (steps 218 to 224). For
example,
in case where the drink company 200 is a first grade member under the
substantial
contract, the drink company 200 obtains the information of advertisement
schedule,
premium event schedule, drink sale state and searches the past, present and
future
materials for the ADDCAN-mounted drink product in various conditions such as
country, climate, area, age, etc. However, the second grade member can search
only
the past materials thereon.
If the drink company 200 is to make a substantial contract as the advertising
side provider, it is desirable that the drink company 200 inputs the detailed
data such
as the drink kinds by production plants of the drink company, distribution
area by the
drink kinds, yearly distribution quantity by distribution regions, total sale
quantity of
the drink company by years/quarters, a business type and so on. The operator
of the
Web system ensures that the information is not leaked from the outside.
In this case, if the substantial contract is completed, the drink company 200
has
an exclusive right for the drink kind against one product of a rival company,
and if the
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drink kind has been registered in another company, the drink company 200 can
not
possess the exclusive right therefor.
On the other hand, in the state where the drink company 200 is authenticated,
if
the drink company 200 connects to the Web system 100 and requests the
predetermined information searching, the Web system 100 receives the processed
data
from the database 500 to thereby provide the received data to the
corresponding drink
company 200 (steps 230 to 238). For instance, in the case where the drink
company
200 checks the order situation of the ADDCAN 640 to be mounted on its own
drink
instrument, the Web system 100 extracts and processes the desired information
from
the advertisement ordering information DB where the ADDCAN ordering
information
requested from the advertising agency 300 is stored and then provides the
processed
information to the drink company 200.
By checking the region on where his drink is delivered, the time when it is
supplied, and the advertisement type of the drink, the drink company 200 can
predict
the drink sale effect and utilize the predicted result as basic materials for
sale strategy,
marketing object selection and distribution system building.
On the other hand, the advertising agency 300 connects to the Web system 100
to follow a member registration procedure and thereby enjoys the right and
information service as an advertising agency member.
An explanation of the advertising agency registration procedure will be
discussed with reference to Figs. 4 to Sd.
First, the advertising agent 300 connects to the Web system 100 by using its
own system 300a and requests a predetermined authentication procedure for the
advertising agency registration (step 302).
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According to the request, the advertising agency 300 fully acknowledges the
items of official announcement, agreement and use information as the
advertising
agency member and inputs basic information such as an advertising agency name,
a
business type name, a business condition name, telephone number, address,
agency
address, E-mail address, a person name in charge, ID and password and the like
(steps
304 and 306). At this time, the advertising agency 300 and the operator of the
Web
system 100 provide only the information required in the registration form, as
inscribed
in the agreement and of course, the registered information of the advertising
agency
300 should not be utilized for the information misuse, defamation, information
leakage,
and intentional offense against the law.
Thereafter, if the application for entrance is completed after the input of
the
basic information of the advertising agency 300 ('yes' in step 308), the Web
system
100 issues ID and password according to a predetermined code system to the
advertising agency 300, and the advertising agency 300 can connect to the Web
system
100 as a second grade member by using the issued ID and password (steps 310 to
314).
However, since the advertising agency 300 is in the state before a real
contract
to the Web system 100 is made, the advertising agency 300 should use only the
limited
information and service as the advertising agency.
Thereby, if the advertising agency 300 completes the real contract as the
advertising agency with the operator of the Web system 100, the Web system 100
gives the advertising agency a first grade to thereby upgrade the member grade
and
enlarge the information readable and service range, informs the advertising
agency 300
of the result, and stores the contents in the advertising agency basic
information DB
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(steps 316 to 324). For example, in case where the advertising agency 300 is a
first
grade member under the substantial contract, the advertising agency 300
obtains the
information of advertisement schedule, premium event schedule, drink sale
state and
searches the materials for the ADDCAN-mounted drink instrument in various
conditions such as country, climate, area, age, etc.
On the other hand, in the state where the advertising agency 300 is
authenticated as the advertising agency member, the advertising agency 300
logs on to
the Web system 100 by using the its own grade ID and password and requests the
predetermined advertisement on the on-line.
Refernng to Fig. Sb, the advertisement request procedure will be discussed.
First, the advertising agency 300 logs on to the Web system 100, inputs its
own grade
ID and password and requests the advertisement according to a searching
condition
(steps 330 to 334). Then, the Web system 100 checks whether the advertising
agency
300 is authenticated on the basis of the advertising agency basic information
DB (step
352).
If it is checked that the advertising agency 300 is authenticated, the
advertisement schedule is searched (step 354). At this time, the service
according to
the member grade (first and second grades), as mentioned in the drink company
authentication procedure, is provided to the advertising agency 300. That is,
the first
grade advertising agency obtains the information of advertisement schedule,
premium
event schedule, drink sale state and searches the past, present and future
materials for
the ADDCAN-mounted drink instrument in various conditions such as country,
climate, area, age, etc. However, the second grade advertising agency which
has ID
and password and serving only as the advertising side provider, can search
only the
CA 02310964 2000-06-07
past materials thereon.
Continually, after the schedule searching is completed, the advertising agency
300 input the advertisement condition and request the advertisement (steps 356
and
358). In this case, the advertisement condition can selectively request six
advertisement types such as off line advertisement, advertisement searching
menu
advertisement, advertisement information menu advertisement, link to home
page,
member room and advertisement erect analysis advertisement. For example, the
advertisement condition is classified into a full package condition containing
all of the
above discussed advertisement types, an A-package condition containing all
advertisement types except the advertisement effect analysis advertisement, a
B-package condition containing all advertisement types except the member room
and
the advertisement effect analysis advertisement, a C-package condition
containing
only the off line advertisement, the advertisement searching menu
advertisement and
the advertisement information menu advertisement, a D-package condition
containing
only the off line advertisement and the advertisement searching menu
advertisement,
and an E-package condition containing only the off line advertisement.
The advertising agency selects any of the advertisement conditions as
discussed above and inputs drink company, drink kind, country, climate,
region, period,
quantity, etc. to thereby request the advertisement. Then, the Web system 100
stores
the advertisement request contents in the advertisement order received
information DB,
informs the advertising agency 300 of the stored contents, and starts the
advertisement
according to the advertisement condition selected by the advertising agency
300 (steps
360 to 364). At this time, if advertising agencies A, B and C all request the
ADDCAN
advertisement on the same period, country and region, since the sale amount of
the
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CA 02310964 2000-06-07
ADDCAN 640 in the market 700 within the designated region is defined, the
order for
two or more advertisement can not be received in the same advertising region,
period
and drink.
In the case where the advertising agency 300 inputs an advertisement unit
cost,
an advertisement quantity, and a premium scale to request the advertisement,
the
operator of the Web system 100 determines whether the advertisement order is
received on the basis of the advertisement unit cost on the off line state and
informs
the determined result to the advertising agency 300. At this time, if two or
more
advertising agencies request the advertisement on the top limit of the
advertisement
cost fixed by the Web system 100, the Web system 100 selects an appropriate
advertising agency of them on the basis of the premium scale.
Thereby, the competition among the advertising agencies causes the Web
system 100 to select the advertising agency having a more good advertising
condition,
such that much benefits are provided to the customer.
On the other hand, if the advertising agency 300 for which the authentication
is
checked is to receive the advertisement sale state information, the
advertising agency
300 inputs the analysis condition, for example, country, region, period,
scale,
male/female, age, business, climate, premium item (steps 342 and 344).
Thereby, the
Web system 100 provides an advertisement sale state list corresponding to the
searching conditions inputted, with reference to the member ADDCAN retaining
information DB, to the advertising agency 300 (steps 346 and 350). In other
words, the
advertising agency 300 can search the advertising sale state sold to teen-age
girls
during the period from March l, 2000 to March 31, 2000 in Seoul, Korea. The
advertisement sale state list is graphic-processed by using a global
information system
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CA 02310964 2000-06-07
(GIS) or table-processed, thereby providing an accurate sale state.
In addition to the advertisement sale state, the advertising agency 300 can
inquire the ADDCAN advertisement items. At this time, the Web system 100
provides
the advertised contents by the ADDCAN images, countries, regions and climates,
the
customer registration state and the advertisement effect, with reference to
the
advertising agency information DB, to the advertising agency 300 (steps 336 to
340).
The advertising agency 300 can of course plan a more effective marketing
strategy, based upon the advertisement sale state and the ADDCAN advertisement
items.
Fig. Sc is a flowchart illustrating a predetermined ADDCAN design procedure
where the advertising agency 300 requests the design of the ADDCAN or directly
makes the design thereof.
As shown, if the advertising agency 300 logs on to the Web system 100 and is
authenticated (step 370), the advertising agency 300 requests the ADDCAN
design
manufacturing on which the predetermined advertisement is inserted. At this
time, the
advertising agency 300 selects a basic advertising form of the ADDCAN 640
(step
372). Since the ADDCAN having various shapes is provided, the advertising
agency
side can extend the advertisement selection range.
Thereafter, if the advertising agency 300 requests the design for the selected
ADDCAN, the Web system 100 executes the design operation for the ADDCAN to
design the same ADDCAN as requested (steps 374 and 376). The designed ADDCAN
is sent over the on-line to the advertising agency 300, and at this time, the
advertising
agency determines whether the ADDCAN design is the same as originally
requested.
After the determination, if the ADDCAN design is selected by the advertising
agency,
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CA 02310964 2000-06-07
it is stored and managed in the ADDCAN advertisement image DB ('yes' in step
378),
but if not selected, the Web system 100 executes the re-design for the ADDCAN
until
an optimized ADDCAN design is provided ('no' in step 378).
To the contrary, the ADDCAN design operation can be performed directly by
the advertising agency 300 (steps 384 to 392).
In other words, as shown in Fig. Sd, if the advertising agency 300 connects to
the Web system 100 and clicks an ADDCAN advertisement manufacturing page, an
advertisement design ordering program 384 (which is down loaded to the
advertising
agency) on which the advertisement is ordered on the Web site is driven.
The advertising agency 300 carries out the design operation by using the
advertisement design ordering program and a compatible executive program, for
example, a photoshop, illustrator, Corel draw, etc. and consults standard
design plans
obtained by a sample advertisement searching, if necessary.
The design operation is carried out within the advertisement design line
indicated on the ADDCAN model with reference to the ADDCAN advertisement
manufacturing page 300b, and a real advertisement cutting portion is a portion
indicated by a dotted line within the advertisement design.
If the design operation is completed, the advertising agency 300 down-loads a
proposed document and exhibits an advertisement ordering intention to thereby
transmit the fact to the Web system 100. At this time, the designed ADDCAN
model is
stored in the ADDCAN advertisement image DB, only in the case where it meets
the
design condition of the Web system 100.
On the other hand, an explanation of a member authentication procedure for
the customer who purchases the ADDCAN product and an ADDCAN product
24
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registration procedure will be discussed with reference to Figs. 6 to 7b.
As shown in Fig. 6, only in the state where the customer who purchases the
ADDCAN product takes the steps of the member registration and the ADDCAN
product registration to the Web system 100, he can join the premium event as
will be
hereinafter discussed and return a predetermined commercial compensation
share.
As shown in Fig. 7, the customer purchases the ADDCAN product at the
market 700 (step 402), connects to a Web site written in the ADDCAN and inputs
basic information necessary for the member registration on the Web system 100,
for
example, name, age, male/female, desired ID, password, address, birth
yearldate,
occupation, occupation type, telephone number/E-mail, purchased drink,
collected
ADDCAN advertisement registration and the like (steps 404 to 408).
Thereafter, if the entrance application is completed after the personal
information input, the Web system 100 registers the ID and password of the
customer,
and the customer can connect to the Web system 100 by using the registered ID
and
password to thereby enjoy all services on the on-line (steps 410 to 412).
At this time, as discussed in the above, the registered information by the
customer should not be of course utilized for the information misuse,
defamation,
information leakage, and intentional offense against the law.
Moreover, while the registered customer (member) joins the event prepared
by the operator of the Web system 100, he provides the information on the
male/female, age, country and region, collected advertisement material,
advertisement
visit site name, etc. to the Web system 100. In this case, the operator of the
Web
system 100 should clearly state that the information provided by the member
customer
may be provided to the drink company 200 and the advertising agency 300 as
CA 02310964 2000-06-07
processed information, for the purpose of utilizing the provided information
as the
materials for a good quality of service, a new event planning and a premium
list
selection.
On the other hand, Fig. 7b shows the ADDCAN product registration procedure
for the registered member.
First, if the customer who purchases the ADDCAN product is to register the
purchased product, the authenticated customer member registers the ADDCAN
product with reference to the ADDCAN information DB SOOb. At this time, the
code
value for the residence place of the member is given upon the log-in of the
member
and only the ADDCAN product shipped in the corresponding place is searched
(steps
420 to 424). If it is searched that the ADDCAN product exists in the
corresponding
place, the searched result is stored in the ADDCAN retaining information DB
('yes' in
step 426), but if the member is to register the ADDCAN product shipped in
another
region or if it is searched that the ADDCAN product does not exist in his
residence
place, he searches the ADDCAN product on the another region by using the
global
information system and registers the ADDCAN product to the ADDCAN information
DB SOOb on the corresponding region ('no' in step 426 and steps 428 to 432).
Fig. 7c shows the ADDCAN product searching and registration procedure on
another region. The search for the another region ADDCAN product is carned out
by
using the GIS system, and for example, in the case where the customer searches
the
another region ADDCAN product information (step 440), if he selects adjacent
region
global information according to the searching type selection (step 442), the
ADDCAN
sale state distributed on the whole globe is graphic-processed and displayed
on the
map of the world with reference to the ADDCAN information DB SOOb. In this
case, if
26
CA 02310964 2000-06-07
a magnifying searching menu is selected, more detailed information can be read
(steps
448 to 452). Contrarily, if he inputs a predetermined country name or a
predetermined
region name by keyword searching (step 444), the corresponding information can
be
read. If the searching for the ADDCAN product information is completed by the
adjacent region global information searching and the keyword searching, the
searched
result is stored in the ADDCAN information DB (step 454).
On the other hand, the member logs on to the Web system, acknowledges
predetermined premium event information, and joins in the premium event to
receive a
predetermined premium (see Fig. 8a)
First, the Web system 100, the advertising agency 300 and the customer joining
in the premium event as an object or joiner start the schedule searching for
the
premium event (step 460). After the schedule searching, the Web system 100 or
the
advertising agency 300 establishes the event contents and range, for example,
by
countries, regions, event periods, drinks, ages and climate to input the
premium event
conditions, thereby functioning as the object of the event. The input event
conditions
are stored in the premium event information DB (steps 462 to 470).
The premium event can be held by the operator of the Web system 100, as a
general rule, but if the advertising agency 300 or the drink company 200
desires to
hold the premium event, he can hold the premium event after the approval of
the Web
system 100 (steps 482 to 490)(see Fig. 8b).
The member joins in the event held by the Web system 100, the advertising
agency 300 or the drink company 200 (step 468), and the Web system 100 informs
the
prize winning member determined by a predetermined lottery method among the
members corresponding to the prize winning conditions that he wins the prize.
27
CA 02310964 2000-06-07
Typically, the lottery method selects a method (which may be another method
according to event situation) of determining the points of the member stored
in the
point DB (steps 468 to 472).
The point DB adds and calculates the points obtained upon the ADDCAN
registration of member, the points obtained upon the Web system visiting, the
points
obtained upon advertisement click, and the points upon event advertisement
click.
Only in the case where the points of members are contained in the range of
premium
awarding object, the predetermined lottery for the members is held.
If any one of the members contained in the range of premium awarding object
wins a prize, the Web system 100 informs the winning fact to the corresponding
member ('yes' in step 474). Then, after the prize winning member shows his
real
ADDCAN products collected and managed by an ADDCAN collecting tool (see Figs.
15a to 15d) to the Web system operator, he can receive the predetermined
premium
(steps 476 and 478). Thereby, the points of the member receiving the premium
are
automatically subtracted/stored by the points corresponding to the premium
from his
original points (step 480). At this time, in the case where the prize winning
member
rejects the receipt of the premium or the real ADDCAN product collected by the
ADDCAN collecting tool and his points are not checked, the corresponding
premium
is awarded to next customer.
The ADDCAN collecting tool having various shapes, as shown in Figs. 15a to
15d, are provided to thereby collect the ADDCAN of the size of a real one. For
example, examples of the ADDCAN collecting tool are an album-type collecting
book
640a (which is shown in Fig. 1 Sa) for collecting a predetermined number of
ADDCAN
on a predetermined page, a can-type collecting can 640b (which is shown in
Fig. 15b),
28
CA 02310964 2000-06-07
collecting paper 640c and 640d (which are shown in Figs. 15c and 15d), all of
which
are provided free of charge by the Web system operator.
As discussed in the above, the customer and the advertising agency 300 which
join in the premium event allow the searching for the advertisement schedule
and link
to the home page of the advertising agency 300, thereby improving the
advertisement
effect and the product sale rate and recognition of the advertising agency
300.
The members who connect to the Web site for joining in the premium event
can maintain their expectation for the premium event, thereby preventing the
withdrawal from the membership.
The Web system 100 publishes the prize winning names upon the delivery of
the premiums to the prize winning members and discloses the interview
contents, if
requested by the prize winning members, thereby improving the recognition rate
for
the advertising agency, the Web system and the ADDCAN product. The deliver of
the
premiums to the prize winning members means that the profits generated on the
Web
system 100 are returned to the members, and even the member who does not win
any
prize in the event can continuously check his point order to keep his
expectation for
the premium. This provides various synergy effects to the customer.
In addition, the advertising agency 300 receives, for a predetermined period,
the request for the advertisement contents (advertisement products) which are
desired
to be seen from the customers connected to the Web system 100, and formalizes
the
request as a predetermined product advertising list, such that the advertising
agency
can pre-check the advertisement contents desired by the customers and issue
the
ordering for the corresponding product. For instance, in the case where the
customers
connecting to the Web system 100 desire to see the advertisements for the
products
29
CA 02310964 2000-06-07
such as computer, automobile, office equipment and so on, if the customer
clicks the
corresponding product advertisement, the order for the product advertisements
is
determined according to the number of clicks, such that the advertising agency
can
check whether what product advertisement should be ordered, thereby improving
the
product advertisement effect.
If the member joins in the event and inputs a desired predetermined premium
list, the Web system operator informs the drink company 200 or the advertising
agency
300 of the information on the desired premium, such that the drink company 200
or the
advertising agency 300 can utilize the information as the material for the
premium
selection upon the delivery of premium by the lottery method. The input of the
desired
premium list enables the member joining in the event to pre-select his desired
premium, thereby increasing the member's joining in the premium event.
On the other hand, it is difficult to accurately determine whether the members
themselves who join in the premium event is within the premium receiving
range. In
other words, since in most of premium events the members who input a
predetermined
information wait the lottery result with no particular plan, there is a
disadvantage that
whenever they connect to the Web site they should check the lottery result.
Therefore, according to the advertisement apparatus of the present invention,
the member can check his point preparation order upon joining in the event,
thereby
inducing a dynamic activity.
Referring to Fig. 9, the joining state of the customer in the premium event
will
be discussed.
As shown, the order for the member joining in the premium event on the Web
system 100 is calculated and displayed on the screen by using the points
meeting in the
CA 02310964 2000-06-07
lottery method conditions of the premium event in proportion with the number
of
members joining in the premium event. For instance, if the points of one
member
correspond to the top order in the premium receiving range in the state where
1000
members join in the notebook premium event, he can check the whole image for
the
premium. However, if one member is in a 300th place corresponding to 70% among
the 1000 members, he can check only the image corresponding to the 70% on the
notebook image.
With the premium receiving order display method, the order of the member's
points which is relatively evaluated in proportion with the number of members
joining
in the premium event is expressed as a numerical value and provided in a real
time.
The premium image is divided into predetermined steps, for example, 10 steps
and is
calculated by a percentage for the points of each member, thereby displaying
the
different premium images for each member. At this time, the member who has
received the corresponding premium checks the premium image displayed by
subtracting the points corresponding to the premium from his points.
On the other hand, as shown in Fig. 7b, there is possibility that the ADDCAN
product to be registered is an ADDCAN product shipped in another region or
there is
no ADDCAN product in the place where the member is resident. In other words,
since
the premium event is held under various conditions on many regions, there is a
possibility that the member having only the ADDCAN products collected in the
restricted region where he is resident fails to satisfy the premium receiving
conditions.
Therefore, the member has the ADDCAN exchange searching with another
member, such that he can exchange the ADDCAN that he retains with the ADDCAN
which meets a predetermined premium event condition (see Fig. 10).
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CA 02310964 2000-06-07
In more detail, if the member A fords the ADDCAN capable of meeting the
predetermined premium event condition in the ADDCAN information DB SOOb'
possessed by the member B, through the searching of the ADDCAN information DB
of the Web system 100, the ADDCAN exchange between the members A and B can be
executed. Of course, the ADDCAN exchange is used for the object of the member
which is to collect the ADDCAN contained in a predetermined class.
The member can produce the expectation for the premium and the purchase
desire for the ADDCAN by exchanging the ADDCAN with another member, with
consequences that the advertisement effect of the advertising agency 300 and
the drink
company 200 can increase and the product sale rate can be improved.
On the other hand, Fig. 11 is an exemplary view illustrating the construction
for providing attached services to the customers connecting to the Web site.
As shown,
the member who connects to the Web site receives conversation room 800, E-mail
802,
information searching 804, voice chat 806, Web to Web phone 808 and personal
account service 810. In addition to the above services, the member can receive
various
services which will be prepared later.
Figs. 12a to 12g are exemplary views illustrating the ADDCAN provided
according to an embodiment of the present invention and the ADDCAN
advertisement
image displayed on the Web system classified by sizes.
The ADDCAN advertisement image is classified by sizes, colors and capacities
and
displayed on the screen of the Web system 100, which is indicated in Table 1.
32
CA 02310964 2000-06-07
Table 1
Size Size Size Size 4 Size Size 2 Size
Color 6 5 135 * 129 4 80 * 76 1
251 * 201 * (SOSH) 100 * (503H) 48 *
237 189 95 46
(507H) (506H) (504H) (502H)
32 Color 12.65k 9.12k 4,76k 2.99k 2.36k 1.13k
64 Color 15.35k 11.19k 5.95k 3.79k 3.06k 1.44k
128 Color18.95k 13.79k 7.42k 4.78k 3.89k 1.86k
(Unit : Pixel)
In the state where the ADDCAN advertisement image is classified as shown in
Table 1, the member and the advertising agency 300 search the ADDCAN
advertisement image for the ADDCAN searching or for directly manufacturing the
ADDCAN.
At this time, the member or the advertising agency 300 should input the search
result quantity on the Web site. Such the input enables the ADDCAN
advertisement
image to be provided at a fast speed to the member and the advertising agency
300. In
other words, if the loading time required for the user's Internet surfing
exceeds about 7
seconds, generally, the user becomes tired and moves and connects to another
home
page. To solve this problem, the advertisement apparatus according to the
present
invention limits the image per page to SOKB on the basis of a modem 56Kbps and
if
the search result condition is inputted, conforms to the input condition and
outputs the
image.
Recently, in order for most of users using the Web site to reduce the loading
time of the image displayed in correspondence with the system speed, for
example,
banner advertisements are deleted. This is intended to restrict the capacity
displayed
on one page, when the customer clicks the ADDCAN image, such that the stand-by
33
CA 02310964 2000-06-07
time of the customer can be reduced.
In addition, when the user page-views the ADDCAN advertisement image
displayed after the loading for the one page, since the next page has been
already
loaded to a buffer, such that the user can view the ADDCAN advertisement image
at a
fast speed. By way of example, if the member and the advertising agency 300
select
their desired ADDCAN advertisement image, in Table 1 40 ADDCAN products of the
size 502H (Fig. 12g) are displayed on the one screen, 24 ADDCAN products of
the
size 503H (Fig. 12f) are displayed on the one screen, and 15 ADDCAN products
of the
size 504H (Fig. 12e) are displayed on the one screen. At this time, in case of
searching
a large number of ADDCAN advertisement images, the search result is text-
processed
and displayed. On the other hand, the size SOSH (Fig. 12d) is selected for
viewing
single ADDCAN image information, the size 506H (Fig. 12c) is selected for
fully
viewing the ADDCAN image, and the size 507H (Fig. 12b) is selected for the
down-loading of the advertising agency 300 or customers who are interested in
graphic.
Fig. 12a shows the ADDCAN of the size of the original.
Fig. 13 shows a series of processes for selecting and viewing each ADDCAN
advertisement image (steps 900 to 920).
The member collects the ADDCAN advertisement image manufactured by the
advertising agency 300 and mounted on a predetermined drink instrument on the
Web
site and stores the collected ADDCAN advertisement images to its own site
within an
appropriate range. If the member clicks the stored ADDCAN advertisement image,
he
can link to a corresponding home page. For example, in the state where the
member
stores the ADDCAN advertisement images A, B and C in his own site if he clicks
the
ADDCAN advertisement image B, he can link to the home page of the ADDCAN
34
CA 02310964 2000-06-07
advertisement image B. As a result, the member can store the ADDCAN
advertisement images frequently connected to the Web site in his own site and
only by
clicking a desired ADDCAN advertisement image, he can easily and simply move
to
the corresponding home page.
On the other hand, Fig. 16a is a flowchart illustrating a profits generation
process from the drink company in the profits generated by the advertisement
apparatus according to the present invention and Fig. 16b is a flowchart
illustrating a
profits generation process from the advertisement company.
Referring first to Fig. 16a, the profits construction generated from the drink
company will be discussed. In the state where the drink company makes a
contract
with the Web system, the drink company selects whether the on-line
advertisement is
adopted.
The on-line advertisement is classified into drink searching menu
advertisement 1020, drink information menu advertisement 1030, link to home
page
1040, member room 1050 and sale effect analyzing advertisement 1060. If the
drink
company 200 selects the on-line advertisement, the selected one among the 5
advertisements is sequentially put. At this time, the outlay for the
advertisement is
calculated with the page views displayed in accordance with the manipulation
of click
of the customer on the Web site.
In more detail, the drink company 200 inputs the member registration, business
application and the drink information (steps 1002 to 1014), and in the case
where the
drink company 200 requests the on-line advertisement (step 1016) and selects
only the
drink searching menu advertisement, the drink advertisement ordering is
received and
stored in the predetermined DB (steps 1022 and 1024). In this state, the
member
CA 02310964 2000-06-07
connects to the Web system 100 and clicks the drink searching menu
advertisement.
For example, in the state where the drinks on each which the ADDCAN is mounted
are graphic-processed and displayed by types, if the member selects a
predetermined
drink menu, he can view the selected advertisement.
In the case where the drink company 200 selects the drink information menu
advertisement in addition to the drink searching menu advertisement, after
clicking the
drink advertisement according to the drink searching menu advertisement if the
member selects an interesting drink among the displayed drink advertisements,
the
information on the selected drink such as, for example, sale region, mounting
advertisement, quantity, period, premium receivers, and taste, components,
effect,
product developer, brand meaning of the corresponding drink is displayed to
provide
the detailed information to the member (steps 1030 to 1034). At this time, the
advertisement outlay for the drink information menu advertisement is higher
than that
for the drink searching menu advertisement. In other words, the drink
searching menu
advertisement provides a secondary advertisement recognition effect in
addition to the
off line advertisement, and contrarily, the drink information menu
advertisement
provides a tertiary advertisement recognition effect in addition to the
secondary
advertisement recognition effect, thereby increasing an advertisement delivery
effect.
Of course, the drink searching menu advertisement and the drink information
menu advertisement can greatly improve the exposure frequency and recognition
effect of the advertisement, when compared with the existing banner
advertisement
provided to unspecified persons on the Web.
Next, in the case where the drink company selects the link to home page
advertisement, if the member clicks a predetermined drink company in the drink
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CA 02310964 2000-06-07
searching menu advertisement or the drink information menu advertisement, he
can
link to the home page of the corresponding company (steps 1040 to 1044).
Thereby,
the member can obtain large information by the link to the home page, thereby
greatly
increasing the advertisement delivery effect. At this time, the outlay for the
advertisement is calculated with the page-views by the clicking of the
customer. Upon
the link to the home page, the electronic commercial transaction in which the
member
directly purchases the corresponding goods on the site may be generated, and
at this
time, the commission generated upon the formation of the electronic commercial
transaction is supplied to the Web system 100.
On the other hand, the member room is an advertisement operation room which
is operated in a personal site opened by the member customer. In this case,
the
members can manage their points and virtually collect or exchange the ADDCAN
with
each other on the on-line. The collected advertisements by the members are
graphic-processed and managed, the points for receiving the premium and goods
are
managed, and an actual or virtual ADDCAN is exchanged between the members. In
addition; the member can join in a predetermined game with the ADDCAN to
thereby
increase his points (steps 1050 to 1054).
Finally, the sale effect analysis advertisement, which is obtained by the Web
system 100 which analyzes the sale effect of the drink having the ADDCAN, is
provided to the drink company as a marketing material (steps 1060 to 1064).
On the other hand, referring to Fig. 16b, a profits generation condition from
the
advertising agency 300 will be discussed.
Firstly, in the state where the advertising agency makes a contract with the
Web system, the advertising agency 300 selects an advertisement type (steps
1100 to
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CA 02310964 2000-06-07
1110).
The advertisement type is divided into an on-line advertisement and an off
line
advertisement. if the advertising agency 300 selects only the off line
advertisement,
the Web system 100 receives the information such as drink kind, period, region
and
quantity, and executes the ADDCAN design operation and mounts the ADDCAN on
the drink to be advertised, to thereby put the advertisement on the off line
(steps 1120
to 1130).
However, if the advertising agency 300 selects the on-line advertisement, the
on-line advertisement is classified, in the similar manner as shown in Fig.
16a, into
IO advertisement searching menu advertisement 1132, advertisement information
menu
advertisement 1142, link to home page 1152, member room 1162 and advertisement
effect analyzing advertisement 1172. In this case, the advertising agency can
select one
or more advertisement.
The profits generation procedure from the advertising agency 300 is the same
as from the drink company in Fig. 16a, an explanation of which will be avoided
for the
brevity of the description.
On the other hand, Figs. 17a to 17c are exemplary views illustrating profits
distribution processes generated among the Web system 100, the advertising
agency
300 and the member on on-line/off line by the advertisement apparatus
according to
the present invention, in which Fig. 17a shows the profits distribution
percentage on
the off line. As shown, if the advertising agency 300 logs on to the Web
system 100
and orders the advertisement, the advertising agency 300 generates the
advertisement
cost of 100%. The Web system 100 obtains the profits of 20% from the cost of
100%
of the advertising agency and the drink company 200 as the advertising side
provider
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obtains the profits of 20% as the advertising side providing cost.
In addition, the ADDCAN cost and production cost of 30%, the premium cost
of 20% returned to the members who purchase the ADDCAN mounted product, and
the event cost of 10% held by the Web system are paid from the advertisement
cost of
100% of the advertising agency.
For instance, an explanation of a premium returning structure to the member
will be in detail discussed. A sum of money corresponding to the member
returning
percentage of 20% is calculated at 100 {which is referred to as a financial
resource),
and the financial resource is divided by the number of members registered by
fixing a
percentage by periods, such that the result points are saved. In other words,
for the
member who registers and collects the ADDCAN on the Web within one month after
shipping of the product, the 50% of the financial resource is divided by the
number of
members enrolled of the corresponding month and the result point is saved. For
the
member who registers and collects the ADDCAN on the Web during a period from
one month to two months after shipping of the product, the 30% of the
financial
resource is divided by the number of members enrolled of the corresponding
months
and the result point is saved. Also, for the member who registers and collects
the
ADDCAN on the Web during a period from two months to three months after
shipping
of the product, the 10% of the financial resource is divided by the number of
members
enrolled of the corresponding months and the result point is saved. Finally,
for the
member who registers and collects the ADDCAN on the Web after three months
after
shipping of the product, the 10% of the financial resource is saved as
predetermined
points.
In more detail, assuming that the financial resource is A and the number of
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members registered within one month after the product shipping is N, the point
is
calculated by "A * 50% * (1/N)" and the calculated result A' point is saved.
On the
other hand, assuming that the number of members registered during a period
from one
month to two months after the product shipping is N', the point is calculated
by "A
30% * (1/N')" and the calculated result point is saved.
On the other hand, Fig. 17b shows the profits distribution percentage on the
on-line. In the case where the advertising agency 300 and the drink company
200
continuously select and order the on-line advertisement on the Web site after
ordering
the off line advertisement, they should pay the advertisement cost relative to
the cost
share calculated by on-line advertisements in accordance with the number of
page-view clicks of the members. At this time, the advertisement cost is fixed
as 100%.
The 30% of the advertisement cost is fixed as the profits of the Web operator,
and the
remaining 70% is fixed as the returning share to members.
The sum of money fixed as the returning share to members is given to the
member who purchases a largest number of drinks in accordance with the
purchase
intention in the connection state to the on-line, and the premium is replaced
with the
goods of the advertising agency 300.
As mentioned above, when the customer or member purchases the drink by the
off line or on-line advertisement or by the electronic commercial transaction
or
connects to the Web site of the advertising agency, the chief object of the
event pays
the returning money or the premium to the customer (member). In case of the
purchase
by the off line advertisement, the returning money or the premium is paid to
the
customer who purchases the drink and registers a largest number of the
products by the
predetermined registration procedure. In case of the purchase by the
electronic
CA 02310964 2000-06-07
commercial transaction, the returning money or the premium is paid to the
customer
who purchases a largest number of the drink on the Web site. In case of the
purchase
by the on-line advertisement, the returning money or the premium is paid to
the
customer who has the largest number of connection (page-views) at to the Web
site of
the advertising agency.
In addition, Fig. 17c shows the profits distribution percentage generated upon
an electronic business transaction among the member, the drink company and the
advertising agency in the profits models generated on the on-line. The
customer
connects to the Web system 100 and clicks the home page of the advertising
agency
300 or the drink company 200, and upon the generation of the electronic
business
transaction, the advertising agency 300 or the drink company 200 pays a
predetermined business commission to the Web system 100. At this time, it is
assumed
that the predetermined business commission is 100%.
The 30% of the predetermined commission is fixed as the profits of the Web
operator, and the remaining 70% is fixed as the returning share to members.
The sum of money fixed as the returning share to members is given to the
member who purchases a largest number of the drink on the Web site in the
connection state to the on-line, and the premium is replaced with the goods of
the
advertising agency 300.
On the other hand, the ADDCAN 640 is provided with predetermined
information to be classified and managed in the Web system 100 upon the
registration
on the Web site, which is given in Table 2. The information comprises
predetermined
codes in accordance with a code classification system and has a capacity of 65
Bytes,
which is stored in customer DB, drink company DB, advertising agency DB and
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CA 02310964 2000-06-07
advertisement order received DB, respectively.
As shown in Table 2, the ADDCAN 640 is comprised of about 12 codes. Serial
numbers (7 bytes) of the ADDCAN are assigned and managed by the Web system
100,
when the ADDCAN is shipped after the receipt of the advertisement order for
the
ADDCAN. The serial numbers are displayed with characters of total seven
figures, in
which first two figures are country identification numbers based upon Korea
industrial
standard code book, next one figure is a classification code based upon
industry
classification codes, and consequent four figures are assigned with a
sequentially
cardinal number.
The country code numbers (3 bytes) are assigned to indicate the country where
a corresponding drink is sold, which is composed of three figures indicative
of country
identification numbers based upon Korea industrial standard code book.
The region code numbers (6 bytes) are assigned to indicate a specific region
within the predetermined country, which is composed of six figures (which is
divided
into three figures for the subdivision of the region). For example, first
three figures
indicate a district and next three figures indicate a block contained in the
district,
which are all assigned with sequentially cardinal numbers by a predetermined
descending order.
The climate code numbers (2 bytes) are assigned to indicate the climate in the
corresponding region, based upon world climate distribution by Kepec, which is
composed of two figures assigned with sequentially cardinal numbers by a
predetermined temperature descending order.
The advertising agency numbers (8 bytes) are assigned to indicate an
advertisement ordering agency name, which is composed of eight figures based
upon
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stock codes of each country. In case of the advertising agency which does not
exist in
the stock codes, a number 9 is inputted to a first figure place and then,
sequentially
cardinal numbers are assigned to the remaining figures.
The advertisement serial numbers (4 bytes) are assigned to indicate the number
of times of the advertisement ordering of the advertising agency, which is
composed of
four figures assigned with sequentially cardinal numbers.
The industry code numbers (4 bytes) are assigned to indicate the business type
of the advertising agency, which is composed of four figures based upon
industry
classification codes under Korea industrial standard code book.
The item code numbers (5 bytes) are assigned to indicate the item of the
advertisement put by the advertising agency, which is composed of five figures
based
upon goods classification codes under Korea industrial standard code book.
The drink company numbers (8 bytes) are assigned to indicate the drink
company with the drink instrument advertised by the advertising agency, which
is
composed of eight figures based upon stock codes of each country. In case of
the drink
company which does not exist in the stock codes, a number 9 is inputted to a
first
figure place and then, sequentially cardinal numbers are assigned to the
remaining
figures.
The mounting type drink kind numbers (5 bytes) are assigned to indicate the
name of drink advertised by the advertising agency, which is composed of five
figures
assigned with a numerically expressed classification of soft drinks based upon
the
Korea food yearbook. That is, the number 1 represents a carbonated drink, the
number
2 a fruit dxink, the number 3 a mixed drink, the number 4 a powder soft drink,
the
number 5 coffee, the number 6 soybean milk drink, the number 7 a water drink,
and
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the number 9 the other drinks.
The shipping plant code numbers (3 bytes) are assigned to indicate the
production plant of the drink company, which is composed of three figures
assigned
with sequentially cardinal numbers. At this time, in case of the drink company
which
does not use any code, the drink company code is preferentially used.
The model numbers (10 bytes) are assigned to indicate the model used to
express the advertisement put by the advertising agency, which is composed of
five
figures assigned with an independent goods classification code and five
figures
assigned with another goods classification code, based upon the goods
classification
code under the Korea industrial standard code book, thereby being subdivided
into two
models. The code which is omitted in the goods classification codes is
composed of a
first figure of number 9 and next five figures of sequentially cardinal
numbers.
After the assignment of the above codes, the Web system 100 can effectively
classify the ADDCAN 640.
Table 2
No Serial Country Region Climate AdvertisingAdvertisingIndustry
Nos. Agency Serial
Nos.
1 USD0005 840 033002 06 IBM 0005 3001
2 KRG000 410 135737 07 00005380 0001 5000
1
No Item Drink Drink ShippingModel
Country Kind Plant
1 37880 COKE 12001 003 1012033091
2 38121 0000530030001 001 1019210195
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An explanation of the number 1 case in Table 2 will be hereinafter given, but
an explanation of the number 2 case will be avoided for the brevity of
description.
If the codes
"USD0005-840-033002-06-IBM-0005-3001-COKE-12001-003-1012033091" are
provided to the ADDCAN 640, this means that the ADDCAN has serial numbers of
USD0005 representing a fifth ADDCAN issued by U.S. manufacturing industries,
is
sold in New York, Armonk, U.S.A. under a temperate and rainy climate
condition, is
ordered five times by IBM Inc. in computer manufacturing industry, is mounted
on
Coca-Cola shipped by Coca-Cola Inc. in New York, Armonk, and displays a horse
and
coffee.
On the other hand, the preferred embodiment of the advertisement apparatus
using a medium of a drink instrument and the operation method according to the
present invention is described with the ADDCAN which is mounted on the top
portion
of a typical can drink instrument, but it will be apparent to those skilled in
the art that
various modifications and variations can be made without departing from the
spirit or
scope of the invention.
As shown in Figs. 14a to 14e, for example, the ADDCAN on which a
predetermined advertising draft is displayed is designed to be matched with
the extra
space of the can drink product and mounted on the can drink product, but it
can be
applicable to the wrapping instruments for all foods and drinks, that is, can
type drinks,
can type foods and foods and drinks having various types.
Thus, it is intended that the present invention cover the modifications and
variations of this invention provided they come within the scope of the
appended
claims and their equivalents.
CA 02310964 2000-06-07
As apparently set forth in the foregoing, an advertisement apparatus using a
medium of a drink instrument and the operation method is capable of
advertising an
ADDCAN product on off line and on-line (Web) to provide various information
and
events for the advertisement, thereby optimizing an advertisement
acknowledging
effect, and building the database with the information provided from objects
(e.g., an
advertising agency, a customer, and a drink company) upon production and sale
of the
ADDCAN product, whereby the advertising agency or the drink company can
accurately determine the sale state and advertisement situation with the
database on the
on-line to create mutual profits.
Thereby, the drink company can mount the ADDCAN having an advertising
draft on a predetermined portion of the drink instrument, thereby increasing
the
advertisement effect by the differentiation of product to generate sale
profits,
dynamically cope with the customer's demand and variation, based upon the
information on the on-line, build a marketing strategy in future in accordance
with the
change of industrial environment, hold unspecified customers into fixed
customers by
preparation of continuous events, and expect sale increment in accordance with
the
strategic cooperation with the advertising agency.
The advertising agency can effectively maintain secondary and tertiary
advertisement acknowledgment effect on the off line and on-line and
selectively
utilize the objects for the advertisement without having any geographical or
spatial
limitation.
The customer can continuously acknowledge the advertisement by the
ADDCAN mounted on the drink instrument on the off line and on-line and join
the
event held by the advertising agency and the drink company to receive various
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premiums and attached services (E-mail, personal home page production, ADDCAN
collection and exchange, discount coupon, etc.).
47
