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Patent 2879417 Summary

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Claims and Abstract availability

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(12) Patent: (11) CA 2879417
(54) English Title: STRUCTURED SEARCH QUERIES BASED ON SOCIAL-GRAPH INFORMATION
(54) French Title: REQUETES DE RECHERCHES STRUCTUREES BASEES SUR DES INFORMATIONS DE GRAPHIQUE SOCIAL
Status: Deemed expired
Bibliographic Data
(51) International Patent Classification (IPC):
  • G06F 17/30 (2006.01)
(72) Inventors :
  • LEE, YOFAY KARI (United States of America)
  • COHEN, MICHAEL BENJAMIN (United States of America)
  • BOUCHER, MAXIME (United States of America)
  • AZZOLINI, ALISSON GUSATTI (United States of America)
  • LI, XIAO (United States of America)
  • RASMUSSEN, LARS EILSTRUP (United States of America)
(73) Owners :
  • FACEBOOK, INC. (United States of America)
(71) Applicants :
  • FACEBOOK, INC. (United States of America)
(74) Agent:
(74) Associate agent:
(45) Issued: 2015-09-08
(86) PCT Filing Date: 2013-07-17
(87) Open to Public Inspection: 2014-01-30
Examination requested: 2015-01-15
Availability of licence: N/A
(25) Language of filing: English

Patent Cooperation Treaty (PCT): Yes
(86) PCT Filing Number: PCT/US2013/050781
(87) International Publication Number: WO2014/018321
(85) National Entry: 2015-01-15

(30) Application Priority Data:
Application No. Country/Territory Date
13/556,060 United States of America 2012-07-23

Abstracts

English Abstract

In particular embodiments, a method includes receiving an unstructured text query, identifying nodes and edges from a social graph that correspond to n-grams in the text query, and then generating structured queries that include references to the identified nodes and edges.


French Abstract

L'invention concerne, dans des modes de réalisation particuliers, un procédé comprenant la réception d'une requête de texte non structurée, l'identification de nuds et de bords à partir d'un graphique social qui correspondent à n-grammes dans la requête de texte, puis la génération de requêtes structurées qui contiennent des références aux bords et nuds identifiés.

Claims

Note: Claims are shown in the official language in which they were submitted.


CLAIMS:
What is claimed is:
1. A method comprising, by one or more computing devices:
accessing a social graph comprising a plurality of nodes and a plurality of
edges
connecting the nodes, each of the edges between two of the nodes representing
a single
degree of separation between them, the nodes comprising:
a first-user node corresponding to a first user associated with an online
social
network; and
a plurality of second nodes that each correspond to a concept or a second user

associated with the online social network;
receiving from the first user a substantially unstructured text query
comprising one or
more n-grams;
identifying one or more of the second nodes, each of the identified second
nodes
corresponding to one or more of the n-grams;
identifying one or more of the edges, each of the identified edges being
connected to
at least one of the identified second nodes, each of the identified edges
corresponding to one
or more of the n-grams; and
generating one or more structured queries that each comprise references to one
or
more of the identified second nodes and one or more of the identified edges.
2. The method of Claim 1, further comprising receiving from the first user a
selection of
one of the structured queries.
3. The method of Claim 2, further comprising generating search results
corresponding to
the selection of one of the structured queries, the search results comprising
references to one
or more of the second nodes that are connected to at least one of the
identified second nodes
by at least one of the identified edges.
4. The method of Claim 3, wherein each of the second nodes of the search
results is
within a threshold degree of separation from the first-user node.
82

5. The method of Claim 2, further comprising generating search results
corresponding to
the selection of one of the structured queries, the search results comprising
references to one
or more of the identified second nodes.
6. The method of Claim 1, further comprising ranking each of the structured
queries
based on the degree of separation between the first-user node and at least one
of the identified
second nodes referenced in the structured query.
7. The method of Claim 1, further comprising ranking each of the structured
queries
based on a search history associated with the first user.
8. The method of Claim 1, further comprising ranking each of the structured
queries
based on a social relevance of the identified second nodes or the identified
edges referenced
in the structured query.
9. The method of Claim 1, further comprising ranking each of the structured
queries
based on a textual relevance of the structured query.
10. The method of Claim 1, wherein each of the identified second nodes is
within a
threshold degree of separation from the first-user node.
11. The method of Claim 10, wherein the threshold degree of separation is one,
two,
three, or all.
12. The method of Claim 1, wherein identifying one or more of the second nodes

comprises, for each n-gram:
determining a probability for each second node that the second node
corresponds to
the n-gram; and
identifying each second node with a probability greater than a threshold
probability.
13. The method of Claim 1, wherein each n-gram comprises one or more
characters of
text entered by the first user.
83

14. The method of Claim 1, wherein each n-gram comprises a contiguous sequence
of n
items from the text query.
15. The method of Claim 1, wherein, for each structured query, one or more of
the
references is highlighted to indicate the reference corresponds to an
identified second node or
an identified edge.
16. A system comprising: one or more processors; and a memory coupled to the
processors comprising instructions executable by the processors, the
processors operable
when executing the instructions to:
access a social graph comprising a plurality of nodes and a plurality of edges

connecting the nodes, each of the edges between two of the nodes representing
a single
degree of separation between them, the nodes comprising:
a first-user node corresponding to a first user associated with an online
social
network; and
a plurality of second nodes that each correspond to a concept or a second user

associated with the online social network;
receive from the first user a substantially unstructured text query comprising
one or
more n-grams;
identify one or more of the second nodes, each of the identified second nodes
corresponding to one or more of the n-grams;
identify one or more of the edges, each of the identified edges being
connected to at
least one of the identified second nodes, each of the identified edges
corresponding to one or
more of the n-grams; and
generate one or more structured queries that each comprise references to one
or more
of the identified second nodes and one or more of the identified edges.
17. The system of Claim 16, wherein the processors are further operable when
executing
the instructions to receive from the first user a selection of one of the
structured queries.
18. The system of Claim 17, wherein the processors are further operable when
executing
the instructions to generate search results corresponding to the selection of
one of the
structured queries, the search results comprising references to one or more of
the second
84

nodes that are connected to at least one of the identified second nodes by at
least one of the
identified edges.
19. The system of Claim 18, wherein each of the second nodes of the search
results is
within a threshold degree of separation from the first-user node.
20. The system of Claim 17, wherein the processors are further operable when
executing
the instructions to generate search results corresponding to the selection of
one of the
structured queries, the search results comprising references to one or more of
the identified
second nodes.
21. The system of Claim 16, wherein the processors are further operable when
executing
the instructions to ranking each of the structured queries based on the degree
of separation
between the first-user node and at least one of the identified second nodes
referenced in the
structured query.
22. The system of Claim 16, wherein the processors are further operable when
executing
the instructions to ranking each of the structured queries based on a search
history associated
with the first user.
23. The system of Claim 16, wherein the processors are further operable when
executing
the instructions to rank each of the structured queries based on a social
relevance of the
identified second nodes or the identified edges referenced in the structured
query.
24. The system of Claim 16, wherein the processors are further operable when
executing
the instructions to rank each of the structured queries based on a textual
relevance of the
structured query.
25. The system of Claim 16, wherein each of the identified second nodes is
within a
threshold degree of separation from the first-user node.
26. The system of Claim 25, wherein the threshold degree of separation is one,
two, three,
or all.

27. The system of Claim 16, wherein to identify one or more of the second
nodes
comprises, for each n-gram to:
determine a probability for each second node that the second node corresponds
to the
n-gram; and
identify each second node with a probability greater than a threshold
probability.
28. The system of Claim 16, wherein each n-gram comprises one or more
characters of
text entered by the first user.
29. The system of Claim 16, wherein each n-gram comprises a contiguous
sequence of n
items from the text query.
30. The system of Claim 16, wherein for each structured query, one or more of
the
references is highlighted to indicate the reference corresponds to an
identified second node or
an identified edge.
86

Description

Note: Descriptions are shown in the official language in which they were submitted.


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Structured Search Queries Based on Social-Graph Information
TECHNICAL FIELD
[I] This disclosure generally relates to social graphs and performing
searches for
objects within a social-networking environment.
BACKGROUND
[2] A social-networking system, such as a social-networking website,
enables its users
to interact with it and with each other through the system. The social-
networking system may
create and store a record, often referred to as a user profile, in connection
with the user. The
user profile may include a user's contact information, background information,
employment
information, demographic information, communication channel information,
personal
interests, or other suitable information. The social-networking system may
also create and
store a record of a user's relationship with other users in the social-
networking system (e.g.,
social graph), as well as provide services (e.g., wall-posts, photo-sharing,
event organization,
messaging, games, or advertisements) to facilitate social interaction between
users in the
social-networking system. The social-networking system may store a social
graph, where
individuals, groups, entities, or organizations are represented as nodes in
the graph, and
where the nodes are connected by edges that may represent one or more specific
types of
interdependency. The social-networking system may transmit content and
messages related to
its services to a user's client device over a network.
[3] Social-graph analysis views social relationships in terms of network
theory
consisting of nodes and edges. Nodes represent the individual actors within
the networks, and
edges represent the relationships between the actors. The resulting graph-
based structures are
often very complex. There can be many types of nodes and many types of edges
for
connecting nodes. In its simplest form, a social graph is a map of all of the
relevant edges
between all the nodes being studied.
BRIEF DESCRIPTION OF THE DRAWINGS
[4] FIG. 1 illustrates an example network environment network environment
100 for
implementing a social-networking system.
[5] FIG. 2A illustrates example components of an example social-networking
system.
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[6] FIG. 2B illustrates an example architecture of the example social-
networking
system and an example architecture of an example client device.
[7] FIG. 3 illustrates an example social graph.
[8] FIGs. 4A-4D illustrate example user-profile pages.
[9] FIGs. 5A-5C illustrate example concept-profile pages.
[10] FIGs. 6A-6R illustrate example queries of the social network.
[11] FIG. 7 illustrates an example method for detecting social graph
elements for
structured search queries.
[12] FIG. 8 illustrates an example method for generating personalized
structured search
queries.
[13] FIG. 9 illustrates an example method for generating structured queries
based on
social-graph information.
[14] FIG. 10 illustrates an example social graph.
[15] FIGs. 11A-11C illustrate example sub-graphs for resolving privacy
settings.
[16] FIG. 12 illustrates an example method for filtering the search results
for a
structured search query based on privacy settings.
[17] FIG. 13 illustrates an example computer system.
[18] FIG. 14 illustrates an example network environment.
DESCRIPTION OF EXAMPLE EMBODIMENTS
System Overview
[19] FIG. 1 illustrates an example network environment 100 for implementing
a
social-networking system. The various example embodiments described herein may
operate
in network environment 100. Particular embodiments may operate in, or in
conjunction with,
a wide-area network environment, such as the Internet, including multiple
network
addressable systems. Network environment 100 may include a social-networking
system 20,
a client device 30, a web-application server 40, and an enterprise server 50
connected to each
other by a network cloud 60. Although FIG. 1 illustrates a particular
arrangement of social-
networking system 20, client device 30, web-application server 40, enterprise
server 50, and
network cloud 60, this disclosure contemplates any suitable arrangement of
social-
networking system 20, client device 30, web-application server 40, enterprise
server 50, and
network cloud 60. As an example and not by way of limitation, two or more of
social-
networking system 20, client device 30, web-application server 40, and
enterprise server 50
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may be connected to each other directly, bypassing network cloud 60. As
another example,
two or more of social-networking system 20, client device 30, web-application
server 40, and
enterprise server 50 may be physically or logically co-located with each other
in whole or in
part. Moreover, although FIG. 1 illustrates a particular number of social-
networking systems
20, client devices 30, web-application servers 40, enterprise servers 50, and
network clouds
60, this disclosure contemplates any suitable number of social-networking
systems 20, client
devices 30, web-application servers 40, enterprise servers 50, and network
clouds 60. As an
example and not by way of limitation, network environment 100 may include
multiple social-
networking systems 20, client device 30, web-application servers 40,
enterprise servers 50,
and network clouds 60.
[20] In particular embodiments, web-application server 40 may be a network-
addressable computing system that can host third-party websites (e.g.,
http://www.espn.com,
http://www.youtube.com). Web-application server 40 may generate, store,
receive, and
transmit, for example, user data and webpage information. Web-application
server 40 may be
accessed by the other components of network environment 100 either directly or
via network
cloud 60. In particular embodiments, enterprise server 50 may be a network-
addressable
computing system that can host one or more enterprise systems. Enterprise
server 50 may
generate, store, receive, and transmit any suitable enterprise data.
Enterprise server 50 may be
accessed by the other components of network environment 100 either directly or
via network
cloud 60.
[21] In particular embodiments, a user may use one or more client devices
30 to access,
send data to, and receive data from social-networking system 20 or web-
application server
40. Client device 30 may access social-networking system 20 or web-application
server 40
directly, via network cloud 60, or via a third-party system. As an example and
not by way of
limitation, client device 30 may access web-application server 40 or
enterprise server 50 via
social-networking system 20. Client device 30 may be any suitable computing
device, such
as, for example, a personal computer, a laptop, a cellular phone, a smart
phone or other
cellular or mobile device, a personal digital assistant, an in- or out-of-car
navigation system, a
mobile gaming device, or a computing tablet.
[22] In particular embodiments, network cloud 60 may include one or more
interconnected networks over which various systems and hosts described herein
may
communicate. This disclosure contemplates any suitable network cloud 60. As an
example
and not by way of limitation, one or more portions of network cloud 60 may
include an ad
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hoc network, an intranet, a private network, an extranet, a virtual private
network (VPN), a
local area network (LAN), a wireless network, a wireless LAN (WLAN), a wide
area
network (WAN), a wireless WAN (WWAN), a metropolitan area network (MAN), a
portion
of the Internet, a packet-based wide-area network, a portion of the Public
Switched
Telephone Network (PSTN), a cellular telephone network, a satellite network, a
paging
network, or a combination of two or more of these. Network cloud 60 may
include one or
more network clouds 60.
[23] In particular embodiments, connections 70 may connect social-
networking system
20, client device 30, web-application server 40, and enterprise servers 50 to
communication
network cloud 60 or to each other. This disclosure contemplates any suitable
connections 70.
In particular embodiments, one or more connections 70 include one or more
wireline (such as
for example Digital Subscriber Line (DSL) or Data Over Cable Service Interface

Specification (DOCSIS)), wireless (such as for example Wi-Fi or Worldwide
Interoperability
for Microwave Access (WiMAX)) or optical (such as for example Synchronous
Optical
Network (SONET) or Synchronous Digital Hierarchy (SDH)) connections. In
particular
embodiments, one or more connections 70 each include an ad hoc network, an
intranet, an
extranet, a VPN, a LAN, a WLAN, a WAN, a WWAN, a MAN, a portion of the
Internet, a
portion of the PSTN, a cellular telephone network, another connection 70, or a
combination
of two or more such connections 70. Connections 70 need not necessarily be the
same
throughout network environment 100. One or more first connections 70 may
differ in one or
more respects from one or more second connections 70.
[24] In particular embodiments, client device 30 may execute one or more
client
applications, such as a web browser (e.g., MICROSOFT WINDOWS INTERNET
EXPLORER, MOZILLA FIREFOX, APPLE SAFARI, GOOGLE CHROME, and OPERA,
etc.) or special-purpose client application (e.g., Facebook for iPhone, etc.),
to access and view
content over network cloud 60. In particular embodiments, the client
applications may allow
a user of client device 30 to enter addresses of specific network resources to
be retrieved,
such as resources hosted by social-networking system 20, web-application
servers 40,
enterprise servers 50, or another suitable host. These addresses may be
Uniform Resource
Locators (URLs) or other suitable address types. Once a webpage or other
resource has been
retrieved, the client applications may provide access to other webpages or
resources when the
user "clicks" on hyperlinks to other resources. As an example and not by way
of limitation,
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such hyperlinks may be located within the webpages and provide an automated
way for the
user to enter the URL of another page and to retrieve that page.
[25] More particularly, when a user at a client device 30 desires to view a
particular
webpage (hereinafter also referred to as a target structured document) hosted
by social-
networking system 20, or a web application hosted by a web-application server
40 (and
possibly made available in conjunction with social-networking system 20), the
user's web
browser, or another client-side structured document rendering engine or
suitable client
application, formulates and transmits a request to social-networking system
20. The request
may include a URL or other document identifier as well as metadata or other
information. As
an example and not by way of limitation, the request may include information
identifying the
user, such as a user ID, as well as information identifying or characterizing
the web browser
or operating system running on the user's client device 30. The request may
also include
location information identifying a geographic location of the user's client
device 30 or a
logical network location of the user's client device 30, as well as timestamp
identifying when
the request was transmitted.
[26] FIG. 2A illustrates example components of an example social-networking
system
20. In particular embodiments, social-networking system 20 may be a network-
addressable
computing system that can host an online social network. Social-networking
system 20 may
generate, store, receive, and transmit social-networking data, such as, for
example, user-
profile data, concept-profile data, social-graph information, or other
suitable data related to
the online social network. In particular embodiments, one or more webpages or
web
applications, such as those described herein, may be associated with social-
networking
system 20 or the online social network. Social-networking system 20 may be
accessed by the
other components of network environment 100 either directly or via network
cloud 60. As an
example and not by way of limitation, social-networking system 20 may comprise
computing
systems that allow users at client devices 30 to communicate or otherwise
interact with each
other and access content, such as user profiles, as described herein. In
particular
embodiments, social-networking system 20 may include a network-addressable
computing
system that, in various example embodiments, comprises one or more physical
servers 22, as
well as one or more data stores collectively referred to herein as data store
24 (which may be
implemented in or by one or more of a variety of consolidated or distributed
computing
systems, databases, or data servers). The physical servers 22 may be operably
connected to
computer network 60 via, for example, a set of routers or networking switches
26. In

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particular embodiments, the functionality hosted by the one or more physical
servers 22 may
include web or HTTP servers, FTP servers, as well as, without limitation,
webpages and
applications implemented using Common Gateway Interface (CGI) script, PHP
Hyper-text
Preprocessor (PHP), Active Server Pages (ASP), Hyper Text Markup Language
(HTML),
Extensible Markup Language (XML), Java, JavaScript, Asynchronous JavaScript
and XML
(AJAX), and the like.
[27] In particular embodiments, physical servers 22 may host functionality
directed to
the operations of social-networking system 20. As an example and not by way of
limitation,
social-networking system 20 may host a website that allows one or more users,
at one or
more client devices 30, to view and post information, as well as communicate
with one
another via the website. Hereinafter, servers 22 may be referred to as server
22, although, as
just described, server 22 may include numerous servers hosting, for example,
social-
networking system 20, as well as other content distribution servers, data
stores, or databases.
Data store 24 may store content and data relating to, and enabling, operation
of the social-
networking system 20 as digital data objects including content objects. In
particular
embodiments, a data object may be an item of digital information typically
stored or
embodied in a data file, database, or record. Content objects may take many
forms, including:
text (e.g., ASCII, SGML, HTML), images (e.g., jpeg, tif and gif), graphics
(vector-based or
bitmap), audio, video (e.g., mpeg), or other multimedia, and combinations
thereof Content
object data may also include executable code objects (e.g., games executable
within a
browser window or frame), podcasts, etc. Logically, data store 24 corresponds
to one or more
of a variety of separate or integrated databases, such as relational databases
or object-oriented
databases, that maintain information as an integrated collection of logically
related records or
files stored on one or more physical systems. Structurally, data store 24 may
generally
include one or more of a large class of data storage and management systems.
In particular
embodiments, data store 24 may be implemented by any suitable physical
system(s)
including components, such as one or more database servers, mass storage
media, media
library systems, storage area networks, data storage clouds, and the like. In
particular
embodiments, data store 24 may include one or more servers, databases (e.g.,
MySQL),
and/or data warehouses. Data store 24 may include data associated with
different social-
networking system 20 users, client devices 30, web-application servers 40, or
enterprise
servers 50, as well as, in particular embodiments, data associated with
various concepts.
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[28] FIG. 2B illustrates an example architecture of the example social-
networking
system 20 and an example architecture of an example client device 30. In
particular
embodiments, a client device 30 may include a web browser 202 and a frontend-
typeahead
process 204. In particular embodiments, a social-networking system 20 may
include a data
store 24 that includes a social-graph database 206 and a concept database 216.
In particular
embodiments, a social-networking system 20 may include a physical server 22
that includes a
page-generating process 200, a backend-typeahead process 208, an edge-
generating API 210,
a node-generating API 212, a bootstrapping process 214, a recommendation
generating
process 218, and an indexing process 220.
[29] In particular embodiments, the social-networking system 20 may be
described or
implemented in terms of a social graph including social-graph information. In
particular
embodiments, data store 24 may include a social-graph database 206 in which
the social-
graph information for use in implementing the social-networking system 20
described herein
is stored. In particular embodiments, the social-graph information stored by
social-
networking system 20 in data store 24, and particularly in social-graph
database 206, may
include a plurality of nodes and a plurality of edges that define connections
between
corresponding nodes. In particular embodiments, the nodes or edges themselves
are data
objects that include the identifiers, attributes, and information (including
the information for
their corresponding profile pages) for their corresponding users or concepts,
some of which is
actually rendered on corresponding profile or other pages. The nodes may also
include
pointers or references to other objects, data structures, or resources for use
in rendering
content in conjunction with the rendering of the profile pages corresponding
to the respective
nodes.
[30] In particular embodiments, when a request for a webpage or structured
document
hosted by social-networking system 20 is received by the social-networking
system 20, one
or more page-generating processes 200 executing within the social-networking
system 20
may generate a base webpage in the form of a Hyper Text Markup Language
(HTML),
Extensible Markup Language (XML), or other web-browser-supported structured
document.
The generated structured document may then be transmitted in a response, which
may
comprise one or more portions or partial responses, to the requesting client
30 via a Hypertext
Transfer Protocol (HTTP) or other suitable connection for rendering by the web
browser 202
at the client device 30. The structured document may include one or more
resources (e.g.
JavaScript scripts, code segments, or resources, Cascading Style Sheet (CSS)
code segments
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or resources, image data or resources, video data or resources, etc.), or
references to such
resources, embedded within the transmitted document. As an example and not by
way of
limitation, a resource embedded in an HTML document may generally be included
or
specified within a script element, image element, or object element, among
others, depending
on the type of resource. The element referencing or specifying the resource
may include a
source attribute (e.g., src) identifying a location of the resource, which may
be located within
a server 22 or data store 24 within social-networking system 20 or at one or
more external
locations, to the client device 30 requesting the webpage. Upon receipt of the
response, the
web browser 202 or other client document rendering application running at the
client device
30 may then construct a document object model (DOM) representation of the
received
structured document and requests the resource(s) (which may be at one or more
other external
locations) embedded in the document.
[31] In particular embodiments, when a registered user of social-networking
system 20
first requests a webpage from social-networking system 20 in a given user
session, the
response transmitted to the user's client device 30 from social-networking
system 20 may
include a structured document generated by page-generating process 200 for
rendering a
login page at the client device. The user may then enter his user login
credentials (e.g., user
ID and password), which may then be transmitted from the user's client device
30 to social-
networking system 20. Upon successful authentication of the user, social-
networking system
20 may then transmit a response to the user's web browser 202 at the user's
client device 30
that includes a structured document generated by page-generating process 200
for rendering a
user homepage, user-profile page, or another landing page at the user's client
device 30.
Furthermore, in particular embodiments, which are further described herein,
this or a
subsequent response may further include one or more executable code segments
(e.g.,
JavaScript) that, when received by the user's client device 30, implement a
frontend (client-
side) typeahead process 204 that executes in conjunction with the user's web
browser 202.
Social Graphs
[32] FIG. 3 illustrates example social graph 300. In particular
embodiments, the social-
networking system 20 may store one or more social graphs 300 in one or more
data stores 24.
In particular embodiments, social graph 300 may comprise a plurality of nodes,
which may
include a plurality of user nodes 302 and/or a plurality of concept nodes 304,
and may also
include a plurality of edges 306 connecting the nodes. The example social
graph 300
illustrated in FIG. 3 is shown, for didactic purposes, in a two-dimensional
visual map
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representation. In particular embodiments, the social-networking system 20,
client devices
30, or web-application servers 40 may access the social graph 300 and related
social-graph
information for a variety of applications, including some applications
described herein. The
plurality of nodes and edges of social graph 300 may be stored as data
objects, for example,
in data store 24, and particularly social-graph database 206. Additionally, as
described herein,
data store 24 may further include one or more searchable or queryable indexes
of nodes or
edges generated by indexing social-graph database 206.
[33] In particular embodiments, each user node 302 may correspond to a
user of the
social-networking system 20. As an example and not by way of limitation, a
user may be an
individual (human user), an entity (e.g., an enterprise, business, or third-
party application), or
a group (e.g., of individuals or entities) that interacts or communicates with
or over a social-
networking system 20. As used herein, a "registered user" refers to a user
that has officially
registered within the social-networking system 20. In particular embodiments,
when a user
registers for an account with the social-networking system 20, the social-
networking system
20 may create a user node 302 corresponding to the user, and store the user
node 302 in one
or more data stores 24. Generally, the users and user nodes 302 described
herein refer to
registered users and the user nodes 302 associated with the users, although
this is not
necessarily a requirement in other embodiments; that is, in particular
embodiments, the users
and user nodes 302 described herein may refer to users that have not
registered with the
social-networking system 20. As used herein, an "authenticated user" refers to
a user who has
been authenticated by the social-networking system 20 as being the user
claimed in a
corresponding profile page to which the user has administrative rights or,
alternately, a
suitable trusted representative of the claimed user. In particular
embodiments, the user node
302 may be associated with information provided by the user and information
gathered by
various systems, including the social-networking system 20. As an example and
not by way
of limitation, the user may provide his name, profile picture, contact
information, birth date,
sex, marital status, family status, employment, education background,
preferences, interests,
or other demographic information. In particular embodiments, each user node
302 may be
associated with one or more data objects corresponding to information
associated with a user.
In particular embodiments, each user node 302 may correspond to one or more
webpages or
one or more user-profile pages. As an example and not by way of limitation, in
response to a
request including a user identifier of a particular user, social-networking
system 20 may
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access a corresponding user node 302 based on the user identifier, and
construct a user-
profile page comprising a name, a profile picture, and interests of the
particular user.
[34] In particular embodiments, each concept node 304 may correspond to a
concept.
As an example and not by way of limitation, a concept may correspond to a
place (such as,
for example, a movie theater, a restaurant, a landmark, or a city), a website
(such as, for
example, a website associated with the social-network system 20 or a third-
party website
associated with a web-application server 40), an entity (such as, for example,
a person, a
business, a group, a sports team, or a celebrity), a resource (such as, for
example, an audio
file, a video file, a digital photo, a text file, a structured document, or an
application; the
resource may be located on the social-networking system 20 or on an external
server, such as
web-application server 40), real or intellectual property (such as, for
example, a sculpture, a
painting, a movie, a game, a song, an idea, a photograph, or a written work),
a game, an
activity, an idea or theory, another suitable concept, or two or more such
concepts. An
administrative user of a concept (such as, for example, the owner or
administrator of the
concept) may create a concept node 304 by providing information relating to
the concept
(e.g., by filling out an online form), causing social-networking system 20 to
create a
corresponding concept node 304, which may then be stored in one or more of
data stores 24.
A concept node 304 may be associated with information of a concept provided by
an
administrative user of the concept and information gathered by various
systems, including the
social-networking system 20. As an example and not by way of limitation,
information of a
concept may include as a name or a title, one or more images (e.g., an image
of the cover
page of a book), a location (e.g., an address, a geographical location), a
website (e.g., an URL
address), contact information (e.g., a phone number, an email address), other
suitable concept
information, or any combination of such information. In particular
embodiments, each
concept node 304 may be associated with one or more data objects corresponding
to
information associated with the concept node 304. In particular embodiments,
each concept
node 304 may correspond to a webpage. As an example and not by way of
limitation, in
response to a request including a name (or an URL address), the social-
networking system
may access a corresponding concept node (stored in one or more of data stores
24) based on
the name, and construct a webpage comprising the name, one or more images, and
contact
information of the concept.
[35] In particular embodiments, each node in the social graph 300 may,
represents, or
be represented by, a corresponding webpage ("profile page"). Profile pages may
be hosted by

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or accessible by the social-networking system 20. Profile pages may also be
hosted on third-
party websites associated with a web-application server 40. As an example and
not by way of
limitation, a profile page corresponding to a particular external webpage may
simply be the
particular external webpage, and this profile page may correspond to a
particular concept
node 304. Profile pages may be viewable by all or a selected subset of other
users. As an
example and not by way of limitation, a user node 302 may have a corresponding
user-profile
page in which the corresponding user may add content, make declarations, or
otherwise
express himself or herself. Generally, a user has administrative rights to all
or a portion of his
or her own respective user-profile page as well as, potentially, to other
pages created by or for
the particular user including, for example, home pages, pages hosting web
applications,
among other possibilities. As another example and not by way of limitation, a
concept node
304 may have a corresponding concept-profile page ("hub") in which one or more
users may
add content, make declarations, or express themselves, particularly in
relation to the concept.
Although this disclosure generally describes nodes being connected, this
disclosure also
describes profile pages being connected. References to profile pages being
connected
generally refer to the nodes corresponding to those profile pages being
connected in the social
graph 300 by one or more edges 306, unless context suggests otherwise.
[36] In particular embodiments, a concept node 304 may represent a third-
party
webpage or resource hosted by web-application server 40. The third-party
webpage or
resource may include a selectable icon (e.g., implemented in JavaScript, AJAX,
or PHP
codes) representing an action or activity. As an example and not by way of
limitation, a third-
party webpage for the "Old Pro" about The Old Pro Sports Bar in Palo Alto,
California, may
include a selectable icon such as "like" or "check in," like the webpage 520
illustrated in FIG.
5B, or may include selectable icons such as, for example, "eat," "recommend,"
or any other
suitable action or activity. A user viewing the third-party webpage may
perform an action by
selecting one of the icons (e.g., "eat"), causing client device 30 to transmit
to the social-
networking system 20 a message indicating the user's action (e.g., eating at
"Old Pro"). If a
concept node 304 corresponding to the third-party webpage or resource exists
in social graph
300, in response to the message, the social-networking system 20 may create an
edge (e.g., an
"eat" edge) between a user node 302 corresponding to the user and the concept
node 304
corresponding to the third-party webpage or resource, and store the edge 306
in one or more
of data store 24. If a concept node 306 corresponding to the third-party
webpage or resource
does not exist in social graph 300, in response to the message, the social-
networking system
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20 may create a concept node 304 corresponding to the third-party webpage or
resource,
create an edge 306 (e.g., an "eat" edge) between the newly-created concept
node and a user
node corresponding to the user, and store the concept node 304 and the edge
306 in one or
more of data stores 24.
[37] In particular embodiments, a particular concept may correspond to one
or more
concept nodes 304. A social graph 300 may comprise a plurality of concept
nodes 304
corresponding to a same concept (e.g., a same real-world entity). That is,
each concept node
304 of the several concept nodes 304 may correspond to a different webpage
that is about the
same concept. As an example and not by way of limitation, a popular celebrity
or restaurant
may have several webpages, such as, for example, a "fan page," an "official
page," or a
"review page," authored by various users.
[38] In particular embodiments, the plurality of user nodes 302 and concept
nodes 304
may represent administered nodes and un-administered nodes, respectively. The
administered
nodes (i.e., user nodes 302) may be user-administered nodes that each
correspond to a
respective user and a respective user-profile page of that user. In particular
embodiments,
user-profile pages corresponding to user nodes 302 may be modified, written
to, or otherwise
administered by, and only by, their respective owner (registered) users
(unless an official
administrator of social-networking system 20 in general desires or requires
access to modify
or delete a user's profile page, e.g., as a result of scrupulous or otherwise
inappropriate action
on the part of the registered user). The un-administered nodes (i.e., concept
nodes 304) may
be non-user-administered nodes that each correspond to a respective concept
and a respective
concept-profile page (also referred to hereinafter as a "hub") devoted to the
respective
concept. In particular embodiments, un-administered nodes are nodes having
respective
concept-profile pages (hubs) that are generally not administered by any one
user; rather, in
particular embodiments, hubs may generally be administered, created, and
written and
contributed to or modified by, at least in part, by any registered user of
social-networking
system 20, including, in particular embodiments, users not having connections
with the
concept nodes 304 (that is, users whose user nodes 302 are not necessarily
connected with the
concept nodes 304 with edges in the social graph 300 in social-graph database
206). In a
sense, hubs may be administered, or contributed to, by the community of
registered users of
social-networking system 20.
[39] In particular embodiments, a pair of nodes in the social graph 300 may
be
connected by one or more edges 306. An edge 306 connecting a pair of nodes may
represent
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a relationship between the pair of nodes. In particular embodiments, each edge
306 may
comprise or represent one or more data objects or attributes corresponding to
the relationship
between a pair of nodes. As an example and not by way of limitation, a first
user may
indicate that a second user is a "friend" of the first user. In response to
this indication, the
social-networking system 20 may transmit a "friend request" to the second
user. If the second
user confirms the "friend request," the social-networking system 20 may create
an edge 306
connecting the first user's user node 302 and the second user's user node 302
in social graph
300, and store the edge 306 as social-graph information in one or more of data
stores 24. In
the example of FIG. 3, social graph 300 includes an edge 306 indicating a
friend relation
between the user nodes 302 of user "A" and user "B," and an edge indicating a
friend relation
between the user nodes 302 of user "C" and user "B." Although this disclosure
describes and
FIG. 3 illustrates edges 306 with particular attributes connecting user nodes
302, this
disclosure contemplates edges 306 with any suitable attributes connecting user
nodes 302. As
an example and not by way of limitation, an edge 306 may represent a
friendship, a family
relationship, a business or employment relationship, a fan relationship, a
follower
relationship, a visitor relationship, a subscriber relationship, a
superior/subordinate
relationship, a reciprocal relationship, a non-reciprocal relationship,
another suitable type of
relationship, or two or more such relationships. Moreover, although this
disclosure generally
describes nodes being connected, this disclosure also describes users and/or
concepts being
connected. References to users and/or concepts being connected generally refer
to the nodes
corresponding to those users or concepts being connected in the social graph
300 by one or
more edges 306, unless context suggests otherwise.
[40] In particular embodiments, each edge type may include one or more
edge sub-
types that add more detail or metadata describing the specific type of
connection between
corresponding pairs of nodes. Each edge 306 may be one of a plurality of edge
types based at
least in part on the types of nodes that the edge connects in the social graph
300.
Furthermore, in some embodiments, new edge types may be defined or generated
automatically or dynamically. As an example and not by way of limitation,
information
entered into, or in relation to, third party web applications may cause new
edge types to be
defined and generated. As an example and not by way of limitation, a web
application for
NETFLIX may result in an edge type that signifies "movies I want to see." In
such
embodiments in which edges 306 have or are assigned associated edge types, the
edge 306
itself may store, or be stored with, data that defines a type of connection
between the pair of
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nodes the edge 306 connects, such as, for example, data describing the types
of the nodes the
edge connects (e.g., user, hub, category or classification of hub), privacy
settings defining a
visibility of the edge 306 to various users, access privileges of an
administrator of one of the
pair of nodes connected by the edge 306 with respect to the other node the
edge 306 connects
to (e.g., read or write access of an administrator of one node with respect to
the other node
connected by the edge 306), or data describing how or why the edge 306 was
first initialized
or created (e.g., in response to an explicit user action or declaration, or
automatically without
an explicit user action), the strength of the connection as determined by
various factors or
criteria related to or shared by the nodes (or more particularly the users or
concepts
associated with the respective connected nodes) connected by the edge 306, or
other suitable
or relevant data.
[41] In particular embodiments, each edge 306 may simply define or
represent a
connection between nodes regardless of the types of nodes the edge connects.
The edge itself
may store, or be stored with, identifiers of the nodes the edge 306 connects
but may not store,
or be stored with, data that describes a type of connection between the pair
of nodes the edge
connects. Furthermore, in any of these or other embodiments, data that may
indicate the type
of connection or relationship between nodes connected by an edge may be stored
with the
nodes themselves. In particular embodiments, the edges, as well as attributes
(e.g., edge type
and node identifiers corresponding to the nodes connected by the edge),
metadata, or other
information defining, characterizing, or related to the edges, may be stored
(e.g., as data
objects) in social-graph database 206 and updated periodically or in response
to various
actions or factors (e.g., as a user interacts more with a hub, the edge
connecting the respective
user and concept nodes may be updated to reflect this interaction, which may
then contribute
to an affinity or connection strength score characterizing the edge as
described in more detail
below).
[42] In particular embodiments, an edge 306 between a user node 302 and a
concept
node 304 may represent a particular action or activity performed by a user of
the user node
302 toward a concept associated with a concept node 304. As an example and not
by way of
limitation, as illustrated in FIG. 3, a user may "like," "attended," "played,"
"listened,"
"cooked," "worked at," or "watched" a concept, each of which may correspond to
a edge type
or subtype. The concept-profile page corresponding to a concept node 304 may
include, for
example, a selectable "check in" icon (such as, for example, the "check in"
icon 524
illustrated in FIG. 5B) or a selectable "add to favorites" icon (such as, for
example, the icon
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526 illustrated in FIG. 5B). Similarly, after a user clicks these icons, the
social-networking
system 20 may create a "favorite" edge or a "check in" edge in response to a
user's action
corresponding to a respective action. As another example and not by way of
limitation, a user
(user "C") may listen to a particular song ("Imagine") using a particular
application
(SPOTIFY, which is an online music application). In this case, the social-
networking system
20 may create a "listened" edge 306 and a "used" edge (as illustrated in FIG.
3) between the
user nodes 302 corresponding to the user and the concept nodes 304
corresponding to the
song and application to indicate that the user listened to the song and used
the application.
Moreover, the social-networking system 20 may create a "played" edge 306
(again, as
illustrated in FIG. 3) between the concept nodes 304 corresponding to the song
and the
application to indicate that the particular song was played by the particular
application. In this
case, the "played" edge 306 corresponds to an action performed by an external
application
(SPOTIFY) on an external audio file (the song "Imagine"). Although this
disclosure
describes edges 306 with particular attributes connecting user nodes 302 and
concept nodes
304, this disclosure contemplates edges 306 with any suitable attributes
connecting user
nodes and concept nodes. Moreover, although this disclosure describes edges
between a user
node and a concept node representing a single relationship, this disclosure
contemplates
edges between a user node and a concept node representing one or more
relationships. As an
example and not by way of limitation, an edge 306 may represent both that a
user likes and
has used at a particular concept. Alternatively, a separate edge 306 could be
generated to
represent each type of relationship (or multiples of a single relationship)
between a user node
302 and a concept node 304, as illustrated in FIG. 3 between the user node 302
for user "E"
and the concept node 304 for "SPOTIFY."
[43] In particular embodiments, the social-networking system 20 may create
an edge
306 between a user node 302 and a concept node 304 in social graph 300. As an
example and
not by way of limitation, a user viewing a concept-profile page (such as, for
example, by
using a web browser or a special-purpose application hosted by the user's
client device 30)
may indicate that he likes the concept represented by the concept node 304 by
clicking or
selecting a "Like" icon (such as, for example, the "Like" icons 522
illustrated in FIG. 5B or
5C), which may cause the user's client device 30 to transmit to the social-
networking system
20 a message indicating the user's liking of the concept associated with the
concept-profile
page. In response to the message, the social-networking system 20 may create
an edge 306
between the user node 302 associated with the user and the concept node 304,
as illustrated

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by the "like" edge 306 between the user node of user "B" and the concept node
of sports bar
"Old Pro" in FIG. 3. In particular embodiments, the social-networking system
20 may store
the edge 306 in one or more of data stores 24. Although this disclosure
describes forming
edges 306 in a particular manner, this disclosure contemplates forming edges
306 in any
suitable manner. As an example and not by way of limitation, rather than
visiting webpage
and clicking an icon, a user may use a mobile application or another suitable
application that
is operable to form an edge 306 between the user's user node 302 and a concept
node 304.
[44] In particular embodiments, an edge 306 may be automatically formed by
the
social-networking system 20 in response to particular user actions. As an
example and not by
way of limitation, if a first user uploads a picture, watches a movie, or
listens to a song, an
edge 306 may be formed between the user node 302 corresponding to the first
user and the
concept nodes 304 corresponding to those concepts. As another example and not
by way of
limitation, the social-networking system 20 may automatically generating nodes
and edges
based on information currently being entered by a user of social-networking
system 20. As
yet another example and not by way of limitation, the social-networking system
20 may
automatically generating nodes and edges based on information previously
entered by users
of social-networking system 20. More information on automatically generating
nodes and
edges may be found in U.S. Patent Application No. 12/763162, filed 19 April
2010, which is
incorporated herein by reference.
User-Profile Pages
[45] FIGs. 4A-4D illustrate example user-profile pages. In particular
embodiments, a
user node 302 in social graph 300 may correspond to a user-profile page. In
particular
embodiments, a user-profile page is visible to the user, the user's friends,
and even other non-
friend users depending on the privacy settings associated with the user node
of the user. A
user may set or modify his or her privacy settings via, for example, the
user's user-profile
page, a user homepage, an account-settings pages, a privacy-settings page, or
via another
suitable interface. The user-profile page may comprise a number of different
subpages
viewable or accessible via selecting one or more tabs 401. As an example and
not by way of
limitation, in the embodiment illustrated in FIG. 4A, the user-profile page
includes a Wall
(feed) tab 401a for accessing a wall (feed) for postings, an Info tab 401b for
entering and
displaying information about or related to the user, a Photos tab 401c for
uploading and
displaying photos, and a Boxes tab 401d. A user may select a particular photo
or picture
uploaded in photos tab 401c for display as a user profile picture 403. In
particular
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embodiments, the user's profile picture 403 as well as other features such as,
for example, the
options to send a message to another user, edit the profile page, view friends
of the user, or
view photos of the user, may be displayed in a "chrome" (border) region of the
page no
matter which of tabs 401 is selected. In particular embodiments, a search bar
or search
interface may be included in the chrome of a user-profile page (as well as
other pages),
enabling users to input queries for social-network data, such as, for example,
the names or
attributes of other users or concepts the user desires to search for.
[46] In particular embodiments, a portion of, or all of, the information
accessible or
visible to the user and other users via the user-profile page may be self-
declared. A user may
type or otherwise input information or content in various sections or forms
that may or may
not automatically appear by default when the user-profile page is created. In
particular
embodiments, a user may edit his or her user-profile page at anytime the user
is logged into
social-networking system 20. As an example and not by way of limitation, user-
profile pages
may include data that describe the respective users of the online social
network enabled by
social-networking system 20, which may include, for example, proper names
(first, middle
and last of a person, a trade name or company name of a business entity,
etc.), nicknames,
biographic, demographic, and other types of descriptive information in a basic
information
section 402 under Info tab 40 lb. The basic information section 402 may
further include a
user's sex, current city of residence, birthday, hometown, relationship
status, political views,
what the user is looking for or how the user is using the social network
(e.g., for looking for
friendships, relationships, dating, networking, etc.), and the like.
[47] In particular embodiments, a user-profile page may also include a
personal
information section 406 where the user can enter more personal declarations.
As an example
and not by way of limitation, a personal information section 406 may include a
sub-section
408 in which the user may declare various activities he, she, or it
participates in or enjoys
such as, for example, sports or music. As an example and not by way of
limitation, in section
408, the user may declare these activities by, for example, simply listing the
activities. As an
example and not by way of limitation, the user may list "weight lifting,
hiking, playing ping-
pong, and foosball," or may use phrases such as, for example, "I enjoy
weightlifting, I like
hiking, I love playing ping-pong, I'm good at foosball." The user may separate
or delineate
his or her declared activities (and other declarations described below) with,
for example,
commas, semicolons, dashes, or carriage returns (which may be recognizable by
the
typeahead or bootstrapping processes described below). The personal
information section 406
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may also include a sub-section 410 in which the user may declare various
interests. Again,
the user may simply list such interests, such as by typing, for example,
"reading and
photography," or by using phrases such as, for example, "I like to read, I
like photography."
As another example, interests section 406 may include a favorite music sub-
section 412 in
which the user may declare music he or she likes or is interested in, a
favorite TV shows sub-
section 414, a favorite movies sub-section 416, a favorite books sub-section
418, a favorite
quotations sub-section 420, and even a general "about me" sub-section 422 in
which the user
may enter general declarations about himself or herself that may not fit under
the previously
described sections.
[48] In particular embodiments, a user-profile page may also include a
contact
information section 424 in which the user may enter various contact
information including,
for example, email addresses, phone numbers, residential address, work
address, or other
suitable contact information. A user-profile page may also include an
education and work
section 426 in which the user may enter his or her educational or employment
history. As an
example and not by way of limitation, a user may declare that he or she
attended Stanford
University in section 426 by, for example, simply typing "Stanford
University," by typing "I
attended Stanford University," or by selecting Stanford University from a menu
interface.
The user may also describe more specific information, such as, for example,
the degree
awarded, the field of the degree, the graduation date, etc. As another
example, section 426
may enable the user to enter the user's work experience. As an example and not
by way of
limitation, a user may declare that he or she works at "Acme" company by, for
example,
simply typing "Acme," by typing "I work at Acme," or selecting the company
"Acme" from
a menu.
[49] In particular embodiments, a user-profile page also includes a friends
section 428
(which may be visible in the chrome or other region of the page) that displays
all or a subset
of the user's friends as defined by edges 306 in the social graph 300 stored
in social-graph
database 206. In particular embodiments, the user may click on a name or
thumbnail image
429 associated with a friend resulting in the directing of the user to the
user-profile page of
the selected friend. In particular embodiments, any action that a user takes
with respect to
another second user, whether or not the second user may be a friend of the
user or not, and, in
particular embodiments, actions that the user takes with respect to various
concept nodes,
may be displayed in a recent activity section 430, which may be viewable as a
sub-section
within a wall (feed) section 432 under Wall (feed) tab 401a. Generally, wall
(feed) section
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432 is a space on every user's profile page that allows the user and friends
to post messages
via input box 434 for the user and friends to see, as well as to comment or
otherwise express
themselves in relation to posts on the wall (feed).
[50] In particular embodiments, a user may edit his or her user-profile
page and make
declarations by clicking or otherwise selecting an edit link 440 corresponding
to the section
that the user desires to edit or make a declaration. As an example and not by
way of
limitation, FIG. 4C illustrates the resultant rendered webpage displayed to
the user at the
user's client device 30 after the user has selected the edit link 440
corresponding to the
personal information section 406. As shown in FIG. 4C, a plurality of form
boxes 409, 411,
413, 415, 417, 419, 421, and 423 are rendered enabling the user to type or
otherwise enter
declarations into corresponding sections 408, 410, 412, 414, 416, 418, 420,
and 422,
respectively. As the user enters text characters into a form box, the frontend
and backend-
typeahead processes 204 and 208 may attempt to identify existing concept nodes
304 (or user
nodes 304, e.g., especially user nodes corresponding to celebrities,
businesses, or
organizations) that match the string of characters entered in the user's
declaration as the user
is entering the characters.
[51] In particular embodiments, a user may submit a query to the social-
network
system 20 by inputting a text query into search field 450. The query may be an
unstructured
text query and may comprise one or more text strings or one or more n-grams.
In general, a
user may input any character string into search field 450 to search for
content on the social-
networking system 20 that matches the text query. The social-networking system
20 may then
search data store 24 (or, more particularly, social-graph database 206 or
concept database
216) to identify content matching the query. The identified content may
include, for example,
social-graph entities (i.e., user nodes 302, concept nodes 304, edges 306),
profile pages,
external webpages, or any combination thereof The page-generating process 200
of the
social-networking system 20 may then generate a search results webpage with
search results
corresponding to the identified content. The search results webpage may
include reference to
some or all of the identified content that matched the text query. The social-
networking
system 20 may then transmit the search results webpage to the user's web
browser 202 on the
user's client device 30. The user may then click or otherwise select the
content from the
search results webpage to access the content from the social-networking system
20 or from an
external system, as appropriate. Although this disclosure describes querying
the social-
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networking system 20 in a particular manner, this disclosure contemplates
querying the
social-networking system 20 in any suitable manner.
Concept-Profile Pages
[52] FIGs. 5A-5C illustrate example concept-profile pages. In particular
embodiments,
a concept node 304 in social graph 300 may correspond to a concept-profile
page. In
particular embodiments, concept nodes 304 and their respective hubs may be
explicitly
created by users of social-networking system 20 or generated automatically by
social-
networking system 20. Similar to user-profile pages, concept-profile pages
(also referred to as
"hubs") share information related to the concept associated with the
corresponding concept
node 304. In particular embodiments, any registered user logged in to social-
networking
system 20 and viewing a hub may add content to the hub (such as, for example,
in a manner
similar to a wiki-site). As an example and not by way of limitation, FIG. 5A
illustrates an
example hub for the movie "The Shawshank Redemption." In particular
embodiments, and as
illustrated in FIG. 5A, a hub may include sub-pages accessible via wall (feed)
tab 501a, info
tab 501b, photos tab 501c, and boxes tab 501d similar to a user-profile page.
A hub may also
generally include a basic information section 502, a detailed info section
504, as well as,
potentially, other sections. Information included in a concept-profile page
may be provided,
for example, by an administrator associated with the concept or concept node
304, by a user
viewing the hub (although in particular embodiments, there may be a time-delay
associated
with a content approval or synchronization process before the user-generated
or user-added
content is visible in the hub), by the social-networking system 20 (based on
extracted
information from internal or external/third-party sources (e.g., WIKIPEDIA)),
or by another
suitable source. A hub may also include a photo or picture section under
photos tab 501c
allowing users to upload images in or related to the concept, one of which may
be selected as
a profile picture 512 for the hub. As another example and not by way of
limitation, FIG. 5B
illustrates a webpage for the "Old Pro," a sports bar in Palo Alto,
California. The webpage
may include, for example, a selectable "like" icon 522, a selectable "check
in" icon 524, a
selectable "add to favorites" icon 526, other suitable components, or any
combination
thereof As yet another example and not by way of limitation, FIG. 5C
illustrates a webpage
for the picture of "Matthew." The webpage may include, for example, a
selectable "like" icon
522, a selectable "comment" icon 534, a history of comments and "likes" from
various users
in field 536, an indication of the application corresponding to the concept
node in field 538,
other suitable components, or any combination thereof. Although this
disclosure describes

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and FIGs. 5A-5C illustrate particular webpages associated with particular
concept nodes, this
disclosure contemplates any suitable webpages associated with any suitable
concept nodes.
Moreover, although this disclosure describes concept nodes being associated
with webpages,
this disclosure contemplates concept nodes that are not necessarily associated
with webpages.
As an example and not by way of limitation, a concept node may correspond to a
song or
other musical work that it not associated with any particular webpage.
[53] In particular embodiments, wall (or news feed/activities feed) section
501a, or
other feed or activities section of the hub, displays comments, status
updates, wall posts and
other user activities associated with the user and friends of the user that
are viewing the hub.
The wall (or news feed/activities feed) section 501a, or other feed or
activities section of the
hub may also display comments, status updates, wall posts and other user
activities and user
generated content that are related to the concept for which the hub was
created. More
particularly, one or more processes within social-networking system 20 may
perform a search
on comments, status updates, wall posts and other user-generated content and
user activities
associated with the requesting user and friends of the requesting user
filtered by concept; that
is, a keyword search for keywords related to the concept of the currently
requested or viewed
hub (and potentially keywords related to the concepts associated with the
recommended
hubs) in these streams of user feeds or activities related to the requesting
user and the
requesting user's friends, and display this subset of user content or
activities in the wall or
feed section 501a of the currently requested or viewed hub. As an example and
not by way of
limitation, U.S. Patent Application Serial No. 12/704400, filed 11 February
2010, describes
methods, processes, or systems for performing such searching, filtering, and
displaying, and
is hereby incorporated by reference herein. Wall or feed section 501a may also
include a
section, which may be a separate section from that just described, that
displays comments,
status updates, wall posts and other user activities of any and all users of
social-networking
system 20 that are related to the concept for which the hub was created, not
just those of the
user and friends of the user viewing the hub.
[54] In particular embodiments, the default sections displayed in a
particular hub upon
creation of the hub may depend on the concept itself; that is, concept nodes
304 may be
categorized by social-networking system 20, and these categories (e.g.,
people, places, things,
activities, sports, sports teams, celebrities, cities, locations, movies,
actors, books, restaurants,
etc.) may dictate, at least in part, which sections are displayed on a
particular hub. As an
example and not by way of limitation, a movie hub may include a section or sub-
section for
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entering actors starring in the movie, as illustrated in FIG. 5A, as well as
sections or sub-
sections for entering information such as the director, writer, releasing
studio, release date,
etc. In particular embodiments, a hub may also include a section 508 (which,
in particular
embodiments, may be visible no matter which of tabs 501 are currently
selected) that lists or
displays users that have connections (and corresponding edges 306 in the
social graph 300) to
or with the concept (and its corresponding concept node 304), such as a fans
section 508 in
the example illustrated in FIG. 5A. As an example and not by way of
limitation, such users
may have connections, and associated edges 306 stored in social-graph database
206,
indicating, for example, that they like the movie, saw the movie, want to see
the movie, acted
in the movie, etc. In particular embodiments, the users displayed in fans
section 508 may only
include users who are also friends with the user currently viewing the hub.
[55] In particular embodiments, a hub may include a recommendations
section 510
(which, in particular embodiments, may be visible no matter which of tabs 501
are currently
selected) that includes or displays a list or set of names 512, thumbnail
images 514, or other
identifiers associated with other hubs, each of which may include a hyperlink
to the
respective other hub. As an example and not by way of limitation, as
illustrated in FIG. 5A, a
recommendations section 510 for a hub corresponding to a movie may display
hubs
corresponding to movies that are directed by the same director, movies sharing
some of the
same actors, movies of the same genre, or movies liked by friends of the user,
etc. In
particular embodiments, the hubs displayed or listed in recommendations
section 510 may be
considered relevant to, have some determined relation to, or be determined
based on
leveraging information extracted from social-graph database 206 about, one or
more of: the
particular user (also referred to hereinafter as the "requesting user")
requesting or currently
viewing the particular hub (also referred to hereinafter as the "requested
hub"), the requested
hub, friends of the user whose user nodes 302 may or may not also be connected
to the
requested hub's concept node 304 with respective edges, other hubs having
respective
concept nodes 304 that are also connected to the requested hub's concept node
304, or any
combination thereof As an example and not by way of limitation, the
recommended hubs
displayed in recommendations section 510 may include hubs that are liked or
otherwise
connected (with edges 306 in social-graph database 206) to friends of the
requesting user (as
defined by edges 306 in social-graph database 206), and particularly friends
that are also
connected to the requested hub (with edges 306 in social-graph database 206).
As another
example, the recommended hubs displayed in recommendations section 510 may
include
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hubs that users, and particularly friends of the requesting user (as defined
by edges 306 in
social-graph database 206), also like or are otherwise connected to (with
edges 306 in social-
graph database 206), but who aren't necessarily connected with the requested
hub (with edges
306 in social-graph database 206). As yet another example, the recommended
hubs displayed
in recommendations section 510 may include hubs that are connected to the
requested hub
(with edges 306 in social-graph database 206) and one or more friends of the
requesting user
(as defined by edges 306 in social-graph database 206). As yet another
example, the
recommended hubs displayed in recommendations section 510 may include hubs
that are
connected to the requested hub (with edges 306 in social-graph database 206)
but that aren't
necessarily connected with friends of the requesting user (as defined by edges
306 in social-
graph database 206).
[56] In particular embodiments, social-networking system 20 may provide a
means or
process (e.g., selectable links or user interfaces) for the true voices of
hubs corresponding to
concept nodes 304 (or un-authenticated user-profile pages corresponding to un-
authenticated
user nodes 302b), such as the actual celebrity or business for which a concept
node 304 has
previously been created, to claim these concept nodes 304, thereby assuming
administrative
rights over them and redefining them in the social graph 300 as, for example,
registered
authenticated user nodes 302a (or, alternately, as authenticated concept nodes
304).
Typeahead Processes
[57] Particular embodiments further relate to a method for automatically
generating
nodes and edges in a social graph 300 based on information currently being
entered by a user
of a social-networking system 20. In particular embodiments, one or more
client-side and/or
backend (server-side) processes implement and utilize a "typeahead" feature to
automatically
attempt to match concepts corresponding to respective existing concept nodes
304 to
information currently being entered by a user in an input form rendered in
conjunction with a
requested webpage, such as a user-profile page, which may be hosted or
accessible in, by the
social-networking system 20. In particular embodiments, when a match is found,
these or
other processes may then automatically generate an edge from a user node 302
corresponding
to the user to the existing concept node 304 corresponding to the concept
match. Particular
embodiments further relate to one or more processes that automatically create
a new node and
an edge from the new node to the user's node when a match to an existing
concept and
corresponding node is not found, or at least not found with a desired level of
certainty. As an
example and not by way of limitation, as will be described below, various
webpages hosted
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or accessible in, the social-networking system 20 such as, for example, user-
profile pages,
enable users to add content, declare interests, or otherwise express
themselves (hereinafter
also referred to collectively as "declarations"), including by linking to, or
otherwise
referencing additional content, such as media content (e.g., photos, videos,
music, text, etc.),
uniform resource locators (URLs), an other nodes, via their respective profile
pages or other
concept-profile pages. Such declarations may then be viewable by the authoring
users as well
as other users. In particular embodiments, as a user is entering text to make
a declaration, the
typeahead feature attempts to match the string of textual characters being
entered in the
declaration to strings of characters (e.g., names) corresponding to existing
concepts (or users)
and corresponding concept (or user) nodes in the social graph 300. In
particular
embodiments, when a match is found, the typeahead feature may automatically
populate the
form with a reference to the node (such as, for example, the node name, node
ID, or another
suitable reference or identifier) of the existing node and, as just described,
cause an edge 306
to be created between the matching existing node and the user node 302
associated with the
user. In particular embodiments, as a user continues to enter text and the
typeahead feature
may determine that all or a portion of the declaration does not match any
existing node, at
least according to a statically or dynamically determined level of certainty,
the typeahead
feature may cause the social-networking system 20 to automatically create a
new node based
on the declaration entered by the user, as well as an edge from the user's
node to the new
node.
[58] Particular embodiments further relate to a method for automatically
generating
nodes and edges based on information previously entered by users of a social-
networking
system 20. In particular embodiments, one or more backend (server-side)
processes may
implement and utilize a "bootstrapping" feature to automatically attempt to
match known
concepts indexed in a data store, each of which may or may not be associated
with or
correspond to a respective existing concept node 304 in the social graph 300,
to information
previously entered by a user in one or more of a variety of forms or formats
and stored in the
social-networking system 20. In particular embodiments, when a match to a
known concept is
found, these or other processes may then automatically generate an edge 306
from a node
corresponding to the user (for which the previously entered information was
matched) to an
existing concept node 304 corresponding to the concept match. Particular
embodiments
further relate to one or more processes that, when a match to a known concept
is found but
where no concept node 304 currently exists for the known concept,
automatically create a
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new concept node 304 for the known concept and an edge 306 from the new
concept node
304 to the user node 302 associated with the user. Particular embodiments
further relate to
one or more processes that, when a match to a known concept or existing
concept node 304 is
not found, or at least not found with a desired level of certainty,
automatically create a new
concept node 304 based on the previously entered information and an edge 306
from the new
concept node 304 to the user node 304 associated with the user. More
information on
automatically generating nodes and edges may be found in U.S. Patent
Application No.
12/763162, filed 19 April 2010, which is incorporated by reference.
[59] Particular embodiments further relate to a method for populating a
concept
database 216 using data obtained from one or more internal or external
sources. In particular
embodiments, the concept database 216 may include an index of known concepts
as well as,
in some embodiments, various attributes, metadata, or other information
associated with the
respective concepts. In particular embodiments, one or more backend (server-
side) processes
may crawl one or more external data sources (e.g., WIKIPEDIA
(www.wikipedia.org),
FREEBASE (www.freebase.com, available from METAWEB), or the internet in
general) to
facilitate or aid in generating or populating the concept database 216. In
particular
embodiments, the concept database 216 may also be augmented with information
extracted
from users of the social-networking system 20 described herein.
[60] Particular embodiments further relate to a method for generating one
or more
recommendations for display to a user of a social-networking system 20
currently viewing a
particular webpage or structured document hosted at least in part by the
social-networking
system 20. In particular embodiments, one or more server-side recommendation-
generating
processes 218 may generate the recommendations for display to the user in (on)
the currently
viewed page based at least in part on information extracted from a social
graph 300. More
particularly, the one or more server-side recommendation-generating processes
218 may
leverage the social-graph information including information related to the
user, the currently
viewed page, friends of the user who are also connected in some fashion to the
currently
viewed page, and other webpages or structured documents connected in some
fashion to the
currently viewed page, to determine one or more other webpages or structured
documents
that the user may desire to connect to and then subsequently generate a list
or set of these
recommended pages for display in some fashion to the user in the currently
viewed page.
[61] In particular embodiments, as described in more herein, one or more
terms in
declarations entered in one or more of the previously described sections or
sub-sections of a

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webpage of the online social network may be highlighted, rendered in a
different color,
underlined, or clickable. As an example and not by way of limitation, a term
inputted by the
user that matches to a node or edge of social graph 300 may be highlighted,
rendered in a
different color, underlined, or made clickable by the social-networking system
20 (either as
the term is inputted by the user or after the term is inputted) to indicate
that the term matches
an element of the social graph 300. In particular embodiments, particular
terms on a webpage
may match to particular nodes and edges, and these terms may be associated
with a hyperlink
that, when clicked or otherwise selected, directs the user to a profile page
associated with the
node or edge. As an example and not by way of limitation, a known concepts or
existing
concept nodes 304 may be associated with a hyperlink that, when clicked,
directs the user's
web browser 202 to a concept-profile page corresponding to the concept node
304. In
particular embodiments, a term may match to a node or edge when the term is
identical or
substantially similar to the name or identifier associated with the node or
edge, or otherwise
identifiable as being associated with the node or edge. As an example and not
by way of
limitation, clicking on a hyperlink corresponding to "Family Guy" in favorite
TV shows
section 414 may direct the user to a webpage (a concept-profile page/hub as
described below)
devoted to the Family Guy TV show.
[62] In particular embodiments, as a user types or otherwise enters text
into a form
used to add content or make declarations in various sections of the user's
profile page or
other page, the frontend-typeahead process 204 may work in conjunction with
one or more
backend (server-side) typeahead processes 208 (hereinafter referred to simply
as "backend-
typeahead process 208") executing at (or within) the social-networking system
20 (e.g.,
within servers 22), to interactively and virtually instantaneously (as
appearing to the user)
attempt to auto-populate the form with a term or terms corresponding to names
of existing
hubs, or terms associated with existing hubs, determined to be the most
relevant or best
match to the characters of text entered by the user as the user enters the
characters of text.
Utilizing the social-graph information in social-graph database 206 or
information extracted
and indexed from social-graph database 206, including information associated
with nodes as
well as edges 306, the frontend and backend-typeahead processes 204 and 208,
in
conjunction with the information from social-graph database 206, as well as
potentially in
conjunction with various others processes, applications, or databases located
within or
executing within social-networking system 20, are able to predict a user's
intended
declaration with a high degree of precision. However, social-networking system
20 also
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provides user's with the freedom to enter any declaration they wish enabling
users to express
themselves freely. As such, social-networking system 20 enables the creation
of new hubs
and corresponding concept nodes 304 related to virtually any concept.
[63] In particular embodiments, as a user enters text characters into a
form box or other
field, the frontend and backend-typeahead processes 204 and 208 may attempt to
identify
existing user nodes 302 or concept nodes 304 that match the string of
characters entered in
the user's declaration as the user is entering the characters. In particular
embodiments, as the
user enters characters into a form box, the frontend-typeahead process 204 may
read the
string of entered textual characters. As each keystroke is made, the frontend-
typeahead
process 204 may transmit the entered character string as a request (or call)
to the backend-
typeahead process 208 executing within social-networking system 20. In
particular
embodiments, the frontend and backend-typeahead processes 204 and 208 may
communicate
via AJAX (Asynchronous JavaScript and XML) or other suitable techniques, and
particularly, asynchronous techniques. In one particular embodiment, the
request is, or
comprises, an XMLHTTPRequest (XHR) enabling quick and dynamic sending and
fetching
of results. In particular embodiments, the frontend-typeahead process 204 also
transmits
before, after, or with the request a section identifier (section ID) that
identifies the particular
section of the particular page in which the user is making the declaration. In
particular
embodiments, a user ID parameter may also be sent, but this may be unnecessary
in some
embodiments, as the user is already "known" based on he or she logging into
social-
networking system 20.
[64] In particular embodiments, as the backend-typeahead process 208
receives
requests or calls including a string of user-entered character data and
section identifier, the
backend process 208 may perform or causes to be performed (e.g., in
conjunction with one or
more other search processes executing at social-networking system 20) a string
search to
identify existing user nodes 302 or concept nodes 304 having respective names
or other
identifiers matching the entered text, and in particular embodiments, matching
a particular
category of nodes in social-graph database 206 as determined, at least in
part, by the
particular section identifier. The granularity of the categories may vary. As
an example and
not by way of limitation, hubs corresponding to actors, directors, producers,
movie types or
genres, may all be grouped in a "movie" category while. As another example and
not by way
of limitation, hubs corresponding to actors, directors, producers, movie types
or genres, may
each represent its own category. Similarly, in one example, hubs corresponding
to football,
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basketball, soccer, rugby, and tennis may all be grouped in a "sports"
category, while in
another example each of these may represent its own category. In particular
embodiments,
the backend-typeahead process 208 may perform string matching. The backend-
typeahead
process 208 may attempt to match the latest string of characters received from
the frontend-
typeahead process 204 to an index of strings each corresponding to a name of a
node in
social-graph database 206. In particular embodiments, the index of strings is
updated
periodically or as user nodes 302 and concept nodes 304 are added to the
social-graph
database 206 or other index generated from social-graph database 206. The
backend-
typeahead process 208 may use one or more of a variety of factors when
attempting to match
the string of entered text and as such may examine one or more of a variety of
different
aspects or attributes of existing nodes in social-graph database 206. As an
example and not by
way of limitation, in addition to attempting to match the entered text to
names (name strings)
of existing nodes, the backend-typeahead process 208 may use the section
identifier to
determine a category of the declaration which may be then used to search a
subset of existing
concept nodes 304 associated with the category. In particular embodiments,
backend-
typeahead process 208 searches or queries an index of nodes generated from
social-graph
database 206 in which the nodes are indexed and searchable (or queryable) by
hub category.
The backend-typeahead process 208 may also use information about the user
entering the text
including information entered in the user's profile page, information about
the users friends,
information about other user nodes 302 or concept nodes 304 the user is
connected with, etc.
in order to best match a user declaration to an existing user or concept and
respective its
respective user node 302 or concept node 304. The backend-typeahead process
208 may also
attempt to correct spellings or match to synonyms of the user-entered
characters or
extrapolations of entered characters.
[65] In particular embodiments, the backend-typeahead process 208 may use
one or
more matching algorithms to attempt to identify matching nodes. In particular
embodiments,
when a match or matches are found, the backend-typeahead process 208 may
transmit a
response (which may utilize AJAX or other suitable techniques) to the user's
client device 30
that may include, for example, the names (name strings) of the matching nodes
as well as,
potentially, other metadata associated with the matching nodes. As an example
and not by
way of limitation, FIG. 4D illustrates the result of the user entering the
characters "wei" into
form box 409 corresponding to activities section 408. In the example
illustrated in FIG. 4D,
the frontend-typeahead process 204 displays a drop-down menu 442 that displays
names of
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matching existing profile pages and respective user nodes 302 or concept nodes
304 (e.g., a
hub named or devoted to "weight lifting"), which the user can then click on or
otherwise
select thereby confirming the desire to declare the matched user or concept
name
corresponding to the selected node. As another example and not by way of
limitation, upon
clicking "weight lifting," the frontend-typeahead process 204 auto-populates,
or causes the
web browser 202 to auto-populate, the form box 409 with the declaration
"weight lifting". In
particular embodiments, the frontend-typeahead process 204 may simply auto-
populate the
form with the name or other identifier of the top-ranked match rather than
display a drop-
down menu. The user may then confirm the auto-populated declaration simply by
keying
"enter" on his or her keyboard or by clicking on the auto-populated
declaration.
[66] In particular embodiments, upon user confirmation of the matching
node, the
frontend-typeahead process 204 may transmit a request to the backend-typeahead
process 208
that informs the backend-typeahead process of the user's confirmation of the
matched profile
page. In particular embodiments, in response to the request transmitted, the
backend-
typeahead process may automatically (or alternately based on an instruction in
the request)
call or otherwise instruct an edge-generating API (Application programming
interface) 210 to
create an edge 306 in the social graph 300 stored in social-graph database 206
between the
particular user's node 302 and the particular user node 302 or concept node
304
corresponding to the confirmed declaration. In particular embodiments, the
request
transmitted may not be generated and transmitted by the frontend-typeahead
process 204 until
the user has selected the save changes (or other submit) button 444 indicating
confirmation of
the user's desire to make the declaration (or declarations made in any and all
of the displayed
form boxes).
[67] In particular embodiments, the node types or categories of existing
nodes as, for
example, determined based, at least in part, on the section category as
identified by the
corresponding section identifier for the section in which the declaration was
made (e.g.,
friends, favorite movies) or based on social-graph information stored in
social-graph database
206, may be used by the backend-typeahead process 208 to better match a string
of entered
characters of a declaration to existing nodes that may be candidates for
matching nodes. As
an example and not by way of limitation, consider an example in which a user
types "jaguar"
into a user profile section. In such an example, the backend-typeahead process
208 may
identify numerous existing nodes (and their associated profile pages) having
corresponding
names that at least include the name "jaguar," or a derivation thereof (e.g.,
"jaguars"). As an
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example and not by way of limitation, the backend-typeahead process 208 may
identify a
user node 302 associated with a user named "Victoria Jaguar." As another
example and not
by way of limitation, the backend-typeahead process 208 may identify a concept
node 304
associated with the jungle cat jaguar. As yet another example, the backend-
typeahead process
208 may identify a concept node 304 devoted to the JACKSONVILLE JAGUARS
professional football team and still another concept node 304 devoted to the
JAGUAR luxury
and performance car-maker. In such cases, all of these user nodes 302 or
concept nodes 304
may be matched by the backend-typeahead process 208 and hence, all of the node
names may
be transmitted in some embodiments, while in other embodiments, the backend-
typeahead
process 208 may only transmit one matching node name that is determined to be
the most
relevant based, for example and as described above, on using the section ID or
other
parameters extracted from the user's profile to determine a category in which
the most
relevant matching user node 302 or concept node 304 would be indexed in.
[68] Additionally, in some embodiments, other factors may also be used to
determine
the strength or relevancy of the matching concept nodes 304 including, for
example, the
number of the user's friends having respective user nodes 302 connected with a
matching
concept node 304, the number of total users having respective user nodes 302
connected with
a matching concept node 304, the number of other concept nodes 304 connected
with the
matching concept node 304, information obtained by analyzing other concept
nodes 304
connected to both the user's node 302 and a matching concept node 304, or
other concept
nodes 304 connected to nodes 302 corresponding to friends of the user as well
as to a
matching concept node 304. Moreover, as described below, information
characterizing the
strength of the connections associated with the edges connecting any of these
nodes may also
be used to weight their relevancy in determining the most relevant matching
concept nodes
304.
[69] In particular embodiments, the backend-typeahead process 208 may make
one or
more determinations before the frontend-typeahead process 204 auto-populates a
form box
with names corresponding to matched profile pages and their respective user
nodes 302 or
concept nodes 304. First, considering the above example, in the case that a
plurality of
matches to existing nodes are identified, the backend-typeahead process 208
may then
determine a confidence score for each of the matches that indicates an
absolute or relative
quality of each of the names of the matching nodes, the quality of the
matching nodes
themselves, or otherwise a level of confidence that the backend-typeahead
process 208 has

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that the match is correct (the intended concept the user was entering or
trying to enter). This
determination may also result or involve a ranking of the matches (which may
be reflected in
the order of the matches displayed in the drop-down menu 442).
[70] In particular embodiments, one or more factors may be used to
determine a
confidence score, probability, quality, or ranking of a matching node. As an
example and not
by way of limitation, such factors may again include, the number of the user's
friends having
respective user nodes 302 connected with a matching concept node 304, the
number of total
users having respective user nodes 302 connected with a matching concept node
304, the
number of other concept nodes 304 connected with the matching concept node
304,
information obtained by analyzing other concept nodes 304 connected to both
the user's node
302 and a matching concept node 304, other concept nodes 304 connected to
nodes 302
corresponding to friends of the user as well as to a matching concept node
304, other suitable
factors, or any combination thereof Other suitable factors may also include
the number of
sections on the corresponding candidate matching hub that are filled in, the
relationship of
content displayed on the hub corresponding to the matching concept node to the
content,
including other declarations, displayed on the user's profile page, etc.
Again, as described
below, information characterizing the strength of the connections associated
with the edges
306 connecting any of these nodes may also be used to weight their relevancy
in determining
the most relevant matching concept nodes 304. Referring back to the "jaguar"
example, the
backend-typeahead process 208 may identify another declaration of the user
that says "I love
watching football," and as such, based on this identification (as well as
other factors), the
backend-typeahead process 208 may rank the node corresponding to the
JACKSONVILLE
JAGUARS professional football team as the best match and the frontend-
typeahead process
204 may list the name of this node at the top of the drop-down menu or
automatically auto-
populate the form with the name.
[71] In particular embodiments, the backend-typeahead process 208 may then
make
one or more second determinations before the frontend-typeahead process 204
auto-populates
a form box with names corresponding to ranked matched nodes. As an example and
not by
way of limitation, based on the confidence scores, one or both of the frontend
and backend-
typeahead processes 204 and 208 may determine whether there is a determined
level of
probability, certainty, or confidence (a confidence score) for each match
before the match is
displayed to the user in the form of a drop-down menu for selection or auto-
populated in the
form box. That is, in particular embodiments, even though one or more matches
have been
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identified from the existing nodes in the social-graph database 206, their
respective
certainties (in being the actual concept the user was intending to declare) as
demonstrated by
their determined confidence scores may be below a first predetermined
threshold, and hence,
none of the matches may be displayed to the user and be auto-populated by the
frontend-
typeahead process 204. That is, rather than display and provide the user with
the match or
matches having confidence scores below the threshold, the frontend-typeahead
process 204
may allow the user to finish typing the declaration himself or herself, and
then transmit the
request. The backend process 208 may determine the best match corresponding to
the user's
declaration.
[72] In particular embodiments, the determination of whether a match or
matches have
been found may be based on comparing respective confidence scores determined
for the
prospective matches with a second predetermined threshold below the first
predetermined
threshold described above. That is, the second predetermined threshold may be
used when
determining if a match is found while the first predetermined threshold may be
used when
determining if the match should be auto populated for display to the user.
[73] In particular embodiments, if no suitable match is identified to a
predetermined
level of certainty (e.g., based on comparison of confidence scores with the
second threshold),
or the user abstains from selecting a provided or auto-populated match, then,
as the user
continues to enter characters of text in a declaration, the frontend-typeahead
process 204 may
wait until the user is finished entering the declaration as, for example,
indicated by the user
clicking or otherwise selecting the save changes button 444, before
transmitting the character
string, section identifier, or other information/data to backend-typeahead
process 208.
[74] In particular embodiments, the bootstrapping process 214 may scan data
structure
24, including social-graph database 206, for text entered or otherwise
associated with or
stored with each user of social-networking system 20. As described herein, all
of the
information about or associated with a given user including that entered and
displayed with
the user's profile page may be stored with the user's node 302 in social-graph
database 206.
In particular embodiments, for each user (but also, in some embodiments,
potentially each
hub having a corresponding concept node 304), bootstrapping process 214 may
identify all of
the fields or objects associated with the user's node 302 that contain textual
characters. Such
fields may include any of sections 408, 410, 412, 414, 416, 418, 420, and 422
in the user's
profile page as well as, in some embodiments, text in private messages sent
between the user
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and other users, public messages posted in wall (feed) sections, status
updates, captions
below photos, etc.
[75] In particular embodiments, for each field or object containing text,
bootstrapping
process 214 may perform some amount of pre-processing of the text. As an
example and not
by way of limitation, some or all the text in a given field may be considered
a single character
string. As another example and not by way of limitation, some or all of the
text in a given
field may be considered one or more n-grams. In particular embodiments, pre-
processing of
the character string may include applying a set of one or more heuristic rules
to parse,
separate, or delimit the character string into separate words, phrases, or n-
grams associated
with distinct node (i.e., user or hub/concept) candidates. More particularly,
pre-processing
may involve bootstrapping process 214 separating the character string in a
given field by
delimiters (e.g., commas, semicolons, carriage returns, etc.). As an example
and not by way
of limitation, the character string illustrated in section 408 of FIG. 4A may
be delimited into
four distinct concept or hub candidates, the first distinct hub candidate
being "weight lifting,"
the second distinct hub candidate being "hiking," the third distinct hub
candidate being
"playing ping pong," and the fourth distinct hub candidate being "foosball."
Pre-processing
may additionally involve identifying synonyms of the word or words in each
distinct hub
candidate, identifying words that may be misspelled, identifying the
potentially correct
spellings, expanding phrases or adding words to phrases (e.g., words that may
have been
unintentionally left out or left our as a result of brevity), removing URLs,
removing metadata,
normalizing the word or words based on language (e.g., converting words from
the language
in which they were entered into the language typically used by the user, or
converting words
from the language in which they were entered into the language in which a best
match for the
hub candidate is likely to be found), and the like. As an example and not by
way of
limitation, consider that a user may have entered "Godfather I, II, III" in a
favorite movies
section 416. Bootstrapping process 214 may identify that the user has actually
intended to
indicated three movies: The Godfather part I, The Godfather part II, and The
Godfather part
III. In such a case, the bootstrapping process 214 may consider each movie as
a separate hub
candidate as though the user had explicitly typed out all three movie names.
[76] In particular embodiments, each identified distinct node candidate
(e.g., n-gram or
string of characters) may then be matched to or compared with a list of known
users nodes
302 or concept nodes 304 (or users and concept) using one or more of a variety
of suitable
string matching algorithms. In particular embodiments, the known users or
concepts with
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which the node candidates are compared may be indexed in the form of a
corresponding n-
gram or strings of characters and stored in social-graph database 206 or
concept database
216. Generally, concept database 216 may be an indexed repository of concept
information
that bootstrapping process 214 can query against for matching candidate hubs
to known
concepts. That is, in particular embodiments, it is desired to match each hub
candidate with a
single known concept. In particular embodiments, concept database 216 may be
populated
with known concepts by crawling one or more external information sources or
data
repositories (such as, for example, by crawling WIKIPEDIA (www.wikipedia.org)
or
FREEBASE (www.freebase.com)) and combining these crawling results with each
other, as
well as, potentially, information extracted from one or more internal
information sources,
including social-graph database 206. In particular embodiments, the concepts
indexed and
stored in concept database 216 don't necessarily have corresponding existing
concept nodes
304 (or user nodes 302) in social-graph database 206. That is, concept
database 216 may
generally store an index of known concepts (each represented by corresponding
character
string), as well as information about these concepts (which may be crawled
from an external
data source such as those just described), but not all of these known concepts
may have
corresponding existing concept nodes 304 stored in social-graph database 206.
In particular
embodiments, concept database 216 may include social-graph database 206 or
vice versa. In
particular embodiments, to facilitate the matching of node candidates to known
users or
concepts indexed in social-graph database 206 or concept database 216, the
index of known
users or concepts may be organized into categories such as, by way of example
and not by
way of limitation, people, places, things, activities, sports, sports teams,
celebrities, cities,
locations, movies, books, restaurants, etc. The particular categories searched
by bootstrapping
process 214 may be determined by a section ID or other field identifier
associated with where
the node candidate was identified.
[77] In particular embodiments, as a result of pre-processing, each node
candidate may
have associated with it, one or more n-grams or character strings that are
each attempted to be
matched with known users or concepts in social-graph database 206 or concept
database 216.
As an example and not by way of limitation, the delimited character string
corresponding to
the user's entered text may be matched as well as other character strings in
which spelling
changes, word additions, work removals, among other changes have been made. In
particular
embodiments, bootstrapping process 214 may then identify a "shortlist" of the
best matching
known users or concepts matching the node candidate. In particular
embodiments,
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bootstrapping process 214 may then generate or determine a confidence score or
value for
each match in the shortlist (similarly to the confidence score described with
reference to the
typeahead processes above). As an example and not by way of limitation, the
confidence
score for each known user or concept may be based on one or more of the
following: a
determination of how well the text in the character string of the node
candidate matched the
text in the character string of each known user or concept, whether the
spellings of any of the
words in the node candidate n-gram or character string were changed to obtain
the match,
whether any characters or words were added or removed in the node candidate n-
gram or
character string to obtain the match, etc.
[78] In particular embodiments, after a list of potential node candidates
are identified,
the list may be narrowed further by using other information known about the
user. As an
example and not by way of limitation, a user "A" may declares "Twilight, Harry
Potter" in a
favorite movies section 416 on the user's profile page. If bootstrapping
process 214 could not
unambiguously identify the movie corresponding to "Twilight," (e.g., because
there are
multiple movies with the word "twilight"), bootstrapping process 214 may use
the fact that
many other users who like "Harry Potter" also like the movie "Twilight: New
Moon" (an
unambiguous movie), and therefore determine that user "A" is referring to
"Twilight: New
Moon" (and therefore referring to the concept node 304 corresponding to this
movie) with a
sufficient degree of certainty when user "A" has typed "Twilight." Similarly,
bootstrapping
process 214 could use demographic information about the user. As an example
and not by
way of limitation, an older user may prefer the 1958 version of "Romeo and
Juliet," whereas
a younger user may be more likely to mean the newer version of "Romeo +
Juliet" released in
1996.
[79] In particular embodiments, bootstrapping process 214 may iteratively
re-query the
concept database 216 to find matches having the same confidence scores as the
matches in
the previously identified list of matches. Second, third, and additional
rounds of matching
may be performed in order to reduce or eliminate the possibility of false
positives. As an
example and not by way of limitation, rather than simply choose the match
having the best
confidence score, which may appear high thereby indicating a high level of
confidence in the
match, by performing the second round of matching, bootstrapping process 214
may find that
there are numerous matching known users or concepts having the same confidence
score,
thereby signaling the reality that the quality of, or confidence in, the match
is misleading and
the match shouldn't be accepted.

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[80] In particular embodiments, bootstrapping process 214 may then
determine
whether a suitable match to a known user or concept exists for the given node
candidate
based on the results determined previously. If it is determined that a match
exists in social-
graph database 206 or concept database 216, bootstrapping process 214 may then
determine
whether or not an existing user node 302 or concept node 304 exists in social-
graph database
206. Alternatively, bootstrapping process 214 may attempt to match a node
candidate to an
existing node in social-graph database 206 first before resorting to
attempting to match the
node candidate to known users or concepts not having corresponding existing
nodes in social-
graph database 206.
[81] In particular embodiments, if it is determined that a match cannot be
found for the
n-gram or character string associated with the node candidate, at least
according to a desired
or predetermined level of probability or confidence, bootstrapping process 214
may then
determine whether the node candidate is splittable; that is, whether the n-
gram or character
string can be split into separate node candidates. As an example and not by
way of limitation,
a match from a node candidate to a known user or concept may not be found for
a variety of
reasons, the simplest of which may be that the node candidate is too generic
to identify a
known user or concept with confidence, is a common name, is drastically
misspelled or
entered wrong, or is considered a "higher order" concept that, generally,
involves a phrase
and even two or more concepts. As an example and not by way of limitation, a
user may have
typed a declaration that, even after pre-processing, results in the higher
order node candidate
character string "all movies with Johnny Depp or Edward Norton." To facilitate
this process,
bootstrapping process 214 may keep a list of "connector words" such as "and"
or "or,"
among others. In particular embodiments, if a confident match for a character
string such as
this can't be found, bootstrapping process 214 may make the determination as
to whether the
n-gram or character string corresponding to the node candidate is splittable.
In particular
embodiments, if it is determined that the n-gram or character string is
splittable (e.g.,
bootstrapping process 214 identified connector words in the character string),
then
bootstrapping process 214 may split the n-gram or character string into one or
more node
candidates. For each of these split node candidates (e.g., "all movies with
Johnny Depp" and
"all movies with Edward Norton"), bootstrapping process 214 then proceeds as
before.
[82] In particular embodiments, bootstrapping process 214 may use a second
list of
"common phrase language" that it may use to determine if a node candidate is
splittable or,
more particularly, reducible. As an example and not by way of limitation, in
the above
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example, the part of the character string that reads "all movies with" may be
identified as
common phrase language and removed, thereby resulting in the separate node
candidates of
simply "Johnny Depp" and "Edward Norton."
[83] In particular embodiments, recommendation-generating process 218 may
determine recommended profile pages for a particular user (the "requesting
user") requesting
or currently viewing a particular profile page (the "requesting page"), and
further may cause
references to the recommended profile pages to be displayed or listed in a
recommendations
section of the profile page (such as recommendations section 510 illustrated
in FIG. 5A). In
particular embodiments, recommendation-generating process 218 may determine
recommended profile pages based information extracted from social-graph
database 206,
including information about one or more of: the requesting user, the requested
profile page,
friends of the user whose user nodes 302 may or may not also be connected to
the requested
profile page's node with respective edges, other profile pages having
respective nodes that
are also connected to the requested profile page's node, other suitable social-
networking data,
or any combination thereof. As an example and not by way of limitation, the
recommended
profile pages displayed in recommendations section 510 may include profile
pages that are
"liked," "friends," or otherwise connected (with edges in social-graph
database 206) to
friends of the requesting user (as defined by edges in social-graph database
206), and
particularly friends that are also connected to the requested profile page
(with edges in social-
graph database 206). As another example and not by way of limitation, the
recommended
profile pages displayed in recommendations section 510 may include profile
pages that users,
and particularly friends of the requesting user (as defined by edges in social-
graph database
206), also "like" or are otherwise connected to (with edges in social-graph
database 206), but
who aren't necessarily connected with the requested profile page (with edges
in social-graph
database 206). As yet another example and not by way of limitation, the
recommended
profile pages displayed in recommendations section 510 may include profile
pages that are
connected to the requested profile page (with edges in social-graph database
206) and one or
more friends of the requesting user (as defined by edges in social-graph
database 206). As yet
another example and not by way of limitation, the recommended profile pages
displayed in
recommendations section 510 may include profile pages that are connected to
the requested
profile page (with edges in social-graph database 206) but that aren't
necessarily connected
with friends of the requesting user (as defined by edges in social-graph
database 206).
Generally, one goal or motivation for displaying recommended profile pages to
the
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requesting user currently viewing or requesting a particular profile page is
to provide the user
with recommended profile pages the user may be interested in viewing or
interacting with
and, furthermore, facilitate navigation to such recommended profile pages from
the currently
viewed profile page and, in particular embodiments, to facilitate the creation
of edges 306
connecting the user node 302 corresponding to the user to nodes corresponding
to the
recommended profile pages the user demonstrates or indicates an interest in.
[84] In particular embodiments, the method may begin when social-networking
system
20 receives a request for a particular profile page (the requested profile
page) from a
particular user (the requesting user). In particular embodiments, in response
to the request,
social-networking system 20, and particularly page-generating process 200, may
generate a
structured document for rendering the profile page at the requesting user's
client device 30
and transmits an initial response that includes the structured document to the
requesting
user's client device 30. The structured document transmitted to the requesting
user may be a
base structured document that includes markup language code as well as various
code
segments, scripts, resources, or other information or content for serving the
requested profile
page to the client for rendering by the client's web browser 202. In
particular embodiments,
the base structured document may include code for rendering one or more
portions of the
requested profile page including code for displaying portions of the
recommendations section
510, but may not include the recommended profile pages themselves in the form
of profile
page names or other identifiers 512 and images 514; that is, in one
implementation, social-
networking system 20 may transmit the structured document in the initial
response before the
recommended profile pages are determined by recommendation-generating process
218. In
this way, the client's web browser 202 may start rendering the structured
document and
downloading resources for rendering the requested profile page as
recommendation-
generating process 218 completes it's determination of recommended profile
pages.
[85] In particular embodiments, in parallel with or after the generation of
the base
structured document or sending of the initial response, recommendation-
generating process
218 may generate recommended profile pages that are then transmitted in one or
more
subsequent responses to the requesting user's client device 30 for rendering
by the client's
web browser 202. In particular embodiments, after the request for the profile
page is received
by social-networking system 20, page-generating process 200 or other process
executing
within social-networking system 20 may transmit an instruction or query to
recommendation-
generating process 218 requesting one or more recommended profile pages for
display in
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recommendations section 510. In particular embodiments, the instruction or
query may
include information such as an identifier of the user (e.g., a user ID that
identifies the
requesting user's user node 302) and an identifier of the requested profile
page (e.g., a profile
page ID that identifies the requested profile page's user node 302 or concept
node 304).
[86] In particular embodiments, in response to the instruction or query,
recommendation-generating process 218 may then determine or identify a first
data set that
includes profile pages that are each connected (via edges 306 in social-graph
database 206)
with one or more users or concept who are, in turn, each connected with both
the requesting
user (e.g., friends of the requesting user, concepts liked by the requesting
user) and also
connected with the requested profile page (e.g., users that also like the
requested profile page,
concepts liked by friends of the requesting user). In particular embodiments,
in parallel with
or after determining the first data set, recommendation-generating process 218
may determine
a second data set that includes profile pages that are each connected both
with the requested
profile page (via edges 306 in social-graph database 206) and also connected
with one or
more users or concepts who, in turn, are connected (via edges 306 in social-
graph database
206) to the requesting user (e.g., friends of the requesting user). Generally,
the first and
second data sets may include one or more of the same profile pages.
[87] In particular embodiments, social-graph database 206 may include one
or more
queryable (searchable) indexes generated by indexing the data within social-
graph database
206 (alternately, in another embodiment, the indexes may be stored in one or
more data stores
or databases outside of social-graph database 206). In particular embodiments,
an indexing
process 220 may generate or update the indexes periodically (e.g., hourly,
daily, weekly).
Additionally, or alternately, the indexes may be updated dynamically in
response to the
creation of new nodes or new edges in social-graph database 206 as well as in
response to
other actions (e.g., in response to interactions between users and profile
pages or in response
to edits made to user-profile pages or hubs). In particular embodiments,
indexing process 220
may generate a plurality of indexes to facilitate the determinations. As an
example and not by
way of limitation, indexing process 220 may generate and maintain an index of
all registered
users that is indexed by user ID (e.g., the identifiers of the users and
respective user nodes
302 in social-graph database 206) and which includes, for each user ID, the
set of other users
identified by their respective user IDs whose respective user nodes 302 are
connected to the
user node 302 corresponding to the particular user ID in the index. As another
example and
not by way of limitation, indexing process 220 may generate and maintain
another index of
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all registered users that is again indexed by user ID but which includes, for
each user ID, the
set of hubs or respective concept nodes 304 identified by their respective
profile page IDs
(e.g. the identifiers of the profile pages and respective concept nodes 304 in
social-graph
database 206) that are connected to the user node 302 corresponding to the
particular user ID
in the index. As yet another example and not by way of limitation, indexing
process 220 may
generate and maintain another index of all the profile pages indexed by
profile page ID and
that includes, for each profile page ID, the set of other profile pages and
respective concept
nodes 304 identified by profile page ID that are connected to the concept node
304
corresponding to the particular profile page ID in the index. As yet another
example and not
by way of limitation, indexing process 220 may generate and maintain another
index of all
the profile pages indexed by profile page ID and that includes, for each
profile page ID, the
set of users and respective user nodes 302 identified by user ID that are
connected to the
concept node 304 corresponding to the particular profile page ID in the index.
[88] In particular embodiments, recommendation-generating process 218 may
determine the first and second data sets, respectively, by querying the
indexes generated by
indexing process 220. This may involve querying indexing process 220 itself or
some other
process that is configured to receive queries and return results based on
searching one or
more of the indexes. As an example and not by way of limitation,
recommendation-
generating process 218 may determine the first data set by sending a first
nested query to
indexing process 220 that, in a first part or step of the first nested query,
instructs indexing
process 220 to identify all the user IDs corresponding to users who are
connected (e.g.,
friends) with the requesting user. In a second part of the nested query,
indexing process 220
may be instructed to identify which of the user IDs identified in the first
part correspond to
users who are also connected with the requested profile page. In a third part
of the first nested
query, indexing process 220 may be instructed to return, to recommendation-
generating
process 218, the profile page IDs corresponding to the profile pages connected
with the user
IDs identified in the second part of the query (but in particular embodiments,
excluding those
profile page IDs corresponding to profile pages already connected to the
requesting user) as
well as the user IDs themselves matched with each of the profile page IDs. In
a similar
fashion, recommendation-generating process 218 may determine the second data
set by
sending a second nested query to indexing process 220 that instructs indexing
process to
determine all the profile page IDs corresponding to profile pages that are
connected with the
requested profile page and then return, to recommendation-generating process
218, the

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profile page IDs corresponding to the ones of the identified profile pages
that are also
connected with one or more users connected with the requesting user (but in
particular
embodiments, excluding those profile page IDs corresponding to profile pages
already
connected to the requesting user) as well as the user IDs themselves matched
with each of the
profile page IDs.
[89] In particular embodiments, the profile page indexes generated by
indexing process
220 may be indexed, arranged, or otherwise searchable by profile page category
(e.g., user,
group, association, movie, music, activity, sport, etc.). In particular
embodiments, the profile
pages returned in the first and second data sets may only include profile
pages sharing the
same category as the requested profile page. However, in particular
embodiments, profile
pages of different categories may be included in the returned data sets.
[90] In particular embodiments, each of the first and second data sets may
include a list
or index of profile pages (e.g., identified by profile page ID) as well as,
for each profile page,
a set of users (e.g., identified by user ID) and/or concepts (e.g., identified
by concept ID)
connected with the respective profile page. Recommendation-generating process
218 may
then generate a score for each profile page identified in the first and second
data sets and
subsequently raffl( the profile pages based on their respective scores to
generate a single
combined or correlated list of ranked profile pages that are candidates
(hereinafter also
referred to as "candidate pages") for recommended profile pages. In particular
embodiments,
recommendation-generating process 218 may score each profile page in each of
the first and
second data sets based at least in part on the number of users (i.e., the
friends of the
requesting user) or concepts (i.e., concepts liked by the requesting user or
his friends)
returned with the respective profile page in the first or second data sets.
[91] In particular embodiments, recommendation-generating process 218 may
score
the profile pages in each of the first and second data sets and then combines
the resulting
scores. As an example and not by way of limitation, if a profile page in the
first set is
connected with five of the requesting user's friends, that profile page may be
assigned a score
or weight of five by recommendation-generating process 218. Similarly, if a
profile page in
the second set is connected with four of the requesting user's friends, that
profile page may
be assigned a score or weight of four by recommendation-generating process
218. In
particular embodiments, recommendation-generating process may then generate a
combined
data set that includes all of the profile pages in each of the first and
second data sets and
combine or correlate the scoring results based on each of the first and second
data sets to
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generate a single correlated score for each of the profile pages in the
combined data set. The
single correlated scores for the respective candidate pages may then be used
in ranking the
profile pages in the correlated ranked list of profile pages. In particular
embodiments, the
weights assigned to the profile pages in the first and second data sets are
themselves weighted
equally by recommendation-generating process 218. As an example and not by way
of
limitation, a profile page with a weight of five from the first data set may
be assigned a score
of five in the single correlated ranked list. Similarly, a profile page with a
weight of four from
the second data set may be assigned a score of four in the single correlated
ranked list.
Additionally, as the first and second data sets may share common profile
pages, if a profile
page returned in both of the first and second data sets was assigned a weight
of six based on
the first data set and assigned a weight of three based on the second data
set,
recommendation-generating process 218 may sum the individual weights and
assign the
profile page a score of nine in the single correlated ranked list (6+3=9).
However, as the
friends used to generate the weights may be shared in the first and second
data sets,
recommendation-generating process 218 may reduce the combined score to account
for this.
As an example and not by way of limitation, continuing the above example,
assuming that a
profile page found in both data sets also shares two friends in each data set,
the resultant
correlated score for the profile page may be calculated as seven (6+3-2=7).
However, in
particular embodiments, recommendation-generating process 218 may first
combine the first
and second data sets to generate one combined data set and then score each of
the profile
pages in the resultant combined data set. In this way, profile pages and
associated users
shared between the data sets may be accounted for, if desired, before
generating a score for
the profile page.
[92] In particular embodiments, recommendation-generating process 218 may
determine a score for each profile page in the combined data set based on
factors other than
simply the number of the requesting user's friends connected with the
respective profile page.
As an example and not by way of limitation, recommendation-generating process
218 may
query indexing process 220 for one or more other data sets. As an example and
not by way of
limitation, recommendation-generating process 218 may determine a third data
set that
includes all the profile pages connected with the requested profile page, or
all the profile
pages that are connected with the requested profile page and not connected to
any of the
requesting user's friends. As another example and not by way of limitation,
recommendation-
generating process 218 may determine a fourth data set that includes all of
the profile pages
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connected with the requesting user's friends, or all of the profile pages
connected with the
requesting user's friends but not connected to the requested profile page.
These third or
fourth data sets may be used in augmenting the data in the first and second
data sets or to
provide additional criteria (e.g., a global filter that indicates an overall
popularity of each of
the profile pages) with which to score the profile pages in the first and
second data sets.
Furthermore, the third and fourth data sets may be particularly useful in
cases in which there
are not any friends of the user that are connected with the requested profile
page or in which
none of the profile pages connected with the requested profile page are
connected to any of
the requesting user's friends.
[93] In particular embodiments, recommendation-generating process 218 may
weight
the profile pages in such third or fourth data sets differently than the
profile pages in the first
and second data sets. As an example and not by way of limitation, each profile
page in the
third or fourth data sets are weighted according to the total number of user
nodes 302
connected with the respective profile page's user node 302 or concept node
304. However,
when combining the first, second, third, and fourth data sets and calculating
a correlated
score for each profile page in the combined data set, the number of total
users connected with
each profile page in the third and fourth data sets may account for a smaller
contribution to
the single correlated score. As an example and not by way of limitation, if
"profile page A" is
found in each of the first, second, third, and fourth data sets and is
associated with 5 users in
the first data set, 4 non-shared users in the second data set, 50 users in the
third data set, and
75 users in the fourth data set, recommendation-generating process may
calculate the
correlated score for the profile page as 5a + 4b + 50c + 75d where a, b, c,
and d are the
weights with which the respective number of users are multiplied by. As an
example and not
by way of limitation, in one implementation, a=1, b=1, c=0.01, and d=0.01 such
that the
correlated score for the profile page A is 5+4+0.5+0.75=10.25.
[94] In particular embodiments, recommendation-generating process 218 may
determine the single correlated score for each profile page in the first and
second data sets (in
some embodiments the profile pages in the third and fourth data sets that are
not also in one
or more of the first and second data sets are not scored) by summing or
otherwise combining,
for each profile page in the combined data set, a number of coefficient scores
that are, in turn,
generated for each profile page in the combined data set and each user
connected with the
respective profile page. In particular embodiments, a coefficient score in
this sense refers to
the strength of the connection (as defined or represented by an edge 306) or
plurality of
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connections. The coefficient scores generated by recommendation-generating
process 218 for
a particular profile page and associated users may be based on various
factors, such as, for
example, the relationship of the user to the profile page; the relationship of
the user to the
requesting user (e.g., friend, relative, spouse, etc.); a level or frequency
of interaction
between the profile page and the user (e.g., how many times the user views the
profile page
or how much content was added to the profile page by the user over a period of
time); a level
or frequency of interaction between the user and the requesting user (e.g.,
how times the users
viewed one another's profile pages or how many times the users posted
comments, wall
(feed) postings, sent messages, or otherwise interacted with one another's
profile pages over
a period of time); the number of user nodes 302, concept nodes 304, or total
nodes connected
to both the profile page and the user, or connected to both the user and the
requesting user, or
connected to both the profile page and the requested profile page, or
connected to both the
profile page and the requested user; the quantity or quality of shared content
between the
profile page and the requested profile page, other suitable factors, or any
combination thereof.
As an example and not by way of limitation, determining a single correlated
score for each
profile page in the combined data set may involve recommendation-generating
process 218
generating one or more coefficient scores between each profile page in the
combined data set
and each of the requesting user's friends connected to the respective profile
page, one or
more coefficient scores between each profile page in the combined data set and
the requesting
user, one or more coefficient scores between each profile page in the combined
data set and
the requested profile page, or one or more coefficient scores between the
requesting user and
each of the users connected with a profile page from the combined data set.
Determining a
single correlated score for each profile page in the combined data set may
additionally
involve summing or otherwise combining each of the coefficient scores to
generate the single
correlated score for each profile page.
[95] In particular embodiments, in order to calculate coefficient scores
and
subsequently single correlated scores for each of the profile pages in the
combined data set,
the data results returned in the first and second data sets (and in some
embodiments the third
and fourth data sets as well) may be first sent by recommendation-generating
process (or
directly from indexing process 220) to a data mining system such as, for
example, HIVE (a
data warehouse infrastructure built on top of HADOOP) where HADOOP then runs
or
executes a number of MapReduce jobs or processes on the data to generate the
coefficient
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scores which are then used by recommendation-generating process 218 to
generate the single
correlated scores for each profile page.
[96] In particular embodiments, recommendation-generating process 218 may
rank the
profile pages by their respective correlated scores and generates a ranked
list of profile pages
(e.g., a ranked list of profile page IDs) with the profile pages having the
highest correlated
scores representing the most relevant profile pages. In particular
embodiments,
recommendation-generating process 218 may then select the top x (e.g., four in
the example
illustrated in FIG. 5A) profile pages having the highest correlated scores as
the recommended
profile pages to be displayed in recommendations section 510.
[97] In particular embodiments, recommendation-generating process 218 may
then
communicate the profile page IDs of the recommended profile pages to page-
generating
process 200 or other process that then generates code including, for example,
HTML or other
markup language code as well as, in some embodiments, various other code
segments or
resources including, for example, image resources for use in rendering the
recommended
profile page names 512 or images 514 in recommendations section 510, and in
some
embodiments, code segments for implementing hyperlinks that direct the user to
a
recommended profile page upon clicking or otherwise selecting a recommended
profile page
name text field 512 or profile page image 514. The code and resources may then
be sent to
the user's client device 30 in a subsequent response for rendering by the
client's web browser
202. In particular embodiments, the subsequent response is sent using AJAX or
other
asynchronous techniques as the base structured document for rendering the
requested profile
page may have already been sent in an initial response. In particular
embodiments, social-
networking system 20 may wait for recommendation-generating process 218 to
provide the
profile page IDs of the recommended profile pages and includes the code or
resources for
displaying the recommended profile page names 512 or profile page images 514
with the rest
of the structured document for rendering the profile page at the client device
30 prior to
sending the structured document to the requesting user.
[98] In particular embodiments, code for rendering node names (e.g., text)
516 or node
images 518 (e.g., user-profile pictures, avatars, or concept-profile pictures)
of a select subset
of the users or nodes connected with each of the recommended profile pages and
the
requesting user is also sent with the subsequent response for rendering and
display next to the
respective recommended profile page in recommendations section 510.
Additionally or
alternately, the subsequent response sent may include code for displaying a
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each of the recommended profile pages in proximity to the respective
recommended profile
page that reads, for example, "n of your friends also like this," where n is
the number of the
requesting user's friends that are connected to the respective recommended
profile page or
"these friends also like this," where "these friends" are represented by the
node names 516 or
node images 518 displayed next to the respective recommended profile page, or
"n of your
friends also like this including:".
[99] In particular embodiments, wall (or news feed/activities feed) section
501a, or
other feed or activities section of the profile page, may display comments,
status updates,
wall posts, or other user activities associated with the user and friends of
the user that are
viewing the profile page. The wall (or news feed/activities feed) section
501a, or other feed
or activities section of the profile page may also display comments, status
updates, wall posts,
or other user activities and user generated content that are related to the
concept for which the
profile page was created as well as, in some embodiments, the users/concepts
associated with
the recommended profile pages determined for the currently requested or viewed
profile
page. Recommendation-generating process 218 may perform a search on comments,
status
updates, wall posts and other user-generated content and user activities
associated with the
requesting user and friends of the requesting user filtered by user or
concept; that is, a
keyword search for keywords related to the user or concept of the currently
requested or
viewed profile page (and potentially keywords related to the users or concepts
associated
with the recommended profile pages) in these streams of user feeds or
activities related to the
requesting user and the requesting user's friends, and display this subset of
user content or
activities in the wall or feed section of the currently requested or viewed
profile page.
Structured Search Queries
[100] In particular embodiments, a user of an online social network may
search for
information relating to a specific subject matter (e.g., users, concepts,
external content or
resource) by providing a short phrase describing the subject matter, often
referred to as a
"search query," to a search engine. The search engine may conduct a search
based on the
query phrase using various search algorithms and generate search results that
identify
resources or content (e.g., user-profile pages, content-profile pages, or
external resources)
that are most likely to be related to the search query. To conduct a search, a
user may input or
transmit a search query to the search engine. In response, the search engine
may identify one
or more resources that are likely to be related to the search query, which may
collectively be
referred to as a "search result" identified for the search query. The search
results may be
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presented to the user, often in the form of a list of links on search-results
webpage, each link
being associated with a different webpage that contains some of the identified
resources or
content. In particular embodiments, each link in the search results may be in
the form of a
Uniform Resource Locator (URL) that specifies where the corresponding webpage
is located
and the mechanism for retrieving it. The user may then be able to click on the
URL links to
view the specific resources or contents contained in the corresponding
webpages as he or she
wishes. The resources may be ranked and presented to the user according to
their relative
degrees of relevance to the search query. The search results may also be
ranked and presented
to the user according to their relative degree of relevance to the user. In
other words, the
search results may be personalized for the querying user based on, for
example, social-graph
information, user information, search or browsing history of the user, or
other suitable
information related to the user. In particular embodiments, ranking of the
resources may be
determined by a ranking algorithm implemented by the search engine. As an
example and not
by way of limitation, resources that are relatively more relevant to the
search query or to the
user may be ranked higher than the resources that are relatively less relevant
to the search
query or the user. In particular embodiments, the search engine may limit its
search to
resources and content on the online social network. However, in particular
embodiments, the
search engine may also search for resources or contents on other sources, such
as web-
application server 40, enterprise server 50, the intern& or World Wide Web, or
other suitable
sources.
[101] In particular embodiments, the typeahead processes described herein
may be
applied to search queries entered by a user. As an example and not by way of
limitation, as a
user enters text characters into the search field 450, the frontend-typeahead
process 204
and/or the backend-typeahead processes 208 may attempt to identify existing
user nodes 302,
concept nodes 304, or edges 306 that match the string of characters entered
search field 450
as the user is entering the characters. As the backend-typeahead process 208
receives requests
or calls including a string or n-gram from the text query, the backend process
208 may
perform or causes to be performed a search to identify existing social-graph
elements (i.e.,
user nodes 302, concept nodes 304, edges 306) having respective names, types,
categories, or
other identifiers matching the entered text. The backend-typeahead process 208
may use one
or more matching algorithms to attempt to identify matching nodes or edges.
When a match
or matches are found, the backend-typeahead process 208 may transmit a
response to the
user's client device 30 that may include, for example, the names (name
strings) of the
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matching nodes as well as, potentially, other metadata associated with the
matching nodes.
The frontend-typeahead process 204 may then display a drop-down menu (such as,
for
example, drop-down menu 600 illustrated in FIGs. 6A-6R) that displays names of
matching
existing profile pages and respective user nodes 302 or concept nodes 304, and
displays
names of matching edges 306 that may connect to the matching user nodes 302 or
concept
nodes 304, which the user can then click on or otherwise select thereby
confirming the desire
to search for the matched user or concept name corresponding to the selected
node, or to
search for users or concepts connected to the matched users or concepts by the
matching
edges. Alternatively, the frontend-typeahead process 204 may simply auto-
populate the form
with the name or other identifier of the top-ranked match rather than display
a drop-down
menu. The user may then confirm the auto-populated declaration simply by
keying "enter" on
his or her keyboard or by clicking on the auto-populated declaration. Upon
user confirmation
of the matching nodes and edges, the frontend-typeahead process 204 may
transmit a request
to the backend-typeahead process 208 that informs the backend-typeahead
process of the
user's confirmation of a query containing the matching social-graph elements.
In response to
the request transmitted, the backend-typeahead process may automatically (or
alternately
based on an instruction in the request) call or otherwise instruct the social-
networking system
20 to search the social-graph database 206 for the matching social-graph
elements, or for
social-graph elements connected to the matching social-graph elements as
appropriate.
Although this disclosure describes applying the typeahead processes to search
queries in a
particular manner, this disclosure contemplates applying the typeahead
processes to search
queries in any suitable manner.
[102] FIGs. 6A-6R illustrate example queries of the social network. In
particular
embodiments, the social-networking system 20 may generate one or more
structured queries
comprising references to one or more identified social-graph elements in
response to a text
query received from a first user (i.e., the querying user). FIGs. 6A-6R
illustrate various
example text queries in query fields 450 and various structured queries
generated in response
in drop-down menus 600. By providing suggested structured queries in response
to a user's
text query, the social-networking system 20 may provide a powerful way for
users of the
online social network to search for elements represented in the social graph
300 based on
their social-graph attributes and their relation to various social-graph
elements. Structured
queries may allow a querying user to search for content that is connected to
particular users
or concepts in the social graph 300 by particular edge types. As an example
and not by way
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of limitation, the social-networking system 20 may receive a substantially
unstructured text
query from a first user. In response, the social-networking system 20 (via,
for example, a
server-side element detection process) may access the social graph 300 and
then parse the
text query to identify social-graph elements that corresponding to n-grams
from the text
query. The social-networking system 20 may identify these corresponding social-
graph
elements by determining a probability for each n-gram that it corresponds to a
particular
social-graph element. Social-graph elements with a probability greater than a
threshold
probability may be identified and then referenced in one or more structured
queries generated
by the social-networking system 20. The structured queries may then be
transmitted to the
first user and displayed in a drop-down menu 100 (via, for example, a client-
side typeahead
process), where the first user can then select an appropriate query to search
for the desired
content. After the first user selects a particular structured query, the
social-networking system
20 may process the query to identify target nodes corresponding to the query.
These target
nodes may then be filtered based on privacy settings associated with the nodes
(via, for
example, a server-side privacy-filter process), and the filtered results may
then be transmitted
to the first user as search results. Some of the advantages of using the
structured queries
described herein include finding users of the online social networking based
upon limited
information, bringing together virtual indexes of content from the online
social network
based on the relation of that content to various social-graph elements, or
finding content
related to you and/or your friends. Although this disclosure describes and
FIGs. 6A-6R
illustrate generating particular structured queries in a particular manner,
this disclosure
contemplates generating any suitable structured queries in any suitable
manner.
Element Detection
[103] In particular embodiments, social-networking system 20 may receive
from a
querying/first user (corresponding to a first user node 302) a substantially
unstructured text
query. As an example and not by way of limitation, a first user may want to
search for other
users who: (1) are first-degree friends of the first user; (2) "like" the
company FACEBOOK
(i.e., the user nodes 302 are connected by an edge 306 to the concept node 304
corresponding
to the company FACEBOOK INC.); and (3) are younger than a certain age. The
first user
may then enter a text query "friends who like facebook and are younger than"
into search
field 450, as illustrated in FIGs. 6C-6I. As another example and not by way of
limitation, the
first user may want to search for other users who: (1) "like" the location
"Old Pro"; (2) "like"
the company "Acme; and (3) live in the city of Palo Alto. The first user may
then enter a text
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query "people who like old pro and acme in palo alto" into search field 450,
as illustrated in
FIGs. 6K-60. In both of the examples described above, as the first user enters
this text query
into search field 450, the social-networking system 20 may provide various
suggested
structured queries, as illustrated in drop-down menus 600. As used herein, a
substantially
unstructured text query refers to a simple text string inputted by a user. The
text query may,
of course, be structured with respect to standard language/grammar rules.
However, the text
query will ordinarily be unstructured with respect to social-graph elements.
In other words, a
simply text query will not ordinarily include embedded references to
particular social-graph
elements. Thus, as used herein, a structured query refers to a query that
contains references to
particular social-graph elements, allowing the search engine to search based
on the identified
elements. Although this disclosure describes receiving particular queries in a
particular
manner, this disclosure contemplates receiving any suitable queries in any
suitable manner.
[104] In particular embodiments, social-networking system 20 may parse the
substantially unstructured text query (also simply referred to as a search
query) received from
the first user (i.e., the querying user) to identify one or more n-grams. In
general, an n-gram is
a contiguous sequence of n items from a given sequence of text or speech. The
items may be
characters, phonemes, syllables, letters, words, base pairs, prefixes, or
other identifiable items
from the sequence of text or speech. The n-gram may comprise one or more
characters of text
(letters, numbers, punctuation, etc.) entered by the querying user. An n-gram
of size one can
be referred to as a "unigram," of size two can be referred to as a "bigram" or
"digram," of
size three can be referred to as a "trigram," and so on. Each n-gram may
include one or more
parts from the text query received from the querying user. In particular
embodiments, each n-
gram may comprise a character string (e.g., one or more characters of text)
entered by the
first user. As an example and not by way of limitation, the social-networking
system 20 may
parse the text query "friends in palo alto" to identify the following n-grams:
friends; in; palo;
alto; friends in; in palo; palo alto; friend in palo; in palo also; friends in
palo alto. In
particular embodiments, each n-gram may comprise a contiguous sequence of n
items from
the text query. As another example and not by way of limitation, the social-
networking
system 20 may parse the text query "friends who like facebook" (as illustrated
in FIG. 6F) to
identify the following n-grams: friends; who; like; facebook; friends who; who
like; like
facebook; friends who like; who like facebook. Although this disclosure
describes parsing
particular queries in a particular manner, this disclosure contemplates
parsing any suitable
queries in any suitable manner.

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[105] In particular embodiments, the social-networking system 20 may parse
each text
query and extract one or more n-grams that have been predetermined to
correspond to
particular social-graph elements. Note that not every word in a search query
may represent a
predetermined element. Particular embodiments may ignore those n-grams that do
not
represent any predetermined query elements. As an example and not by way of
limitation, the
social-networking system 20 may receive a search query containing "friends who
like
facebook," as illustrated in FIG. 6F. The unigram "friends" may have been
predetermined to
correspond to any "friend" edges 306 connecting the querying user to his first-
degree friends
(i.e., other user nodes 302 within one-degree of separation of the user node
302
corresponding to the querying user) in the social graph 300. Similarly, the n-
gram "like" may
have been predetermined to correspond to any "like" edges 306 connecting to
concept nodes
304 in the social graph 300. Finally, the n-gram "facebook" may have been
predetermined to
correspond to the concept node 304 for the company FACEBOOK INC. As another
example
and not by way of limitation, if the social-networking system 20 received a
search query
containing "Doctor Yeites Ziltzer," there may not be a predetermined elements
for a title or a
position. Thus, the unigram "doctor" may not represent any social-graph
element (though it
may represent an attribute or property of a particular social-graph element,
and be searchable
on that basis). On the other hand, there may be a predetermined element for a
person's name.
Thus, the n-gram "Yeites Ziltzer," may represent a query element corresponding
to a
particular user node 302 for a user named Yeites Ziltzer. An n-gram that does
not represent
any predetermined element may be marked as representing null element or
otherwise not
corresponding to a particular social-graph element. Although this disclosure
describes parsing
particular search queries in a particular manner, this disclosure contemplates
parsing any
suitable search queries in any suitable manner.
[106] In particular embodiments, social-networking system 20 may determine
or
calculate, for each n-gram identified in the text query, a score that the n-
gram corresponds to
a social-graph element. The score may be, for example, a confidence score, a
probability, a
quality, a ranking, another suitable type of score, or any combination
thereof. As an example
and not by way of limitation, the social-networking system 20 may determine a
probability
score (also referred to simply as a "probability") that the n-gram corresponds
to a social-
graph element, such as a user node 302, a concept node 304, or an edge 306 of
social graph
300. The probability score may indicate the level of similarity or relevance
between the n-
gram and a particular social-graph element. There may be many different ways
to calculate
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the probability. The present disclosure contemplates any suitable method to
calculate a
probability score for an n-gram identified in a search query. In particular
embodiments, the
social-networking system 20 may determine a probability, p, that an n-gram
corresponds to
a particular social-graph element. The probability, p, may be calculated as
the probability of
corresponding to a particular social-graph element, k, given a particular
search query, X. In
other words, the probability may be calculated as p = (14) . As an example and
not by way
of limitation, a probability that an n-gram corresponds to a social-graph
element may
calculated as an probability score denoted as The
input may be a text query
X =(xi,x2,...,xN), and a set of classes. For each ( : j) and a class k, the
social-networking
system 20 may compute Pi,J,k= Aclass(xi j) = 14) . In particular embodiments,
the social-
networking system 20 may determine the probability that a particular n-gram
corresponds to
a social-graph element based on a language model. Any suitable probabilistic
language model
may be used to determine the probability that a particular n-gram corresponds
to a particular
social-graph element. As an example and not by way of limitation, the social-
networking
system 20 may use an n-gram model, a segmental Markov model, a grammar-
language
model, another suitable probabilistic language model, or any combination
thereof In
particular embodiments, the social-networking system 20 may user a forward-
backward
algorithm to determine the probability that a particular n-gram corresponds to
a particular
social-graph element. For a given n-gram within a text query, the social-
networking system
20 may use both the preceding and succeeding n-grams to determine which
particular social-
graph elements correspond to the given n-gram. In particular embodiments, the
social-
networking system 20 may determine the probability that a particular n-gram
corresponds to
a social-graph element based on advertising sponsorship. An advertiser (such
as, for example,
the user or administrator of a particular profile page corresponding to a
particular node) may
sponsor a particular node such that the node is given a higher probability
when determining
whether is corresponds to particular n-grams, or may even be identified as
corresponding to
particular n-grams regardless of the determined probability. As an example and
not by way of
limitation, the n-gram "smart phone" may correspond to a concept node 304 for
"iPhone"
(which is a type of smart phone) and may also correspond to a concept node for
"Android"
(which is another type of smart phone). If one of these concept nodes 304 is
sponsored by an
advertiser, then the social-networking system 20 may determine a higher
probability of the n-
gram corresponding to the "smart phone" n-gram. Although this disclosure
describes
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determining whether n-grams correspond to social-graph elements in a
particular manner, this
disclosure contemplates determining whether n-grams correspond to social-graph
elements in
any suitable manner. Moreover, although this disclosure describes determining
whether an n-
gram corresponds to a social-graph element using a particular type of score,
this disclosure
contemplates determining whether an n-gram corresponds to a social-graph
element using
any suitable type of score.
[107] In particular embodiments, the social-networking system 20 may
determine the
probability that a particular n-gram corresponds to a social-graph element
based social-graph
information. As an example and not by way of limitation, when determining a
probability, p,
that an n-gram corresponds to a particular social-graph element, the
calculation of the
probability may also factor in social-graph information. Thus, the probability
of
corresponding to a particular social-graph element, k, given a particular
search query, X,
and social-graph information, G, may be calculated as p=(k1X,G). In particular
embodiments, the probability that an n-gram corresponds to a particular node
may be based
on the degree of separation between the first user node 302 and the particular
node. A
particular n-gram may have a higher probability of corresponding to a social-
graph element
that is closer in the social graph 300 to the querying user (i.e., fewer
degrees of separation
between the element and the first user node 302) than a social-graph element
that is further
from the user (i.e., more degrees of separation). As an example and not by way
of limitation,
referencing FIG. 3, if user "B" inputs a text query of "chicken," the
calculated probability
that this corresponds to the concept node 304 for the recipe "Chicken
Parmesan," which is
connected to user "B" by an edge 306, may be higher than the calculated
probability that this
n-gram corresponds to other nodes associated with the n-gram chicken (e.g.,
concept nodes
304 corresponding to "chicken nuggets," or "funky chicken dance") that are not
connected to
user "B" in the social graph 300. In particular embodiments, the social-
networking system 20
may only determine the probability that a particular n-gram corresponds to
node within a
threshold degree of separation of the user node 302 corresponding to the first
user (i.e., the
querying user). Thus, nodes beyond the threshold degree of separation may be
assigned a
zero or null probability of corresponding to the n-gram. Alternatively, when
resolving
queries, the social-networking system 20 may only access nodes within the
threshold degree
of separation and only determine probabilities for those nodes. The threshold
degree of
separation may be, for example, one, two, three, or all. In particular
embodiments, the
probability that an n-gram corresponds to a particular node may be based on
the identified
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edges 306 connected to the particular node. If the social-networking system 20
has already
identified one or more edges that correspond to n-grams in a received text
query, those
identified edges may then be considered when determining whether particular
nodes
correspond to particular n-grams in the text query. Nodes that are not
connected to any of the
identified edges may be assigned a zero or null probability of corresponding
to the n-gram.
As an example and not by way of limitation, if a user searches for "friends
who have played
poker," the social-networking system 20 may identify that the n-gram "have
played"
corresponds to "played" edges 306 in the social-graph 300, and then search for
nodes
connected to one or more "played" edges 306. Continuing with this example, the
social-graph
300 may contain a concept node 304 corresponding to the application "online
poker," as
illustrated in FIG. 3, which can be played online by users of the online
social network (thus
forming a "played" edge), and may also contain a concept node 304
corresponding to the
book "Poker for Dummies," which can be "read" or "liked" by users of the
online social
network (such as, for example, by indicating as much on the concept-profile
page
corresponding to the book). When determining the probability that either of
these nodes
corresponds to the n-gram "poker," the social-networking system 20 may
determine that the
concept node 304 for "online poker" has relatively high probability of
corresponding to the n-
gram "poker" because it is connected to a "played" edge 306, while a concept
node 304 for
"Poker for Dummies" has a relatively low probability of corresponding to the n-
gram "poker"
because it is not connected to any "played" edges 306. In particular
embodiments, the
probability that an n-gram corresponds to a particular node may be based on
the number of
edges 306 connected to the particular node. Nodes with more connecting edges
306 may be
more popular and more likely to be a target of a search query. As an example
and not by way
of limitation, continuing with the prior example, if the concept node 304 for
"online poker" is
only connected by five edges while the concept node 304 for "Poker for
Dummies" is
connected by five-thousand edges, when determining the probability that the n-
gram "poker"
corresponds to either of these nodes, the social-networking system 20 may
determine that the
concept node 304 for "Poker for Dummies" has a relatively higher probability
of
corresponding to the n-gram "poker" because of the greater number of edges
connected to
that concept node 304. In particular embodiments, the probability that an n-
gram corresponds
to a particular node may be based on the search history associate with the
first user (i.e., the
querying user). Nodes that the first user has previously accessed, or are
relevant to the nodes
the first user has previously accessed, may be more likely to be the target of
the first user's
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search query. As an example and not by way of limitation, continuing with the
prior example,
if first user has previously visited "online poker" profile page but has never
visited the "Poker
for Dummies" profile page, when determining the probability that the n-gram
"poker"
corresponds to either of the nodes corresponding to these pages, the social-
networking system
20 may determine that the concept node 304 for "online poker" has a relatively
higher
probability of corresponding to the n-gram "poker" because the querying user
has previously
accessed that concept node 304 (and may in fact already be connected to that
node with a
"viewed" edge 306). As another example and not by way of limitation, if the
first user has
previously visited the concept-profile page for the "Facebook Culinary Team,"
when
determining the probability that the n-gram "facebook" corresponds to a
particular social-
graph element, the social-networking system 20 may determine that the concept
node 304
corresponding to the "Facebook Culinary Team" has a relatively high
probability because the
querying user has previously accessed the concept node 304. Although this
disclosure
describes determining whether n-grams correspond to social-graph elements in a
particular
manner, this disclosure contemplates determining whether n-grams correspond to
social-
graph elements in any suitable manner.
[108] In particular embodiments, the social-networking system 20 may
determine the
probability that a particular n-gram corresponds to a social-graph element
based on the
relevance of the social-graph element to the querying user (i.e., the first
user, corresponding
to a first user node 302). User nodes 302 and concept nodes 304 that are
connected to the first
user node 302 directly by an edge 306 may be considered relevant to the first
user. As an
example and not by way of limitation, a concept node 304 connected by an edge
306 to a first
user node 302 may be considered relevant to the first user node 302. As used
herein, when
referencing a social graph 300 the term "connected" means a path exists within
the social
graph 300 between two nodes, wherein the path may comprise one or more edges
306 and
zero or more intermediary nodes. In particular embodiments, nodes that are
connected to the
first user node 302 via one or more intervening nodes (and therefore two or
more edges 306)
may also be considered relevant to the first user. Furthermore, in particular
embodiments, the
closer the second node is to the first user node, the more relevant the second
node may be
considered to the first user node. That is, the fewer edges 306 separating the
first user node
302 from a particular user node 302 or concept node 304 (i.e., the fewer
degrees of
separation), the more relevant that user node 302 or concept node 304 may be
considered to
the first user. As an example and not by way of limitation, as illustrated in
FIG. 3, the concept

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node 304 corresponding to the location "Old Pro" is connected to the user node
302
corresponding to User "B," and thus the concept "Old Pro" may be considered
relevant to
User "B." As another example and not by way of limitation, the concept node
304
corresponding to "SPOTIFY" is connected to the user node 302 corresponding to
User "B"
via one intermediate node and two edges 306 (i.e., the intermediated user node
302
corresponding to User "C"), and thus the concept "SPOTIFY" may be considered
relevant to
User "B," but because the concept node 304 for "SPOTIFY" is a second-degree
connection
with respect to User "B," that particular concept node 304 may be considered
less relevant
than a concept node 304 that is connected to the user node for User "B" by a
single edge 306,
such as, for example, the concept node 304 corresponding to the movie
"Shawshank
Redemption." As yet another example and not by way of limitation, the concept
node for
"Online Poker" (which is an online multiplayer game) is not connected to the
user node for
User "B" by any pathway in social graph 300, and thus the concept "Online
Poker" may not
be considered relevant to User "B." In particular embodiments, a second node
may only be
considered relevant to the first user if the second node is within a threshold
degree of
separation of the first user node 302. As an example and not by way of
limitation, if the
threshold degree of separation is three, then the user node 302 corresponding
to User "D"
may be considered relevant to the concept node 304 corresponding to the recipe
"Chicken
Parmesan," which are within three degrees of each other on social graph 300
illustrated in
FIG. 3. However, continuing with this example, the concept node 304
corresponding to the
application "All About Recipes" would not be considered relevant to the user
node 302
corresponding to User "D" because these nodes are four degrees apart in the
social graph 300.
Although this disclosure describes determining whether particular nodes are
relevant to each
other in a particular manner, this disclosure contemplates determining whether
any suitable
nodes are relevant to each other in any suitable manner. Moreover, although
this disclosure
describes determining whether user nodes 302 and concept nodes 304 are
relevant to a first
user nodes 302, this disclosure contemplates similarly determining whether any
particular
node is relevant to any other particular node. As an example and not by way of
limitation,
social graph 300 may be used to determine which concept nodes 304 are relevant
to other
concept nodes 304.
[109] In particular embodiments, the social-networking system 20 may place
one or
more constraints when determining whether an n-gram corresponds to a
particular social-
graph element. As an example and not by way of limitation, the social-
networking system 20
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may only identify user nodes 302 where the name of the user corresponding to
the user node
302 exactly matches a text query. In general, a search query containing a
person's name
typically should have an exact match in a particular user-profile page for
that particular user-
profile page to be considered to contain the person's name (after accounting
for name
variations, such as nicknames, short names, diminutives, etc.). This may be
represented as a
proximity constraint where the n-gram representing a person's name in the
search query
should locate next to each other in a user-profile page and in the same order
as they appear in
the search query in order for the user-profile page to be considered to
contain the person's
name. Thus, with respect to query words "Colin Lee Baker" that represent the
name of a user
of the online social network, the user-profile page illustrated in FIG. 4A
contains the user's
name, while other user-profile pages associated with other users would not
(assuming there
are no other users or concepts named Colin Lee Baker). Other user-profile
pages may contain
all three words of the search query (for example, a person named Colin Lee who
works as a
baker), but those words may not necessarily appear in the same order as they
appear in the
search query. Thus, other user-profile pages containing the same words would
not satisfy the
proximity constraint required for the query words representing a query for a
user node 302. In
this case, the search engine may only reference user nodes 302 where the
corresponding user-
profile pages include the words "Colin Lee Baker" in that order. Although this
disclosure
describes placing particular constraints on determining whether particular n-
grams
correspond to particular social-graph elements, this disclosure contemplates
placing any
suitable constraints on determining whether any suitable n-grams correspond to
any suitable
social-graph elements.
[110] In particular embodiments, social-networking system 20 may identify
one or more
edges 306 having a probability greater than an edge-threshold probability.
Each of the
identified edges 306 may correspond to at least one of the n-grams. As an
example and not by
way of limitation, the n-gram may only be identified as corresponding to an
edge k if
P edge¨threshold = Furthermore, each of the identified edges 306 may be
connected to at
least one of the identified nodes (described below). In other words, the
social-networking
system 20 may only identify edges 306 or edge-types that are connected to user
nodes 302 or
concept nodes 304 that have previously been identified as corresponding to a
particular n-
gram. Edges 306 or edge-types that are not connected to any previously
identified node are
typically unlikely to correspond to a particular n-gram in a search query. By
filtering out or
ignoring these edges 306 and edge-types, the social-networking system 20 may
more
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efficiently search the social graph for relevant social-graph elements. As an
example and not
by way of limitation, referencing FIG. 3, for a text query containing "went to
Stanford,"
where an identified concept node 304 is the school "Stanford," the social-
networking system
20 may identify the edges 306 corresponding to "worked at" and the edges 306
corresponding
to "attended," both of which are connected to the concept node 304 for
"Stanford." Thus, the
n-gram "went to" may be identified as corresponding to these edges 306.
However, for the
same text query, the social-networking system 20 may not identify the edges
306
corresponding to "like" or "fan" in the social graph 300 because the
"Stanford" node does not
have any such edges connected to it.]. Although this disclosure describes
identifying edges
306 that corresponding to n-grams in a particular manner, this disclosure
contemplates
identifying edges 306 that corresponding to n-grams in any suitable manner.
[111] In
particular embodiments, social-networking system 20 may identify one or more
user nodes 302 or concept nodes 304 having a probability greater than a node-
threshold
probability. Each of the identified nodes may correspond to at least one of
the n-grams. As an
example and not by way of limitation, the n-gram may only be identified as
corresponding to
a node k if >
Pnode-threshold = Furthermore, each of the identified user nodes 302 or
concept
nodes 304 may be connected to at least one of the identified edges 306
(described above). In
other words, the social-networking system 20 may only identify nodes or nodes-
types that are
connected to edges 306 that have previously been identified as corresponding
to a particular
n-gram. Nodes or node-types that are not connected to any previously
identified edges 306
are typically unlikely to correspond to a particular n-gram in a search query.
By filtering out
or ignoring these nodes and node-types, the social-networking system 20 may
more
efficiently search the social graph for relevant social-graph elements. As an
example and not
by way of limitation, for a text query containing "worked at Apple," where an
identified edge
306 is "worked at," the social-networking system 20 may identify the concept
node 304
corresponding to the company APPLE, INC., which may have multiple edges 306 of
"worked
at" connected to it. However, for the same text query, the social-networking
system 20 may
not identify the concept node 304 corresponding to the fruit-type "apple,"
which may have
multiple "like" or "fan" edges connected to it, but no "worked at" edge
connections. In
particular embodiments, the node-threshold probability may differ for user
nodes 302 and
concept nodes 304. The n-gram may be identified as corresponding to a user
node 302 kusõ if
P,,,,k > P user¨node¨threshold 9 while the n-gram may be identified as
corresponding to a concept
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node 304 k concept if
concept¨node¨threshold = In particular embodiments, the social-
networking system 20 may only identify nodes that are within a threshold
degree of
separation of the user node 302 corresponding to the first user (i.e., the
querying user). The
threshold degree of separation may be, for example, one, two, three, or all.
Although this
disclosure describes identifying nodes that corresponding to n-grams in a
particular manner,
this disclosure contemplates identifying nodes that corresponding to n-grams
in any suitable
manner.
[112] In particular embodiments, social-networking system 20 may generate
one or
more structured queries that each comprise references to one or more of the
identified edges
306 and one or more of the identified nodes. Generating structured queries is
described more
below.
[113] FIG. 7 illustrates an example method 700 for detecting social graph
elements for
structured search queries. The method may begin at step 710, where the social-
networking
system 20 may access a social graph 300 comprising a plurality of nodes and a
plurality of
edges 306 connecting the nodes. The nodes may comprise a first user node 302
and a
plurality of second nodes (one or more user nodes 302, concepts nodes 304, or
any
combination thereof). At step 720, the social-networking system 20 may receive
from the
first user a substantially unstructured text query. At step 730, the social-
networking system
20 may parse the text query to identify one or more n-grams. At step 740, the
social-
networking system 20 may determine a probability for each n-gram that the n-
gram
corresponds to an edge 306 or a second node. At step 750, the social-
networking system 20
may identify one or more edges 306 having a probability greater than an edge-
threshold
probability. Each of the identified edges 306 may correspond to at least one
of the n-grams.
At step 760, the social-networking system 20 may identify one or more second
nodes having
a probability greater than a node-threshold probability. Each of the
identified second nodes
may be connected to at least one of the identified edges 306. Furthermore,
each of the
identified second nodes may correspond to at least one of the n-grams. At step
770, the
social-networking system 20 may generate one or more structured queries. Each
structured
query may include references to one or more of the identified edges 306 and
one or more of
the identified second nodes. Particular embodiments may repeat one or more
steps of the
method of FIG. 7, where appropriate. Although this disclosure describes and
illustrates
particular steps of the method of FIG. 7 as occurring in a particular order,
this disclosure
contemplates any suitable steps of the method of FIG. 7 occurring in any
suitable order.
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Moreover, although this disclosure describes and illustrates particular
components, devices,
or systems carrying out particular steps of the method of FIG. 7, this
disclosure contemplates
any suitable combination of any suitable components, devices, or systems
carrying out any
suitable steps of the method of FIG. 7.
Structured Search Queries
[114] In particular embodiments, social-networking system 20 may generate
one or
more structured queries that each comprise references to one or more of the
identified user
nodes 302 and one or more of the identified edges 306. This type of structured
search query
may allow the social-networking system 20 to more efficiently search for
resources and
content related to the online social network (such as, for example, profile
pages) by searching
for content connected to or otherwise related to the identified user nodes 302
and the
identified edges 306. As an example and not by way of limitation, in response
to the text
query, "show me friends of my girlfriend," the social-networking system 20 may
generate a
structured query "Friends of Stephanie," where "Friends" and "Stephanie" in
the structured
query are references corresponding to particular social-graph elements. The
reference to
"Stephanie" would correspond to a particular user node 302, while the
reference to "friends"
would correspond to "friend" edges 306 connecting that user node 302 to other
user nodes
302 (i.e., edges 306 connecting to "Stephanie's" first-degree friends). When
executing this
structured query, the social-networking system 20 may identify one or more
user nodes 302
connected by "friend" edges 306 to the user node 302 corresponding to
"Stephanie." In
particular embodiments, the social-networking system 20 may generate a
plurality of
structured queries, where the structured queries may comprise references to
different
identified user nodes 302 or different identified edges 306. As an example and
not by way of
limitation, in response to the text query, "photos of cat," the social-
networking system 20
may generate a first structured query "Photos of Catey" and a second
structured query
"Photos of Catherine," where "Photos" in the structured query is a reference
corresponding to
a particular social-graph element, and where "Catey" and "Catherine" are
references to two
different user nodes 302. When executing either of these structured queries,
the social-
networking system 20 may identify one or more concept nodes 304 corresponding
to photos
that are connected to the identified user nodes 302 by edges 306. Although
this disclosure
describes generating particular structured queries in a particular manner,
this disclosure
contemplates generating any suitable structured queries in any suitable
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[115] In particular embodiments, social-networking system 20 may generate
one or
more structured queries that each comprise references to one or more of the
identified
concept nodes 304 and one or more of the identified edges 306. This type of
structured search
query may allow the social-networking system 20 to more efficiently search for
resources and
content related to the online social network (such as, for example, profile
pages) by search for
content connected to or otherwise related to the identified concept nodes 304
and the
identified edges 306. As an example and not by way of limitation, in response
to the text
query, "friends who like facebook," the social-networking system 20 may
generate a
structured query "Friends who like Facebook," as illustrated in drop-down menu
600 in FIG.
6F, where "Friends," like," and "Facebook" in the structured query are
references
corresponding to particular social-graph elements as described previously
(i.e., a "friend"
edge 306, a "like" edge 306, and a "Facebook concept node 304). In particular
embodiments,
the social-networking system 20 may generate a plurality of structured
queries, where the
structured queries may comprise references to different identified concept
nodes 304 or
different identified edges 306. As an example and not by way of limitation,
continuing with
the previous example, in addition to the structured query "Friends who like
Facebook," the
social-networking system 20 may also generate a structured query "Friends who
like
Facebook Culinary Team," also as illustrated in drop-down menu 600 in FIG. 6F,
where
"Facebook Culinary Team" in the structured query is a reference corresponding
to yet
another social-graph element. Although this disclosure describes generating
particular
structured queries in a particular manner, this disclosure contemplates
generating any suitable
structured queries in any suitable manner.
[116] In particular embodiments, social-networking system 20 may rank the
generated
structured queries. The structured queries may be ranked based on a variety of
factors.
Structured queries that are given a higher/better raffl( may be considered
more relevant to the
querying user or a better match to the unstructured text query received from
the querying
user. Similarly, structured queries that are given a higher/better raffl( may
reference social-
graph elements that are more relevant to the querying user or have a higher
probability of
matching the n-grams from the unstructured text query received from the
querying user. In
particular embodiments, the social-networking system 20 may rank each of the
structured
queries based on the degree of separation between the first user node 302
corresponding to
the first user (i.e, the querying user) and at least one of the identified
user nodes 302 or
concept nodes 304 referenced in the structured query. Structured queries
including referenced
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nodes that are closer in the social graph 300 to the querying user (i.e.,
fewer degrees of
separation) may be ranked higher than structured queries containing nodes
further away from
the querying user. In particular embodiments, the social-networking system 20
may raffl( each
of the structured queries based on a search history associated with the first
user. Structured
queries referencing social-graph elements that have been searched for or
accessed more
recently or more frequently by the querying user may be ranked higher than
structured
queries referencing social-graph elements that have not been accessed
recently, frequently, or
at all by the querying user. As an example and not by way of limitation, if
the querying user
has previously searched for the "Facebook Culinary Team" and visited a concept-
profile page
corresponding to the concept node 304 for the "Facebook Culinary Team," then
structured
queries referencing this social-graph element may be ranked relatively high
compared to
other structured queries, as illustrated in FIG. 6F. In particular
embodiments, the structured
queries may be ranked based on advertising sponsorship. An advertiser (such
as, for example,
the user or administrator of a particular profile page corresponding to a
particular node) may
sponsor a particular node such that structured queries referencing the node
are ranked higher
than structured queries that do not reference the particular node. As an
example and not by
way of limitation, the n-gram "smart phone" may correspond to a concept node
304 for
"IPHONE" (which is a type of smart phone) and may also correspond to a concept
node for
"ANDROID" (which is another type of smart phone). If one of these concept
nodes 304 is
sponsored by an advertiser, then the social-networking system 20 may rank the
structured
queries referencing the sponsored node higher than the structured queries
referencing the
non-sponsored (or less sponsored) node. In particular embodiments, the social-
networking
system 20 may rank each of the structured queries based on the social
relevance of the social-
graph elements referenced in the structured queries. As an example and not by
way of
limitation, the social relevance of a particular node may be based on the
number of edges 306
connected to the particular nodes, such that a structured query referencing a
node connected
by more edges 306 may be ranked higher than a structure query referencing a
node connected
by fewer edges 306. As another example and not by way of limitation, the
social relevance of
a particular edge 306 or edge-type may be based on the frequency of that edge-
type being
connected to particular nodes. In particular embodiments, the social-
networking system 20
may rank each of the structured queries based on the textual relevance of the
structured query
with respect to the received text query. The textual relevance of a particular
structured query
may be based on how the terms and number of terms in the particular structured
query match
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to the text query received from the querying user. As an example and not by
way of
limitation, a structured query that with fewer inserted terms compared to the
received text
query may be ranked higher than a structured query with more inserted terms.
In particular
embodiments, the social-networking system 20 may raffl( each of the structured
queries based
on the importance or popularity of the structured query. As an example and not
by way of
limitation, a first structured query containing "Friends of User A" may be
ranked higher than
a second structured query containing "Pictures of User A" because structured
queries
referencing "friend" edge-types may be more important or more popular on the
online social
network than structured queries referencing "picture" edge-types. As another
example and
not by way of limitation, a first structured query containing "Stanford
students" may be
ranked higher than a second structured query containing "Stanford employees"
because
structured queries referencing "student" edge-types may be more important or
more popular
on the online social network than structured queries referencing "employee"
edge-types. In
particular embodiments, the social-networking system 20 may rank each of the
structured
queries based on the tenses of the terms used in the structured query.
Structured queries using
terms with a particular tense may be ranked more highly then structured
queries using terms
with a different tense. Although this disclosure describes ranking structured
queries in a
particular manner, this disclosure contemplates ranking structured queries in
any suitable
manner.
[117] In particular embodiments, social-networking system 20 may transmit
one or
more of the structured queries to the first user (i.e., the querying user). As
an example and not
by way of limitation, after the structured queries are generated, the social-
networking system
20 may transmit one or more of the structured queries as a response (which may
utilize AJAX
or other suitable techniques) to the user's client device 30 that may include,
for example, the
names (name strings) of the referenced social-graph elements, other query
limitations (e.g.,
Boolean operators, etc.), as well as, potentially, other metadata associated
with the referenced
social-graph elements. The web browser 202 on the querying user's client
device 30 may
display the transmitted structured queries in a drop-down menu 600, as
illustrated in FIGs.
6A-6R. In particular embodiments, the transmitted queries may be presented to
the querying
user in a ranked order, such as, for example, based on a rank previously
determined as
described above. Structured queries with better rankings may be presented in a
more
prominent position. Furthermore, in particular embodiments, only structured
queries above a
threshold rank may be transmitted or displayed to the querying user. As an
example and not
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by way of limitation, as illustrated in FIGs. 6A-6R, the structured queries
may be presented to
the querying user in a drop-down menu 600 where higher ranked structured
queries may be
presented at the top of the menu, with lower ranked structured queries
presented in
descending order down the menu. In the examples illustrated in FIGs. 6A-6R,
only the seven
highest ranked queries are transmitted and displayed to the user. In
particular embodiments,
one or more references in a structured query may be highlighted in order to
indicate its
correspondence to a particular social-graph element. As an example and not by
way of
limitation, as illustrated in FIGs. 6F-6I, the reference to "Facebook" may be
highlighted in
the structured queries to indicate that it corresponds to a particular concept
node 304.
Similarly, the references to "Friends" and "like" in the structured queries
presented in drop-
down menu 600 could also be highlighted to indicate that they correspond to
particular edges
306. Although this disclosure describes transmitting particular structured
queries in a
particular manner, this disclosure contemplates transmitting any suitable
structured queries in
any suitable manner.
[118] In particular embodiments, social-networking system 20 may receive
from the
first user (i.e., the querying user) a selection of one of the structured
queries. As an example
and not by way of limitation, the web browser 202 on the querying user's
client device 30
may display the transmitted structured queries in a drop-down menu 600, as
illustrated in
FIGs. 6A-6R, which the user may then click on or otherwise select (e.g., by
simply keying
"enter" on his keyboard) to indicate the particular structured query the user
wants the social-
networking system 20 to execute. Upon selecting the particular structured
query, the user's
client device 30 may call or otherwise instruct to the social-networking
system 20 to execute
the selected structured query. Although this disclosure describes receiving
selections of
particular structured queries in a particular manner, this disclosure
contemplates receiving
selections of any suitable structured queries in any suitable manner.
[119] In particular embodiments, social-networking system 20 may generate
search
results corresponding to the selection of one of the structured queries.
Generating search
results based on structured queries is described more below.
[120] FIG. 8 illustrates an example method 800 for generating personalized
structured
search queries. The method may begin at step 810, where the social-networking
system 20
may access a social graph 300 comprising a plurality of user nodes 302 and a
plurality of
edges 306 connecting the user nodes 302. Each edge 306 between two user nodes
302
represents a single degree of separation between them. The plurality of user
nodes 302 may
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include a first user node 302 corresponding to a first user associated with an
online social
network. The plurality of user nodes 302 may also include one or more second
user nodes
302 that each correspond to a second user associated with the online social
network. Each of
the second user nodes 302 may be within a threshold degree of separation from
the first user
node 302. At step 820, the social-networking system 20 may receive from the
first user a text
query comprising one or more character strings. At step 830, the social-
networking system 20
may identify one or more of the second user nodes 302 that correspond to one
or more of the
character strings. At step 840, the social-networking system 20 may identify
one or more of
the edges 306 that correspond to one or more of the character strings. Each of
the identified
edges 306 may be connected to one of the second user nodes 302. At step 850,
the social-
networking system 20 may generate one or more recommended queries. Each
structure query
may include references to one or more of the identified second user nodes 302
and one or
more of the identified edges 306. Particular embodiments may repeat one or
more steps of the
method of FIG. 8, where appropriate. Although this disclosure describes and
illustrates
particular steps of the method of FIG. 8 as occurring in a particular order,
this disclosure
contemplates any suitable steps of the method of FIG. 8 occurring in any
suitable order.
Moreover, although this disclosure describes and illustrates particular
components, devices,
or systems carrying out particular steps of the method of FIG. 8, this
disclosure contemplates
any suitable combination of any suitable components, devices, or systems
carrying out any
suitable steps of the method of FIG. 8.
[121] FIG. 9 illustrates an example method 900 for generating structured
queries based
on social-graph information. The method may begin at step 910, where the
social-networking
system 20 may , where the social-networking system 20 may access a social
graph 300
comprising a plurality of nodes and a plurality of edges 306 connecting the
nodes. The nodes
may comprise a first user node 302, a plurality of second nodes (e.g., user
nodes 302 and
concept nodes 304). At step 920, the social-networking system 20 may receive
from the first
user a substantially unstructured text query comprising one or more n-grams.
At step 930, the
social-networking system 20 may identify one or more of the second nodes that
correspond to
one or more of the n-grams. At step 940, the social-networking system 20 may
identify one or
more of the edges 306 that correspond to one or more of the n-grams. Each of
the identified
edges may be connected to at least one of the identified second nodes. At step
950, the social-
networking system 20 may generate one or more structured queries. Each
structured query
may include references to one or more of the identified second nodes and one
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identified edges 306. Particular embodiments may repeat one or more steps of
the method of
FIG. 9, where appropriate. Although this disclosure describes and illustrates
particular steps
of the method of FIG. 9 as occurring in a particular order, this disclosure
contemplates any
suitable steps of the method of FIG. 9 occurring in any suitable order.
Moreover, although
this disclosure describes and illustrates particular components, devices, or
systems carrying
out particular steps of the method of FIG. 9, this disclosure contemplates any
suitable
combination of any suitable components, devices, or systems carrying out any
suitable steps
of the method of FIG. 9.
Filtering Search Results Based on Privacy Setting
[122] In particular embodiments, when generating search results in response
to a
structured search query, the social-networking system 20 may filter the search
results based
on privacy settings associated with particular users of the online social
network. As an
example and not by way of limitation, after a structured query is selected by
a querying user
and received by the social-networking system 20, a search engine may identify
target content
(e.g., nodes and/or their corresponding profile pages) that satisfies or
matches the query
conditions. The target content (and more specifically, the target nodes
corresponding to the
target content) may be associated with privacy settings that specify which
other users of the
online social network may view or access the content. For example, particular
social-graph
elements may not be visible to the querying user, and thus a structure search
query
referencing that social-graph element (or its related elements) should not
generate search
results relying on that element. Consequently, particular target content may
not be displayed
in the search results because of the privacy settings associated with that
content. FIG. 10
illustrates an example social graph 300. The social graph 300 illustrated in
FIG. 10 may be
referenced in some of the examples below to illustrate how privacy settings
are used to filter
search results. Although this disclosure describes filtering search results
based on privacy
settings in a particular manner, this disclosure contemplates filtering search
results based on
privacy settings in any suitable manner.
[123] In particular embodiments, social-networking system 20 may access the
privacy
settings associated with each target node and each selected node. The privacy
settings for
each node may define the visibility of the node or the visibility of edges
connecting to the
node to users of the social-networking system 20. In this way, the ability of
users of the
online social network (or even users outside the network) may be restricted by
limiting their
ability to view or access profile-pages (or other related content) associated
with particular
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nodes. As an example and not by way of limitation, a first user's privacy
settings specify that
his profile-page can only be viewed or accessed by "friends of friends" (i.e.,
second-degree
friends), thereby preventing users who are three or more degrees of separation
from the first
user from viewing or accessing the first user's profile page. As another
example and not by
way of limitation, referencing FIG. 10, the privacy settings for user "9" may
specify that his
educational information is not visible to other users, and therefore the
"attended" edge 306
connecting the user node 302 for user "9" to the concept node 304
corresponding to the
school "Stanford" may not be visible to other users. Thus, the privacy
settings for user "9"
would prevent references to his user node 302 (or corresponding user-profile
page) from
appearing in search results for users that attended Stanford. Although this
disclosure
describes accessing particular privacy settings in a particular manner, this
disclosure
contemplates accessing any suitable privacy settings in any suitable manner.
[124] In particular embodiments, social-networking system 20 may identify
one or more
target nodes corresponding to the structured query. A target node may be a
user node 302 or a
concept node 304 that is connected by at least one edge to at least one of the
nodes referenced
in a selected structured query. As an example and not by way of limitation,
referencing FIG.
10, the social-networking system 20 may receive the following substantially
unstructured text
query from a user, "show me user 5's friends," which the social-networking
system 20 may
parse to generate a structured query, "Friends of User 5," where the reference
to "Friends"
corresponds to particular "friend" edges 306 and "User 5" corresponds to the
user node 302
for user "5." The social-networking system 20 may then identify the user nodes
302
corresponding to user "4" and user "7" as target nodes corresponding to the
structured query
because both of those nodes are connected to the node for user "5" by "friend"
edges 306.
Although this disclosure describes identifying particular target nodes in a
particular manner,
this disclosure contemplates identifying any suitable target nodes in any
suitable manner.
[125] In particular embodiments, social-networking system 20 may generate
search
results comprising references to each target node that is connected to the
first/querying user
node 302 in the social graph 300 by a series of nodes and edges 306 that have
a visibility that
is visible to the first user. The nodes and edges in the path between the
first user and the
target node may comprise nodes and edges references in the selected structured
query. As an
example and not by way of limitation, continuing with the prior example
referencing FIG. 10,
the structured query "Friends of User 5" references the user node 302 for user
"5" and the
"friends" edges 306 connected to that node. This structured query may identify
the target
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nodes for user "4" and user "7." Assuming the querying user can view the node
for user "5,"
then the privacy settings of users "4," "5," and "7" may be accessed to
determine whether the
edges connecting these users are visible. For example, either users "4" or "5"
may have
privacy settings that make it so the "friend" edge 306 connecting them is not
visible to
particular other users; if this edge 306 is visible to the querying user, then
the generated
search results could include a reference to user "4." Similarly, either users
"5" or "7" may
have privacy settings that make it so the "friend" edge 306 connecting them is
not visible;
thus, if this edge 306 is visible to the querying user, then the generated
search results could
include a reference to user "7." In particular embodiments, the user node 302
for the querying
user does not necessarily need to be connected by a visible path to the target
node; however,
there should be at least a path between a node that is visible to the querying
user (a source
node) and the target node. As an example and not by way of limitation,
continuing with the
prior example, the querying user does not necessarily need to be connected in
a path to either
user "4" or user "7"; so long as the querying user can view a source node,
which may be user
"5" in this case, and so long as the querying user can view the path between
user "5" and the
target nodes, then the target nodes may appear in search results. The querying
user may be
able to view the source node, for example, because that node is publicly
accessible or within
a threshold degree of separation of the querying user. Although this
disclosure describes
generating search results in a particular manner, this disclosure contemplates
generating
search results in any suitable manner.
[126] In particular embodiments, social-networking system 20 may receive a
selection
of a structured query comprising a first condition and one or more second
conditions, where
at least one of the second conditions is dependent on the first condition. The
social
networking system may resolve such a query by identifying one or more nodes
that satisfy
the first condition and applying the nodes that satisfy the first condition to
each second
condition that is dependent on the first condition. As another example and not
by way of
limitation, referencing FIG. 10, the social-networking system 20 may receive
the following
substantially unstructured text query from a user: "find me people who are
friends of user 11
or friends of user 10 and friends of user 5 or attended stanford." The social-
networking
system 20 may parse this text query and generate the following structured
search query:
"Find Friends of User 11 or friends of User 10 that are also friends of User 5
or attended
Stanford," where the references to "friends of" and "attended" correspond to
particular edges
306, references to "User 5," "User 10," and "User 11" correspond to particular
user nodes
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302, and the reference to "Stanford" corresponds to a particular concept node
304. The
equivalent symbolic expression ("s-expression") for this query would be: (or
(and friend:10
(apply friend: (or friend:5 attended>6))) friend:11), where the concept node
304
corresponding to "Stanford" is being referenced as "6." The social-networking
system 20
may identify the inner condition of (apply friend: (or friend:5 attended>6))
as a first condition
that needs to be resolved before the dependent outer condition can be
resolved. Referencing
FIG. 10, the inner condition can be resolved by identifying users that are
either friends of user
"5" or users that attended "Stanford." The friends of user "5" are users "4"
and "7," both of
whom are connected by "friend" edges 306 to the node for user "5." The users
that attended
"Stanford" are users "4," "7," and "9." Therefore, combining these results,
the inner
condition has identified the user nodes 302 for users "4," "7," and "9." These
three results
may now be applied using the apply-operator to the outer condition, which may
now be re-
expressed as the s-expression: (or (and friend:10 (or friend:4 friend:7
friend:9) friend:11).
This re-expressed query may be resolved by identifying users that are either
friends of user
"11" or friends of both user "10" and one of users "4," "7," or "9." The only
friend of user
"11" is user "10." The friends of user "10" include users "3" and "8," while
the friends of
users "4," "7," and "9" include users "3," "5," and "8"; thus users "3" and
"8" are friends in
both sets and satisfy this condition. Thus, the outer condition would identify
user nodes 302
for users "3," "8," and 10" as target nodes corresponding to the structured
query. Although
this disclosure describes resolving search queries in a particular manner,
this disclosure
contemplates resolving search queries in any suitable manner.
[127] FIGs. 11A-11C illustrate example sub-graphs for resolving privacy
settings. In
particular embodiments, the social-networking system 20 may generate a sub-
graph for each
target node. The sub-graph may comprise the first-user node (i.e., a user node
302 of the
querying user), the target node, and each selected node and each selected edge
connecting the
first-user node and the target node in the social graph. As an example and not
by way of
limitation, continuing with the examples from the prior paragraph, sub-graphs
may be
constructed for the target nodes corresponding to users "3," "8," and "10,"
which are
illustrated in FIGs. 11A, 11B, and 11C, respectively. These graphs illustrate
each edge 306 in
path between the querying user and the target node. For example, the edge 306
connecting
user's "10" and "3" is illustrated in FIG. 11A as "friend:10¨>3". The social-
networking
system 20 may then identify, for each sub-graph, each terminal path in the sub-
graph
connecting the first-user node to the target node. A terminal path includes
the series of
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selected nodes and selected edges connecting the first-user node to the target
node. As an
example and not by way of limitation, the terminal path connecting the
querying user to the
target node for user "10" consists of the edge 306 connecting the querying
user to the node
for user "11," the user node 302 for user "11," and the edge 306 connecting
user "11" to user
"10," as illustrated in FIG. 11C. Of course, multiple terminal paths may exist
between the
querying user and the target node, as illustrated in FIGs. 11A and 11B, and
each of these
terminal paths may be identified. The social-networking system 20 may then
determine, for
each terminal path in the sub-graph, whether each selected edge in the
terminal path has a
visibility that is visible to the first user. In other words, the social-
networking system 20 may
attempt to find whether the sub-graph has any privacy-allowed paths between
the querying
user and the target node. As an example and not by way of limitation, to
determine whether
the terminal path in FIG. 11C is visible to the querying user, the social-
networking system 20
may evaluate the following s-expression: (edge friend:11 10). As another
example and not by
way of limitation, to determine whether the terminal path in FIG. 11A is
visible to the
querying user, the social-networking system 20 may evaluate the following s-
expression:
(and (edge friend: 10 3) (edge friend:4 3) (or (edge attended>6 4) (edge
friend:5 4))). Where
multiple terminal paths exist in a particular sub-graph, the social-networking
system 20 may
evaluate some or all of the terminal paths to determine whether the edges 306
in each path are
visible. The social-networking system 20 may then identify each sub-graph
having at least
one terminal path wherein each selected edge in the path has a visibility that
is visible to the
first user. Therefore, where a sub-graph includes multiple terminal paths
between the
querying user and the target node, the sub-graph may still be identified as
having a privacy-
allowed path so long as at least one terminal path in the sub-graph is visible
to the user. The
generated search results would then include references to each target nodes
that corresponds
to an identified sub-graph having at least one visible terminal paths. As an
example and not
by way of limitation, referencing FIG. 11A, there are two possible terminal
paths between the
querying user and the target node for user "3." So long as at least one of the
two possible
terminal paths is visible to the querying user, then the target node for user
"3" will be
included in the search results for the query. In particular embodiments, the
user node 302 for
the querying user does not necessarily need to be connected by a visible path
to the target
node; however, there should be at least a path between a node that is visible
to the querying
user (a source node) and the target node. As an example and not by way of
limitation,
continuing with the prior example, the querying user does not necessarily need
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connected in a path to either users "3," "8," or "10"; so long as the querying
user can view a
source node and a path between the source node and the target node, then the
target node may
appear in search results. Although this disclosure describes and FIGs. 11A-11C
illustrate
resolving privacy settings in a particular manner, this disclosure
contemplates resolving
privacy settings in any suitable manner.
[128] In particular embodiments, social-networking system 20 may generate
search
results corresponding to the selection of one of the structured queries. The
search results may
be presented in a structured document (e.g., a search results webpage)
comprising one or
more links or other references to the content (e.g., profile pages)
corresponding the structured
query. The references in the search results may be used to navigate to the
corresponding
content. In particular embodiments, the search results may comprise references
to one or
more of the identified user nodes 302, one or more of the identified concept
nodes 304, or
any combination thereof. As an example and not by way of limitation,
referencing FIG. 3,
user "B" may select the structured query of "Friends who worked at Acme,"
where "Friends"
is a reference to the "friends" edges 306 connecting user "B" to other users,
"worked at" is a
reference to the "worked at" edges 306 connected to the user nodes 302 of
friends of user
"B," and "Acme" is a reference to the concept node 304 for the company "Acme."
The
social-networking system 20 may then identify the user node 302 corresponding
to user "C"
in the social graph 300 as corresponding to the structured query, since the
user node 302 for
user "C" connected by a "friend" edge 306 to user "B" and connected by a
"worked at" edge
to the identified concept node 304 corresponding to "ACME." The social-
networking system
20 may then generate search results that lists or otherwise references user
"C," along with any
other social-graph elements that correspond to the selected search query. In
particular
embodiments, the search results may comprise references to user nodes 302 or
concept nodes
304 that are connected by one or more edges 306 to the identified user nodes
302 or the
identified concept nodes 304. Although this disclosure describes generating
particular search
results corresponding to structured queries in a particular manner, this
disclosure
contemplates generating any suitable search results corresponding to
structured queries in any
suitable manner.
[129] In particular embodiments, social-networking system 20 may only
generate search
results comprising references to target nodes (i.e., user nodes 302 or concept
node 304)
within a threshold degree of separation of the user node 302 corresponding to
the first user
(i.e., the querying user). The threshold degree of separation may be, for
example, one, two,
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three, or all. Although this disclosure describes generating search results in
a particular
manner, this disclosure contemplates generating search results in any suitable
manner.
[130] FIG. 12 illustrates an example method 1200 for filtering the search
results for a
structured search query based on privacy settings. The method may begin at
step 1210, where
the social-networking system 20 may access a social graph 300 comprising a
plurality of
nodes and a plurality of edges 306 connecting the nodes. The nodes may
comprise a first user
node 302 and a plurality of second nodes (one or more user nodes 302, concepts
nodes 304,
or any combination thereof). Each second node may be associated with a privacy
setting
defining a visibility of each edge 306 connected to the second node. At step
1220, the social-
networking system 20 may receive from the first user a structured query
comprising
references to one or more selected nodes from the one or more second nodes and
one or more
selected edges 306 from the plurality of edges 306. At step 1230, the social-
networking
system 20 may identify one or more target nodes corresponding to the
structured query. Each
target node may be a second node from the plurality of second nodes that is
connected to at
least one of the selected nodes by at least one of the selected edges 306. At
step 1240, the
social-networking system 20 may generate search results comprising references
to each target
node that is connected to the first user node 302 in the social graph 300 by a
series of selected
nodes and selected edges 306 that have a visibility that is visible to the
first user.
Furthermore, the generated search results may only include target nodes that
are within a
threshold degree of separation from the first user node 302. Particular
embodiments may
repeat one or more steps of the method of FIG. 12, where appropriate. Although
this
disclosure describes and illustrates particular steps of the method of FIG. 12
as occurring in a
particular order, this disclosure contemplates any suitable steps of the
method of FIG. 12
occurring in any suitable order. Moreover, although this disclosure describes
and illustrates
particular components, devices, or systems carrying out particular steps of
the method of FIG.
12, this disclosure contemplates any suitable combination of any suitable
components,
devices, or systems carrying out any suitable steps of the method of FIG. 12.
Systems and Methods
[131] FIG. 13 illustrates an example computer system 1300. In particular
embodiments,
one or more computer systems 1300 perform one or more steps of one or more
methods
described or illustrated herein. In particular embodiments, one or more
computer systems
1300 provide functionality described or illustrated herein. In particular
embodiments,
software running on one or more computer systems 1300 performs one or more
steps of one
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or more methods described or illustrated herein or provides functionality
described or
illustrated herein. Particular embodiments include one or more portions of one
or more
computer systems 1300.
[132] This disclosure contemplates any suitable number of computer systems
1300. This
disclosure contemplates computer system 1300 taking any suitable physical
form. As
example and not by way of limitation, computer system 1300 may be an embedded
computer
system, a system-on-chip (SOC), a single-board computer system (SBC) (such as,
for
example, a computer-on-module (COM) or system-on-module (SOM)), a desktop
computer
system, a laptop or notebook computer system, an interactive kiosk, a
mainframe, a mesh of
computer systems, a mobile telephone, a personal digital assistant (PDA), a
server, a tablet
computer system, or a combination of two or more of these. Where appropriate,
computer
system 1300 may include one or more computer systems 1300; be unitary or
distributed; span
multiple locations; span multiple machines; span multiple data centers; or
reside in a cloud,
which may include one or more cloud components in one or more networks. Where
appropriate, one or more computer systems 1300 may perform without substantial
spatial or
temporal limitation one or more steps of one or more methods described or
illustrated herein.
As an example and not by way of limitation, one or more computer systems 1300
may
perform in real time or in batch mode one or more steps of one or more methods
described or
illustrated herein. One or more computer systems 1300 may perform at different
times or at
different locations one or more steps of one or more methods described or
illustrated herein,
where appropriate.
[133] In particular embodiments, computer system 1300 includes a processor
1302,
memory 1304, storage 1306, an input/output (I/O) interface 1308, a
communication interface
1310, and a bus 1312. Although this disclosure describes and illustrates a
particular computer
system having a particular number of particular components in a particular
arrangement, this
disclosure contemplates any suitable computer system having any suitable
number of any
suitable components in any suitable arrangement.
[134] In particular embodiments, processor 1302 includes hardware for
executing
instructions, such as those making up a computer program. As an example and
not by way of
limitation, to execute instructions, processor 1302 may retrieve (or fetch)
the instructions
from an internal register, an internal cache, memory 1304, or storage 1306;
decode and
execute them; and then write one or more results to an internal register, an
internal cache,
memory 1304, or storage 1306. In particular embodiments, processor 1302 may
include one
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or more internal caches for data, instructions, or addresses. This disclosure
contemplates
processor 1302 including any suitable number of any suitable internal caches,
where
appropriate. As an example and not by way of limitation, processor 1302 may
include one or
more instruction caches, one or more data caches, and one or more translation
lookaside
buffers (TLBs). Instructions in the instruction caches may be copies of
instructions in
memory 1304 or storage 1306, and the instruction caches may speed up retrieval
of those
instructions by processor 1302. Data in the data caches may be copies of data
in memory
1304 or storage 1306 for instructions executing at processor 1302 to operate
on; the results of
previous instructions executed at processor 1302 for access by subsequent
instructions
executing at processor 1302 or for writing to memory 1304 or storage 1306; or
other suitable
data. The data caches may speed up read or write operations by processor 1302.
The TLBs
may speed up virtual-address translation for processor 1302. In particular
embodiments,
processor 1302 may include one or more internal registers for data,
instructions, or addresses.
This disclosure contemplates processor 1302 including any suitable number of
any suitable
internal registers, where appropriate. Where appropriate, processor 1302 may
include one or
more arithmetic logic units (ALUs); be a multi-core processor; or include one
or more
processors 1302. Although this disclosure describes and illustrates a
particular processor, this
disclosure contemplates any suitable processor.
[135] In particular embodiments, memory 1304 includes main memory for
storing
instructions for processor 1302 to execute or data for processor 1302 to
operate on. As an
example and not by way of limitation, computer system 1300 may load
instructions from
storage 1306 or another source (such as, for example, another computer system
1300) to
memory 1304. Processor 1302 may then load the instructions from memory 1304 to
an
internal register or internal cache. To execute the instructions, processor
1302 may retrieve
the instructions from the internal register or internal cache and decode them.
During or after
execution of the instructions, processor 1302 may write one or more results
(which may be
intermediate or final results) to the internal register or internal cache.
Processor 1302 may
then write one or more of those results to memory 1304. In particular
embodiments,
processor 1302 executes only instructions in one or more internal registers or
internal caches
or in memory 1304 (as opposed to storage 1306 or elsewhere) and operates only
on data in
one or more internal registers or internal caches or in memory 1304 (as
opposed to storage
1306 or elsewhere). One or more memory buses (which may each include an
address bus and
a data bus) may couple processor 1302 to memory 1304. Bus 1312 may include one
or more
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memory buses, as described below. In particular embodiments, one or more
memory
management units (MMUs) reside between processor 1302 and memory 1304 and
facilitate
accesses to memory 1304 requested by processor 1302. In particular
embodiments, memory
1304 includes random access memory (RAM). This RAM may be volatile memory,
where
appropriate Where appropriate, this RAM may be dynamic RAM (DRAM) or static
RAM
(SRAM). Moreover, where appropriate, this RAM may be single-ported or multi-
ported
RAM. This disclosure contemplates any suitable RAM. Memory 1304 may include
one or
more memories 1304, where appropriate. Although this disclosure describes and
illustrates
particular memory, this disclosure contemplates any suitable memory.
[136] In particular embodiments, storage 1306 includes mass storage for
data or
instructions. As an example and not by way of limitation, storage 1306 may
include a hard
disk drive (HDD), a floppy disk drive, flash memory, an optical disc, a
magneto-optical disc,
magnetic tape, or a Universal Serial Bus (USB) drive or a combination of two
or more of
these. Storage 1306 may include removable or non-removable (or fixed) media,
where
appropriate. Storage 1306 may be internal or external to computer system 1300,
where
appropriate. In particular embodiments, storage 1306 is non-volatile, solid-
state memory. In
particular embodiments, storage 1306 includes read-only memory (ROM). Where
appropriate, this ROM may be mask-programmed ROM, programmable ROM (PROM),
erasable PROM (EPROM), electrically erasable PROM (EEPROM), electrically
alterable
ROM (EAROM), or flash memory or a combination of two or more of these. This
disclosure
contemplates mass storage 1306 taking any suitable physical form. Storage 1306
may include
one or more storage control units facilitating communication between processor
1302 and
storage 1306, where appropriate. Where appropriate, storage 1306 may include
one or more
storages 1306. Although this disclosure describes and illustrates particular
storage, this
disclosure contemplates any suitable storage.
[137] In particular embodiments, I/O interface 1308 includes hardware,
software, or
both providing one or more interfaces for communication between computer
system 1300 and
one or more I/O devices. Computer system 1300 may include one or more of these
I/O
devices, where appropriate. One or more of these I/O devices may enable
communication
between a person and computer system 1300. As an example and not by way of
limitation, an
I/O device may include a keyboard, keypad, microphone, monitor, mouse,
printer, scanner,
speaker, still camera, stylus, tablet, touch screen, trackball, video camera,
another suitable I/O
device or a combination of two or more of these. An I/O device may include one
or more

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sensors. This disclosure contemplates any suitable I/O devices and any
suitable I/O interfaces
1308 for them. Where appropriate, I/O interface 1308 may include one or more
device or
software drivers enabling processor 1302 to drive one or more of these I/O
devices. I/O
interface 1308 may include one or more I/O interfaces 1308, where appropriate.
Although
this disclosure describes and illustrates a particular I/O interface, this
disclosure contemplates
any suitable I/O interface.
[138] In particular embodiments, communication interface 1310 includes
hardware,
software, or both providing one or more interfaces for communication (such as,
for example,
packet-based communication) between computer system 1300 and one or more other

computer systems 1300 or one or more networks. As an example and not by way of

limitation, communication interface 1310 may include a network interface
controller (NIC) or
network adapter for communicating with an Ethernet or other wire-based network
or a
wireless NIC (WNIC) or wireless adapter for communicating with a wireless
network, such
as a WI-Fl network. This disclosure contemplates any suitable network and any
suitable
communication interface 1310 for it. As an example and not by way of
limitation, computer
system 1300 may communicate with an ad hoc network, a personal area network
(PAN), a
local area network (LAN), a wide area network (WAN), a metropolitan area
network (MAN),
or one or more portions of the Internet or a combination of two or more of
these. One or more
portions of one or more of these networks may be wired or wireless. As an
example and not
by way of limitation, computer system 1300 may communicate with a wireless PAN

(WPAN) (such as, for example, a BLUETOOTH WPAN), a WI-Fl network, a WI-MAX
network, a cellular telephone network (such as, for example, a Global System
for Mobile
Communications (GSM) network), or other suitable wireless network or a
combination of
two or more of these. Computer system 1300 may include any suitable
communication
interface 1310 for any of these networks, where appropriate. Communication
interface 1310
may include one or more communication interfaces 1310, where appropriate.
Although this
disclosure describes and illustrates a particular communication interface,
this disclosure
contemplates any suitable communication interface.
[139] In particular embodiments, bus 1312 includes hardware, software, or
both
coupling components of computer system 1300 to each other. As an example and
not by way
of limitation, bus 1312 may include an Accelerated Graphics Port (AGP) or
other graphics
bus, an Enhanced Industry Standard Architecture (EISA) bus, a front-side bus
(FSB), a
HYPERTRANSPORT (HT) interconnect, an Industry Standard Architecture (ISA) bus,
an
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INFINIBAND interconnect, a low-pin-count (LPC) bus, a memory bus, a Micro
Channel
Architecture (MCA) bus, a Peripheral Component Interconnect (PCI) bus, a PCI-
Express
(PCIe) bus, a serial advanced technology attachment (SATA) bus, a Video
Electronics
Standards Association local (VLB) bus, or another suitable bus or a
combination of two or
more of these. Bus 1312 may include one or more buses 1312, where appropriate.
Although
this disclosure describes and illustrates a particular bus, this disclosure
contemplates any
suitable bus or interconnect.
[140] Herein, reference to a computer-readable non-transitory storage
medium may
include a semiconductor-based or other integrated circuit (IC) (such as, for
example, a field-
programmable gate array (FPGA) or an application-specific IC (ASIC)), a hard
disk drive
(HDD), a hybrid hard drive (HHD), an optical disc, an optical disc drive
(ODD), a magneto-
optical disc, a magneto-optical drive, a floppy disk, a floppy disk drive
(FDD), magnetic tape,
a holographic storage medium, a solid-state drive (SSD), a RAM-drive, a SECURE

DIGITAL card, a SECURE DIGITAL drive, another suitable computer-readable non-
transitory storage medium, or a suitable combination of these, where
appropriate. A
computer-readable non-transitory storage medium may be volatile, non-volatile,
or a
combination of volatile and non-volatile, where appropriate.
[141] This disclosure contemplates one or more computer-readable storage
media
implementing any suitable storage. In particular embodiments, a computer-
readable storage
medium implements one or more portions of processor 1302 (such as, for
example, one or
more internal registers or caches), one or more portions of memory 1304, one
or more
portions of storage 1306, or a combination of these, where appropriate. In
particular
embodiments, a computer-readable storage medium implements RAM or ROM. In
particular
embodiments, a computer-readable storage medium implements volatile or
persistent
memory. In particular embodiments, one or more computer-readable storage media
embody
software. Herein, reference to software may encompass one or more
applications, bytecode,
one or more computer programs, one or more executables, one or more
instructions, logic,
machine code, one or more scripts, or source code, and vice versa, where
appropriate. In
particular embodiments, software includes one or more application programming
interfaces
(APIs). This disclosure contemplates any suitable software written or
otherwise expressed in
any suitable programming language or combination of programming languages. In
particular
embodiments, software is expressed as source code or object code. In
particular
embodiments, software is expressed in a higher-level programming language,
such as, for
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example, C, Perl, or a suitable extension thereof In particular embodiments,
software is
expressed in a lower-level programming language, such as assembly language (or
machine
code). In particular embodiments, software is expressed in JAVA. In particular
embodiments,
software is expressed in Hyper Text Markup Language (HTML), Extensible Markup
Language (XML), or other suitable markup language.
[142] FIG. 14 illustrates an example network environment 1400. This
disclosure
contemplates any suitable network environment 1400. As an example and not by
way of
limitation, although this disclosure describes and illustrates a network
environment 1400 that
implements a client-server model, this disclosure contemplates one or more
portions of a
network environment 1400 being peer-to-peer, where appropriate. Particular
embodiments
may operate in whole or in part in one or more network environments 1400. In
particular
embodiments, one or more elements of network environment 1400 provide
functionality
described or illustrated herein. Particular embodiments include one or more
portions of
network environment 1400. Network environment 1400 includes a network 1410
coupling
one or more servers 1420 and one or more clients 1430 to each other. This
disclosure
contemplates any suitable network 1410. As an example and not by way of
limitation, one or
more portions of network 1410 may include an ad hoc network, an intranet, an
extranet, a
virtual private network (VPN), a local area network (LAN), a wireless LAN
(WLAN), a wide
area network (WAN), a wireless WAN (WWAN), a metropolitan area network (MAN),
a
portion of the Internet, a portion of the Public Switched Telephone Network
(PSTN), a
cellular telephone network, or a combination of two or more of these. Network
1410 may
include one or more networks 1410.
[143] Links 1450 couple servers 1420 and clients 1430 to network 1410 or to
each
other. This disclosure contemplates any suitable links 1450. As an example and
not by way of
limitation, one or more links 1450 each include one or more wireline (such as,
for example,
Digital Subscriber Line (DSL) or Data Over Cable Service Interface
Specification
(DOCSIS)), wireless (such as, for example, Wi-Fi or Worldwide Interoperability
for
Microwave Access (WiMAX)) or optical (such as, for example, Synchronous
Optical
Network (SONET) or Synchronous Digital Hierarchy (SDH)) links 1450. In
particular
embodiments, one or more links 1450 each includes an intranet, an extranet, a
VPN, a LAN,
a WLAN, a WAN, a MAN, a communications network, a satellite network, a portion
of the
Internet, or another link 1450 or a combination of two or more such links
1450. Links 1450
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need not necessarily be the same throughout network environment 1400. One or
more first
links 1450 may differ in one or more respects from one or more second links
1450.
[144] This disclosure contemplates any suitable servers 1420. As an example
and not by
way of limitation, one or more servers 1420 may each include one or more
advertising
servers, applications servers, catalog servers, communications servers,
database servers,
exchange servers, fax servers, file servers, game servers, home servers, mail
servers, message
servers, news servers, name or DNS servers, print servers, proxy servers,
sound servers,
standalone servers, web servers, or web-feed servers. In particular
embodiments, a server
1420 includes hardware, software, or both for providing the functionality of
server 1420. As
an example and not by way of limitation, a server 1420 that operates as a web
server may be
capable of hosting websites containing web pages or elements of web pages and
include
appropriate hardware, software, or both for doing so. In particular
embodiments, a web server
may host HTML or other suitable files or dynamically create or constitute
files for web pages
on request. In response to a Hyper Text Transfer Protocol (HTTP) or other
request from a
client 1430, the web server may communicate one or more such files to client
1430. As
another example, a server 1420 that operates as a mail server may be capable
of providing e-
mail services to one or more clients 1430. As another example, a server 1420
that operates as
a database server may be capable of providing an interface for interacting
with one or more
data stores (such as, for example, data stores 1440 described below). Where
appropriate, a
server 1420 may include one or more servers 1420; be unitary or distributed;
span multiple
locations; span multiple machines; span multiple datacenters; or reside in a
cloud, which may
include one or more cloud components in one or more networks.
[145] In particular embodiments, one or more links 1450 may couple a server
1420 to
one or more data stores 1440. A data store 1440 may store any suitable
information, and the
contents of a data store 1440 may be organized in any suitable manner. As an
example and
not by way or limitation, the contents of a data store 1440 may be stored as a
dimensional,
flat, hierarchical, network, object-oriented, relational, XML, or other
suitable database or a
combination or two or more of these. A data store 1440 (or a server 1420
coupled to it) may
include a database-management system or other hardware or software for
managing the
contents of data store 1440. The database-management system may perform read
and write
operations, delete or erase data, perform data deduplication, query or search
the contents of
data store 1440, or provide other access to data store 1440.
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[146] In particular embodiments, one or more servers 1420 may each include
one or
more search engines 1422. A search engine 1422 may include hardware, software,
or both for
providing the functionality of search engine 1422. As an example and not by
way of
limitation, a search engine 1422 may implement one or more search algorithms
to identify
network resources in response to search queries received at search engine
1422, one or more
ranking algorithms to rank identified network resources, or one or more
summarization
algorithms to summarize identified network resources. In particular
embodiments, a ranking
algorithm implemented by a search engine 1422 may use a machine-learned
ranking formula,
which the ranking algorithm may obtain automatically from a set of training
data constructed
from pairs of search queries and selected Uniform Resource Locators (URLs),
where
appropriate.
[147] In particular embodiments, one or more servers 1420 may each include
one or
more data monitors/collectors 1424. A data monitor/collection 1424 may include
hardware,
software, or both for providing the functionality of data collector/collector
1424. As an
example and not by way of limitation, a data monitor/collector 1424 at a
server 1420 may
monitor and collect network-traffic data at server 1420 and store the network-
traffic data in
one or more data stores 1440. In particular embodiments, server 1420 or
another device may
extract pairs of search queries and selected URLs from the network-traffic
data, where
appropriate.
[148] This disclosure contemplates any suitable clients 1430. A client 1430
may enable
a user at client 1430 to access or otherwise communicate with network 1410,
servers 1420, or
other clients 1430. As an example and not by way of limitation, a client 1430
may have a web
browser, such as MICROSOFT INTERNET EXPLORER or MOZILLA FIREFOX, and may
have one or more add-ons, plug-ins, or other extensions, such as GOOGLE
TOOLBAR or
YAHOO TOOLBAR. A client 1430 may be an electronic device including hardware,
software, or both for providing the functionality of client 1430. As an
example and not by
way of limitation, a client 1430 may, where appropriate, be an embedded
computer system,
an SOC, an SBC (such as, for example, a COM or SOM), a desktop computer
system, a
laptop or notebook computer system, an interactive kiosk, a mainframe, a mesh
of computer
systems, a mobile telephone, a PDA, a netbook computer system, a server, a
tablet computer
system, or a combination of two or more of these. Where appropriate, a client
1430 may
include one or more clients 1430; be unitary or distributed; span multiple
locations; span

CA 02879417 2015-01-15
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multiple machines; span multiple datacenters; or reside in a cloud, which may
include one or
more cloud components in one or more networks.
Miscellaneous
[149] Herein, "or" is inclusive and not exclusive, unless expressly
indicated otherwise
or indicated otherwise by context. Therefore, herein, "A or B" means "A, B, or
both," unless
expressly indicated otherwise or indicated otherwise by context. Moreover,
"and" is both
joint and several, unless expressly indicated otherwise or indicated otherwise
by context.
Therefore, herein, "A and B" means "A and B, jointly or severally," unless
expressly
indicated otherwise or indicated otherwise by context. Furthermore, "a", "an,"
or "the" is
intended to mean "one or more," unless expressly indicated otherwise or
indicated otherwise
by context. Therefore, herein, "an A" or "the A" means "one or more A," unless
expressly
indicated otherwise or indicated otherwise by context.
[150] This disclosure encompasses all changes, substitutions, variations,
alterations, and
modifications to the example embodiments herein that a person having ordinary
skill in the
art would comprehend. Moreover, although this disclosure describes and
illustrates
respective embodiments herein as including particular components, elements,
functions,
operations, or steps, any of these embodiments may include any combination or
permutation
of any of the components, elements, functions, operations, or steps described
or illustrated
anywhere herein that a person having ordinary skill in the art would
comprehend.
Furthermore, reference in the appended claims to an apparatus or system or a
component of
an apparatus or system being adapted to, arranged to, capable of, configured
to, enabled to,
operable to, or operative to perform a particular function encompasses that
apparatus, system,
component, whether or not it or that particular function is activated, turned
on, or unlocked,
as long as that apparatus, system, or component is so adapted, arranged,
capable, configured,
enabled, operable, or operative.
81

Representative Drawing
A single figure which represents the drawing illustrating the invention.
Administrative Status

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Administrative Status

Title Date
Forecasted Issue Date 2015-09-08
(86) PCT Filing Date 2013-07-17
(87) PCT Publication Date 2014-01-30
(85) National Entry 2015-01-15
Examination Requested 2015-01-15
(45) Issued 2015-09-08
Deemed Expired 2020-08-31

Abandonment History

There is no abandonment history.

Payment History

Fee Type Anniversary Year Due Date Amount Paid Paid Date
Request for Examination $800.00 2015-01-15
Registration of a document - section 124 $100.00 2015-01-15
Application Fee $400.00 2015-01-15
Final Fee $366.00 2015-06-18
Maintenance Fee - Application - New Act 2 2015-07-17 $100.00 2015-06-22
Maintenance Fee - Patent - New Act 3 2016-07-18 $100.00 2016-06-22
Maintenance Fee - Patent - New Act 4 2017-07-17 $100.00 2017-06-21
Maintenance Fee - Patent - New Act 5 2018-07-17 $200.00 2018-06-27
Maintenance Fee - Patent - New Act 6 2019-07-17 $200.00 2019-07-05
Owners on Record

Note: Records showing the ownership history in alphabetical order.

Current Owners on Record
FACEBOOK, INC.
Past Owners on Record
None
Past Owners that do not appear in the "Owners on Record" listing will appear in other documentation within the application.
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Document
Description 
Date
(yyyy-mm-dd) 
Number of pages   Size of Image (KB) 
Abstract 2015-01-15 2 85
Claims 2015-01-15 5 178
Drawings 2015-01-15 24 1,249
Description 2015-01-15 81 5,300
Representative Drawing 2015-01-15 1 42
Description 2015-01-16 81 5,280
Claims 2015-01-16 5 188
Cover Page 2015-02-12 1 58
Description 2015-03-17 83 5,012
Claims 2015-03-17 4 161
Representative Drawing 2015-08-13 1 34
Cover Page 2015-08-13 1 63
PCT 2015-01-15 8 419
Assignment 2015-01-15 11 378
Prosecution-Amendment 2015-01-15 3 159
Prosecution-Amendment 2015-01-15 9 394
Prosecution-Amendment 2015-02-10 9 525
Prosecution-Amendment 2015-02-11 1 37
Prosecution-Amendment 2015-03-17 92 5,345
Final Fee 2015-06-18 1 48
Correspondence 2016-05-26 16 885
Correspondence 2016-06-16 16 813
Office Letter 2016-08-17 15 733
Office Letter 2016-08-17 15 732