Note : Les descriptions sont présentées dans la langue officielle dans laquelle elles ont été soumises.
WO 99!47752 PCT/RU99/00050
Paper based material, hygienic products of single use
made of such material, and a method of packing
s of single products which are consumed as a whole
Technical Field
This invention relates to the art of light industry and concerns to paper
io based material intended for manufacturing of single use hygienic products,
such
as table napkins and any paper pieces underlying table things, towels,
handkerchiefs, toilet paper, and the like, these products as such, and the
method
of packing of some of these products.
is Bacl~ground Art
Paper based hygienic products of single use (table napkins, towels,
handkerchiefs, toilet paper and the like) are widely used both in home
household
conditions, and in industrial sphere, in particular, at the enterprises
engaged in
public service.
zo Such single use products are manufactured now of a paper based material
which is monochromatic with or without of some image. The material, used for
manufacturing of each lot of such products, is identical and homogeneous, i.e.
it
has identical color, texture and picture.
The single use products which are made of such material, may be
zs consumed as a whole, as it is with napkins, or they may be consumed in
parts,
i.e. gradually and as required, as it is, for example, with rolled toilet
paper.
The products which are consumed in parts, such as the rolled toilet paper
or the rolled towels, have usually no picture on its surface and differ each
other
only by a material quality or color.
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However there are such patented products, which are patterned on the
surface (tlie USA patent 5328565 D 21H 15102, 1984).
It was proposed to use a toilet paper as a .carrier of advertising and "mass
media", for what to render on a surface of a paper an appropriate information.
In
s tire latter case toilet paper with the information put on its surface, was
considered
as an additional means of creation of public opinion within the framework of
realization of sucli national campaigns, as cancer diseases or alcoholism
healing,
prophylactic of occupational injuries, etc. (the French application for an
invention
2 172 929, G Q9 F 23100, publ. 0511011973).
io Then, there were proposals to put on the surface of a toilet and uzapping
paper, with the purposes of advertising, an information including, for
example,
the addresses and telephones of the manufacturers of this or that production,
the
titles of literary works and fragments of the text, name of films with names
of the
actors, time and place of various exhibitions and so on (the French
application for
is an utility model 2 X602 901, G 09 F 23100, publ. 1910211988}.
The single we products which are consumed in parts, such as napkins, are
characterized b5~ the large variety and can carry on a surface the various
images.
The image can be a picture, or single word (more often the name of an
appropriate enterprise of public catering) complemented occasionally by some
ao items of information on this enterprise, in particular, by indication on
hours of its
work, or the enterprise name jointly with a picture representing its logo.
The table napkins are known carrying on the surface a repeating pattern
(the USA patent 5573830, D 04 H 1164, 1996).
Texts, vignettes, pictures, other images of decorative, educational;
Zs advertising or utilitarian nature, can be placed on a surface of napkins,
as such or
in various combinations (the French certif cafe for a utility model 2 095 115,
G 09
F 23/00, publ. 04/0211972).
Thus, images placed at now on a surface of single use hygienic products
have basically advertising, and sometimes decorative character.
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A toilet paper is desc,-ribed in French application 2.225.131, which roll is
divided on some parts. Each part contains the identical block of the images,
thougli the images inside such block are diverse. The size of such parts of
the
paper corresponds, probably, to its average consuu~ption. Each consumer, when
s he(she) uses sucli paper, receives, as a result, identical information us to
the form
and contents. The images (information) which are contained in the individual
blocks, have a utilitarian andlor advertising character.
United State patent 5.300.347 concerns an imprinted face napkin. This
invention is directed on the solution of a task to give to face napkins
appearance
~o distinguishing them in eyes of a consumer from similar products, such as
paper
towels or bath napkins. According to the invention, it is achieved by presence
of
the given amount of not imprinted areas on unit of a surface, and also by
certain
height of an imprinted pattern. It is noted in the patent, that the
attractiveness to a
consumer of the patented naplan is connected not only with consumer
properties,
is but also with recognition of its external appearance. According to the
invention,
the imprinted pattern is a geometrical one, in particular, it is Penrose
pattern.
An object of the legal protection in German application 2.123.662 is the
device for drawing images on fibrous materials having the form of strips,
especially on non-weaving materials. The device is characterised by presence
of
Zo adjustable injectors system designed to spray water onto the treated
material, that
allows to modify a surface of the material: to change its relief, including
creation
of thro«.gh apertures, and to render on the surface pictures of a different
land,
A handkerchief of single use is patented in French application 2.388.516. It
is made from a multi-layer material, and the zones of a fastening of layers
can
25 form some ornament. For example, the line of a fastening of layers can form
figure similar to a tree.
A method of manufacture of products from a cellulose fibre, in particular,
such as handkerchiefs or napkins, is described in European application 0893
242.
The method consists in that alternating decorative ornaments are placed on one
or
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several tapes of a material, the tapes are cat in pieces according tv the size
of alant3.faCtLLrlng products which bear different ornaments, and some number
of
the products with alternating ornaments is packed in common packing. Tlie
purpose of that invention consist in increase of attractiveness of products,
when
~ decorative ornaments may accompany the information and images of advertising
character. At usage by such products the indi~-idual consumer will receive
periodically products with identical ornaments.
The German patent DE-C- 495 587 descn'bes a toilet paper, bearing on its
surface blocks of advertising information. The inventive idea of this document
io consists in use of a toilet paper as a means of mass media for the
distn~bution of
information. The means for realisation were chosen in conformity with this
inventive idea and uTith its development: the information embodied in the form
of
texts andlor pictures which have mainly advertising character and consequently
which is repeated many times.
is The French patent FlZ-A b89 189 describes a rolled toilet paper and
bloGlcs of hygienic napkins. The s~,~rface of the rolled paper have areas,
alternating
with various periodicity, and the surfaces of hygienic napkins in blocks have
areas, alternating with various periodicity, bearing or not bearing
advertising
images. This document discloses a metliod of packing of single use hygienic
Zo paper products in blocks, each of which is placed in separate packing. The
products can carry unequal images applied by a printer rall.
2s
z~
A(VEN~Ea S~-fEET
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Thus, images placed at now on a surface of single use hygienic products
have basically advertising, and sometimes decorative character.
The purpose of placing pictures on a products surface consisted in use of
these products as carriers of advertising and in dissemination of desirable
s information or in giving to these products of the greater aesthetic
attraction.
A general idea was disclosed in aforementioned French documents to
consider the single use hygienic products as carriers of an information, but
the
questions on character, structure, layout of this information with respect to
particular products were not discussed.
~o Traditional requirement to the material for manufacture of single use
hygienic products irrespective of their type consists in that the applicable
material should allow to have homogeneous and identical on appearance
products.
By other words, each piece of a rolled toilet paper should not differ from
is any other piece, and each table napkin should be precisely the same as any
other
napkin.
Such requirements are caused by traditional aspiration to uniformity and
unification of appearance of the manufactured goods and to its recognition by
a
consumer.
2o The single use products which are consumed as a whole, are not provided
for retail trade separately; there are blocks of such products incorporated by
common packing, which are offered for sale, such blocks are minimal
commodity unit. Such packing contains some number-of individual single use
products having identical appearance, including identical images on their
25 surface.
Such products with decorative images on its surfaces have more attractive
quality than products without the images. However this quality diminish with
time because continuous repetition of the same picture becomes habitual.
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The advertising statements on a surface of single use products having no
connection with the consumed product itseliy may be considered as an
information, which is enforceable distributed by the advertiser, in which the
consumer of hygienic products can be not interested at all. From this point of
s view the presence on such hygienic products of advertising of extraneous
goods
and services will hardly raise interest of wide circle of such hygienic
products
potential consumers.
Brief Disclosure of Invention
io The main task, solved by the present invention, consists in giving to paper
based single use hygienic products of the greater attractiveness by placing on
their surface of various in the form and contents entertaining, educational,
instructive and other useful information, that should have a positive effect
on
emotional and psychological condition of a consumer.
~s The basic idea placed as the basis of the present invention, is to give the
different appearance to homogeneous on properties and purpose products by
placing on their surfaces of different images, which would be attractive to a
consumer.
The aim in view is achieved by manufacturing the aforementioned single
2o use products of hygienic purposes from a paper based material which bears
on
the surface different images.
The character of images layout on a surface of this material should be
those to allow to form products of different configuration, in particular,
rolled up
tapes, or rectangular pieces of predetermined length and width.
2s Appropriate hygienic products can be manufactured of this material in
such a way that the surface of each individual product being a minimal
commodity unit, has different images.
If necessary, individual hygienic products which are not pr o~,~ided for
retail
trade separately, are united in blocks, each of which being placed in separate
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packing, makes a minimal commodity unit, so that the images on a surface of
individual products in each such block of products were different.
The «image» is understood above and below as any sign making texts
(textual fragments) or picture which is placed on the appropriate surface.
s The notion «image» may include the texts and figures simultaneously.
The tees can contain an attractive information of educational,
entertaining, instructive, training or other character, which can attract
consumers
by causing positive emotions.
In particular, proverbs, sayings, aphorisms may be cited, interesting facts
io and observations may be indicated, advice may be given, wishes and parting
words may be expressed.
For example, pictures may be puzzle ones, rebuses, chess tasks and
etudes, or conundrums, which may be augmented also by patterns, ornaments,
vignettes and others decorative and artistic products of fine art, and similar
1s images.
If products are united in blocks, its surfaces should be preferably
decorated by images which are linked each other by common subjects, or ideas,
or by some other way.
The blocks of individual products should be formed so that the images on
2o separate products were unequal. In framework of this invention <dnequality»
should be understood in that sense, which is disclosed in this description of
the
invention.
The images on a surface of rolled products can represent a series of
pictures, connected by a common plot, for example, it may be scenes from
2s popular cartoons.
The subjects of the images on a surface of a material, should be
periodically updated, that the probability of repeated purchase by the
consumer
of goods with the images and plots, already known for him, was minimized.
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It should be understood within the limits of this invention, that the
requirement of «inequality of pictures» will be satisfied in the event that at
least
one image on each standard unit of a material surface, or on a surface of each
individual product representing minimal commodity unit, or on a surface of at
s least one of products in the block of products representing minimal
commodity
unit, should not repeat.
Here and below the «minimal commodity unib> means that minimal
commodity unit which is normally used in retail trade.
The minimal commodity unit can be an individual product, for example,
to the toilet paper roll, or a block of individual products, for example, the
pack of
table napkins.
Thus, the «inequality of images» means the lack of complete coincidence
of the corresponding images, though separate elements of the images can
coincide.
is The degree of images inequality on a material and/or products surface can
be different; it depends on the aim which ought to be achieved.
In most cases the degree of images inequality on a material and/or
products surface should be such, that the texts and/or figures on each
individual
product, made of this material, being minimal commodity unit, or on each block
20 of single products representing minimal commodity unit, should not repeat.
However it is allowable in some cases, and sometimes even desirable, that
the separate images on a surface of the proposed material, and accordingly, on
a
surface of products, mainly such as the separate texts, ~ should be
periodically
repeated. In particular, such character of the pictures is advisable, if the
aim is a
2s training.
In framework of this invention the «single use product~> means equally an
individual product consumed in parts such as the roll of a toilet paper, as
well as
an individual product consumed as a whole such as the individual napkin, and
the «block of single use products» means some number of individual single use
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products lnC~LT~~~tP~ by ~.nmmnn Ya~lting ~r d representing a lri1I111I1a1
commodity unit such as the pack of napkins.
The «single use product consumed in parts» means a minimal commodity
unit, which may be consumed gradually, i.e. the part by part.
s The «single use product consumed as a whole» means a , product
consumed unitary and as a .whole, at one moment; it can be included in a block
of similar products and may not to be the minimal commodity unit itself.
According to this invention the aim of increase of consumer's demand on
single use hygienic products and improve of competitiveness of such products
io has to be achieved by above described means which were not used earlier.
Detailed Disclosure of Invention
The paper based single use hygienic products are manufactured of a
material bearing on the surface the unequal images.
is This material should have such form and such character of an
arrangement of the images, which would allow to make of it products of a
different configuration bearing on the surface the integral images.
The material bearing preferably such images as not repeating texts should
be used for manufacturing of single use products such as table napkins, which
2o minimal commodity unit is the pack including some number of individual
articles.
The images on a surface of separate products making a block of single use
individual products which are consumed as a whole, should be made unequal in
any case.
2s The «texb> means an independent image of readable information
occupying at least a part of a surface of a material or a product.
The material bearing preferably such images as not repeating pictures
should be used for manufacturing of single use products which are consumed in
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parts, such as rolled toilet paper, which minimal commodity unit is the
individual product.
The <cfigures» means all independent images, except for textual, occupying
at least a part of a surface of a material or a product.
s Both texts and figures represent thus the images completed in meaning,
which contents and form can attract attention and interest of a consumer.
It is understood in the limits of this invention, that the requirement of
c<inequality of the images» is satisfied equally under the following
conditions:
- at least one image on each standard unit of a surface of a material, on a
io surface of each individual product representing minimal commodity unit, or
on a
surface of at least one of products in the block of products representing
minimal
commodity unit, does not repeat;
- the image on a surface of each standard unit of a material, on a surface
of each individual product representing minimal commodity unit, or on a
surface
is of each product in the block of products representing minimal commodity
unit,
does not repeat.
The degree of inequality of the images on a surface of an initial material
should be preferably such, that:
- the images which are not repeating on any other product in the given
2o block would be presented on each product making the block of single use
homogeneous products which are consumed as a whole, the block being a
minimal commodity unit;
- the images which are not repeating would ' be presented on each
individual single use product which is consumed in parts, being minimal
2s commodity unit.
So, for example, it is desirable, that in a pack of table napkins the textual
fragments on a surface of all napkins would be different.
So, for example, it is desirable, that in a roll of a toilet paper all
pictures
would be different.
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The textual fragment can contain an attractive information of educational,
entertaining, instructive, training, and/or other character, which causes the
consumer's positive emotions.
In particular, proverbs, sayings, aphorisms, short poems, fragments of
s poems and prose can be provided, interesting facts and observations can be
reported, advises can be given, wishes and parting words can be expressed, and
other useful and interesting information can be placed.
For example, figures may be puale ones, rebuses, chess tasks and etudes,
or conundrums, which may be augmented also by ornaments, vignettes,
~o patterns, and others decorative and artistic products of fine art.
In particular, they can be the images of various automobile models, breeds
of trees, architectural monuments and other.
That variant is optimum, when the images on surfaces of single use
products, making minimal commodity unit, or the image on a surface of an
is individual product which is spent in parts, are linked by a common idea, a
common plot, common subjects, or other in a similar way.
So, for example, a series of pictures on a roll of a toilet paper can be
linked by some common developing plot, when each subsequent picture
develops the previous one, and as a whole comprises any entertaining plot or
2o represents a fragment of a popular cartoon.
The figures on a surface of a roll of a paper should be positioned on a
distance corresponding to the proposed portions of paper consumption.
In some cases the identical images on a surface of a material and certain
products can be periodically repeated.
2s In particular, if the images have character of textual fragments and/or of
pictures and their contents is those, that it has a training character, for
example,
when the image consists of foreign words and its translation on the mother
tongue, the periodic recurrence of the identical images is directed on
consolidation of previous information and is desirable.
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Generally, the degree of non-repeatability of the images depends on
prospective purpose and kind of products; it should be those to minimize the
probability to fall into some consumer's hands of products with the identical
images.
s The highest degree of non-repeatability of the images should be observed
at manufacturing products intended for household use, i.e. within the limits
of
one family.
If the products of single purpose are intended not for household use, but
they are manufactured, for example, for public catering system, and bear the
~o appropriate images (according to the form or contents), the appropriate
requirements to non-repeatability of the images can be reduced to such degree
to
minimize the probability to fall into some consumer's hands of identical
single
use products.
The material intended for manufacturing of single use products of any
~s sort, as well as the products themselves, can contain both textual
fragments and
pictures.
The images on a surface of the claimed material can be executed by any
printing method (including computer and photo printing), stamping, or by any
other appropriate way.
2o In any case, the material, which is applied for manufacturing of single use
products, should be periodically updated to reduce to a minimum the
probability
of repeated purchase by one and the same consumer of products with the
images, known for him.
With the same purpose, the different sets of products made of a material,
2s the images on which surface differ on subjects, can be marked
differentially.
The images on a surface of a material, raising attractiveness of products
which are made from this material, can be complemented, if desirable, by the
images of other character, for example, by advertising images.
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The essence of this proposal is illustrated by the following examples
which have, however, no limiting character.
Example 1.
s Color unequal images, such as unequal ornaments and riddles, were
deposited by the method of photo printing on a surface of a paper cloth
meeting
to the table napkin quality requirements.
The degree of dissimilarity of the images deposited on a surface was such,
that on a standard unit of a surface there were 20 different images.
io The layout of the images on a surface was such, that enables to cut each
standard unit of the material into 20 parts corresponding to the size of a
table
napkin, each of which beard the complete image.
In the process of manufacture of the material the printing matrix was
replaced by 5 times, and the images reproduced by all matrixes, do not
coincide
i5 with each other.
As a result, the parties of the material were obtained, which allow to form
packs of table napkins by 100 pieces each with none-repeating images deposited
on the surfaces of individual napkins.
2o Example 2.
The paper based material in the form of a continuous tape was used for
manufacturing a toilet paper.
The color pictures which were consecutive stages 'from a Disney cartoon
were disposed on a surface of a material through each 10-20 cm. The set of
2s pictures placed on a surface of the material, made the completed fragment
of the
cartoon.
The tape of the material was cut on parts each containing a complete
fragment of the cartoon, was turned off in a roll so that the beginning of a
series
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OplctuIes ~yag ~.r~irrnr~ nn the PxtPrnal ci~P ~f the mli~ ~~ r011 WSS packed
t0
be the ready product.
Example 3.
s The paper napkins were manufactured from the initial paper , material
having an external surface, on which the textual fragments were deposited
consisting in proverbs and sayings about winter and also in winter signs. Any
of
such fragments on the material surface did not repeat.
An arrangement of textual fragments on the paper material was those, that
io after cutting the material on parts corresponding to the required sizes of
napkins,
one textual fragment shall be deposited on each napkin.
The napkins, each of which bore on a surface not repeating textual
fragment, were folded and packed into stacks.
~s Example 4.
The paper napkins, intended for clients service in restaurant, were
manufactured from a paper material, on which surface the restaurant's logo in
the kind of a picture in combination with a textual fragment containing a
parting
words and a congratulation on New Year was deposited.
2o The identical images on the initial material were repeated three times.
The material was cut on parts corresponding to the required sizes of
napkins in such a manner that one image was deposited on each napkin. The
napkins were folded and packed into stacks by100 pieces each.
Taking into account, that for one visiting a client can use 3-4 napkins, the
2s probability that the napkins with the identical images will be obtained by
the
same client, is insignificant.
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Example 5.
Single use handkerchiefs were manufactured from the paper based
material of different lots. The handkerchiefs of required sizes were made from
this material.
s The images on a surface of a material were located so that after folding of
a handkerchief four times this image appeared on the external side of the
folded
product.
These images were playful figures accompanying with kind wishes and
advises.
~o The blocks of 20 products were formed of such individual products so
that the images on surfaces of individual products in each block of products
did
not repeat.
The products were oriented in each block by such a way, that after
opening a common packing, the image on the handkerchief surface will
~s immediately come to sight of a consumer.
The routine approach to drafting the external appearance of paper based
single use hygienic products consists in aspiration to unification and
uniformity
of all individual products of one purpose.
However this aspiration is justified at manufacturing of durable enough
2o products, when the lost individual subject from group of individual
subjects (for
example, tea cup from service) can be restored by purchase of the same new.
But application of this principle to drafting of single use products nay be
explained by a respect to traditions only.
This invention provides for, as a basis, the essentially different approach
2s to drafting of external appearance of single use products - providing for
individual products by attributes, which axe individual and inherent to each
particular product, these attributes being characterized not only and not so
much
by external image, but also internal semantic contents.
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and to attract attention of a consumer of paper based single use hygienic
products, as the consumer gets not only those goods, which he requires, but
also
receives each time a new and interesting information; it raises
competitiveness of
such goods.
s The proposed material and the products which are made from it, are
intended basically for household use by all members of one family, in these
conditions the information of educational, entertaining, instructive, training
and
other attractive character, which is presented on a surface of products is
perceived easily and unconstrained, especial by children, because it does not
io require special efforts for its reception.
Besides the natural inquisitiveness will induce children to use single
napkins, towels and handkerchiefs more often, unobtrusive imparting them
hygienic skills.
The usage by such single hygienic products not in home conditions, for
is example, its offer to a consumer at an enterprise of public catering is
capable to
increase mood and to adjust the consumer on good feeling.
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