Note : Les descriptions sont présentées dans la langue officielle dans laquelle elles ont été soumises.
CA 02369128 2001-09-28
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SYSTEM AND METHOD FOR INTERNET ADVERTISEMENT USING
MONITOR INCLUDING MAIN DISPLAY AND SUB DISPLF.Y
Technical Field
The present invention relates to a system and
method for Internet advertisement using a monitor
including a main display and a sub display, and more
particularly to a system and method for Internet
advertisement using a monitor including a main display
and a sub display arranged at a portion of the monitor
other than the monitor portion where the main display is
arranged, the sub display being adapted to display a
plurality of link means so as to allow data, linked in
response to a selection of desired link means by the
user, to be displayed on the main display, thereby
allowing the user to always view advertisements
displayed on the sub display, irrespective of whether or
not a web page is displayed with a web browser such as
Internet Explorer or Netscape on the main display of the
monitor, so that an improvement in advertisement effect
is achieved.
Background Art
During recent years there has been a rapid
increase in the number of users accessing the Internet.
Such an increase has resulted in an activation of
advertisement on the Internet. By virtue of the recent
increase in the number of Internet users, who may be
potential consumers, Internet advertising markets have
rapidly grown within a relatively short period of time,
as compared to traditional media such as TV, newspapers,
and magazines.
A variety of Internet advertisement methods have
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been proposed. For example, an advertising :method using
banners has been proposed. In accordance with this
method, an advertisement content is displayed in the
form of a graphic box, so called a "banner", between
regions of text information on a screen of the user's
monitor when the user has access to a desired site on
the Internet. Where the user clicks tr.e displayed
banner, a detailed advertisement may be displayed.
Otherwise, the user is automatically connected to the
web site of the banner advertiser. In addition, there
are advertising methods such as a cooperated advertising
method, in which each of sites having a cooperating
relation with one another provides links allowing the
user to have access to the other sites, a pop-up
advertising method, in which an advertisement content is
displayed every time the user has access to a new site,
and an E-mail advertising method in which an E-mail
containing an advertisement content is periodically and
unsolicitedly sent to the mailing account of the
Internet user.
In accordance with the above mentioned
conventional Internet advertising methods, however, an
advertisement is allowed to be shown to the user only
under the condition in which he has access to an
associated site or clicks an associated banner. Once the
user exits the site, the advertisement disappears. For
this reason, only a temporary advertising effect is
provided. Thus, the conventional Internet advertising
methods involve a degradation in advertising effect.
Furthermore, the user may be rather reluctant to view
the displayed advertisement because the advertisement is
unilaterally transmitted to the user. For this reason,
an adverse advertising effect may rather be generated.
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Also, in most of the conventional Internet advertising
methods, the advertisement may consist of a text, a
graphic of a still image, or a simple animation because
of a limited advertisement display region and a limited
advertisement display time, so that it is irregular and
rough. For this reason, there is a limitation in
attracting user's attention, thereby resulting in a
degradation in advertising effect. Due to the
advertisement display region, the working region for the
user is correspondingly reduced. This causes
inconvenience to the user.
Disclosure of the Invention
Therefore, the present invention has been made in
view of the above mentioned problems involved in the
conventional advertising methods, and an object of the
invention is to provide a system and method for Internet
advertisement using a monitor including a main display
and a sub display arranged separately from the main
display so as not to interfere with graphical user
interface (GUI) environment for handling the display of
information while eliminating limitations in terms of
time and space, the sub display also being provided with
functions for a user's convenience and functions for
advertising schedule management, thereby allowing a
systematic and dynamic advertising broadcasting to be
implemented.
In accordance with one aspect, the present
invention provides an Internet advertising system
comprising: a plurality of user computers configured to
have access to the Internet, each of the user computer
including a monitor, which serves as display means and
consists of a main display for displaying a main
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processing content of a program used by a user, and a
sub display for displaying a graphical user interface
environment of the user computer, a plurality of link
means adapted to allow the user computer to be linked to
web pages respectively associated with the link means,
and an image processing unit for drivir,.g the main
display and the sub display; a system server for
providing diverse information and diverse link means to
each of the user computers via the Internet to display
the information on the sub display along with
information provided via the link means; and a plurality
of information providing servers connected to the system
server, each of the information providing servers being
an object, by which each of the user computers is linked
to the link means.
In accordance with another aspect, the present
invention provides an Internet advertising method
comprising the steps of: constructing a network using
user computers each including a monitor consisting of a
sub display adapted to display advertisement data and a
main display adapted to display a main processing
content of the associated user computer, a plurality of
information providing servers adapted to provide
advertisement data and content information, and a system
server adapted to transmit the advertisement data and
content information, provided from the information
providing servers, to the user computers, thereby
allowing the transmitted data and information to be
displayed on respective sub displays of the user
computers; registering diverse information and diverse
advertisement data, to be displayed on the sub display
included in each of the user computers, supplied from
the information providing servers; registering, as
CA 02369128 2001-09-28
subscribers, users having access to the system server;
and transmitting the registered advertisement data to
the user computers, thereby displaying the advertisement
data on respective sub displays of the user computers.
5 In accordance with the present invention, the
monitor of each user computer consists of a main display
and a sub display respectively displaying different
contents. Advertisements and link means are displayed on
the sub display. By virtue of such a configuration, the
user can be easily linked to an information providing
server via an associated advertisement or link means
displayed on the sub display. In accordance with the
linking, desired information is displayed on the main
display, so that the user can acquire that information.
Accordingly, it is possible to improve the advertising
efficiency of the advertisements displayed on the sub
display. The link means can also be used as advertising
means. In this case, a maximum advertising effect is
obtained.
Brief Description of the Drawings
The above objects, and other ff=_atures and
advantages of the present invention will become more
apparent after a reading of the following detailed
description when taken in conjunction with the drawings,
in which:
Fig. 1 is a block diagram illustrating the
configuration of an Internet advertising system using a
monitor including a main display and a sub display in
accordance with the present invention;
Fig. 2 is a block diagram illustrating a user
computer to which the Internet advertising system
according to the present invention is applied;
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Fig. 3 is a flow chart illustrating an Internet
advertising method using the monitor according to the
present invention;
Fig. 4 is a flow chart illustrating a method for
processing advertisement data, depending on whether or
not the user computer is in an on-line state, in
accordance with the present invention;
Fig. 5 is a flow chart illustrating a procedure in
which the user uses the sub display in accordance with
the present invention;
Fig. 6 is a method for processing advertisement
data provided by an advertiser in accordance with the
present invention;
Fig. 7 is a block diagram illustrating a format of
the advertisement data;
Fig. 8 is a flow chart illustrating a method for
using the data field of the advertisement data shown in
Fig. 7:
Fig. 9 is a view illustrating the configuration of
a window displayed on the sub display in accordance with
the present invention;
Fig. 10 is a view illustrating a web page displayed
on the main display in response to a selection of a
banner, displayed on the sub display, to which the web
page is linked; and
Fig. 11 is a view illustrating a 'video window
displayed on the main display in a state en~_arged from a
video window displayed on the sub display in response to
a selection of the video window on the sub display.
Best Mode for Carrying Out the Invention
Hereinafter, the present invention will be
described in mare detail with reference to preferred
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embodiments illustrated in the annexed drawings.
As shown in Figs. 1 and 2, the Internet
advertising system according to the present invention
includes a plurality of user computers 10 which a..'
configured to have access to the Internet. Each user
computer 10 includes, as its display means, a monitor 70
which consists of a main display 74 for displaying the
main processing content of a program used by the user,
and a sub display 72 for displaying the graphical user
interface (GUI) environment of the computer 10, and a
plurality of link means adapted to allow the user
computer 10 to be linked to web pages associated with
those link means. The Internet advertising system also
includes a system server 30 for providing diverse
information and diverse link means to each user computer
10 via the Internet, thereby not only displaying such
information, but also displaying informat_Lon provided
via those link means, and a plurality of information
providing servers 40 and 44 connected to the system
server 30. The information providing servers 40 and 44
are objects, by which the user computer 10 is linked to
the link means, respectively. The information providing
servers 40 and 44 have information databases (DBs) 42
and 46, respectively.
Each user computer 10 basically has a
configuration similar to that of a general computer
running a web browser. However, the configuration of
each user computer 10 is mainly different from that of
the general computer in that the monitor 70 consists of
the main display 74 and the sub display 72, as mentioned
above. In accordance with an embodiment of the present
invention, the main display 74 is made of a cathode ray
tube (CRT) whereas the sub display 72 is made of a
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liquid crystal display (LCD). Of course, other
configurations may be used for those main and sub
displays.
As shown in Fig. 2, each user computer 10 includes
a control unit 50 which may be a central processing unit
(CPU), and an image processing unit 60 adapted to drive
the monitor 70 including the main display 74 and sub
display 72. The image processing unit 60 has a function
for separating display data outputted from the control
unit 50 into those to be displayed on the main display
74 and those to be displayed on the sub display 72, and
outputting those separate display data t;o the main
display 74 and sub display 72, respectively.
The image processing unit 60 is a video graphic
adapter (VGA). For the image processing unit 60, a
single VGA card may be used which has a function for
controlling two monitors. Alternatively, two VGA cards
each adapted to drive only one monitor may be mounted in
the user computer 10.
A camera 76, which is adapted to pick up an image
of an object, is mounted to the monitor 70 at the left
side of the sub display 72 arranged at the upper portion
of the monitor 70. The camera 76 is electrically
connected to the control unit 50. A microphone 78 is
also arranged at the right side of the sub display 72.
The microphone 78 is electrically connected to a sound
card 64 included in the user computer 10.
The user computer 10 also includes a TV/radio
receiver card 58 for receiving TV or radio signals. A TV
signal, which is received by the user computer 10 via
the TV/radio receiver card 58, may be displayed on the
sub display 72 or main display 74 in accordance with a
selection made by the user.
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In Fig. 2, the reference numeral 52 denotes a
communication module such as a modem, 54 an input means
such as a keyboard or a mouse, 56 a memory such as a RAM
or a hard disk drive (HDD), and 66 a speaker for
outputting sound signals outputted from the sound card
64.
The system server 30 includes a news server 31 for
accessing diverse web sites of news providei:s to search
for news, a news database (DB) 23 for storing news
generated from the news server 31, an advertisement
server 33 for supplying, to the user computer, data of
advertisements displayed on the sub displa~r 72 of the
user computer 10, an advertisement DB 34 for storing
advertisement data supplied from the advertisement
server 33, a media server 35 for providing audiovisual
data to be displayed on or selected via the sub display
72, and a media DB 36 connected to the med_La server 35
and adapted to provide media data to the media server
35. The system server 30 also includes a wf=b server 20
for connecting the system server 30 to the Internet and
for operating a home page for the user, a home page DB
37 for storing data required for the operation of the
home page, and a subscriber DB 38 for storing
information about subscribers who are registered ones of
users connected via respective user computers 10 thereof
to the system server 30.
The information providing servers, which are
denoted by the reference numerals 40 and 44, include a
plurality of advertiser servers 40 operated by
respective advertisers supplying advertisements, and a
plurality of content providing servers 44 for providing
content information. An advertiser DB 42 is connected to
each of the advertiser servers 40 in order to store
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advertisement data for the advertiser server 40. A
content DB 46 is also connected to each of the content
providing servers 44 to store content information for
the content providing server 44.
5 The present invention also provides an Internet
advertising method which is carried out using the above
mentioned Internet advertising system including the
monitor consisting of the main and sub displays in
accordance with the present invention. Now, this
10 Internet advertising method will be described in detail.
In order to carry out the Internet advertising
method using the monitor consisting of the main and sub
displays in accordance with the present invention, it is
first necessary to construct a network using the user
computers 10 each including the monitor 70 consisting of
the sub display 72 adapted to display advertisement data
and the main display 74 adapted to display the main
processing content of the associated user computer 10,
the information providing servers 40 and 44 for
providing advertisement data and content information,
and the system server 30 adapted to transmit the
advertisement data and content information, provided
from the information providing servers 40 and 44, to the
user computers 10, thereby allowing the transmitted data
and information to be displayed on respective sub
displays 72 of the user computers 10.
As shown in Fig. 3, the Internet advertising
method involves step S10 for registering diverse
information and diverse advertisement data, to be
displayed on the sub display 72 of each user computer
10, supplied from the information providing servers 40
and 44, step S11 for registering, as subscribers, users
having access to the system server 30, ~~tep S12 for
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setting display setting data, such as display position,
display size, and display time, for each advertisement
data, registered at step 510, in association with the
display of the advertisement data on the sub display 72
of each user computer 10, step S13 for transmitting and
loading the set display setting data, step S14 for
transmitting the registered advertisement data to the
sub display 72 of each user computer 10, and controlling
the user computer 10 to display the transmitted
advertisement data on the sub display 72, step S15 for
allowing the user to select a desired one of diverse
objects displayed on the sub display 72 of the
associated user computer 10, and step S16 for displaying
data or a web page, associated with the obj ect selected
by the user, on the main display 74 of the associated
user computer 10.
In accordance with the present invention, a
desired amount of advertisement data may be stored in
the auxiliary memory device, such as the HDD, of the
memory 56 in the user computer 10 during a reception of
the advertisement data via the Internet. In this case,
it is possible to load the stored advertisement data in
a communication cut-off state to display the
advertisement data. Thus, an advertising effect can be
obtained not only in an on-line state, but. also in an
off-line state.
In accordance with the present invention, the
constituting members of the network are classified into
advertisers making requests for advertisements, a system
server operator loading advertisements for a
consideration, and users (subscribers) connected to the
system server 30 to view information., including
advertisements, supplied by the system server 30.
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In accordance with the present invention,
advertisements are always displayed on the ~.ub screen 72
of the user computer 10 linked to the system server 30
via the Internet. The advertisement data displayed ~.n
the sub display 72 may be periodically varied in
accordance with an advertisement schedule management
program.
Advertisements are displayed on the sub display 72
of the user computer 10 in accordance with an
advertisement displaying method illustrated in Fig. 4.
In accordance with this advertisement displaying
method, it is first determined at step S20, in response
to a turn-on state of the user computer 10, whether or
not the user computer 10 is in an on-line state thereof.
Where the user computer 10 is in an off-line state
thereof, the control procedure proceeds to step S201. On
the other hand, where the user computer 10 i.s in its on-
line state, an attempt is made, at step 21, to connect
the user computer 10 to the Internet via an ISP server
providing an Internet communication network. At step 21,
a user authentication is executed. That :is, the user
computer 10 is connected to an authentication system
running on the web server 20 of the system server 30 so
that the authentication system determines whether or not
the user is allowed to use services provided by the
system server 30.
Where the user is determined to be an
authenticated subscriber, it is then determined, at step
S22, whether or not updating of advertisement data is
made. Where updating of advertisement data is made, the
control procedure proceeds to step S23. At step 523, the
advertisement server 33 transmits advertisement data to
the user computer 10 (Step S22). The user computer 10
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then receives the transmitted advertisement data (Step
S23). On the other hand, where no updating of
advertisement data is made, the contro:L procedure
proceeds to step 5201.
The advertisement data received at atep S23 is
then partially or completely stored in the memory 56,
such as an HDD, of the user computer 10 (Step S24).
Simultaneously, the received advertisement data is
loaded on the user computer 10 (Step S25). In accordance
.with the loading, the advertisement data is always
displayed on the sub display 72 (Step S26).. The above
procedure is periodically repeated in accordance with
the advertisement schedule management program so as to
execute updating of advertisement data displayed on the
sub display 72.
When the user computer 10 is subsequently switched
to an off-line state, in which reception of
advertisement data is impossible, due to a communication
obstacle or communication cut-off, step S:201 is also
executed. At step 201, the advertisement data stored in
the memory 56, such as an HDD, of the user computer 10
is loaded so that it is displayed on the sub display 72.
As shown in Fig. 7, each received advertisement
consists of a basic part 80 and an extension part 85.
The basic part 80 of the advertisement contains fixed
information, that is, an advertisement code 81,
advertisement data 82, which is data, such as a picture
or characters, to be practically displayed on the sub
display 72, and link data 83 for calling a web page for
providing detailed information associated with the
advertisement in response to an associated input signal
from the user.
The extension part 85 of the advertisement
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contains variable information, that is, t:_me data 86
providing a reference for transmission of the
advertisement schedule management program, display
position data 87 for determining the display position of
the advertisement, and evaluation information 88 for
determining the efficiency of the advertisement, etc.
Now, the procedure for displaying advertisement
data, which has the above mentioned data format, will be
described in conjunction with Fig. 5.
After executing a series of processing steps for
receiving advertisements, that is, a communication
connection step S30, a user authentication step S31, a
display setting step S32 for the sub display 72, and
step S32 of displaying advertisement data on the sub
display 72, the advertisements displayed on the sub
display 72 are in a state waiting for an input signal
from the user (Step S34).
When the user inputs a clicking signal (Step S36),
the key value of the input signal and the object
selected by the input signal are first analyzed in
accordance with a calling program. Where the selected
object has text calling data containing a web code, that
is, link data, the web browser is loaded on the main
display 74 of the user computer 10 (Step S37). A web
page linked by the link data is then loaded (Step S38).
On the other hand, where the selected object
contains a sub menu without having the web code,
necessary items of the sub menu are sequentially
selected to execute a query procedure in a sequential
fashion. After the completion of the query procedure,
the loading of the web page or a desired program on the
main display 74 of the user computer 10 is executed
(Steps S361, S362, S3611, 53612, and 53613).
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Figs. 6 and 8 are flow charts respectively
illustrating an advertising task executing procedure and
an advertisement displaying procedure conducted by the
operator of the system server 30. As shown in Fig. 6,
5 requests for advertisements from advertisers are first
collected (Step S40). Thereafter, a plan is established
with respect to advertising schedule, display size and
display position for each requested advertisement (Step
S41). Subsequently, a desired design is made for each
10 requested advertisement, and then stored in the
advertisement DB 34 (Step S42). Where there is updated
information, the control procedure returns to step S42
in order to execute updating of advertisement data based
on the updated information (Step S43).
15 Where it is determined at step S43 that there is no
updated information, the control procedure proceeds to
step S43. At step 543, it is determined whether or not a
desired advertisement is to be displayed. This
determination is made in accordance with a program
previously set. Where the advertisement is to be
displayed, its advertisement data is transmitted to the
user (subscriber) linked to the system server 30 (Step
S45). As mentioned above, the transmitted advertisement
data is then stored in the user computer 10 while being
periodically displayed on the sub display 72 of the user
computer 10 at intervals of a set time.
The display condition of advertisement data on the
sub display 72 is determined in accordance with an
advertising schedule transmitted from an associated
advertiser along with the advertisement data. That is,
the advertisement data is displayed under the display
condition varying periodically in accordance with the
advertising schedule.
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Fig. 8 is a flow chart illustrating a method in
which users are sorted into different groups in terms of
properties in order to sort advertisf=menu into
different groups respectively meeting those user groups
in such a fashion that advertisement data i~; transmitted
only to an associated user group, thereby enhancing the
advertising efficiency of advertisements.
In accordance with this method, the system server
30 is first connected to the Internet is first executed
(Step S50). Thereafter, the system server 30 then has
access to the advertiser servers 40 and content
providing servers 44 via the web server 20 (Step S51).
The system server 30 then collects requests for
advertisements from the advertisers (Step S52). The
advertisement server 33 is then connected to the server
host (Step 53). Under this condition, the control
procedure proceeds to step S54. At step 54,
advertisements are sorted into those respectively
meeting user groups previously set, based on the
contents of those advertisements. Thereafter, each
advertisement is transmitted to an associated user group
or user groups under the condition in which the display
period, type, and position of each advertisement are
determined (Step S55).
The advertisement data transmitted to the user is
then displayed on the sub display 72 (Step S56) . It is
then determined whether or not the display period is to
be varied and whether or not the advertisement content
is varied. Where the display period is varied, the
control procedure returns to step S55 in order to vary
the display period (Step S57). Where the <3dvertisement
content is varied, the control procedure returns to the
advertisement sorting step S58.
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The sorting of users in terms of properties may be
based on the results of an analysis made for particular
advertisement data in terms of the number of clicking
times, the frequency of news search, and the frequency
of utilization of contents.
Fig. 9 illustrates the configuration of a window
displayed on the sub display 72 of the monitor 70
electrically connected to the user computer :LO. As shown
in Fig. 9, the sub display 72 is provided at an upper
left window portion thereof with a home page banner 90.
The sub display 72 is also provided at an upper central
window portion thereof with a video window 91 for
displaying a video advertisement or TV signals
transmitted via the TV/radio card 58.
A group of banners 92 are arranged at the left
window portion of the sub display 72. :each of the
banners 92 serves to link the user computer 10 to an
associated information providing server when it is
clicked one time. The sub display 72 is also provided at
the right window portion thereof with a plurality of
link means 94 respectively having link addresses given
for different services. Above the link means 94, a clock
window 93 is arranged which serves to dish>lay a clock
and a calendar. A URL input window 97 is arranged
beneath the video window 91. The URL input window 97
allows the user to directly input an Internet URL
address.
A media manipulation panel 96 is arranged between
the video window 91 and the URL input window 97. The
media manipulation panel 96 serves to link the user
computer 10 to a video file control panel or a web
broadcasting center. Arranged beneath the URL input
window 97 is an advertisement window 98 which has a
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display size relatively larger than each banner 92
displayed at the left window portion of the sub display
92 and displays a video advertisement or a still image
advertisement. An event window 95 is arranged at the
right side of the advertisement window 98 in order to
provide information about network games,, real-time
games, or events.
A plurality of abbreviation icons 99 respectively
associated with programs frequently used by the user are
arranged beneath the advertisement window 98. When a
selected one of the abbreviation icons 99 is clicked, an
associated program is executed, and its content is
displayed on the main display 74. Arranged beneath the
window of the abbreviation icons 99 is a news window 100
which displays news provided by the news server 31 in
such a fashion that it is scrolled from side to side or
in an upward direction.
The arrangement of diverse windows displayed on the
sub display 72 may be appropriately varied, if
necessary.
Now, using examples of the windows displayed on
the sub display 72 will be described in detail, in
conjunction with Figs. 10 and 11.
Fig. 10 is a view illustrating disp~~_ay examples
associated with a selected one of the advertisement
banners 92 arranged beneath the home page banner 90. For
instance, where the "MBC(Munhwa Broadcasting Corp.)"
banner 92, which is arranged at the upper left window
portion of the sub display 72, is clicked, a home page
92-1 of "MBC" linked to the user computer 10 via the web
browser is displayed on the main display 74.
Fig. 11 is a view illustrating a maximum video
window displayed on the main display 72. When the video
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window 91 on the sub display 72 is clicked, video of the
same content as that of the video window 91 is displayed
on the main display 74 in a state enlarged to have a
maximum display size.
The video displayed on the video window 91 is
supplied from the media server 35. Alternatively,
general over-the-air TV signals or cable TV signals,
which are received via the TV/radio receiver card 58,
may be displayed on the video window 91. In the latter
case, the TV/radio receiver card 58 is operatively
connected to the image processing unit 60 of the user
computer 10.
In order to maximize the efficiency of using
advertisements and other information provided in
accordance with the present invention, it is necessary
to increase the number of users who use the monitor
configured in accordance with the present invention.
This requirement may be satisfied using the
following scheme.
First, a cartel may be established which consists
of a system management ,company operating the system
server 30, communication network providers, that is,
Internet service providers (ISPs), each operating a
communication network to the Internet, monitor
manufacturers producing monitors configured in
accordance with the present invention, and advertisers
requesting for advertisements to be displayed on the sub
display 72 of the monitor 70.
After the establishment of the cartel, funds are
raised from investors. The monitor manufacturers are
recommended to manufacture monitors 70 of the present
invention. The manufactured monitors 70 are then
distributed to users without any charge or ;while giving
CA 02369128 2001-09-28
the users a subsidy or applying a discount or no charge
to the user in association with the charge for
communication services, in order to collects a maximum
number of user groups using the monitor 70.
5 The success of the project, to which the present
invention is applied, depends on the number of user
groups using the monitor 70. Accordingly, it is
important to distribute a maximum number of monitors 70
to users. Although this may be more easily achieved by
10 distributing monitors 70 to users without any charge,
there is a problem in this case in that excessively high
initial investment costs are required. In this regard,
the services to be provided to users may be
qualitatively and quantitatively controlled in
15 accordance with the prosecution of the project.
Under the condition in which a maximum number of
users are collected, it is possible to fix a maximum
charge for advertisement to be paid by advertisers.
Accordingly, an increase in gains is obtained which may
20 contribute to improving the quality of services for
users.
That is, it is possible to improve th~~ quality of
advertisements displayed on the sub display 72 and
information supplied from information providing
companies linked to diverse link means. Such an
improvement in the quality of information ma y result in
a collection of an increased number of user groups.
Therefore, the improvement in the services
provided to users results in an increase in gains.
Industrial Applicability
As apparent from the above description, the
present invention provides a system and method for
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Internet advertisement using a monitor including a main
display and a sub display arranged separately from the
main display and adapted to always display
advertisements. The Internet advertising system
continuously displays diverse advertisements in so far
as it is in an ON state, so that it eliminates
limitations , in terms of time and space, thereby
providing a maximum advertising efficiency. The Internet
advertising system and method provide to users a new
working environment capable of enhancing work
efficiency. There is also an advantage in that necessary
information can be easily acquired.
The Internet advertising system and method also
provide an easy subscriber management function and an
easy broadcasting management function which make it
possible to achieve a selective advertising to
particular users at a particular time. Thus, the
intentions of advertisers can meet the demands of users.
Accordingly, there is an advantage in that an
unnecessary increase in advertising costs is eliminated.
Also, it is possible to provide more beneficial
information to users.
Although the preferred embodiments of the
invention have been disclosed for illustrative purposes,
those skilled in the art will appreciate ~~hat various
modifications, additions and substitutions are possible,
without departing from the scope and spirit of the
invention as disclosed in the accompanying c7.aims.
