Note : Les descriptions sont présentées dans la langue officielle dans laquelle elles ont été soumises.
Scannable Recipe Card to Associate Purchases with a Recipe
[0001] This application claims priority and incorporates by reference
United States Patent
Application No. 15/911,090 filed March 3, 2018 for Scannable Recipe Card to
Associate
Purchases with a Recipe and claims priority and incorporates by reference
United States
Provisional Patent Application No. 62/543,602 filed August 10, 2017 with title
Method for
Increasing Grocery Sales and Generating and Analyzing Sales Data.
BACKGROUND
[0002] Field of the Disclosure.
[0003] This disclosure provides an improvement to the field of Class 235
Registers,
Subclass 375 Systems Controlled by Data Bearing Records. More particularly,
this disclosure
provides improvements to data bearing record structure sensed by point-of-sale
register
equipment including bar code scanners. More particularly, this disclosure
relates generally to
a printable template for a pre-defined shopping list of ingredients required
to prepare a pre-
defined recipe or menu, wherein said template also includes an identifier such
as a barcode that
operates to link the pre-defined shopping list to a transaction at point-of-
sale, by scanning or
inputting the identifier along with scanning the barcodes on items purchased
at checkout.
[0004] More generally, the disclosure relates to a process to augment the
collection of data
from a sales transaction with a particular user for a particular sales
transaction with an activity
code that inspired the purchase of at least a subset of items purchased at
this sales transaction.
The activity code could be a suggested menu, a particular recipe, or detailed
instructions for a
project not related to a meal, such as a sewing or craft project.
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[0005] Point-of Sale Systems.
[0006] Point-of-sale systems are well known in the art. After a user has
selected a set of
items for purchase, the user proceeds to a check-out station. There with the
assistance of a
check-out clerk or through a self-checkout station, the set of items are
tallied. This process
frequently uses some interaction between the point-of-sale system and the
items. The
interaction may be reading barcodes or sensing RFID tags. As a backup, the
system may allow
data entry through a user interface.
[0007] Examples of items provided by a user interface include:
= Providing a code for a piece of produce ¨ such as a code for vine ripened
tomatoes so
that the code plus the weight of the tomatoes is used for price calculation.
= Manually entering a UPC code when the code on the product is not
otherwise scannable.
= Manually entering a price when the item is on special discount.
[0008] The point-of sale system normally includes a card reader device
(scanner) to allow
a user to use a credit card or debit card to pay for the transaction. The card
reader device may
allow for reading a magnetic strip on the card or a chip on the card or both.
The card reader
may allow for other interactions with the user such as providing a personal
identification
number (PIN), zip code, or other information.
[0009] Point-of-sale systems continue to evolve. Scanning systems under
development
will allow the consumer to simply push a cart filled with products past a
scanning station to
tally the list of items in the cart without the use of the traditional check-
out station. Other
systems may use computer vision and other tools to track what items were
placed in the
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consumer's shopping cart. It is anticipated that there will continue to be
evolution within the
field of point-of-sale systems and the teachings of the present disclosure may
be extended to
any system capable of combining a tally of items purchased with a code for a
particular activity
that inspired at least a portion of the set of purchased items.
10010] Related Art.
10011] US Pat. No. 9.135.652.
[00121 A relevant and recent patent from Art Class 235 Registers is
United States Pat. No.
9,135,652 issued September 15, 2015 for Scannable Recipe Card to Add Items to
Shopping
List assigned to Wal-Mart Stores, Inc. The '652 patent describes its solution
as being relevant
to
Currently, shopping in a grocery store is a product-centric activity, wherein
the customer may refer to a list of items to purchase that is compiled prior
to
entering the store. Creating a grocery shopping list from one or more recipes
can be a cumbersome task and prone to mistakes, for example inadvertently
leaving critical ingredients off the shopping list, thereby necessitating a
repeat
shopping trip to purchase the forgotten items.
With the advent and proliferation of miniaturized handheld computing
devices, commonly known as "smart phones," a shopping trip can be made
significantly more convenient to consumers by using an electronic shopping
list software application (commonly known as an "app") installed on a smart
phone. However, shopping list apps currently available generally do not
include an automated and meal-centric way to input a shopping list into the
smart phone. What is needed, therefore, is a method and system for
automatically inputting groups of products into a shopping list, wherein the
products correspond to ingredients in a selected recipe.
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The present disclosure like the '652 works with an association between a
recipe and a
list of ingredients. Rather than pushing the list of ingredients from a
selected recipe into a
phone app grocery list as in the '652, the present disclosure teaches
capturing a recipe or other
project code at a point of sale and recording an association between the
recipe code and the
total collection of items purchased during that one transaction.
[00131 U.S. Pat. No. 8,214,246.
[0014] The prior art includes teachings for using the data collected by
point-of-sale
systems. United States Patent No. 8,214,246 is for a Method for performing
retail sales analysis
and is incorporated by reference herein. By aggregating a large number of
sales transactions,
the '246 teaches that various types of analysis can be performed by those with
in interest in
understanding current sales patterns and seeking to increase sales or
profitability. Examples of
analysis provided in the '246 include:
o Which of our last three promotions drove the largest increase in market
share?
o What is the profile of a loyal Product X customer? What else do they buy?
o How are competitor brands/SKUs performing?
o What impact/effect did our new product launch have upon the category?
o In which stores should we undertake in-store sampling activities?
100151 As described more fully below, the present disclosure augments the
information
available for analysis so that systems such as that taught in the '246 can
perform additional
types of analysis. The present disclosure adds a new dimension of data
collected at the point-
of-sale, thereby creating three dimensions of data - customer, products
purchased and recipe
used, as opposed to two dimensions - customer and products purchased. This may
be described
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as a three dimensional data cube as compared to a two dimensional data table,
and the
additional dimension provides for a fuller understanding of consumer
preferences.
SUMMARY OF THE DISCLOSURE
[0016] One aspect of the teachings of the present disclosure is based on
the utility of
knowledge of what specific recipes grocery customers prepare and what
ingredients they buy
to prepare a recipe. Conventional grocery sales data analysis relies on
identifying what
products customers buy, which is obtained by tracking customer purchases at
the point of sale.
Grocers also identify specific customers' purchases by scanning customer
loyalty cards, and
then target the identified customers for email or mail promotions, based on
analysis of their
purchases. However, current data analysis does not provide information on what
customers
prepare with the products purchased. This invention identifies what recipes
customers are
shopping to prepare, in addition to the conventional method of identifying the
products they
buy. It may be entirely anonymous or associated with identified customers. The
claimed
method has not been used in the manner disclosed by those in the field.
[0017] Cooking to a menu or recipe is a widespread pursuit in American
culture, to the
extent that at least two television networks are dedicated entirely to
cooking. There are also
several cooking magazines with subscription circulations of over 1,000,000
subscribers.
Grocers sell ingredients to prepare specific recipes, but they don't have a
means to track what
recipes their customers prepare. They know what customers buy, but they don't
know what
they're cooking.
[0018] For example, grocers know how many chickens a specific customer
with a loyalty
card buys in a year, but they do not know what recipes that customer prepares
with the chickens.
This invention would create new information that would significantly improve
grocer's
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capability to analyze their customers' purchases compared to the current,
routine, conventional
method of collecting sales data and customer names.
[0019] This invention capitalizes on the cooking market by providing a
means to link
recipes consumers prepare to the products they buy to prepare them. The
matched recipe and
products purchased data may also be linked to specific customers, or the new
data may be
entirely anonymous. The invention combines a pre-defined activity such as
preparing a recipe,
a pre-defined shopping list required to prepare the recipe and a unique
identifier to link the
grocery purchase transaction to the pre-defined shopping list. The link may be
accomplished
by inputting the unique identifier printed on the template at the point of
sale. With nearly
40,000 grocery stores in the United States, and hundreds of transactions per
store per day, an
opportunity exists for very large amounts of market information to be created
by the invention
and captured by grocers, who may then analyze it and base marketing decisions
on their
analysis.
100201 Several sources of recipes and shopping lists exist, but none
provide a means for a
grocer to know what recipe a customer has shopped for at the point of sale.
This linked list
creates a new dimension of information when the identifier and products are
input at checkout.
This new dimension of information now allows analysis of sales on the basis of
recipes in
addition to the basis of identified customers and sales, which are the current
methods. The new
information may then be used to refine the promotion of recipe-shopping lists
based on the
anonymous preferences indicated by actual customers. Grocers would also know
what other
items consumers purchase when they shop for a given recipe, such as certain
beverages or
deserts. Marketing efforts may then be tailored to consumer behavior based on
this new source
of market intelligence. Recipes from any source, for instance a well-known
cooking website,
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may be uniquely identified and tracked. The linked list would thereby also
have utility to the
authors of recipes.
[00211 The linked list and barcode or other identifier may be configured
internally by a
given retailer or the linked list and identifier could be configured by an
external, independent
author. An external author may create an identifier such as a barcode that
could be universal
and capable of use by any retailer. One configuration could be a hierarchy
classification of a
recipe such as:
1.0 = main ingredient (e.g. example chicken)
1.1 = main ingredient + cuisine (e.g. chicken + Italian)
1.1.1 = main ingredient + cuisine + general recipe (e.g. chicken + Italian +
Chicken Parrnigiana)
1.1.1.1 = main ingredient + cuisine + recipe + specific recipe author (e.g.
chicken + Italian + Chicken Parmigiana + Martha Stewart)
100221 The hierarchy of classification may vary in depth as determined by
a user of the
linked list. Note that the linked list may also provide utility for an
individual recipe author,
such that the author may also track the use of their recipe as they would a
product for sale.
Note also that alternative embodiments may be utilized in other retail sectors
for other pre-
defined shopping lists, for instance in the home improvement sector for a pre-
defined home
improvement project, or in the home goods sector for a pre-college moving
list. The linked list
may function in print or in interne applications.
100231 Note that those of skill in the art will recognize that rather
than having fields and
subfields within a unique identifier to denote that this is a chicken recipe
or the source was
Martha Stewart that the unique identifier could be used without having fields
and subfields and
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the unique identifier would be associated with an array of relevant
information such as chicken
recipe, Italian cuisine, Chicken Parmigiana, and source was Martha Stewart.
This array would
be stored in a data storage form accessible by a computer such as a table,
database, or other
information storage format.
100241 In one aspect the invention relates to a standard sheet of paper,
such as 8 1/2 inches
by II inches. The paper is marked to be divided into multiple sections, such
as four equal
sections, and each section has information unique to the section marked
thereon. The sheet is
prepared by a grocer, cooking website, food product manufacturer or other
author who creates
several menus or recipes and the required shopping list to prepare the
recipes. In the preferred
embodiment, a standard 8 1/2 inch by 11 inch sheet of paper is divided into
four sections, capable
of being folded into a pocket-sized 4 x 5 1/2 inch pamphlet or card.
1) One or more of a plurality of available recipes is marked on a first
section I of the sheet.
2) A shopping list of the required ingredients is entered on a second
section 2 of the sheet.
3) A unique barcode or other identifier that identifies a shopping list
for a certain menu or recipe is marked on section 3.
4) Space for additional items to be added to a shopping list by the
customer or other information such as advertising is provided by
section 4.
100251 Detailed recipes may be provided on the four sections on the back
of the sheet, or
referenced to other sources.
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[0026] Shopping lists for one or more menus or recipes are made available
at stores owned
by a grocer or made available either in print or online by other authors. A
customer may obtain
a recipe-list at a grocery store and use it immediately. Alternatively, a
customer may pick up
a recipe-list, return home with it, add items to it and return to the store to
purchase the list.
Alternatively, a recipe-list template may be provided online and edited online
by grocers,
cooking websites, product manufacturers, customers themselves or other
authors, printed by
the customer and then used to purchase the items on the list. The online
version may be
accessed on a smart phone app and the entire process may be done on the app,
including
scanning the barcode at checkout (see below).
[0027] The customer purchases the items on the list and checks out. At
checkout, the
recipe-shopping list barcode is scanned along with the barcodes on the items
purchased. A
store point-of-sale system thereby provides a means to associate the products
purchased with a
specific recipe-shopping list, and also records the use of the recipe-shopping
list itself.
Optionally the recipe-shopping list may also be associated with a specific
customer identifier,
but the transaction may be kept entirely anonymous. Hundreds or thousands of
such
transactions per recipe-shopping list may be recorded, creating a database
that may be analyzed
to derive statistics based on each menu list. Such statistics may include:
1) whether a recipe-shopping list was used in a transaction,
2) which recipe-list is used most often;
3) which recipe-list produces the highest sales amount, or
4) what other items are purchased with a specific recipe-list.
[0028] Aspects of the teachings contained within this disclosure are
addressed in the claims
submitted with this application upon filing. Rather than adding redundant
restatements of the
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contents of the claims, these claims should be considered incorporated by
reference into this
summary.
[0029] This summary is meant to provide an introduction to the concepts
that are disclosed
within the specification without being an exhaustive list of the many
teachings and variations
upon those teachings that are provided in the extended discussion within this
disclosure. Thus,
the contents of this summary should not be used to limit the scope of the
claims that follow.
[0030] Inventive concepts are illustrated in a series of examples, some
examples showing
more than one inventive concept. Individual inventive concepts can be
implemented without
implementing all details provided in a particular example. It is not necessary
to provide
examples of every possible combination of the inventive concepts provided
below as one of
skill in the art will recognize that inventive concepts illustrated in various
examples can be
combined together in order to address a specific application.
[0031] Other systems, methods, features and advantages of the disclosed
teachings will be
immediately apparent or will become apparent to one with skill in the art upon
examination of
the following figures and detailed description. It is intended that all such
additional systems,
methods, features and advantages be included within the scope of and be
protected by the
accompanying claims.
BRIEF DESCRIPTION OF THE FIGURES
[0032] The disclosure can be better understood with reference to the
following figures. The
components in the figures are not necessarily to scale, emphasis instead being
placed upon
illustrating the principles of the disclosure. Moreover, in the figures, like
reference numerals
designate corresponding parts throughout the different views.
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[0033] Fig. 1 is a front plan view of a menu-shopping list having a
barcode or other
identifier;
[0034] Fig. 2 is a flow diagram of a method showing how the menu-shopping
list is used
for increasing grocery sales and creating and analyzing sales data according
to an embodiment
of the present disclosure.
DETAILED DESCRIPTION
[0035] The presently disclosed subject matter is described with
specificity to meet statutory
requirements. However, the description itself is not intended to limit the
scope of this patent.
Rather, the inventor has contemplated that the claimed subject matter might
also be embodied
in other ways, to include different steps or elements similar to the ones
described in this
document, in conjunction with other present or future technologies. Moreover,
although the
term "step" may be used herein to connote different aspects of methods
employed, the term
should not be interpreted as implying any particular order among or between
various steps
herein disclosed unless and except when the order of individual steps is
explicitly described.
[0036] Having briefly described the invention, the same will become
better understood
from the following detailed description of exemplary embodiments.
[00371 Fig. 1 illustrates one embodiment of a shopping list 100 that a
grocer would provide
in accordance with the invention. There may be four sections. The menu section
110 would
be one of many options for different menus 114 or recipes. The menu section
110 may include
an identifying link 118 such as a URL or a barcode that allows the user to
pull up a specific
recipe for use in the menu 114. Alternatively, the main item in this section
may be a specific
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part of a menu such as the main course or the dessert. For example, the card
100 may be
focused on the ingredients for bceuf bourguignon as the user does not need the
card to address
the other items to be served such as a fresh salad and bread from a specialty
bread store down
the street.
[0038] The shopping list section 120 would have the shopping list 124.
The shopping
list 124 provides the specific items required to prepare the menu or recipe.
[0039] An additional items section 140 provides the shopper with a
convenient place to
add other needed items.
[0040] Finally, a section 130 includes the barcode 134 that identifies
the specific menu-
shopping list. This barcode 134 may be scanned to link an individual
transaction as the check-
out of the store to a specific menu-shopping list.
[0041] The 8 1/2 by 11 inch standard sheet may be folded twice into a
convenient 4 x 5 1/2
pocket-sized pamphlet or card. Note that while an 8 1/2 by 11 inch standard
sheet could be used
in accordance with the teachings of this disclosure, other paper sizes could
be used including
standard metric sizes and non-standard paper sizes.
[0042] Fig. 2 is a flow diagram 11 illustrating the use of a shopping 100
of Fig. 1.
[0043] In a first branch, action 15 is the prefilled list is obtained at
a store where the
customer uses it immediately to purchase items on the list. For example, the
seafood
department may have a suggested recipe for a particular seafood product ¨
Orange Roughy,
and suggested side items and wine to accompany the dinner. The user would
merely need to
scale the purchase from the suggested amounts for four people up or down to
adjust for the
number of diners and possibly for their proclivity to seek second helpings.
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[0044] Alternatively, in the second branch path, the action 17 is that
the customer obtains
the shopping list 100 at the store and takes the shopping list 100 home to add
items, and then
returns to shop with an expanded list.
[0045] Alternatively, in the third branch path, the action 19 that the
shopping list 100 is
obtained online or from some other source such as a magazine, a subscription
program that
mails recipe lists, or another non-store source and the customer uses the
shopping list 100 either
as is or with modifications. Note, the online version may be accessed on a
smart phone app
and the entire process may be done on the app, including scanning the barcode
at checkout (see
below).
[0046] At the store, the action 21 is that the customer purchases at
least some of the items
on the list, possibly all of the items on the list, or some other combination
such as some of the
items plus other items. Tracking the use of the list and what the customer
buys is potentially
useful to allow the grocery store owner to determine which menu-shopping lists
result in the
greatest number of total sales, establish promotions, etc.
[00471 At action block 23, the customer then checks out. The point of
sale system collects
a list of what items are purchased during this trip to the store and collects
that barcode that is a
unique identifier for this specific menu or recipe card. Thus, the information
of which items
sold is associated with specific menus is collected through scanning and
stored on the store's
network to create a database.
[0048] In action block 25, the database which includes the sales
transactions connected to
the particular barcode values 134 are analyzed.
[0049] In action block 27, the analysis from action block 25 leads to
strategy adjustments.
Some of the strategy adjustments may impact the creation of the lists 100 with
respect to store
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provided lists 100 or by advertising with non-store sources for lists 100 so
that the store ad is
visible when a user is obtaining a list.
100501 The range of strategy adjustments is extensive. Non-limiting
examples include:
= Menus for vegan meals may be made available for one person if the process
notes
that the typical vegan menu has a number of purchases that are scaled down
from
the base level of two adult diners.
= Menus for certain items may be resealed for additional diners if it
becomes apparent
that these items are usually made for special events where there are six,
eight, or
more diners.
= Wine suggestions may be moved to wines of a particular price point based
on the
wines frequently purchased with a particular menu. For example the price point
of
the wine suggested to go with a menu using lobster tails may be adjusted
upward
while the price point of wine suggestions to accompany tilapia may be adjusted
downward.
= A national chain that has a recipe for apple pie may find that the stores
in certain
regions should suggest vanilla ice cream to accompany the pie while other
stores in
another region may suggest slices of cheddar cheese.
[00511 The barcode 134 or other identifier may be configured in a
hierarchy of
classification that provides a basis of aggregation and analysis by the
grocer. Or the barcode
could allow the grocer to obtain the classification information from a data
base. The computer
network used by the store may be conventional and includes standard computers,
databases and
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the like. Software such as statistical analysis software can be used to
analyze trends tied to
menus use and increased sales.
[0052] The method of using the menu of the invention provides that at
checkout at a
grocery store, all items purchased by a purchaser in a database are scanned
and recorded on a
point-of-sale database system. The barcode 134 on a card 100 for specific menu-
shopping list
is scanned before, during, or after the actions to record the items purchased.
In the computer
database system the items purchased with the specific menu¨shopping list for
which the
barcode 134 was scanned are associated with the menu-shopping list. The
information
associating the items purchased with a specific menu is then stored in a
database comprised of
data linking purchases with specific menus. By later analyzing the collected
data adjustments
can be made in the menu-shopping lists to increase sales.
100531 ALTERNATIVES AND VARIATIONS
[0054] Alternative Sheet Sizes.
[0055] In an alternative embodiment, the sheet of paper may be a
different size, include a
different number of sections and may or may not be folded.
[0056] Menu May Not Be A Full Menu.
[0057] In another alternative embodiment, the menu-shopping list may
include just one
recipe. The rest of the process would work the same whether the process is for
an entire meal
based upon Orange Roughy as the entree or the card is limited to obtaining the
ingredients to
make bceuf bourguignon.
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[0058] Unique Identifier Need Not Be A Barcode.
[0059] In another embodiment, the menu identifying barcode may be
replaced with a
different type of identifier, such as a name or a recipe code number that may
be entered in the
point-of-sale system.
[0060] Additional Information May Be Provided.
[0061] In other embodiments, other information might include recipes,
cooking schedules,
links to cooking websites, advertisements, promotions and other references.
[0062] The Idea May Be Used For Other Non-Edible Projects.
[0063] In other embodiments, the invention may be used in other retail
sectors to track the
use of a pre-defined shopping list for a home improvement project shopping
list, a pre-college
relocation shopping list, a sewing project, a craft project, or some other
idea which would have
a logical bill of materials and possibly related components.
[0064] Implementation In A Software Application Would Not Have A Folded
Card.
[0065] Those of skill in the art will recognize that the transference of
the teachings of the
present disclosure to an application such as a phone app would result in
changes in the
presentation. Various sections of card 100 may be translated to one or more
screens of the
phone app. The phone app may provide the unique identifier by a scannable
barcode as is
known in the art. The phone app may communicate with the point of sale system
with other
short range wireless communication systems instead of using a barcode. The
teachings of the
present disclosure are not limited to the particular form of conveyance of the
unique identifier
for the menu or recipe to the point of sale system.
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[0066] Barcode Not Limited To A Specific Type or Barcode.
[0067] As would be known to those of skill in the art, a number of
barcode formats exist
and the technology continues to evolve. Thus, the format used in Uniform
Product Code (UPC)
and other one dimensional bar codes reliant on the width of bars may be used.
Likewise
barcodes that use rectangles, dots, hexagons, and other geometric patterns
which are called
two-dimensional barcodes may be used.
[0068] Other Unique Identifiers.
[0069] Those of skill in the art recognize that other unique identifiers
are already used in
connection with point-of-sale systems such as RFID systems, credit card reader
systems (both
strip and chip), and other systems. Credit card readers already accept numeric
strings for
personal identification numbers (PIN) or zip codes. These readers could be
used to receive a
numeric code that provides the unique activity code. Those of skill in the art
can translate the
teaching of the present disclosure to use a unique activity identifier that is
easily read by a
point-of-sale system by a process other than barcodes.
[0070] No Reliance on Customer ID Number.
[0071] While many point-of-sale systems make heavy reliance on a unique
customer ID
number (or possibly a shared number that identifies a family), the teachings
of the present
disclosure are useful whether or not a customer ID number is captured with the
sales
transaction. While those of skill in the art will recognize that having
additional information
provides additional avenues for marketing, it is not required here.
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[0072] Thus, while noting that a particular customer uses menu codes that
indicate a
preference for Italian cuisine might be useful for targeted advertising to the
customer email or
even coupons issued at point-of-sale transactions, there are uses for shopping
transactions
augmented by activity codes that do not require knowledge of the customer.
[0073] A store may note that many of the activity codes are coming from a
particular source
such as Martha Stewart's magazine or a particular menu planning site on the
internet. This
may impact the decisions about where to place ads. Likewise, a store may note
that a small
percentage of transactions are linked to activity codes that indicate an
origin from a particular
source but these transactions are unusually profitable as the size of the
order or the average
margin on items purchased is unusually high. This may lead to targeted
advertising and does
not require knowledge of the identities of the purchasers.
[0074] Having thus described the invention in detail, the same will
become better
understood from the appended claims in which it is set forth in a non-limiting
manner.
[0075] One of skill in the art will recognize that some of the
alternative implementations
set forth above are not universally mutually exclusive and that in some cases
additional
implementations can be created that employ aspects of two or more of the
variations described
above. Likewise, the present disclosure is not limited to the specific
examples or particular
embodiments provided to promote understanding of the various teachings of the
present
disclosure. Moreover, the scope of the claims which follow covers the range of
variations,
modifications, and substitutes for the components described herein as would be
known to those
of skill in the art.
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[0076] Where methods and/or events described above indicate certain
events and/or
procedures occurring in certain order, the ordering of certain events and/or
procedures may be
modified. Additionally, certain events and/or procedures may be performed
concurrently in a
parallel process when possible, as well as performed sequentially as described
above.
100771 The legal limitations of the scope of the claimed invention are
set forth in the claims
that follow and extend to cover their legal equivalents. Those unfamiliar with
the legal tests
for equivalency should consult a person registered to practice before the
patent authority which
granted this patent such as the United States Patent and Trademark Office or
its counterpart.
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