Note : Les descriptions sont présentées dans la langue officielle dans laquelle elles ont été soumises.
CA 02297545 2000-02-O1
ADVERTISING PACKAGING DEVICE
Field of the Invention
The present invention relates to the field of direct mail advertising, and
provides an
advertising device for placement on the cover of a newspaper, magazine,
catalogue, or other
similar distributed print medium for commercial purposes.
Background of the Invention
It is known, using inserts, to conduct direct mail advertising campaigns,
wherein
promotional materials are distributed to a large number of individuals and
potential customers.
Some of the drawbacks of this type of advertisement are that very often, the
materials will be lost
in transit or discarded before being read. Moreover, such inserts are often
big and cumbersome,
expensive to produce, and of a non-personal nature.
Summary of the Invention
The object of the present invention is to provide a low cost product adaptable
to a variety
of print medium which will not get lost or fly away at a reasonable cost to
the promoter.
The object of the present invention is to provide a form of advertising
packaging which
overcomes the above shortcomings.
In a broad aspect, then, the present invention relates to an advertising
packaging device
including at least one printed material, said device having a first layer
having an adhesive applied
to at least part of its surface thereof a second layer adjacent to the first
layer and contiguously
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connected to said first layer and an opening for inserting said printed
material prior to securely
positioning onto a print medium.
In a further aspect of the present invention there is provided a method of
advertising
utilizing a printed medium comprising the steps of: preparing a printed
material; inserting said
printed material into an envelope; and adhesively positioning said envelope
onto said printed
medium; whereby said printed material being inserted into said envelope is
securely affixed to
said printed meditun for distribution as a direct mail package.
Further objects and advantages of the present invention will be apparent from
the
following description, wherein preferred embodiments of the invention are
clearly shown.
Brief Description of the Drawings
The present invention will be further understood from the following drawings
that
. illustrate the present invention by way of example:
Figure 1 is a front view of an advertising device according to the present
invention;
Figure 2 is a perspective view of a publication bearing the device of Figure 1
on its cover.
Detailed Description of the Preferred Embodiment
Referring to the drawings, the device 10 of the present invention is an
advertising
packaging device for placement on a newspaper, magazine, publication or the
like. As shown
in Figure 2, the device 10 is preferably affixed to the cover of a popular
newspaper N, subscribed
to by a person or purchased at a news stand, for instance. It will also be
understood that the
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device 10 of the present invention may be specifically affixed to a page
containing an
advertisement placed by the advertiser sponsoring the device.
Referring to Figure 1, the device 10 is provided with a first layer 12 having
an adhesive
applied to at least part of the surface thereof, which is ideally some type of
pressure-sensitive
repositionable glue and a second layer 14 adjacent the first layer 12 and
contiguously connected
to said first layer 12. An opening is provided at top portion 16 sealable by a
flap 20 extending
from either the first layer 12 or second layer 14, for inserting printed
materials to be distributed
between the first and second layers 12, 14. Preferably, the second layer 14
has a window 18
formed therein, so that any personalized message on the printed material will
be visible.
Once the materials to be distributed have been securely positioned into the
device 10, the
flap 20 is closed onto first layer 12 or second layer 14 before the device 10
is positioned and
adhesively secured onto newspaper N for instance for distribution to potential
customers of the
product being advertised. As can be seen, the printed material is effectively
sandwiched between
the first layer 12 and second layer 14.
It should be noted that the use of adhesive is not to be seen as restrictive
and that other
means may be used instead where and when appropriate.
A peel-off layer may also be provided, which is adhesively connected to the
first layer 12
until one is ready to remove it for positionally affixing the device 10 to the
printed medium N.
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In practice, printed materials are frost produced according to the
advertiser's requirements.
In its most basic form, the device 10 of the present invention is stuffed with
the printed materials
and also possibly folders, order forms, reply envelopes, which may or may not
be personalized
in view of the recipient's needs or preferences, then securely closed before
positioning for
adhesive securement to a printed medium N. Further, the second layer 14 will
act as a protective
barrier against transport and handling hazards thereby keeping the printed
materials fresh and
professional looking.
This method may also be seen as an alternative to regular mail service in some
cases.
It will be understood that the present invention, as described may be modified
in many
ways without departing from the spirit of the invention. The present
embodiments are then efore
to be considered as illustrative and not restrictive, the scope of the
invention being indicated by
the appended claims rather than by the foregoing description, and all changes
that come within
the meaning and range of equivalency of the claims are therefore intended to
be embraced
therein.
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